If you’re the content person for your brand, you’re probably busy creating pieces of content that aims to give out information about your products or services. You may also be focused in writing content that tell about your brand’s story. Amidst the churning out of content, have you ever stopped to think about why people choose to buy from your company? The answer is simple. It’s because they trust your company.

Whether you’re creating content for your clients, existing customers or new prospects, it is important to keep in mind that the real purpose of content marketing is to build greater levels of trust with your audience. Trust and credibility are important to win the loyalty of your customers.

Use these tips to create content that will help you enter your customer’s world and become an important part of it:

Put people first

In order to build trust and enhance your influence, you need to remember who you’re writing for. The content you create should be relevant to the people you are trying to communicate with. Know their demographics, determine your niche focus and stick with it.

Deliver high quality and relevant content to your audience on a regular basis. Overtime, people will see your brand as a trusted authority. They’ll keep coming back for more once they see you as a trustworthy source.

Be consistent

People don’t have an idea how reliable you are unless they start working with you. But by observing your activities and posting schedule, they can decide whether or not they can rely on you.

Choose your social media channels carefully and commit to being there regularly. Also, make it habit to post new content on your blog and update your site from time to time. By turning up regularly and publishing high quality and relevant contents on a regular basis, you will start to earn the confidence of your marketplace.

Interact with your audience

Newsletters, social media updates and blog posts are a great way for your audience to stay up-to-date with your business. But it’s not supposed to be a one-way communication. Find ways to interact with your audience online.

You can ask questions, encourage them to send photos of them with your products, share their stories etc. Don’t forget to respond to mentions on social media and reply to comments on your blog. Through this strategy, you’ll be able to build a relationship with your target audience. Through this relationship, they will come to trust you.

How to Use Content Marketing to Build Trust and Credibility

Social media sites such as Facebook, Instagram, LinkedIn and Twitter have become an integral part of our online lives. It has become a way of life. Most people log in to their social media accounts to communicate with their family and friends and keep them updated about what’s happening in their lives. But as the popularity of social media grows, so do the risks of using them.

With the amount of information you share on social media, scammers, con artist and identity thieves see it as the perfect place to set their traps. As such, we should all take the necessary steps to protect our identity.

Social media is supposed to be fun. Let’s keep it that way by protecting yourself when using these sites.

Separate accounts, separate passwords

According to studies, 55% of users use the same password for most, if not all, of their online accounts. But with the increase in malicious softwares and phishing attacks, this puts you at risk of falling victim to internet fraud. Use different strong passwords on different website where you have an account. This will help keep your accounts and your identity safe.

Keep personal information personal

Your social media profile can be a gold mine for online thieves. Avoid posting personal information such as your phone number, address, schools, old workplaces, where you were born etc. Many sites ask you to enter these information in security questions. If these information are readily available on your social media sites, then you’re practically giving scammers easy access to your accounts.

Be careful what you disclose

Sharing has always been a prominent part of what the internet is. But please exercise caution when posting on social media. Think about the people who could see what you have posted. Also, remember that the internet is permanent. Once you put it out there, it stays there forever.

Don’t post the dates you are away on a holiday, issues with your parents, drama with your friends, complaints about your boss.

Ignore messages from strangers

Social media is a great place to connect with their family and friends and even meet new friends. But many of these sites have become haven for scammers, con artists and identity thieves. For your safety and security, we recommend that you ignore or delete messages that you receive from an unknown sender. Also, be cautious when accepting friends on social media.

4-keys-to-growing-your-small-businessEvery business is different, yet all have common goals – to grow and expand their business. The problem is, a lot of business owners them give up even before they reach goal. As an entrepreneur, you need to understand that growth is a long-term, ongoing and always evolving process.

You can be highly successful in your business if you live by these simple ideologies.

Look for new ways to wow your customers

As we welcome the New Year, you should take this opportunity to think of what you can do to impress your customers. Think about the different ways you can really delight, thrill and surprise your customers. Take the time to think of new ways to wow your customers.

Delegate some daily responsibilities

According to studies, 70% of small business owners prefer to do everything on their own. You need to understand, though, that running a small business is no small task. If you try to do everything on your own, you may find yourself swamped with work, stressed and exhausted. Worse, you may be missing out on a lot of business opportunities and time with your family.

As your business grows, you need to start letting go of day-to-day responsibilities and delegate some of these tasks to your team. This way, you can focus on tasks that have the biggest impact on the growth of your business.

Create high quality products

In today’s highly competitive business environment, the only way to thrive and survive is to attain and retain customer satisfaction. To do that, you should consistently deliver high quality products and services to your customers.

In the business world, quality is everything. Customers will continue to buy from you if you deliver quality products. If you do not, they will quickly look for alternatives.

Professional development

We live in a world that is quickly changing. None of us can afford to be stagnant in our knowledge. Regardless of the industry you’re in, make a commitment to continue learning and growing. Knowing the latest trends will help your business stay relevant and stay on top of these changes. Remember, learning is essential to stay on top of things.

The key to your future can be found in ongoing commitment to learning. After all, where you are today is a reflection of the skills and education that got you there.

social-media-habits-to-avoidSocial media has been an integral part of our lives. Since most people check on their social media accounts several times a day, having a stellar social presence is essential for your business’ growth. Most business owners, however, tend to develop some bad habits that prevent them from growing their audience.

Start by determining your bad habits and try to correct them before they cause any more harm. Here are 4 social media habits you need to stop doing right now.

Too much sales pitch content

Most people follow your brand because they find your content informative, valuable or entertaining. Either way, these people are interested in the content you share. Although we understand that you are running a business and you are looking to increase your sales, it’s definitely not a good idea to bombard your followers with advertisements. If you do so, you are likely to lose your followers.

For your brand to succeed on social media, you need to develop a good relationship with your fans and followers. Focus on engagement, rather than selling.

Posting too much

Being active on social media can help you build a strong online presence. You need to post consistently to keep your followers engaged and to stay relevant, but that doesn’t mean that you should post about something every hour. If you do so, people are likely to unfollow you because of the torture you put them through.

Post at least once a day and focus on content that your fans and followers are interested in. Eventually, you’ll be making friends and earning followers fast.

Not determining your brand

In order to build an online presence, you first need to define your business’ personality. Ask yourself how you want people to envision you. Also, define a consistent brand voice to drive consistency in your content creation efforts. Even if people view your content on different channels, you want to make sure that they could identify the content as coming from your brand.

Abusing the hashtag

Hashtags are a great way of categorizing content, providing context or curating information. Sure, hashtags can be powerful when used correctly. They generate attention and help you gain more followers, but too many hashtags in a single post can be distracting. Plus, it takes away from the message you’ve posted. Stop hashtag abuse!

social-media-content-ideas-for-the-holidaysNot too long ago, businesses celebrate the holiday season by decorating their stores with Christmas ornaments with music playing in the background. In today’s digital world, however, businesses try their best to add the holiday spirit into their social media campaign.

Bringing a bit of Christmas cheer into your social media posts will get everyone in a positive mood. It can also help you drive traffic to your site and customers to your store.

Here are 4 social media content ideas for the holidays.

Holiday recipes

If you are in the food business, it is a good idea to share some holiday recipes with your audience. A lot of people, especially those who are hosting a family get together for the first time, are looking for easy recipes that they can prepare for their family this Christmas and New Year.

Share recipes of desserts, typical holiday drinks and other holiday themed recipes. While you’re at it, you might also want to share some tips on how to serve these items.

Gift ideas

Did you know that 65% of shoppers go online to find great deals, considerable discounts and gift ideas for their loved ones this holiday season? Feature your products and let people know why they make an ideal gift for their loved ones.

DIY videos

According to Psychology Today, social media posts are likely to receive 56% more likes and 36% more comments if they are presented in a video format. In addition, 39% of users are likely to share these videos.

If your brand has a product that requires demonstration, go ahead and create a how-to video. Video generated content allows you to deliver your brand message with impact and encourages customer engagement as well.

Showcase your fans

Customers have this inherent urge to share their experiences with others. Now is a great time to encourage your fans and followers to share their stories. Ask them to take a picture of themselves with your products and have them create a story about how they use them.

By allowing your customers to take center stage, it allows you to grow your online presence, increase engagement and reach new market segments. The result – maximized conversions and sales opportunities.

boost-your-holiday-sales-with-these-quick-tipsHoliday season is the busiest time of the year for online retailers. According to studies, there is a 20% increase in online sales between Black Friday and Christmas. This is a wonderful time to attract more customers to buy your products and grow your business. But with so many businesses vying for the attention of consumers online, it’s time to think about how to capitalize on this potential influx of buy-happy customers.

Here are our top tips for holiday sales conversions.

Post regularly

During the holidays, social media usage is at an all-time high. Most people are at family events and are scrolling through their news feeds to pass time and keep themselves entertained. Some are looking for special offers and gift ideas. More users on social media mean more potential clients for you.

With more people turning into their smart phones during this time of the year, you want to make sure that you’re posting more often. Remember, more engagement means more exposure, which may lead to an increase in sales.

Get your visitors into the spirit of Christmas

Just like you decorate your home to get in a festive mood, you should also consider sprucing up your social media page or e-commerce site. Spread holiday cheer with seasonally themed cover images. Or better yet, give your online store a quick holiday make-over. Use the holiday season to change things up.

One study revealed that theming a shop for the holiday season excites visitors and gets them into holiday shopping spirit. This is a clever way to turn visitors into buying customers.

Don’t be a stranger

A lot of people fail to realize this, but it is far easier to sell to existing customers than it is to approach new prospects. Don’t be afraid to market to those you know. The best way to do this is by sending them an email. Let customers know that you have this certain product on hand. If they’re interested, they can drop by your store or visit your online store to buy the product. It’s as simple as that.

Twitter Tips for businessTwitter has over 300 million active users, making it one of the biggest social media platforms around! For marketers, the potential Twitter has to offer is huge! Additionally, the latest brand pages that have been introduced make it an even stronger platform for promoting content to customers. Countless companies have successfully used Twitter to build-up their brand’s identity. However, while several marketers have climbed aboard the Twitter bandwagon, many have yet to efficiently use the tool as a strategic channel.

What could possibly be preventing marketers from maximizing Twitter’s marketing potential? The main issue involves the unconventionality of Twitter. Twitter technology looks, feels and acts very different from traditional marketing tools therefore it requires a unique approach. Businesses have to look at the wide variety of skill sets required to see the full advantage of the site, from Customer Intelligence, to PR to interactive marketing, separate departments must come together to fully utilize the site properly. Furthermore, the openness of Twitter means marketers must keep in mind the classic mistake of saying the wrong thing.

However, with the right plan, marketers can tackle current obstacles and find success through Twitter.

Here are some Twitter Tips to help you succeed with your business:

1: Train your team to use it well.

While employees may be familiar with Twitter’s growing social media presence, they still need to understand how the site works in all its complexities and understand how it is that YOU want them to use it. Lots of companies are training employees to use social media, but when it comes to Twitter, training and experience is especially important. Twitter has a unique language, behavior and uses that are very different from Google, Facebook and the other social media sites.

2: Figure out Twitter’s role in your marketing mix.

When using Twitter, first decide why and how it fits in with your other platforms. It doesn’t matter if you’re making just one Twitter account, or several accounts. You need to understand how your customers are using the platform-are they just listening on Twitter, or are they actively speaking out? Brands can have more than one account, which may be useful for handling separate segments that have specific objectives, such as customer support, PR and direct marketing. With this in mind, each account MUST deliver a clear message of the brand to the audience.

3: Defining Your Brand

The first major step to using Twitter and hashtags effectively is defining your brand or business in a few specific words. Twitter is one of the most widely used social media sources, so you want to make sure your posts are being seen by the right people. Your central business tag should be a word that is unique to your business. You can make it your company name or a tagline that people will know about your business. For example, Red Bull uses #givesyouwings which is their company slogan. Doing this will help your business become recognized.

4: Gain a strong base of followers and engage them.

For a Twitter account to be successful, it takes more than just setting up the account. Brand need to build an active base of followers for their content to have any impact. You may have different tactics that can be performed to activate that community of followers to meet your brand’s objectives. For example, it’s important to keep the community engaged so conversation around your brand keeps building. A good way to do this is to use a calendar tool like Hootsuite to schedule content to continually go out to keep the audience active and engaged with your brand.

After developing your Twitter accounts and building a strong fan base, marketers can take a combination of relevant content, along with Twitter ads, to drive conversation and sharing. Twitter can be used to stimulate real-world brand interactions. Tweets can spark interest and energize your audience if you develop strong, relevant content, which in return will expand your brand’s presence in both the Internet and real world.

Always remember, your job does not end after you’ve completed this four-step plan. In the long run, it is absolutely necessary to be active in coordinating the proper use of the technology, and sharing best practices. This will successfully help your brand stay consistent with Twitter marketing!

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5: Use Trending Hashtags

As Social Media sites are growing, so is the use of the hashtag. If you didn’t already know, a hashtag is a word or a group of words after the # sign. Whether it be Twitter, Facebook, Instagram, Pinterest etc., hashtags are popping every everywhere. On Twitter especially, the hashtag has proven to be an extremely powerful tool for marketing businesses. But, how do we use this strategy properly? Hashtagging can either help you reach your target market and expand your business, or it could be a waste of your time. It is crucial to learn the power of this social media marketing tool and how to use it properly.

6: Use Content Tags Properly

Lastly, using the right content hashtags is another crucial step for your business success on Twitter. These tags are not branded, and aren’t necessarily popular or trending, they are just simply unique to your business. Using these enable you to get seen by your consumers who are searching for those specific hashtags. One of the biggest mistakes people make when using hashtags is not being specific enough to your business. For example, using #food if you run a catering business will end up working against your favor. Millions of people a day use #food and that is never an acknowledgeable hashtag for a business. Instead, using something more specific like #foodcatering will get your post noticed by your consumer. Finding common hashtags by checking out what tags are being used by your followers and your competition is a great way to make sure you’re using them effectively.