Entries by Caitlin McDonald


See Results From Inbound Marketing Strategy – How to Create a Content Marketing Plan that Works your Healthcare Center

At times, we all struggle to see results from your inbound marketing in health and wellness. Inbound marketing requires persistence and is not a strategy that leads to results immediately; it is a long-term digital marketing strategy that over time leads to an engaged and motivated audience. Your business digital marketing strategy is the starting […]


Is your Content Marketing Plan Failing your Business [Plus – 2019 National Observances Calendar]

This blog breaks down the difference between a Content Marketing Strategy and a Content Plan. It then dives into National Observances that your team should consider integrating into its content or editorial calendar. As we’ve worked with hundreds of businesses as they work with digital marketing to reach their business goals, we’ve found that more […]

Social Media Post Ideas for 2019

Sometimes, we feel a little overwhelmed with finding new topics to talk about on social media. In this video, I go over 20 different ideas you can incorporate into your 2019 social media marketing strategy. 1- Blog posts 2- Products 3- Videos 4- Company personality 5- Curated content or industry news 6- Gifs 7- Events […]

How to easily write a business blog post in 2019

How to write a blog for beginners. You’ve been told that you need to write blogs for your business, you now understand these blogs need to be 2,500+ words, but how do you find the time in your schedule to actually write a good blog post? Everything in marketing always comes back to finding systems […]

Social Media Trends 2019

Every year social media changes so much, that is a piece of our business I love, because it never gets boring! In 2018 I feel like social media changed A LOT, and moving into 2019, there are new changes. I feel like social media will be more about building relationships and trust with your audience. […]