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How to Create a Strong Video Marketing Strategy

I’m sure you have heard the craze around video marketing, right?

It’s 2019 people! At this point in the digital marketing game, you HAVE to implement video marketing! And I am not talking about the cheesy videos, or you hiding behind a presentation and just having your voice being heard. I am talking about getting your face in front of the camera and really connecting with your audience.

The Number one Trend for 2019 in the social media marketing world was building an authentic brand, allowing your patients to see behind the scenes, and really know, like, and trust you.

Video marketing allows you to build patient loyalty and keeps you top of mind, by using video your fans can share your videos and are more likely to refer you to family and friends because they have a deeper connection with you and your office.

Why is Video Marketing SO Important?

I totally get the fear of video marketing, we have been in business for over 10 years, and it wasn’t until March of 2018 that we started implementing videos into our own plan.

It was something we ALWAYS recommended our clients did, but not something we DID for our own business! Funny how that works, huh?

You don’t need to have a studio, expensive equipment, or celebrities, you would be amazed at what you can do with the technology you probably already have, like iPhone, or smartphones, a digital HD camera, etc.

This rock can hold people up and get in their heads, it then becomes an excuse, I don’t have a fancy studio, backdrops, big lights, huge camera, etc. therefore I can’t produce a good video.

We will discuss this process below.

Before we jump into the 5 steps for a video marketing strategy, I wanted to give you a few stats from our friends over at HubSpot.

In their words – “Video has absolutely dominated social. According to a recent HubSpot Research report, four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.”

“According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content.”

Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.

So, let’s dive into the top 5 steps to have a clear video marketing strategy.

Step 1Find your Target Audience

A great place to start with this task is your current patient list, who are you currently serving?

A few questions to ask yourself:

  • Who is my ideal patient?
  • What are they visiting my office for?
  • What problem or pain points do I help them with?
  • Where are they located?
  • What is their lifestyle like?
  • What can you offer them for free to help with a pain point?

Having a clear understanding of WHO your target market is and WHY you want to work with them is key!

Look at your current patient list and think of all your favorite patients, why are they your favorite, what do you like most about them, and what is their living situation like?

You want to attract the right patients into your clinic, right?

Patients who:

  • Value your services and team
  • Pay you on time or have good health insurance to cover the bill
  • Respect your time
  • Loyalty – Patients that are going to stick with you and brag about you to everyone they know!

Step 2Have a plan

Imagine that! In order to have your video marketing working FOR YOU, you need to write out a clear plan. Now that you understand who your target market is, it’s important to create the videos that are going to connect with them.

There are many different types of videos you can produce:

  • Brand videos
  • Events
  • Interviews with patients or colleagues
  • How To’s
  • Animation videos
  • Case Studies
  • Testimonials
  • Facebook or Instagram LIVE
  • Personalized messages
  • Promotional or exclusive offers
  • Product launch
  • Behind the scenes
  • Tips & Tricks
  • National Observance Days 

The best way to organize your video marketing strategy is to implement it into the content calendar we have shared before LINK HERE I would create a new tab for your video marketing, then on the main calendar tab 1, you want to be sure you know when you are sharing those videos and to what platforms.

Step 3 – Figuring out the tactics and techy stuff

Once you lay out your video marketing topics, then you want to figure out what videos should go on what social media platforms.

As I said in the beginning, you don’t need fancy equipment or a fancy studio in order to produce a good video. These videos are more about building long-lasting relationships with your patients. Building brand loyalty.

We are not talking about a commercial we are talking about 1-3 minute videos. Some of your videos if you are showing a “How To” or interview, those may be longer. Just keep in mind your goal for each video.

What is that videos purpose?

A few things to think of before you hit record are:

  • Do you need to write out a script or have bullet points? I like to write down the bullet points for each video and what the length should be. When I put a script in front of me I get really nervous, I like to wing it in a way! But. you have to find the best process for you.
  • Picking the right place – setting the stage. You don’t need to have a fancy studio, but if you pick a spot in your home or office that has good natural light, good sound, that will make a difference. Thinking of doing videos during the day with the natural light, rather than in the evening when it can be darker inside.
  • Recording Process – How are you going to record the video? Here are a few options
    • Mac – Quicktime player
    • Zoom – Screen share option
    • iPhone or smartphone
    • Computer Camera (Make sure quality is good)
    • HD camera
    • Microphone – you can use your headset or external mic if needed
  • Editing
  • Publishing

It may seem like a lot, but see where your team/staff can come in handy and where you may need to outsource a few things.

Be sure to time block for the recording process and the wrap-up (Editing, publishing, thumbnail, etc.)

Step 4: Uploading Your Video

Now, that you have the video recorded and ready to show the world, there are a few steps you will need to take to upload your video correctly.

When you are creating a video it may have a certain purpose, most videos should go onto YouTube regardless, but you may make one specifically for Facebook or Instagram. If that is the case you can upload them directly to those platforms.

YouTube is owned by Google and the 2nd highest trafficked website, they have over a billion users and people are recorded to watch more than 500 million hours of video daily! This number is growing each and every day. So, yeah your videos should always be uploaded to YouTube in addition to social media platforms!

To upload to YouTube:

  • You will want to make sure you have a YouTube channel set up.
  • Then you can click upload video
  • Find the video on your computer
  • Have a good SEO friendly title
  • Write a description with call-to-action and link to your website
  • Create a playlist to keep videos organized
  • Add tags – keep them SEO friendly
  • Then upload a Thumbnail image (Create in Canva)
  • Once a video is uploaded to YouTube it gives you a link where you can share to Facebook, LinkedIn, Twitter, and Pinterest, it also gives you an HTML code that is how you can put that video onto your website or into a blog.

*** BONUS – Download TubeBuddy TubeBuddy is a browser extension which adds a layer of amazing functionality right on top of YouTube’s website. They help with finding the right tag words and making your video as searchable as possible!

The other thing to think of if you are planning on doing a lot of videos . . . which you will be is where do you want to store your videos? They end up taking up a lot of space on your computer. Look into Vimeo, Dropbox, Zoom, iCloud, etc.

Step 5: Track your results and analyze

One thing I love about doing videos is being able to monitor the results, the views, the comments, the shares, etc. It makes me feel like people are really interested in what I have to say HA!

Just because you do one video doesn’t mean you will get a million views, some of the videos we have done haven’t gotten any views.

It’s important to track these results and find out why, was it a poor title or description, are people not really searching for that?

Remember each video should be addressing your target market and sometimes your messaging needs to be fine-tuned. This is why the planning piece is so crucial because you want to hit the pain points your audience is searching for.

Ways to monitor ROI from video marketing:

  • Google Analytics
  • Your YouTube channel stats – check views on each video, comments, likes, etc.
  • Total views
  • Clickthrough rate, this would be for email sign-up or on social media
  • A conversation started through landing pages or on website
  • Social Media
    • Likes
    • Comments
    • Shares and retweets

I would look at your video marketing each month, at the end of each month analyze each video and collect your data. Make notes of what videos got the most ROI and see how you can create more videos around that topic, then the videos that didn’t do as well, look at the title and description, can it be edited or does the video need to be redone?

What happens if you have high views but little or no engagement? Maybe you do not have a clear call-to-action in the video, ask a question at the end to start the conversations.

Pay attention to the numbers and the platforms you are getting the most engagement.

In conclusion, as you can see it is important to have a plan and logic behind your videos, to make sure each video you make is serving a purpose. I wanted to end this blog with some free tools that can further assist with your video marketing strategy, a few of them I have already mentioned in the blog.

Free Tools to Use for youTube:

  1. BuzzSumo – Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content.
  2. Canva – Allows you to create the correct size Thumbnails for your videos
  3. TubeBuddy – Free browser extension that integrates directly into YouTube to help you run your channel with ease.
  4. Scheduling Tools like CoSchedule, Buffer, or Hootsuite 

I would love to hear your success stories with how video marketing has been a successful marketing tool to grow your business.

How to Create a Strong Video Marketing Strategy Blog Post

Gabrielle Crumley - Rielle Social Media

In this interview with Gabrielle, she had her heart and mind set on one direction in college, and little did she know after taking one marketing class, how her world would change. Sometimes you have to just trust your gut and take the leap of faith. Gabrielle has created a life around something she has found a passion for, allowing her to create the freedom and flexibility she was looking for. While still having a passion for animals her path has taken her in a different direction. Listen and see how.

More about Rielle Social Media

Gabrielle Crumley is the social media expert and digital marketing strategist behind Rielle Social Media.

I am passionate about helping business owners overcome their branding and social media challenges to see real success online.

Do you stress about what to post, or spending way too much money on ads that don’t convert? Whatever your specific business goals may be, I can help you achieve them. Learn more about her and her services at https://www.riellesocialmedia.com/

Like her on Facebook
Follow her on Instagram
Connect with her on LinkedIn

By utilizing the Eisenhower Matrix, you can divide your tasks into 4 different boxes and be able to focus on what is most important, schedule what is important but not urgent, delegate everything you can and then don’t do the things that don’t serve a purpose in your business.

The Eisenhower Box: How to be More Productive

To Do: Draw a big box on your paper and then divide that box into 4 little boxes.

Label the first box- Do First
Label the second box – Schedule
Label the third box – Delegate
Label the fourth box – Don’t do

5 time management tips when working with the Eisenhower Matrix

  1. Putting things to-do on a list frees your mind. But always question what is worth doing first.
  2. Try limiting yourself to no more than eight tasks per quadrant. Before adding another one, complete the most important one first. Remember: It is not about collecting but finishing tasks.
  3. You should always maintain only one list for both business and private tasks. That way you will never be able to complain about not having done anything for your family or yourself at the end of the day.
  4. Do not let you or others distract you. Do not let others define your priority. Plan in the morning, then work on your stuff. And in the end, enjoy the feeling of completion.
  5. Finally, try not to procrastinate that much. Not even by over-managing your to-dos.

Prioritizing tasks by urgency and importance results in 4 quadrants with different work strategies: https://www.eisenhower.me/eisenhower-matrix/ 

Another example source: http://timewiser.com/blog/eisenhower-matrix-productivity-at-work/

I love when women follow their hearts and it leads them down a path they had never imagined when the universe aligns you with what you need to be doing and it works out. Even when you think it may not. In this interview, Kim tells her story of how she became a small business owner.

 

More About Kim

Growing up, Kim never imagined being a therapist. Actually, when she was in kindergarten she wanted to be a tree.

Her parents believe in natural healing, so, growing up Kim did get massage and chiropractic. Kim went to college to be a teacher but after a few years, she came to the conclusion that college wasn’t for her.

Kim’s still not sure what drew her to massage, but, after her first day of massage school, she realized she had found her passion.

Her passion is healing and facilitating the well being and harmony of the body, mind, and spirit. Kim uses her intuition to guide her through each session. Every client is different so no session will be the same. Through Kim’s technique of massage therapy and reiki, physical stresses of the body and mind are relieved. This allows the body to naturally begin the process of healing.

Kim has discovered through her experience that when you commit to getting massage therapy on a regular basis you will feel healthier, happier, and revitalized. She invites you to experience and enjoy the difference.

Kim is a nationally certified & licensed massage therapist. She graduated from the Core Institute of Massage Therapy in 2001. She is certified in pregnancy and infant massage which is now one of her specialties as well as being a Doula. Kim is proud of having the privilege to provide and help women have a positive birthing experience. Kim was trained in Ashiatsu Oriental Bar Therapy™ in 2006. For a complete healing experience, Kim can balance the flow of energy using Teiki and Meditation.

Connect with Pure Harmony

Website

Facebook

Instagram

Mompreneur Interview Kim Engle Pure Harmony Massage

Mompreneur Interview with Tabitha Blue

You know when you meet someone and you just have that feeling like, WOW THIS PERSON IS AMAZING?!?!

That is how I felt when I met Tabitha, she has this super sweet and caring personality that is so genuine, you just want to learn more about her . . . well, I did anyway! What she has been able to transform her online mommy blog into is amazing, she has 4 kids and this provides for her family! I am not sure I am the only one out there that has started a mommy blog and then gave up, well, Tabitha never gave up and her journey is amazing!

In her video she talks about:

  • How she started her blog just as a hobby
  • How it has grown and not her full-time income
  • How she has been able to merge different passions of hers together

Tabitha has been named Tampa Bay’s most influential mommy blogger and is the writer behind FreshMommyBlog.com as well as hosts her own online cooking show, KitchenWise. She has made appearances on Daytime TV and has been featured multiple times in print and national magazines, like InStyle, Health, Real Simple, Southern Living and more. Tabitha has been pursued for her eye to maximize space and potential in the own home while maintaining a sense of style and comfort for kids.
In her own words, “I want to live authentically with as much heart as I can muster, loving those around me to their fullest potential and biggest dreams. Yes, maybe a little dramatic, but living fiercely is park of my make up. I want the extraordinary that rises in the midst of the ordinary.”
Tabitha looks for the beauty found in the everyday, like in a great lipstick or the laughter of her kids. And her blog, FreshMommyBlog.com is where motherhood, food, travel, design and stylish little things collide.
Mompreneur Tabitha Blue

Starting your own business can be very scary in its self, let alone even thinking about the financial aspect, making enough money, providing for your family, creating a new life, the list goes on. As women, we tend to take all those worries on ourselves and that can hold us back from financial freedom.

Kristen Judd has a passion for helping women all over the world reach their financial goals in a realistic way. Learn more about her story and how she got started.

Kristen has a degree in Accounting and Finance from Fort Lewis College and has returned back to financial services after spending some time in corporate America and owning a couple of small businesses.  She can relate to just about everyone’s situation because she has experienced it. One of the biggest reasons why she came back to financial services was finding a company that focuses on the education of money for individuals, families and business owners.  

She is passionate about what she does and enjoys giving people the opportunity to leave their financial strife behind and move forward with a plan they can believe in and can grow with. She is a dynamic and sought-after speaker for educational workshops and seminars.  She has found her home and loves being able to be of service whether it is her clients, fellow agents, or any of her team members. She is the host of Wine, Women and Wealth in the Westminster area and has been giving back to that community for 3 years now. Most recently, she published her first book, “Own Your Future.”  It is the actual steps she used to catapult her business and career with Five Rings Financial. It teaches you to trick your brain into achieving crazy big goals with ease and joy.

Ed has a degree in Sales and Marketing from Colorado State University.  He also has a background in owning several small businesses and most recently being a part of corporate America.  He is a natural problem solver and brings to the table a relatability that is not matched by many. He is passionate about being in a position where he can use his interpersonal skills and problem solving skills to help families and business owners avoid some of the pitfalls that can adversely impact a family or business financially.   He is also excited to get back to being a small business owner himself to gain back more control of his time, resources and creativity.

Connect with Kristen:

Money Secrets
Safe Money Expert – Executive Vice President

kristen@fiveringsfinancial.com
303-944-6195
http://livingbenefitsexperts.com/thejudds

http://facebook.com/LearnMoneySecrets

http://linkedin.com/in/kristenjudd

 

Kristen Judd Mompreneur Interview

 

This is one of my favorite parts of our coaching program, core values! When we start our business it is easy to get caught up in the day-to-day, making money, setting up a website, finding new clients. All of those ‘business’ things. We forget about our core values. 

What if we reversed the order of how we start a business, if we started at square one, what do you believe in? If you think about it your core values are what has shaped you as a person. Phrases or words that your parents or family has been telling you for years, it’s the foundation of who you are and your belief system.

We need to do the same thing with our businesses. Set that foundation, what will our business look like, feel like and stand for? Your core values start with your WHY. 

  • Why did you want to start this business?
  • Who are you wanting to serve?
  • What’s Your Story?

There are a lot of successful business owners that would say they wish they would have started with their core values from the beginning, a lot of them didn’t develop or even think of their company’s core values until later on in business, like years later!

We are wanting to save you some time down the road by talking about your businesses core values now!

Setting the foundation and creating the content. By having these core values in place it helps you and your company make decisions based on shared values. Everything from hiring the right help, to bringing on new clients, creating a successful partnership, etc.

In this blog we will be covering the following topics:

  • What are Core Values
  • Why they are important
  • How to Share Your Core Values

What are Core Values?

Core Values are the base of your belief system. They are your morals, what is important to you each and every day.  The reason behind what you do.

These core values create your vision and mission for your business and shape its future. In a sense, your core values create your businesses identity.

It is important to establish strong core values from the beginning.

  • Your core values help with the decision-making process like I mentioned above this can be from hiring the right help, onboarding the right clients, quality of your products or services.
  • These core values educate your employees and clients on what your business is all about. What’s important to you and how you are different. It goes back to that golden rule “People do business with people they know, like, and trust.” That’s why core values are important.

Creating your core values can be a little more challenging than you think. Especially if it is more than yourself. If you have a business partner or team then we recommend having a conversation about what is important to each of you and how you can bring your individual core values into the business.

We talk a lot about creating your lifestyle, What does that look like? What defines success for you? What is important to you? 

When you are using your core values in decision making you want to maintain that sense of integrity, clarity, and confidence. You want to stand behind your business core values and know what’s right.

Here are a few examples of different words that can be turned into core values

Determining your core values takes some time and thought. Remember you are setting the foundation for your business success. You want to create your own values for your business.

I think it is important to check out other businesses values and see how they word them, but you are not just copying and pasting them for yourself.

Here are a few questions to think about when creating your core values

  • What makes you feel good about your business?
  • What is important to you on a daily basis?
  • What values make you feel proud of yourself and your business?
  • What sets you aside from other businesses?

Here are a few examples of core values:

The Honest Company

  1. Create a Culture of Honesty
  2. Make Beauty
  3. Outperform
  4. Service Matters
  5. Sustain Life
  6. Be Accessible
  7. Pay it Forward
  8. Fun!

SquareSpace

  1. Be your own customer
  2. Empower individuals
  3. Design is not a luxury
  4. Good work takes time
  5. Optimize towards ideals
  6. Simplify

Zappos

  1. Deliver WOW Through Service
  2. Embrace and Drive Change
  3. Create Fun and A Little Weirdness
  4. Be Adventurous, Creative, and Open-Minded
  5. Pursue Growth and Learning
  6. Build Open and Honest Relationships With Communication
  7. Build a Positive Team and Family Spirit
  8. Do More With Less
  9. Be Passionate and Determined
  10. Be Humble

More examples here 

Once you have your core values defines it is crucial you have them listed on your website within the About page, on your marketing materials, your story, your social media, on your wall. These are great daily reminders for WHY you do what you do.

Why are Core Values Important to Your Business?

There are many reasons why it is important to have core values in your business. As a business owner or freelancer, we are our business. It shows our authenticity of who we are as a person.

Core values provide us the framework of how we see our business and how we want it to grow. It also helps with behavior for your employees and clients, setting those standards from the beginning.

This shows your business, clients, and potential clients why you are different, what you believe in and how those values play a role in your everyday decision making. People that have similar values will more likely want to work for you or do business with you. It gives them a sense of trust to help them understand your business on a deeper level.

Remember in the beginning I asked you what success looked like for you? These core values can help define that success for your business. Set standards and thrive!

How to Share Your Core Values

Now that you have created your core values for your business and you now understand why they are so important to your business, it’s time to put them to work.

Think of your core values almost as a vision board for your business. It helps you find the direction in which you are wanting to continue to grow in. Top of mind!

Here are a few ideas that will help you stay true to your business’s core values:

  1. Write them down.  Put them where you can see them every day. Like a daily affirmation. You can create a sticky note that you have on your computer, screen saver, go to the about page of your site every day, somewhere you look at on a daily basis.
  2. Share them. You will have them on your website, social media profiles, maybe even your marketing materials, but more importantly, talk about them. Use them in your networking commercials, tell friends, turn them into social media posts. People do business with people they know, like, and trust, these core values will build that trust. So, get sharing!
  3. Let them be your foundation. These core values are what drives us and motivate us. They remind us of WHY we started our business and where we want to go. They will help us with the decision making within the business. They also keep us consistent. What feels right? They keep us on track!
  4. Lifestyle. This is probably the most important to me, our core values are what allow me to live the life I want. To create the lifestyle that has freedom and flexibility. How do you want to create your life? What is important to you. The core values of your business will allow you to create your the opportunity to express yourself and create your lifestyle.
  5. Apply them. Use these core values as ways to connect with different clients or potential clients. Make sure each decision is based on these core values. When onboarding a new client, does it feel right, do their values align with yours? Use them when you are hiring on new help or even outsourcing, as long as your core values are aligned with your tribe, the people you surround yourself with and work with you can accomplish anything!
How to define your core values

In Conclusion.

Each business should have a list of core values, your core values are what makes your business run. What type of people you want to hire, or work with. This is the foundation of your business. Are you ready to create your today? 

Sign up for our FREE “5 Simple Steps How to Figure Out What Your Core Values Are.”

Core Values Handout

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Aerie Lane Tarpon Springs Florida

I had the pleasure of interviewing these two amazing sisters that decided to take the leap of faith and invest, not only in themselves but in their future by opening a new franchise called Aerie Lane. In this interview you will learn:

  • How these sisters are able to work together, divide and conquer.
  • Splitting roles while one left corporate and runs the day to day and the other is still working her corporate job.
  • Playing off each other’s strengths to create an amazing partnership!

What is Aerie Lane?

Aerie Lane is about gathering with friends, creating with inspiration, and connecting projects and people in creative ways. Each time you construct a project by hand, you share a part of yourself with others.

Check out their website here to book your next party!

Like them on Facebook and support their business!

Have you been thinking of starting your own business? Need a little motivation? Maybe just a little push? We invite you to join our Facebook group here.

 

Mompreneur Interview with Owners of Aerie Lane – Tarpon Springs, FL

how social speak was born

At the end of 2017 we, Caitlin & Amber, said that 2018 was going to be a year of change. Sometimes you just know in your gut that something is going to change. We knew this change was going to be for the better, we just didn’t know what the “change” would be!

For 7 years of being in business together and on our own for 10 years, we have worked hard at building our client’s brands, products, online communities, and businesses.

We are really good at what we do! The only problem with building everyone else’s businesses is you tend to put yours on the back burner.

Oh, we will make those videos later, we will write those blogs next week, oh, yeah that’s a good idea to have a coaching program – maybe next year . . . .

Long story short that “next year” came it’s called 2018!

We LOVE, LOVE, LOVE working with our clients and most of our clients have been with us since the beginning.

In December, Caitlin and myself had a talk about what we wanted to do differently in 2018.

How could we take our business to the next level?

We love being a resource to our communities and we both know so much about social media and digital marketing. We wanted to up our game and be able to provide MORE to our tribe!

Um, LIGHTBULB moment, it clicked for us.

What about if we create a website, a new educational platform, where our tribe can go for FREE, YES FREE, to search and find all the information they wanted to learn about social media and digital marketing . . .

Sounds great right?

Caitlin and I like to jump in feet first and not look back. When we have an idea, we are set on it we are making it happen!

We created a new website called Social Speak Network with a TON of information for our peeps, but we wanted to take it one step further . . . with all this awesome content, videos, and downloads, people were still asking on the “How-to.”

They love all the content but wanted to learn more hands-on how to implement it into their business and be held accountable for their digital marketing strategy.

That’s why we created our “Small Group Online Coaching Program” – a 6-month program for 3-5 business owners to really dive deep into their social media and digital marketing strategy, learn how to be successful online, grow their tribe, and learn new things!

Now, this is something that totally feeds our soul!

We are so very passionate about teaching others about social media and digital marketing and all the fun and cool things you can do! Isn’t awesome when you find your true meaning, your purpose, what you are supposed to be doing?

We want to help you create that too!

So, what does this mean for you???  What are we looking for? 

-> We want to invite you to our Facebook Group, this is the starting point, we post great information every day, you can ask questions, engage with other business owners and grow your tribe through this group!

-> We would also love your support if you would subscribe to our YouTube Channel 

-> We would LOVE to offer you is a FREE 30-minute consultation to answer any social media or digital marketing struggles you have been facing. You can email us at SocialSpeakNetwork@gmail.com to set up a time!

Interested in learning more? Take a look at these articles:

A day in the life of an Entrepreneur

Reaching and Attaining your Goals

How To Work SMART In 2018