UPDATED FROM 2015.
Here are some ways to craft social media posts that create engagement.
Use images, animated images, infographics, and videos
Adding a good image will attract readers. In fact, one study revealed that Facebook posts with images have an increase of 104% in comments and a 53% increase in shares than the average posts. Make sure that the images are of high quality and relevant to your post.
Use your casual voice
Social media offers a fun and relaxed environment. People visit different social media sites in their free time to communicate with family and friends or simply for entertainment purposes. Your followers are expecting you to write in a casual voice. Be yourself and speak as yourself. Make them feel like you’re talking to them directly.
Craft share-worthy posts
Your goal is to get as many likes, comments, or shares on your posts. You can’t expect people to do that if your posts are boring and uninteresting.
Make sure that the information you offer is worth passing along. Offer some valuable information. Also, think about your audience when creating social media posts. Know what their questions and concerns are and provide the answers.
Test out longer and shorter content on each platform. We have found having longer content on Instagram and LinkedIn works better than Facebook and Twitter. Keeping content shorter on Facebook and Twitter tend to get more engagement. This can be different for your company.
While it’s a good idea to write about things your followers are interested in, you also need to make sure that the posts are relevant to your business. Remember, people, followed you because they are interested in the products, services, and information you provide.