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Gabrielle Crumley - Rielle Social Media

In this interview with Gabrielle, she had her heart and mind set on one direction in college, and little did she know after taking one marketing class, how her world would change. Sometimes you have to just trust your gut and take the leap of faith. Gabrielle has created a life around something she has found a passion for, allowing her to create the freedom and flexibility she was looking for. While still having a passion for animals her path has taken her in a different direction. Listen and see how.

More about Rielle Social Media

Gabrielle Crumley is the social media expert and digital marketing strategist behind Rielle Social Media.

I am passionate about helping business owners overcome their branding and social media challenges to see real success online.

Do you stress about what to post, or spending way too much money on ads that don’t convert? Whatever your specific business goals may be, I can help you achieve them. Learn more about her and her services at https://www.riellesocialmedia.com/

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By utilizing the Eisenhower Matrix, you can divide your tasks into 4 different boxes and be able to focus on what is most important, schedule what is important but not urgent, delegate everything you can and then don’t do the things that don’t serve a purpose in your business.

The Eisenhower Box: How to be More Productive

To Do: Draw a big box on your paper and then divide that box into 4 little boxes.

Label the first box- Do First
Label the second box – Schedule
Label the third box – Delegate
Label the fourth box – Don’t do

5 time management tips when working with the Eisenhower Matrix

  1. Putting things to-do on a list frees your mind. But always question what is worth doing first.
  2. Try limiting yourself to no more than eight tasks per quadrant. Before adding another one, complete the most important one first. Remember: It is not about collecting but finishing tasks.
  3. You should always maintain only one list for both business and private tasks. That way you will never be able to complain about not having done anything for your family or yourself at the end of the day.
  4. Do not let you or others distract you. Do not let others define your priority. Plan in the morning, then work on your stuff. And in the end, enjoy the feeling of completion.
  5. Finally, try not to procrastinate that much. Not even by over-managing your to-dos.

Prioritizing tasks by urgency and importance results in 4 quadrants with different work strategies: https://www.eisenhower.me/eisenhower-matrix/ 

Another example source: http://timewiser.com/blog/eisenhower-matrix-productivity-at-work/

I love when women follow their hearts and it leads them down a path they had never imagined when the universe aligns you with what you need to be doing and it works out. Even when you think it may not. In this interview, Kim tells her story of how she became a small business owner.

 

More About Kim

Growing up, Kim never imagined being a therapist. Actually, when she was in kindergarten she wanted to be a tree.

Her parents believe in natural healing, so, growing up Kim did get massage and chiropractic. Kim went to college to be a teacher but after a few years, she came to the conclusion that college wasn’t for her.

Kim’s still not sure what drew her to massage, but, after her first day of massage school, she realized she had found her passion.

Her passion is healing and facilitating the well being and harmony of the body, mind, and spirit. Kim uses her intuition to guide her through each session. Every client is different so no session will be the same. Through Kim’s technique of massage therapy and reiki, physical stresses of the body and mind are relieved. This allows the body to naturally begin the process of healing.

Kim has discovered through her experience that when you commit to getting massage therapy on a regular basis you will feel healthier, happier, and revitalized. She invites you to experience and enjoy the difference.

Kim is a nationally certified & licensed massage therapist. She graduated from the Core Institute of Massage Therapy in 2001. She is certified in pregnancy and infant massage which is now one of her specialties as well as being a Doula. Kim is proud of having the privilege to provide and help women have a positive birthing experience. Kim was trained in Ashiatsu Oriental Bar Therapy™ in 2006. For a complete healing experience, Kim can balance the flow of energy using Teiki and Meditation.

Connect with Pure Harmony

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Mompreneur Interview Kim Engle Pure Harmony Massage

Mompreneur Interview with Tabitha Blue

You know when you meet someone and you just have that feeling like, WOW THIS PERSON IS AMAZING?!?!

That is how I felt when I met Tabitha, she has this super sweet and caring personality that is so genuine, you just want to learn more about her . . . well, I did anyway! What she has been able to transform her online mommy blog into is amazing, she has 4 kids and this provides for her family! I am not sure I am the only one out there that has started a mommy blog and then gave up, well, Tabitha never gave up and her journey is amazing!

In her video she talks about:

  • How she started her blog just as a hobby
  • How it has grown and not her full-time income
  • How she has been able to merge different passions of hers together

Tabitha has been named Tampa Bay’s most influential mommy blogger and is the writer behind FreshMommyBlog.com as well as hosts her own online cooking show, KitchenWise. She has made appearances on Daytime TV and has been featured multiple times in print and national magazines, like InStyle, Health, Real Simple, Southern Living and more. Tabitha has been pursued for her eye to maximize space and potential in the own home while maintaining a sense of style and comfort for kids.
In her own words, “I want to live authentically with as much heart as I can muster, loving those around me to their fullest potential and biggest dreams. Yes, maybe a little dramatic, but living fiercely is park of my make up. I want the extraordinary that rises in the midst of the ordinary.”
Tabitha looks for the beauty found in the everyday, like in a great lipstick or the laughter of her kids. And her blog, FreshMommyBlog.com is where motherhood, food, travel, design and stylish little things collide.
Mompreneur Tabitha Blue

Starting your own business can be very scary in its self, let alone even thinking about the financial aspect, making enough money, providing for your family, creating a new life, the list goes on. As women, we tend to take all those worries on ourselves and that can hold us back from financial freedom.

Kristen Judd has a passion for helping women all over the world reach their financial goals in a realistic way. Learn more about her story and how she got started.

Kristen has a degree in Accounting and Finance from Fort Lewis College and has returned back to financial services after spending some time in corporate America and owning a couple of small businesses.  She can relate to just about everyone’s situation because she has experienced it. One of the biggest reasons why she came back to financial services was finding a company that focuses on the education of money for individuals, families and business owners.  

She is passionate about what she does and enjoys giving people the opportunity to leave their financial strife behind and move forward with a plan they can believe in and can grow with. She is a dynamic and sought-after speaker for educational workshops and seminars.  She has found her home and loves being able to be of service whether it is her clients, fellow agents, or any of her team members. She is the host of Wine, Women and Wealth in the Westminster area and has been giving back to that community for 3 years now. Most recently, she published her first book, “Own Your Future.”  It is the actual steps she used to catapult her business and career with Five Rings Financial. It teaches you to trick your brain into achieving crazy big goals with ease and joy.

Ed has a degree in Sales and Marketing from Colorado State University.  He also has a background in owning several small businesses and most recently being a part of corporate America.  He is a natural problem solver and brings to the table a relatability that is not matched by many. He is passionate about being in a position where he can use his interpersonal skills and problem solving skills to help families and business owners avoid some of the pitfalls that can adversely impact a family or business financially.   He is also excited to get back to being a small business owner himself to gain back more control of his time, resources and creativity.

Connect with Kristen:

Money Secrets
Safe Money Expert – Executive Vice President

kristen@fiveringsfinancial.com
303-944-6195
http://livingbenefitsexperts.com/thejudds

http://facebook.com/LearnMoneySecrets

http://linkedin.com/in/kristenjudd

 

Kristen Judd Mompreneur Interview

 

This is one of my favorite parts of our coaching program, core values! When we start our business it is easy to get caught up in the day-to-day, making money, setting up a website, finding new clients. All of those ‘business’ things. We forget about our core values. 

What if we reversed the order of how we start a business, if we started at square one, what do you believe in? If you think about it your core values are what has shaped you as a person. Phrases or words that your parents or family has been telling you for years, it’s the foundation of who you are and your belief system.

We need to do the same thing with our businesses. Set that foundation, what will our business look like, feel like and stand for? Your core values start with your WHY. 

  • Why did you want to start this business?
  • Who are you wanting to serve?
  • What’s Your Story?

There are a lot of successful business owners that would say they wish they would have started with their core values from the beginning, a lot of them didn’t develop or even think of their company’s core values until later on in business, like years later!

We are wanting to save you some time down the road by talking about your businesses core values now!

Setting the foundation and creating the content. By having these core values in place it helps you and your company make decisions based on shared values. Everything from hiring the right help, to bringing on new clients, creating a successful partnership, etc.

In this blog we will be covering the following topics:

  • What are Core Values
  • Why they are important
  • How to Share Your Core Values

What are Core Values?

Core Values are the base of your belief system. They are your morals, what is important to you each and every day.  The reason behind what you do.

These core values create your vision and mission for your business and shape its future. In a sense, your core values create your businesses identity.

It is important to establish strong core values from the beginning.

  • Your core values help with the decision-making process like I mentioned above this can be from hiring the right help, onboarding the right clients, quality of your products or services.
  • These core values educate your employees and clients on what your business is all about. What’s important to you and how you are different. It goes back to that golden rule “People do business with people they know, like, and trust.” That’s why core values are important.

Creating your core values can be a little more challenging than you think. Especially if it is more than yourself. If you have a business partner or team then we recommend having a conversation about what is important to each of you and how you can bring your individual core values into the business.

We talk a lot about creating your lifestyle, What does that look like? What defines success for you? What is important to you? 

When you are using your core values in decision making you want to maintain that sense of integrity, clarity, and confidence. You want to stand behind your business core values and know what’s right.

Here are a few examples of different words that can be turned into core values

Determining your core values takes some time and thought. Remember you are setting the foundation for your business success. You want to create your own values for your business.

I think it is important to check out other businesses values and see how they word them, but you are not just copying and pasting them for yourself.

Here are a few questions to think about when creating your core values

  • What makes you feel good about your business?
  • What is important to you on a daily basis?
  • What values make you feel proud of yourself and your business?
  • What sets you aside from other businesses?

Here are a few examples of core values:

The Honest Company

  1. Create a Culture of Honesty
  2. Make Beauty
  3. Outperform
  4. Service Matters
  5. Sustain Life
  6. Be Accessible
  7. Pay it Forward
  8. Fun!

SquareSpace

  1. Be your own customer
  2. Empower individuals
  3. Design is not a luxury
  4. Good work takes time
  5. Optimize towards ideals
  6. Simplify

Zappos

  1. Deliver WOW Through Service
  2. Embrace and Drive Change
  3. Create Fun and A Little Weirdness
  4. Be Adventurous, Creative, and Open-Minded
  5. Pursue Growth and Learning
  6. Build Open and Honest Relationships With Communication
  7. Build a Positive Team and Family Spirit
  8. Do More With Less
  9. Be Passionate and Determined
  10. Be Humble

More examples here 

Once you have your core values defines it is crucial you have them listed on your website within the About page, on your marketing materials, your story, your social media, on your wall. These are great daily reminders for WHY you do what you do.

Why are Core Values Important to Your Business?

There are many reasons why it is important to have core values in your business. As a business owner or freelancer, we are our business. It shows our authenticity of who we are as a person.

Core values provide us the framework of how we see our business and how we want it to grow. It also helps with behavior for your employees and clients, setting those standards from the beginning.

This shows your business, clients, and potential clients why you are different, what you believe in and how those values play a role in your everyday decision making. People that have similar values will more likely want to work for you or do business with you. It gives them a sense of trust to help them understand your business on a deeper level.

Remember in the beginning I asked you what success looked like for you? These core values can help define that success for your business. Set standards and thrive!

How to Share Your Core Values

Now that you have created your core values for your business and you now understand why they are so important to your business, it’s time to put them to work.

Think of your core values almost as a vision board for your business. It helps you find the direction in which you are wanting to continue to grow in. Top of mind!

Here are a few ideas that will help you stay true to your business’s core values:

  1. Write them down.  Put them where you can see them every day. Like a daily affirmation. You can create a sticky note that you have on your computer, screen saver, go to the about page of your site every day, somewhere you look at on a daily basis.
  2. Share them. You will have them on your website, social media profiles, maybe even your marketing materials, but more importantly, talk about them. Use them in your networking commercials, tell friends, turn them into social media posts. People do business with people they know, like, and trust, these core values will build that trust. So, get sharing!
  3. Let them be your foundation. These core values are what drives us and motivate us. They remind us of WHY we started our business and where we want to go. They will help us with the decision making within the business. They also keep us consistent. What feels right? They keep us on track!
  4. Lifestyle. This is probably the most important to me, our core values are what allow me to live the life I want. To create the lifestyle that has freedom and flexibility. How do you want to create your life? What is important to you. The core values of your business will allow you to create your the opportunity to express yourself and create your lifestyle.
  5. Apply them. Use these core values as ways to connect with different clients or potential clients. Make sure each decision is based on these core values. When onboarding a new client, does it feel right, do their values align with yours? Use them when you are hiring on new help or even outsourcing, as long as your core values are aligned with your tribe, the people you surround yourself with and work with you can accomplish anything!
How to define your core values

In Conclusion.

Each business should have a list of core values, your core values are what makes your business run. What type of people you want to hire, or work with. This is the foundation of your business. Are you ready to create your today? 

Sign up for our FREE “5 Simple Steps How to Figure Out What Your Core Values Are.”

Core Values Handout

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Aerie Lane Tarpon Springs Florida

I had the pleasure of interviewing these two amazing sisters that decided to take the leap of faith and invest, not only in themselves but in their future by opening a new franchise called Aerie Lane. In this interview you will learn:

  • How these sisters are able to work together, divide and conquer.
  • Splitting roles while one left corporate and runs the day to day and the other is still working her corporate job.
  • Playing off each other’s strengths to create an amazing partnership!

What is Aerie Lane?

Aerie Lane is about gathering with friends, creating with inspiration, and connecting projects and people in creative ways. Each time you construct a project by hand, you share a part of yourself with others.

Check out their website here to book your next party!

Like them on Facebook and support their business!

Have you been thinking of starting your own business? Need a little motivation? Maybe just a little push? We invite you to join our Facebook group here.

 

Mompreneur Interview with Owners of Aerie Lane – Tarpon Springs, FL

how social speak was born

At the end of 2017 we, Caitlin & Amber, said that 2018 was going to be a year of change. Sometimes you just know in your gut that something is going to change. We knew this change was going to be for the better, we just didn’t know what the “change” would be!

For 7 years of being in business together and on our own for 10 years, we have worked hard at building our client’s brands, products, online communities, and businesses.

We are really good at what we do! The only problem with building everyone else’s businesses is you tend to put yours on the back burner.

Oh, we will make those videos later, we will write those blogs next week, oh, yeah that’s a good idea to have a coaching program – maybe next year . . . .

Long story short that “next year” came it’s called 2018!

We LOVE, LOVE, LOVE working with our clients and most of our clients have been with us since the beginning.

In December, Caitlin and myself had a talk about what we wanted to do differently in 2018.

How could we take our business to the next level?

We love being a resource to our communities and we both know so much about social media and digital marketing. We wanted to up our game and be able to provide MORE to our tribe!

Um, LIGHTBULB moment, it clicked for us.

What about if we create a website, a new educational platform, where our tribe can go for FREE, YES FREE, to search and find all the information they wanted to learn about social media and digital marketing . . .

Sounds great right?

Caitlin and I like to jump in feet first and not look back. When we have an idea, we are set on it we are making it happen!

We created a new website called Social Speak Network with a TON of information for our peeps, but we wanted to take it one step further . . . with all this awesome content, videos, and downloads, people were still asking on the “How-to.”

They love all the content but wanted to learn more hands-on how to implement it into their business and be held accountable for their digital marketing strategy.

That’s why we created our “Small Group Online Coaching Program” – a 6-month program for 3-5 business owners to really dive deep into their social media and digital marketing strategy, learn how to be successful online, grow their tribe, and learn new things!

Now, this is something that totally feeds our soul!

We are so very passionate about teaching others about social media and digital marketing and all the fun and cool things you can do! Isn’t awesome when you find your true meaning, your purpose, what you are supposed to be doing?

We want to help you create that too!

So, what does this mean for you???  What are we looking for? 

-> We want to invite you to our Facebook Group, this is the starting point, we post great information every day, you can ask questions, engage with other business owners and grow your tribe through this group!

-> We would also love your support if you would subscribe to our YouTube Channel 

-> We would LOVE to offer you is a FREE 30-minute consultation to answer any social media or digital marketing struggles you have been facing. You can email us at SocialSpeakNetwork@gmail.com to set up a time!

Interested in learning more? Take a look at these articles:

A day in the life of an Entrepreneur

Reaching and Attaining your Goals

How To Work SMART In 2018

How to use KWFinder

We spoke briefly last week about KWFinder and how easy it was to find the correct keywords for your business. Knowing your keyword phrases, also known as long tail keywords will help you create that strategy for your blogging and SEO. Keyword Finder is a powerful tool to help you discover your niche keywords.

KWFinder helps you discover that sweet spot with keywords that many people are looking for but have a low competition level, meaning it would be easy to rank higher on Google for those mid to lower keywords.

The one thing I love about KWFinder is it simple and easy to use. For someone like me who is such a visual person I love the how they show you all the data you need, the ranking, what other sites are using those keywords and what their domain and page authority is. This tool takes the complexity out of keyword research. Be your own keyword expert!

First Step with KWFinder

This is a free tool, but you are only allowed to have 3 FREE searches per day. First thing, create an account here. If you really want to take your SEO and blogging to the next level and really want to dive deep into finding your long tail keywords, I would suggest looking at their monthly or annual pricing.   After your 3 free searches, you will have to either upgrade your plan or wait 24 hours.

The second Step Start Searching for Your Keywords

It is very simple, on the homepage of KWFinder there is a box that says “Enter Keyword” this allows you to search for the keywords you think are important to start with. You can also choose a specific location and language. If you are a local business then the location option would be very beneficial for you. When you are local you want to know what your community is searching for to make sure you re providing them the correct information. Or even if you sell online but only is the U.S. that is something to think of as well. Some of you may be ahead of the game already and have a list of keywords, maybe from an old website company, coach or just your own research, you can upload those into KWFinder, it has to be a CSV file.

One thing to remember or be aware of when you are using the location feature when you type in your keyword and the location you are wanting to search you would then click find keywords and KWFinder will show your results on a single screen. It will then display all sorts of data for you, such as the difficulty level of being able to rank for that keyword, cost per click (CPC), search volume.

The Third Thing, What does this all mean?

How hard it is to rank for that specific keyword.  You will see green, yellow and orange buttons with a number in them, ranging from 15-63 or even higher. This is really important for your strategy. If the keyword is in orange which is usually over 45 that means it is going to be very difficult to rank on Google for that keyword. Your strategy at this point should be looking for the yellow and green keywords. KWFinder shows you different keywords that are similar to the one you searched for, it is also going to tell you how many people a month are searching for that keyword or long tail keyword.

For example I searched “Social Media Online Coaching” the ranking was 47 which is yellow meaning it is possible for me to rank on Google with that keyword, but if I wrote about “Social Media Monitoring” which is a 32 it would be easier for me to get on the first page of Goole or other search engines with that long tail keyword.

Here are a few things below that each search will provide you:
* What’s trending
* Monthly Search Volume
* Cost-Per-Click (CPC)
* Pay-Per-Click (PPC)
* Google SERP results

SERP Competition Checker

Get localized Google SERP results with KWFinder. The SERP checker is a Google SERP competitor analysis tool providing 45+ SEO metrics. (SERP= Search Engine Results Page)

Another feature to look at when look at your keywords, on the right-hand side of the dashboard it will show you what websites are using those words and what the competition level is, the green, yellow or orange rankings. It will also display on each website their DA (Domain Authority) and their PA (Page Authority).

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). …Domain Authority is calculated by evaluating linking root domains, the number of total links, MozRank, MozTrust, etc. — into a single DA score.

Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.

Creating Your Keyword Planner

Once you have found the keywords and long tail keywords you want to use, you can create a list within your KWFinder account that you can save to help you manage your search efforts. You may want to think of different lists, categories of your keywords. For us, we may have a list that is “Social Media” and one that is “Digital Marketing Tools” the important reason about having different keyword lists is you will be writing different content on your website, think of the services you offer and how you can write blogs all around those different topics. Those are the keyword lists you need to create.

How to create a new list:

  • Select the keywords you want to add to a list
  • Then you will see “Add to List” click that button
  • Then enter your list name
  • And DONE!

This saves the list to your account, you can always add and delete keywords from that list as you need to. You can also download your list into a CSV file if you would rather do that. One thing to always remember when adding your keywords to your list, it is better to add the easy (green) and mid (yellow) to your list rather than hard (orange).

WrapUp

This amazing tool provides you a ton of powerful information to help you succeed with your SEO and Blogging strategy. In today’s digital marketing world it is important to always stay abreast of the hottest topics and trends in your industry and become even more of an expert than you already are. By utilizing KWFinder and all of its bells and whistles you will be able to find those relevant long tail keywords for you and your business, taking your digital marketing to the next level. This is an efficient way to stay on top of those trends and searches and will save you a ton of time in the long run!

Interested in learning more? Take a look at these articles:

Digital Marketing and Search Engine Optimization in 2018

Off-Site SEO

On-Site SEO