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Increasing Facebook likes can be a tricky process. With the algorithm changes, Facebook page engagement decreased over time; thus, making it difficult for business owners and marketers to reach their fans.

Since Facebook is one of the biggest and most popular social networks, you should be looking for ways to increase the number of people who like your page. Advertising using Facebook ads is one of them.

Facebook ads are the easiest and most effective ways to increase your likes. If you don’t already have some good Facebook ads strategies, you better get started.

Ability to reach smartphone users

Facebook has about 1.20 billion active mobile users as of December 2014. That’s a lot of people, and the number of users is increasing over time. Because of that, mobile should be your priority. By advertising on Facebook, you’ll be able to reach your audience right at the palm of their hands.

Enhanced audience targeting

There are billions of people on Facebook. That said, you need to make sure that you use at least the most basic of targeting when you set up any ad on Facebook. Otherwise, you’ll end up advertising to the wrong people and waste money in the end.

Facebook advertising allows you to target a specific group of people based on their age, gender, geographical location, interests and more. This gives you the chance to be more precise in your audience targeting. Think about your ideal customer and what they’re interested in. Decide who you want to reach before creating an ad.

Heightened audience engagement

Before, you only needed to come up with great content and wait until you get all the likes you deserve, but all that has changed over the years. Now, you have to promote your content to ensure that your existing and potential customers see it in their newsfeeds.

Your primary goal is to capture the attention of your target audience and get them to engage with your posts. In addition to ads, you need to make sure that your content are interesting because users only see posts from pages they engage with. Build trust with your followers and get them to share, like or comment on your posts.

 

Social Media Facts

Social media is more than just a place where you can meet new friends and interact with people. Today, it is also considered an essential tool for marketers.

Most companies recognize the power of social media and understand that it’s not just a passing fad. As a marketer, you have to keep in mind that social media platforms are constantly changing and growing. So, it’s important to keep up with the facts and statistics in order to get the most out of your social media marketing.

In this article, we have compiled some important facts every marketer should know. Read on and keep these things in mind while planning your social media strategies.

Timing is important

Most companies use social media to reach out to consumers. If you want to reach more people, you have to plan and schedule your posts. Facebook posts that are published after working hours, specifically between 5 pm to 1 am, get the highest engagement.

People are spending more time on their smartphones as compared to other devices

Armed with this information, it is important to make sure that all the content you post on social media are mobile optimized. If not, then you’re losing a lot of prospective clients.

Facebook continues to be the champion of all social media websites

Despite the increasing number of social media platforms today, Facebook still remains to be the most popular choice. In fact, if Facebook were a country, it would have the 3rd highest population, next to India and China. Also, 67% of American internet users across all age groups use Facebook.

Consumer’s buying decisions are influenced by social media

According to a study that was conducted by a digital marketing agency, 74% of consumers rely on social media platforms like Facebook and Twitter to guide them with their purchase decisions. Meanwhile, only 17% of consumers trust advertisements.

 

 

If you are considering starting a lead generation campaign, social networking sites like Facebook, LinkedIn, Twitter, and Google+ may be the best place to start. However, please keep in mind that it takes knowledge and practice to pull leads from the conversations that occur on these platforms.

In this article, we’ll give you a few ways on how to use social media in generating leads for your business. Read on and learn how to incorporate these steps into your marketing campaign.

Share useful and informative content

If you have a blog, feel free to share your content to different social media platforms. Make sure that the contents you share are valuable and informative as this will help increase your chances of getting more leads. Also, consider writing contents that your audience will appreciate and may find interesting.

Engage with your audience

Engaging with your audiences on a regular basis will help you create a great impression among your potential leads. By interacting with your audience, you will build a lasting relationship that could eventually result to more leads and sales.

Don’t wait for leads, look for them

In some cases, people use social networking sites to search for products or services they need. This is especially true for B2B, where a business may require the services of other company. In search for the best candidate, they use their social media connections and ask around.

Feel free to check on groups and communities from time to time and use certain keywords to find anyone who might be interested in your products or services.

Advertise on social media

Social media could help you reach lots of potential leads. Take advantage of Facebook’s Promoted Post feature. Use this to advertise your posts and watch as it drives traffic to your site, which could lead to conversions.

Regular advertising may also be of helpful. If you have a special offer that is ongoing, feel free to advertise it through social media.

 

 

 

 

 

As another year comes to an end we have seen the online world continue to evolve!  Businesses are finding more success with original content than with advertisements within content. They are also building brand awareness and building online communities.

Internet Marketing Trends for 2014

1. Content Strategy- Businesses gain consumer trust by creating valuable content, this content can be different amongst social media platforms. This takes into consideration industry information that gives greater insight and entertainment to audiences. Having a good content strategy and marketing in social media on websites, blogs, as comments, in emails plus videos and more often provides opportunities for businesses and high brand recognition.

2. Social Media- Social Media is not going anywhere, but the key factor is to see what platforms work best for you and your business. There are always new Social Media sites popping up, that does not mean you need to be on every single one, you do need to do your homework and see if Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr etc. are a good fit.

3. Keep it simple– People want simple! Keep your marketing messages and recognizable logos simple, they are the key to your online marketing. Don’t burn out your audience by constantly barraging them with advertisements and content that is irrelevant, boring or non-productive. Consumers today want to look at what you have in about ten seconds and move on to something else!

4. Mobile Marketing- The usage of smartphones continues to grow, this means you need to make sure your website is mobile friendly, and may require that you have apps and online marketing adaptable to smartphone and tablet use. They say by 2017, it is predicted that 87% of cellular phone use will be via smartphones. Provide a marketing experience that can be easily used through smartphones.

5. Info graphics- We are a visual society, people want to see pictures and info graphics that explain something to them in a simple format. Info graphics are a great way to create a blog, social media post and post on Pinterest.

6. SEO (search engine optimization) will continue to be used in online marketing and play a very important role in search ranking in 2014. Providing users with the best and most relevant content is what makes Google run. Share good, targeted content, and the higher ranked a website will be. Also keep in mind that top ranking search results often connect to social shares.

With all of this being said online marketing will continue to grow and it is important that your business is online and being seen! Social Media and blogging and add some videos into that mix can really help your SEO for your business. Does all of this sound a little overwhelming? We are here to help you navigate your way through your online marketing and manage it for you! Email us today for a FREE 30 minute consultation!!! Marketing@TheBIMSTeam.com

 

 

 

 

In today’s fast-paced lifestyle, mobile marketing is becoming more valuable. Mobile marketing is a great tool for businesses to get in to, however lots of businesses are not using mobile marketing in the most efficient way, just yet. You must go into mobile marketing with strong mobile marketing software so you can see what how it works, and what is working.

Here are some key tasks your mobile marketing software should do.

1. Segment Your Subscriber Base

A very useful way to segment your subscribers is by interests and location. This is especially useful if your company has lots of locations or offers a wide range of products and services.

To effectively segment your lists, use a short code service and make different keywords for each promotion type or location. This engages your customers with the promotion or location they’re interested in, and they will end up automatically segmenting themselves. Then, you can use this information to share location based offers, events and promotions with those consumers.

Additionally, the segmentation of your Facebook opt-ins from your site opt-ins will become more crucial as mobile signups are becoming more relevant and mobile forms are starting to include more marketing platforms. You will be able to give out the same offers to each group so you can then look for differences in conversions, response rates, and long-term customer value based on origin. Over time, your marketing campaigns will become more targeted and you will have greater ROI.

2. Integrate Your Social Media

Social media marketing is a great way to inform leads about your mobile offers/list and carry them further into your business’s growth and success.

Different social media platforms bring in leads with different and unique qualities to them. To figure out which are best, you need mobile marketing software that uses list segmentation along with the proper analytics and tracking tools. Within any business, cross channel integration is becoming increasingly essential. And with digital marking software becoming increasingly intelligent, its performance will improve in near real time. But you must get involved ASAP so you’re business can grow with this technology.

3. Tracking

To help you understand how to create an overall more profitable marketing campaign, use mobile marketing software that will track your data across every marketing channel, including email marketing, social media marketing, blogging platforms, SMS, applications, mobile and others.

It is vital that you are able to see how your mobile marketing efforts are working together with your cross channel marketing efforts. Use the Internet to drive people to your SMS lists. And be sure that you’re not only tracking your results, but are also interpreting those results!

Google Analytics Reports

 

 

 

 

In today’s fast-paced lifestyle, mobile marketing is becoming more valuable. Mobile marketing is a great tool for businesses to get in to, however lots of businesses are not using mobile marketing in the most efficient way, just yet. You must go into mobile marketing with strong mobile marketing software so you can see what how it works, and what is working.

Here are some key tasks your mobile marketing software should do.

1. Segment Your Subscriber Base

A very useful way to segment your subscribers is by interests and location. This is especially useful if your company has lots of locations or offers a wide range of products and services.

To effectively segment your lists, use a short code service and make different keywords for each promotion type or location. This engages your customers with the promotion or location they’re interested in, and they will end up automatically segmenting themselves. Then, you can use this information to share location based offers, events and promotions with those consumers.

Additionally, the segmentation of your Facebook opt-ins from your site opt-ins will become more crucial as mobile signups are becoming more relevant and mobile forms are starting to include more marketing platforms. You will be able to give out the same offers to each group so you can then look for differences in conversions, response rates, and long-term customer value based on origin. Over time, your marketing campaigns will become more targeted and you will have greater ROI.

2. Integrate Your Social Media

Social media marketing is a great way to inform leads about your mobile offers/list and carry them further into your business’s growth and success.

Different social media platforms bring in leads with different and unique qualities to them. To figure out which are best, you need mobile marketing software that uses list segmentation along with the proper analytics and tracking tools. Within any business, cross channel integration is becoming increasingly essential. And with digital marking software becoming increasingly intelligent, its performance will improve in near real time. But you must get involved ASAP so you’re business can grow with this technology.

3. Tracking

To help you understand how to create an overall more profitable marketing campaign, use mobile marketing software that will track your data across every marketing channel, including email marketing, social media marketing, blogging platforms, SMS, applications, mobile and others.

It is vital that you are able to see how your mobile marketing efforts are working together with your cross channel marketing efforts. Use the Internet to drive people to your SMS lists. And be sure that you’re not only tracking your results, but are also interpreting those results!

 

 

 

 

When the idea to have users on social media sites share their geographic location on their mobile devices popped up back in 2009, location-based engagement became a popular trend. Foursquare became one of the best-known platforms that tackled this marketing idea.

Location-based marketing gives customers incentives to “check-in” to a company’s location so that consumers automatically engage with that business.

Some platforms aside from Foursquare that utilize this technique include Yelp, Gowalla, BrightKite, Facebook, and more. No matter which platform you choose, if you’re considering developing a location-based social media campaign, use these tips to be successful.

1. Measure Your Performance

Right at the beginning of your campaign, come up with a way to measure the campaign’s performance.  State the goals you want your business to reach and identify the appropriate tools to use to measure those goals.

2. Select Your Online Venue

Select a platform, or platforms, that you want to use to create your online presence for your location-based marketing plan. Register and create an account, then “claim” your online venue. This gives you complete ownership of your venue.

3. Use A Customer Relationship Management (CRM) System

Figure out how to combine data from the location-based marketing systems you use along with the data from your CRM. This way, you will be able to see the social media activities that users are engaging in, along with the user interactions reported into the CRM.

4. Design Your Location Marketing Page

With each account you start for a location-based campaign, you should customize a profile page.  Current and prospective customers will want to check out your profile to get a feel for the personality behind the brand. In addition, this information is indexed in search engine databases, so people will be able to find your company more easily if you’ve filled out a profile page.

5. Adjust Your Marketing Plan

Look back to the goals you wanted to reach with your location-based marketing campaign and decide if there are things you need to change in order to see better results.

6. Adjust Your Budget

Go into location-based marketing strategy with a budget. Examine how your brand is performing with this marketing technique and make any changes to you budget in order to continue to be able to carry out the campaign.

7. Come Up With Incentives

Think of great offers to give to your users that are relevant to your brand. Incentives are what location-based marketing is all about, so you must create unique rewards for your specific target audiences.

It can be hard to start a location-based marketing campaign, but with a strong plan to stick to, location-based marketing can prove to be a huge success for your company!

The Internet marketing environment changes substantially year-to-year. This past year, there were some subtle changes, and some, not so subtle. Regardless, marketers must know how to handle these changes! Here are some Dos, and a couple Don’ts, for Internet marketing this New Year:

DO Segment by Behavior: Be more effective by segmenting your emailing lists and only send out relevant messages to small, targeted consumers. It may be extra work, but the pay off will be worth it! You will be less likely to annoy some consumers, and you will increase conversions. Examine when people are opening your emails, clicking on certain links, attending webinars, visiting certain pages on your site, etc. By analyzing this behavior of your customers, you will also discover their interests. You will then be able to communicate with them on a personal level, in a relevant manner.

DO create more personal connections: Large companies (and small companies in an attempt to look more prominent) seem to communicate to their customers in a dry, corporate style. Therefore, personal connection is not as relevant in marketing communication as it should be. To change this, businesses must be more authentic! People want to connect with other people, not corporations. Always keep one customer in mind when working, so you always market your business with an intimate touch.

DO learn persuasive copywriting basics: In order to prevent the Internet from creating lazy marketers, you must understand that social media and Internet marketing do not see results simply from creating social media profiles. To really see an increase in sales, persuasive copywriting is necessary for converting traffic. So avoid being shy and hesitant when it comes to sales. Be active and involved to communicate your products and services efficiently!

DO incorporate more video: Video can be a marketing tool that creates personal connections fast. For many consumers, it’s also the preferred way to learn. Making quality video today is inexpensive and easier than ever! Create video campaigns specifically for a target market. Even if it’s shooting and editing a video with an iPhone, try it out-consumers will certainly get to see a personal quality to your company.

DO experiment with mobile for lead capture: Mobile marketing is a booming field now! Consider using QR codes if you do any sort of direct mail or outdoor advertising. With text messaging, give your consumers the option of requesting further information, offers or coupons if they text a keyword to a short code. If you don’t engage with consumers through their phones, you’ll likely miss out on potential business!

DO define your social strategy: Try not to focus on gaining a certain number of followers/friends. Social media marketing is meant to be a traffic source. Therefore, you should measure traffic, leads and customers from your social media efforts to keep you focused on the real goals of social media marketing. Measure customer loyalty with similar metrics to those of your customer loyalty efforts. However your company is using social media, be sure to measure the right metrics. Don’t ever think social media ROI is untrackable!

DON’T forget about direct mail: When used correctly with an online marketing campaign, direct mail can strengthen your message and build a better connection with consumers. Currently, many marketers are reducing the amount of direct mail they send out, due to its cost. So, this could be your chance to stand out! Only send direct mail to people who have responded to your marketing efforts so that you know you’re investing in the customers who are most likely to keep purchasing from you.

DON’T have a static website: Just because your business has a website does not mean you have an online presence. Building a website doesn’t automatically bring in customers! You must drive traffic to your site. A great cost-effective way to do this is to blog about topics that are important to your target market. Search engines love sites that actively add relevant content. This means that if you learn basic SEO concepts, you can turn your static site into a sales machine!

Keep these Dos and Don’ts in mind and your marketing efforts are sure to find success in 2012!

QR codes are a new, mobile marketing technology that is quickly gaining in popularity and with good reason. Their potential is limitless. Today, it would be difficult to find someone who doesn’t own a cell phone. Most cell phone owners keep them close at hand, taking them with them wherever they go. Savvy companies are taking advantage of this, reaching out to both prospective and actual customers, via their mobile phones. They are one of the many methods companies are using to do so.

For those unaware of what a QR (Quick Response) Code is, it is a 2-D visual code that can be read by QR scanners, cell phones with cameras and Smartphones. QR codes can be encoded with all types of information, including, text, phone numbers and URLs.

When individuals come across a Quick Response code, they can scan it with their phone and instantly be taken to whatever website a company has encoded the QR code to. An increasing number of companies are utilizing these codes and with great success. They are a unique form of advertising which is cutting-edge and taking off in a big way. QR codes connect online and offline media in a way that has never been done before. Now individuals are able to go from offline to online adverts or web pages with a quick and easy scan of their phone.

Quick Response codes have taken off for a variety of reasons, one of the primary being that consumers seem to be responding to them. They are a bit mysterious. The codes are black and white modules in a square pattern. There is no definite rhyme or reason to them, at least visually. It is only after scanning the code, that individual can determine what message the company is relaying.

QRs are akin to a live website link or URL. Until now, the only way a person could go directly to a website with a simple click was if they were online. Now, this can be done even when the link is not online. QR codes are embedded with URL links and functionally, act as such. Individuals are automatically transferred to whatever URL the QR Code is embedded with when they use their mobile phone to scan the code.

Companies committed to staying abreast of the latest technologies and then using them to maintain and grow their business should look into QR codes. They are one of the latest technological developments available to businesses interested in entering the enormous and potentially lucrative, mobile phone market.

This article may be freely reprinted or distributed in its entirety in any e-zine, newsletter, blog, or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Article Source: http://EzineArticles.com/6229457