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11 Content Ideas to Fill Your Social Media Calendar


A social media calendar can help you plan and schedule your social media posts in advance. With an organized calendar, you can ensure no days will go without a single piece of content being published.

Fresh, quality content is important to attract your target audience and keep them informed. But let’s face it. It can be challenging to find fresh social media ideas, especially when you have to post something daily on different platforms.

Next time you think there’s nothing for you to post, think again. Here are 11 content ideas to fill your social media calendar.

Industry news

If you find yourself at a loss when it comes to making updates on social media, sharing industry news is a great idea. Regularly posting informative articles will help turn your page into a trusted resource for relevant information.

Think about what your target audience would find helpful and relevant. Share links to relevant news and blogs.

Blog posts

Do you spend countless hours writing killer, quality content for your blog? Don’t let it go to waste Share your blog posts across your social media accounts.

In addition to giving you something new to post, sharing your blog posts on social media will help deliver a steady stream of visitors to your site. Make sure, though, that you tailor your message to fit each platform and audience.

Polls and surveys

People love answering questions, and polls provide the perfect avenue for this.

Polls are easy to make, encourage interactivity, and get people talking. It allows you to gain a deeper understanding of who your customers are. By reading their responses, you can learn from them directly and better understand their needs.

Videos

Video is the undeniable king of content marketing. In fact, they get exponentially more shares than texts and images combined. Not only are they convenient and efficient for the consumer, but they can also help you create an emotional connection with your audience.

If you aren’t creating video content for your brand or business, now is the time to get in front of the camera. I challenge you to do one this week. You can start by doing a Facebook Live or Instagram story. The first video is usually the hardest, but you’ll get better as you go.

Behind the scenes photo or video

Sharing behind the scenes content gives people an inside look into who you are and what your brand represents. People want to do business with people, not from a company that hides behind a logo. They want to know the people behind your products and services.

Behind the scenes, content humanizes your company and helps you build rapport with your target audience. Trust doesn’t come easily for businesses, but transparency is a great place to start.

Share a tip

Share tips that your audience might find useful. You may also consider turning it into a weekly post. For instance, “Tip Tuesday” or “Fun Fact Friday”. This way, your audience will have something to look forward to.

User-generated content

User-generated content is any content that has been published by fans. Nine out of ten consumers trust organic, user-generated content more than traditional advertising. That means, they’d rather hear from your clients and customers instead of you.

UGCs work well because they’re authentic. Plus, it puts customers front and center. It encourages engagement and helps you grow your audience.

When sharing user-generated content, always give credit where credit is due. Make sure that you tag the original poster in the post.

Infographics

People love information, but most people lean heavily toward visual content. Infographics are easily read, understood, and remembered. Your audience can easily scan the document and understand the message you’re trying to get across. Not only will they appreciate the new-found knowledge, but they’ll also find your information more credible and compelling.

Your employees

Posting photos of your employees help humanize your brand. It allows them to have a sneak peek of the people behind your products and services.

Go ahead and share photos of people who make your business possible. Without them, you won’t be able to operate.

Customer testimonial

Studies suggest that 74% of consumers read an average of 10 online reviews before they can trust a business. Sharing customer testimonials on social media is one of the best ways to build trust with your audience and add credibility to your brand.

Let your customer’s voices be heard on social media. Create an image with their testimonial or retweet their kind words. Don’t forget to include their name or handle.

Meme

Have you noticed more and more brands are incorporating humor into their social media marketing strategy? It’s because humor sells.

People love humorous content. Infusing humor into your social media content helps show your brand’s personality and get more people to engage with your content. Besides, posting only business-related content is simply boring.

11 Content Ideas to Fill Your Social Media Calendar

11 Content Ideas to Fill Your Social Media Calendar11 Content Ideas to Fill Your Social Media Calendar

 

How to be the Go-To Health/Wellness resource for your local audience

The health and wellness industry has been booming which is amazing!  Companies and people are finally taking their health seriously and are looking for reliable resources to guide them and their staff to a more healthier lifestyle.  Though that is great, it does mean that we are seeing more and more health and wellness companies pop up.  So the question is, how do you become the “go-to” resource for your community?

Networking

Networking within your community is the best way to self-promote, create relationships, and see what your community is looking for in terms of a health and wellness resource.  There are many great ways to connect through local networking:

  • Lunch and Learns– Set up times with local businesses to come in during lunch hours and present on a topic or provide demonstrations.  Corporate health has been on the rise and companies are paying more for preventative care now more than ever.   With you demonstrating what your services are or presenting on a common health issue that the company may address, the employees and upper management will start to see you as their resource and will most likely come to you for future needs.
  • Community workshops/events– These are great events to showcase what you offer and what your specialty is.  It’s also a way to see what the local needs are in terms of services or topics they are interested in.  The more you are seen in your community, answering questions and presenting on topics, the more people will remember you as the health and wellness person.
  • Webinars– Webinars can connect you to the people in your community who may not have the option to meet you one on one or attend an event you are at.  They are can download the webinar and watch it when it’s convenient for them so you can reach a larger population and they can refer back to it anytime.  Another great thing about webinars is that you can link them to your site and social media pages from the video to help drive traffic to your sites right away.

Networking in the community #wordofmouth #networking #smallbusiness #healthandwellness

Content Upgrades

Content upgrades can give your local community a sample of what you offer.  These can work for multiple types of health businesses from health coaches to clinics through different types of content upgrades:

  • Resource Guide to your Niche- This guide can show off some of the services you offer by offering information or a go-to guide on specific topics.  People can download it and have material that will drive traffic back to your site for more information.
  • Cheatsheets, Challenges, and Checklists, Oh my! All of these are great action-based materials.  That means it gives your community something to follow up with or physically try.  Challenges get people motivated, excited, and talking about your content and business.  Checklists can be referenced over and over again. They are also easily updated to accommodate multiple topics.  And who doesn’t like a cheat sheet that can help make their health journey a tad bit easier? Add items such any numbers, conversions, quick reference points for a health topic, etc.
  • Free Trial– Get people using your services with a trial run.  This can give them a snapshot of what you do in your business and can spark interest.
  • Case Study– For more clinical businesses or businesses that want to show scientific benefits, case studies can be used as content upgrades.  They give your community facts about the types of services you are offering, but, always make sure that you site the case study and check that it’s from a reputable source.

Social Media Content

We are living in a social media time.  Most people, once they meet you, will look you up on social media.  The content you post can have a huge impact on their impression of you and your business.  Create an engaging and education-heavy environment through your media content:

  • Engaging Instagram stories– Using Instagram and Instagram stories can be an amazing way to engage your community.  You can utilize IG Stories to post personal messages, ask questions, and create a buildup to an event.  Followers can comment on your stories or you can respond in real-time when doing a Q&A session.  To see how to use IG Stories more in depth, check out our previous blog:  Using Instagram Story Tools to Engage your Viewers
  • Tagging other Resources– A great resource knows other resources in the area and since we can’t be an expert on everything, we need to work on gaining other reliable resources.  You can tag them and lead your followers to other reputable resources in the area which builds relationships with residents as well as local businesses.
  • Videos to showcase your specialty– Social media videos can connect you with your followers through your work.  You can post demos of what you do, testimonials of successful past customers, or anything that aligns with your specialty and what you are trying to accomplish through your business.

Professional Networking

Building relationships through community events is very beneficial but there is a whole other community you may be missing- the professional networking community.  Corporate health and reaching the working community can open other doors for your business.  There are also really fun ways to network with local businesses:

 

  • Trade Shows– These events can give you an insight into what the needs may be based on questions asked.  It’s also an opportunity for you to meet locals and other business owners and while building relationships.
  • Hosting a Lecture Series– Hosting a lecture series for local businesses can give you a way to present what your business  can offer their employees and why you should be their contact for all things health related.  By setting up a series, you can display what you offer and continue to bring in new topics of interest when you come back.  As a health resource, people will probably have many questions so following up the series with a Q&A can have a great impact on how you are received as an expert in your field.
  • Industry Happy Hours– These are fun ways to get business owners out in the town and be able to connect outside of work.  These are great events to build relationships, see what the needs of businesses are, and have a little fun while doing it.  They are low-pressure but be sure to have business cards or samples of what you do.
  • Join Organizations– By joining local organizations, you are showing the neighborhood that you are invested in the community and care about what happens in it.  You will also get opportunities to be more involved in the local events.  The more you can get out into the neighborhood, the more people will get to know your face and what your business stands for.

These are just some of the ways to that you can build up relationships, get involved in your community, and support the local people in their health journey.  Relate to where your business is and fulfill a need.  Once people start to see you around more, see that you are invested in the community, and see your passion/knowledge of what you do, you will start to become the first person they think of when they think of health topics.

Professional Networking #networking #businessnetwork #supportlocal

Content Upgrades for networking #cheatsheets #checklists #freetrial #challenges #promocode

 

3 Types of Social Media Content to Help Increase Engagement-

#1 VIDEO: 

A study by Animoto asked 1,000 consumers what they want to see with regard to social video. It also surveyed 500 marketers to determine whether they are fulfilling those expectations.

Highlights from the study were compiled into an infographic, which includes the following findings:

  • 39% of consumers are more likely to finish videos that have subtitles. (The infographic reports that, according to Digiday, 85% of Facebook video is watched without sound.)
  • Preference between pre-recorded video and Facebook Live was split nearly down the middle, with pre-recorded video having just a slight edge (52% vs. 48%).
  • 81% of marketers optimize their social videos for mobile.

#2 GIFS:

GIFs are the newest, coolest trend on social media and getting a lot of attention because not only are they easy to view, they also usually offer a call to action. Fun Fact – We may think that GIFs are a recent phenomenon in the world of digital marketing, BUT animated GIFs have been around for more than two decades!

Here are just a few ways how to incorporate GIFs into your digital marketing strategy:

  • The attention span of your audience is very low. GIFs are a smart way of reaching your target audience with a living picture of your message.
  • GIFs are an easy way to get engagement from your target audience and show them how something works.
  • Another way to use GIFs is through your email marketing, blogging, and other digital materials. It has been reported to raise the click through rate as well! GIFs are fun to watch, easy to find and easy to upload.
  • GIFs can be about a new process you have, new products, telling a story, explaining a situation, tell a joke etc.
  • GIF format can be done through Boomerang, GIF Keyboard, and GIPHY. There are tons of options out there for you!

#3 Infographics:

Remember last week we talked about ‘Stopping the SCROLL’? Great article by B2C:

6 Step Process to Amazing Infographic Design

Step 1: Choose your topic and research your audience.
Step 2: Take a look at your data and consolidate it.
Step 3: Craft the copy.
Step 4: Design!
Step 5: Review, review, review.
Step 6: Publish and promote.

Read more at http://www.business2community.com/infographics/6-step-process-amazing-infographic-design-01889770#WTg5RyjuR7dUWWoI.99