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Things You Can Do to Improve Your Social Media Marketing Strategy

Social media is big and continues to grow and evolve. According to Fast Company, 93% of marketers use social media to promote their business and reach their business goals. Converting followers into paying customers is the ultimate goal of every business. To achieve that goal, you need to have a good social media strategy in place.

If you are a marketing professional in charge of your business, read on. Here are some tactics you can implement to help you get started.

Choose your image wisely

Visual is king in digital marketing. Thanks to the availability of camera phones and social networks emphasizing visual elements, the ease of taking and uploading photos has increased dramatically.

Marketers who use visual content get more followers, more leads and more customer engagement. But to get that attention, you need to connect with the person on the other side of the screen. Choose images that appeal to your target audience, but make sure that it also fits your brand’s voice, style and mood.

Focus on platforms where your customers are

Just like everyone else, most small business owners are pressured to have a presence on every social media platform. The problem is that a hot, new social media tool hits the scene almost every few months, making it extremely difficult to manage all those social accounts.

To make the most out of your social media marketing efforts, you need to focus on platforms where your customers are. Fish where the fishes are. Don’t waste your time, energy and resources fishing in an empty pond.

Get the attention of influencers

An influencer is someone who carries influence over others. In the new world of digital relationships, people are receptive of recommendations from people they trust and respect. In fact, one study revealed that 40% of consumers had made a purchase because of an influencer’s recommendation; while 49% seek purchase guidance from an influencer.

One of the easiest ways to get an influencer’s attention is to share their content. Go ahead and share those contents without asking anything in return. Link out shamelessly and unceasingly. When you do, they are likely to take notice.

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4 Ways to Inject Holiday Spirit into Your Social Media Campaign

4-ways-to-inject-holiday-spirit-into-your-social-media-campaignThe holiday season is an exciting time for online marketers. With more and more people realizing the comfort of online shopping, online retail sales increase during the holiday season. All those online shoppers are ready to splurge.  Your business could be missing out on a lot of business opportunities if your company isn’t getting into the spirit yet.

Create a social media campaign that reflects the holiday season and it will definitely lead to marketing success that will make your holiday merry. Here are 4 ways to inject holiday spirit into your social media campaign.

Show the magic of giving

Christmas is a time when everyone’s thoughts turn to giving. This holiday season, let people know that you’ll be donating a portion of your sales to charity. Clients love to see this good will passed on and will definitely be supporting your program. Helping those in need will not only help you build a positive image; you’ll also feel good about yourself.

Create a very merry Christmas offer

The holidays are a time for gift giving. Most people go on a shopping spree during this time of the year to buy great gifts for their family and friends. Instead of visiting their favorite shopping destinations, more and more people are turning to their mobile phones to look for the best deals.

Get your audience in the holiday spirit and trigger Christmas shopping by offering Christmas vouchers, special festive discounts, buy one get one free or one-day sales. Christmas countdown sales are also a great idea because they create a sense of urgency, encouraging customers to buy on impulse.

Give freebies

People love free stuff. Since people are likely to buy more this holiday season, you might want to offer some freebies as a way of saying thank you. You don’t have to give a gift to every customer, though. Let customers know that they’ll be receiving a free gift for a minimum purchase. This will encourage them to buy more than what they have originally planned.

Sparkle up your cover photo

While it’s good to add some Christmas sparkle into your cover photo, it doesn’t necessarily have to be about Christmas gifts, red and green decorations or Christmas trees. Rather, it should showcase some special holiday products or some special holiday deals your followers and fans would be interested to know about. Try to think of your cover photo as your billboard.

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Boost Your Holiday Sales with These Quick Tips

boost-your-holiday-sales-with-these-quick-tipsHoliday season is the busiest time of the year for online retailers. According to studies, there is a 20% increase in online sales between Black Friday and Christmas. This is a wonderful time to attract more customers to buy your products and grow your business. But with so many businesses vying for the attention of consumers online, it’s time to think about how to capitalize on this potential influx of buy-happy customers.

Here are our top tips for holiday sales conversions.

Post regularly

During the holidays, social media usage is at an all-time high. Most people are at family events and are scrolling through their news feeds to pass time and keep themselves entertained. Some are looking for special offers and gift ideas. More users on social media mean more potential clients for you.

With more people turning into their smart phones during this time of the year, you want to make sure that you’re posting more often. Remember, more engagement means more exposure, which may lead to an increase in sales.

Get your visitors into the spirit of Christmas

Just like you decorate your home to get in a festive mood, you should also consider sprucing up your social media page or e-commerce site. Spread holiday cheer with seasonally themed cover images. Or better yet, give your online store a quick holiday make-over. Use the holiday season to change things up.

One study revealed that theming a shop for the holiday season excites visitors and gets them into holiday shopping spirit. This is a clever way to turn visitors into buying customers.

Don’t be a stranger

A lot of people fail to realize this, but it is far easier to sell to existing customers than it is to approach new prospects. Don’t be afraid to market to those you know. The best way to do this is by sending them an email. Let customers know that you have this certain product on hand. If they’re interested, they can drop by your store or visit your online store to buy the product. It’s as simple as that.

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Tips for Creating a Powerful LinkedIn Profile

Creating a Powerful LinkedIn Profile

LinkedIn is the biggest social network for professionals. Statistics show that 2 people join LinkedIn every second. Many of them are looking to supercharge their career or business. Now, do you realize how many people you are up against?

Whether you’re networking, generating leads or job hunting, having an eye-catching professional profile on LinkedIn will increase the odds of potential clients, partners or employers getting in touch with you.

In this blog post, we have put together some tips that will help you amp up your profile. Use these tips to create a powerful LinkedIn profile that will get you noticed.

Have the right profile picture

Your profile photo is one of the most important parts of your profile. Why? It’s because people base their first impression on the photo they see on your profile.

Studies show that you’ll get 14 times more views than the competition if you have a great profile picture. Remember that LinkedIn caters to professionals, so choose a simple, professional shot. Reserve those selfies for Twitter, Instagram and Facebook.

Make your headline standout

At the top of your profile, you are given 120 characters to tell the world what exactly it is that you do. Rather than just putting your job title, you want to use that space to showcase your specialty and value proposition. This is especially beneficial if you’re looking for jobs.

Create a killer summary

Your LinkedIn summary should be impressive, engaging and interesting to your reader. This is where you sell yourself and showcase your accomplishments. This is your chance to show the world how good you are and that you deserve their attention.

Include keywords

Optimize your profile by incorporating keywords that people are using to find someone like you. Place them in various sections of your profile such as the job title, headline, summary and specialties. This will ensure that you’ll get found by your target audience and your profile will perform well in search engines.

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Tips for Writing an Effective Email Marketing Copy

EmailMarketingTipsYou’ve spent a significant amount of time writing an email that people will hopefully open and read. You’ve racked your brains for the best subject line. You’ve polished each sentence. Now, you’re finally ready to hit “send”. For some reason, you aren’t effectively grabbing the attention of your audience. You’re not getting a response from them either.

This blog post looks at strategies to help you craft an effective email marketing copy that converts. Follow these tips to ensure that your email is effective, clear and successful.

Write a meaningful subject line

Most professionals receive 50 to 200 emails a day. With that volume of email, it can be easy to overlook some important messages. If you want your email to be opened and read, then write an informative subject line that will give recipients an idea about the content of the email.

A clear subject line will capture the attention of the receiver and give busy professionals a concrete reason to read the message. Take a moment to write a subject line that accurately describes the content before you hit “send”.

Keep it simple

People are more likely to read short and concise emails. Keep messages clear and brief. Use as few words as possible, but make sure that it contains all the important information. Also, focus on one particular subject per email. If you need to talk about a separate topic, then write another email.

Be personal

Email is usually the way professionals communicate, but that doesn’t mean that you should sound like a legal document or a spammer. The content should feel as if it came from actual human being, not a machine. While it’s good to keep the message short and brief, including a personal note can help warm up the conversation.

Proofread

Your emails are a reflection of your attention to detail, values and professionalism. The last thing you want is to send an email that contains embarrassing spelling mistakes, horrible grammar mistakes, lack of proper greetings or one that is written in bright colors. Make sure you edit and proofread your email for grammar, spelling and punctuation mistakes before sending it.

 

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Creative Ways to Repurpose Content into Something New

Creative Ways to Repurpose Content into Something New

Many of you have probably spent a lot of time creating those high quality blog posts. Despite the effort, most of your blog posts are aging like milk, not wine. Now, no one is interested in them because it has been years since you published them. The good news is that you can make your old content valuable and relevant through the process of re-purposing. The key is to spice up each piece of content and making it a bit different than the last.

Repurposing content can be beneficial for your business. It’s a second chance at content promotion. People who weren’t able to read your post will have a chance to read about it. It also ensures that great content is never forgotten. Ultimately, reformatting your content helps you reach a new audience.

In this blog post, we have listed 3 different ways to repurpose old content. Read on and we’ll breathe new life into your existing content.

Write an ebook

One of the best ways to repurpose old content is by turning it into an ebook. While writing an ebook requires a great deal of effort, they are often considered as high-value pieces. There are dozens of tools that can help you design and publish your ebook. Papyrus, for instance, can help you create a beautiful cover page within a few minutes.

You can either distribute it on the Amazon Kindle Store or as a free giveaway for those who would subscribe to your newsletters.

Create a video  

Online videos continue to grow in popularity with web users. A lot of people prefer watching a one-minute video than to read a 1,000 world blog post. Contents that you have previously published to your site can be a great jumping off point for a larger discussion. This allows you to open up a whole new way to connect with others, especially for your audience who prefers content they don’t have to read. You can post your videos on Youtube or Vimeo for maximum exposure.

Create an infographic

People love visual content. You can repurpose your content as an infographic and then share it on social media. Take boring information like statistics or raw data and turn it into an infographic. This is effective because it provides a fun and creative way to present complex information quickly and clearly.

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How to Build a Social Media Following

How to Build a Social Media Following

Most business use social media to generate leads. But in order to make social media marketing work, you’ll need to have an audience. This means having some fans and followers on Twitter, Facebook, Instagram and other social media channels.

The number of fans and followers you have will give you an idea how big of an impact your message make. However, growing a social following can be quite frustrating, especially if you’re running a start-up business. But how do you build a social media following?

Here are some tips on how to get more followers on any social media channel.

Choose the right channels

One of the most important things you need to do is to decide which platforms are going to be right for your content. Twitter is an instantaneous outlet. LinkedIn favors professional content. Pinterest, Instagram and Facebook are more visual mediums.

Also, determine which social media networks your target audience use the most. There is nothing more frustrating than spending your time and resources, only to find out that you weren’t able to reach your target audience.

Interact with other users

Interact with your fans and follows on a regular basis. You can ask questions, answer questions, share some of their posts or encourage people to share yours. Also, take the opportunity to get involved in conversations. This will help you stay connected with your audience and not miss out on anything important.

Offer something unique

This is probably the most important thing you can do to acquire more fans and followers. Some people would post links to their work and promote their products in an attempt to get people to visit their site. But social media isn’t the place to advertise your products or services.

In order to capture the attention of your target audience, you need to make sure that you provide them with contents that are fresh, interesting and entertaining. Adding a picture to your posts can also make your posts standout and encourage people to follow you.

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4 Ways to Use Twitter for Business and Marketing

4 Ways to Use Twitter for Business and Marketing

Business of all sizes use Twitter for a variety of reasons – provide information, interact with their followers, promote their products and services, generate leads and monitor conversations about their company.

Maintaining an effective Twitter presence can be a powerful part of your marketing strategy. Despite its growing relevance, a lot of small businesses are still not using Twitter to its full potential.

In this blog post, we’ll teach you how to turn 140 characters into online marketing gold. Read on for some useful tips on how to use this popular social media platform for business and marketing.

Engage in two-way conversations

Twitter is a great platform to reach your audience. As a business owner, your goal for using social media is to build a community around your brand and to foster relationships.

Don’t go overboard with promoting your business. If you do so, people will stop following you. Keep an eye out for particular issues you could help with. Join the conversation and feel free to give some tips and advice.

Retweet

The last thing you want is to bombard people with tweets about your business. It is worthwhile to retweet particular tweets from other users that you find particularly useful or interesting. Sometimes, this encourages people to follow you. Plus, retweeting shows your followers that you’re also willing to share tips and advice, and you’re not just about flogging your products and services.

Customer service

80% of customer service interactions take place in social media. In fact, a lot of people post complaints and product queries on Twitter. Twitter is a great tool for customer service because it allows you to resolve issues in real time. Be sure to respond in a polite and professional manner. Don’t forget to thank the customer publicly once the problem is resolved.

Make twitter a daily activity

Social media marketing success does not happen overnight. You need to spend time posting updates, responding to DMs, thanking new followers, following new accounts, liking and re-tweeting other content and responding to other users.

Because twitter moves so quickly, it is not something you can handle whenever you have the time. Daily postings and engagement is important. Otherwise, people will forget about you.

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3 Ways Social Media Can Help Your Business

3 Ways Social Media Can Help Your Business

As a business owner, you have probably considered using social media to help you get the word out about your business. Building a strong social media presence may take a lot of time and hard work, but the pay off can be incredible.

Social media can be extremely beneficial to companies of all sizes. Here’s how social media can help grow your business.

Reach new audience

Sharing content to thousands of people at once is one of the biggest benefits of social media. But instead of trying to reach everyone, you need to find the right people to engage with. Social media provides the perfect opportunity to help you reach your target audience. Plus, it is one of the fastest and least expensive ways to connect with your audience.

Identify who your target audience is, and then determine which social platforms they spend most of their time in. If you share really interesting and engaging content, you are likely to reach thousands and thousands of people in no time.

Create meaningful relationship with your customers

Social media encourages two-way communication. It’s not enough that you share your knowledge or provide some updates about your products, services and upcoming events; you also want to communicate with your fans and followers.

Social media allows you to communicate with your prospective and current customers. Once you have earned their trust and goodwill, they would be much more willing to recommend your products to their family and friends.

Customer service

Providing stellar customer service is likely already a top priority for your business. Since most customers want immediate response, many of them would post their questions or concerns via social media. If they do, it is important that you respond and address the issue in a timely manner.

If you acquire positive feedbacks, ask the customer if you can share it on your page. People will trust and appreciate you when people say good things about your business.

 

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