In the last decade, social media became the most influential marketing tool. Every business, big and small, has incorporated social media into its marketing campaign. While the practice of social media marketing has evolved over the years, there are still a lot of myths and misconceptions around it. Worse, a lot of people are still […]
(Updated Post from 2016) Increasing sales is undeniably the primary goal of many businesses, small and large. But the biggest challenge business owners face is how to increase traffic to their e-commerce store. Once you’ve accomplished that, your goal is to turn those visitors into paying customers. Here are 4 simple things you can do […]
In today’s episode we are going to be talking about blogging for your healthcare center or your wellness practice. Blogging is one of the best ways for you to share your knowledge and your education with prospects and with your network online. Additionally, a well-written blog post helps to boost your search engine (SEO) rankings […]
Today, I wanted to talk about black hat versus white hat SEO. Basically, black hat SEO is where you’re doing everything you can, you’re finding loopholes, and you’re just working the system in order to have your website ranked quickly for specific keywords. White hat SEO, on the other hand, is a much more long […]
UPDATED BLOG POST – You’ve heard LinkedIn is important but is it really? The short answer is yes. LinkedIn is a social networking site that allows professionals and business people, regardless of their industry, to connect. With more than 600 million users in over 200 countries, it is the world’s largest professional network on the […]
In 2018 we published a blog on how to easily write a blog post for your business. This is a supplemental video to that blog with updates for blogging in 2021! Namely, don’t hesitate to write shorter blogs if they fully answer the question at hand. With the rise in mobile searches and voice searches, […]
Today’s blog discusses remarketing ads or retargeting ads. Specifically, we’re going to be focusing on Facebook, however, this also applies to Google or any other ad network that you’re on, as long as you have that tracking code on your website, that then tracks what people have been doing with either the ads, or with […]
In this blog post we are going to be diving into some tips and recommendations that we follow for punctuation, mechanics, and general style guides for your digital content creation. We’ve found over the years that there are a lot of different preferences for writing styles online, and though you want your voice to reflect […]
In this blog post, we review the steps to make sure you are optimized for local searches for your business or health and wellness center with multiple physical locations. Local SEO for Multi-Location Businesses Includes: Creating a page specific for that location rather than having every location only listed on one page Adding content specific […]
This blog talks about how to find content to discuss in social media as well as your blog posts as a way to increase patient engagement and to build credibility in your field, as well as how to really build that search engine optimization on your website. So there recently, just last week, there was […]
