You may have amazing products and provide great services. You also spend time creating good quality content. No matter how engaging or persuasive your content is, you won’t be able to achieve great results unless it reaches your target audience.
Most businesses use social media to engage with their fans and followers and even build a relationship with them. Considering there are several social media channels out there, do you ever wonder if you’re reaching the right audience?
Which social media channels fit your target audience? Keep reading to find out.
Twitter makes use of hashtags that allows businesses to target people who are talking about and engaging with topics related to their business. This social media platform is ideal for sharing real time information, timely trends or live events, and will result in high levels share and engagement.
Use this social networking platform if your target audience is young adults. 24% of internet users log in on their Twitter account on a daily basis. Younger, more educated crowds aged 18 to 29 uses Twitter. 29% of college grads use Twitter and lots of it.
Facebook is the biggest socal networking channel, with over 1.86 billion monthly users. Yes, Facebook is crowded, but it gives you the ability to narrow down that 1.86 billion users by gender, age, location, interests, marital status, employment, and income; thus, making it easier for you to reach the right audience.
Majority of the entire adult population is on Facebook. In fact, 88% of milennials and 62% of adults aged 65 and up use Facebook. As such, this would be a great place to start with your social media campaign.
Instagram is geared towards younger millennial users. A hefty 38% of female internet users use Instagram. To make the most out of your social media campaign, make sure that you provide attention grabbing photos and high quality videos to your audience. Remember, content is king on Instagram.
People tend to use LinkedIn for interacting with clients, influencers and other professionals. This is a great option for business whose products or services are highly specific to professionals. It is also ideal for B2B marketers.
Just like Facebook, LinkedIn allows you to target users based on gender, location and age. In addition, it also allows you to filter based on field of study, company industry, company size, degrees, job title etc.
So let’s say you find Instagram to be the way to market your business…
Tips for Writing the Perfect Instagram Caption
Instagram may be all about compelling visuals. When it comes to gaining followers, the quality of your photos will be the differentiating factor. But if you want to capture the attention of your target audience, you need the perfect Instagram captions. It can be the key to having your posts seen by more people. This will improve engagement and lead to more likes and comments. Plus, it will help you build a strong online presence.
Here are some tips for writing the perfect Instagram caption.
Use a consistent brand voice
Brand voice is one of the most important parts of any good Instagram caption. If you are a small business owner, who is looking to engage with your audience on Instagram, we recommend that you develop a brand voice and use it on all your posts. Practice consistency. Your Instagram caption should sound and feel like the rest of your marketing channels.
Hashtags aren’t mandatory in your Instagram captions, but they do help. They provide an effective way of connecting with your followers, gain more Instagram followers and even build a relationship with them. Proper use of hashtags will make your posts more effective.
Think outside the box when adding hashtags. Instead of just saving the hashtags for the end, try incorporating them into the body of your caption. Also, use relevant hashtags to boost your engagement and get new eyes on your Instagram content.
Although Instagram have a caption character limit of 2,200 characters, followers will have the option to “view more” for longer captions. You should stay within 125 characters to ensure that your entire caption will display in your follower’s feeds with the image. Make sure that every word is integral to the message you’re trying to convey.
For longer tweets, make sure that the most important part of your message is at the beginning of the caption.
Always include a call-to-action
Your captions are a great way to inspire people to engage with your business. As such, we highly recommend that you include a call-to-action to your Instagram caption. You can encourage them to comment, answer questions, use your hashtags, click the link in your bio etc. Your followers will be happy to engage with your business, you just need to prompt them to do something. Inviting them to like or comment can go a long way towards driving more engagement to your posts.