fast-fingers-1529553When you post something on Facebook, Twitter, Instagram or Google +, you want tons of people to like and read it, right? More engagement means more reach. The way you write your social media posts has an impact on engagement.

Here are some surefire ways to craft social media posts that creates leads.

Use images

Adding a good image will attract readers. In fact, one study revealed that Facebook posts with images have an increase of 104% in comments and 53% increase in shares than the average posts. Make sure that the images are of high quality and relevant to your post.

Use your casual voice

Social media offers a fun and relaxed environment. People visit different social media sites on their free time to communicate with family and friends or simply for entertainment purposes. Your followers are expecting you to write in a casual voice. Be yourself and speak as yourself. Make them feel like you’re talking to them directly.

Craft share-worthy posts

Your goal is to get as much likes, comments or shares on your posts. You can’t expect people to do that if your posts are boring and uninteresting.

Make sure that the information you offer are worth passing along. Offer some valuable information. Also, think about your audience when creating social media posts. Know what their questions and concerns are and provide them answers.

Be brief

Twitter has a character limit for a reason. Do not overwhelm your audience with too much text in a single post.  If possible, try to limit all your social media posts to around 250 characters. Make it short, sweet and straight to the point.

Stay relevant

While it’s a good idea to write about things your followers are interested in, you also need to make sure that the posts are relevant to your business. Remember, people followed you because they are interested in the products, services and information you provide.