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Boosted Posts vs. Facebook Ads

Boosted Posts vs. Facebook Ads

Boosting a post on Facebook, let’s face it, is easy-peasy, as opposed to going behind the scenes and utilizing the awesome tools on Facebook Manager. All you have to do is hit the ‘boost post’ button and off you go, right?  WRONG. Hang on ‘pardner…

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Twitter Tactics

Twitter Tactics

How can you get the most out of Twitter for your business?  We get that question A LOT!  Twitter can be confusing and some may be stumped on how to use Twitter.  When getting started with Twitter, it’s best to take baby steps and then...

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3 Twitter Image Sizes You Need To Be Aware Of

3 Twitter Image Sizes You Need To Be Aware Of

You know the old adage “A picture’s worth a thousand words”, well, that holds true on social media too! The best image with the wrong dimensions can completely derail your plan for the perfect post and kill your quest to go viral.

Make note of these image sizes to ensure you are putting your BEST foot forward on Twitter:

Header/Banner Image:
This is the image that runs across the top of your Twitter profile.

For best results aim for an image that is:

  • 1500 x 500 pixels
  • A recommended file size of 10 MB
  • File format JPG, GIF, or PNG

Profile Picture:
Your profile picture is the square image that sits on the left, bottom side of your header photo.

For best results aim for an image that is:

  • 400 x 400 pixels
  • A recommended file size of 100 KB
  • File format JPG, GIF, or PNG

In-Stream/Newsfeed Image:
This is the image that accompanies your “tweet”.

For best results aim for an image that is:

  • Minimum to appear expanded 440 x 220 pixels
  • Maximum to appear 1024 x 512 pixels
  • Appears in news feed collapsed at 506 x 253 pixels
  • Maximum file size of 5 MB for pictures and 3 MB for animated GIFs

Happy tweeting!

Utilizing Scheduling Tools

Utilizing Scheduling Tools

Hootsuite: HootSuite is a social media communications dashboard used for online brand management. It publishes to social media platforms such as Facebook, Twitter, Google+, LinkedIn, and WordPress. It also publishes to Flickr, Tumblr, and YouTube via HootSuite Apps. It is also a Twitter client. We...

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3 Steps to a STRONG Personal Brand

3 Steps to a STRONG Personal Brand

What is a personal brand?   A personal brand is a feeling, an emotion and an expectation about who you are as a person and and a professional.  Your personal brand tells people what your character is and what they can expect to experience when...

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Personal Brand or Personal Image. What’s The Difference?

Personal Brand or Personal Image. What’s The Difference?

Many times people use the terms personal brand and personal image interchangeably but, they shouldn’t.  There is a BIG difference between the two!  Once you understand the difference between them, it will make a difference in your business.

Let’s dive in…

Personal Image:  

Everyone has one!  It what helps people form a mental picture of you.  Here are some characteristics of a Personal Image:

  • Sense of humor
  • How you talk, the language you use, the accent you have
  • Sense of style
  • Favorite color
  • Your overall preferences of what you like and what you do not like

Personal Brand:  

A personal brand is how people perceive you and it sets the expectation of how you will conduct business with another professional.  Your personal brand:

  • Sets you apart from others in your industry
  • Broadcasts your skill set
  • Describes your work ethic is
  • Provides insight into your character and values
  • Illustrates the expected level value you provide

Think of your personal brand as your professional reputation on steroids.  Your personal brand is the emotion, thought and an idea that is conjured up each and every time your name and business name are mentioned in your target market.   What do you want that thought or idea to be for you and your business?

Now that you know how important your personal brand is, you must protect it at all costs by delivering a consistent message each and every time you interact with your target market whether it be on social media, through a marketing program, during a meeting, consultation or a deliverable product.

5 Top Engaging Posts for Instagram

5 Top Engaging Posts for Instagram

Today we are going to talk about Instagram! What posts get the BEST engagement??? Instagram is one of the fastest growing networks out there and a place where people LOVE to engage! A lot of our clients see more interaction on Instagram than Facebook or Twitter. I wanted to share our Top 5 posts and how to do them. Enjoy! 

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Google Analytics – Top Three Reports Your Need to Run

Google Analytics – Top Three Reports Your Need to Run

Do you know if writing your blogs and sharing them is actually leading to more traffic? Is it helping you reach your business goals? Maybe not yet, but I wanted to share some help reports through Google Analytics that will help you to see the...

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APPS Are the Answer!

APPS Are the Answer!

Have you ever seen a business or someone who seems to be able to churn out social media content effortlessly?  You know the the type!  They’re the ones who seem to have a newsworthy tweet on Twitter, an amazing image with the perfect caption on Instagram, a super-cool infographic on Pinterest and an ultra-engaging post on Facebook…on the daily!  How can they possibly do it all AND do their job?

Let’s face it, writing, creating, organizing, graphic design, and scheduling social media posts can be a DAUNTING task.  The good news is, it doesn’t have to be!  As a matter of fact, we know the secret to becoming super-human when it comes to social media.

What’s the secret to effective social media marketing?  A good plan and a collection of APPS to help you get the job done!

3 Apps We Can’t Live Without!

To stay on top of our social media to-do list, we rely on certain apps that we access daily.  After you take them for a spin, we think you will understand why we believe they are the best for helping to create and manage social media efforts efficiently and effectively:

  • Create amazing graphics with Typorama
  • Bulk schedule your social media posts with Hootsuite
  • Stay on top of Facebook engagement with Facebook Pages Manager

Enjoy!

All About APPS!

All About APPS!

In the social media world, one of your biggest allies are mobile applications or “Apps” for short.  They can help you manage your social channels and accounts on the go so you are not chained to your desk and chair all day, every day.  Not...

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