Many of you have probably forgotten about Facebook groups, but it’s actually one of the best tools for engaging with your audience. It is also a great way to invite people with the same interest with you and get them to converse about the same topic.
How do you get the people in your group to become more engaged? Here are 4 ways to increase social engagement in your Facebook group.
As the administrator of the group, it is your responsibility to get the conversation cracking. Ask question that will encourage members to chime in and join in the discussion. If you’re not active in the group, then they won’t either. Also, make sure you post the type of content your members want to see.
Welcome new members
Much like a tourist visiting a new city, people would spend some time on your group, exploring what it has to offer. Unless they know they felt at home, they won’t want to stick around or engage with you and other members.
Create a welcome message for every 10 or more members who have joined your group. Include details like why the group exists and who the group is for. Let them know that they are welcome to post and share within the group.
Make it fun
If you want to keep people active in your community, then you need to give them a reason to keep coming back. You can ask members to share something that they like. Invite them to tap into a part of their lives that excites them and lightens them up. Another way is to host an exclusive giveaway to reward loyal customers.
Do not advertise your business on the group
Use your group as a platform to engage with your target audience and get to know them well. People don’t want to hear about your products. Rather, they want to participate in discussions that are related to a topic they are interested in. You want them to see your group as a place where they can learn, share and collaborate.