The beauty of social media is that it is not just another advertising platform. Social media does not have to be limited, and this is something to take advantage of. Abandon your campaign-focused mindset and adopt a strategic one. Your mindset should treat social media as an opportunity to connect, engage with, and learn form your consumers in an uninhibited space. Social media is generally not limited by budget – this is huge. This means that your advertising activity is not restricted to a few campaigns per year. Companies tend to conduct two to three campaigns on social media per year. It is important to place equal focus on your social media activity the rest of the time, your strategy.
Responding to your audience will better your social media strategy. Social media allows you to talk directly to your customers, capitalize on that. This is invaluable feedback that you cannot get as easily or as quickly with other advertising platforms. Get to know your customers by using social media as a resource. You have easy access to what pages they are “Liking” on Facebook and who they are following on Twitter. Use this information to find out what matters to your customers. By gathering this insight, you can more effectively engage. Once you have this insight and customer data, use social media to drive action for your business. Develop your online presence by improving your strategy. Keep it relevant to your company, and engage with your audience.
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