As a small business owner, you probably hear from your customers all the time through reviews, comments, emails, or casual conversations. But here’s the question: are you using that feedback to grow your business?
Customer feedback isn’t just a way to measure satisfaction; it’s a powerful marketing tool. It can build trust, create meaningful connections, and even drive sales when used strategically.
In this article, we’ll show you exactly how to turn your customer insights into marketing gold.
Why Customer Feedback Matters
Customer feedback goes beyond compliments and complaints; it provides insight that can fuel growth:
Builds Trust Through Social Proof
When potential customers see that others have had positive experiences with your business, it reinforces credibility. Testimonials and reviews show real-world validation that your product or service delivers.
Offers Actionable Insights
Customers often reveal what’s working and what’s not. These insights can guide marketing strategies, improve offerings, and even shape your messaging.
Highlights Pain Points
Understanding your audience’s struggles allows you to create content that addresses their real problems. Your brand becomes more relevant and compelling when you speak directly to their needs.
Types of Customer Feedback You Can Use
Different types of customer feedback can be leveraged in various ways:
Online Reviews: Platforms like Google, Facebook, and Yelp are excellent sources of both insights and social proof.
Direct Feedback: Emails, survey responses, or forms give detailed insights into your customers’ experience.
Social Media Comments and DMs: Often casual and candid, these messages give you unfiltered insights.
Testimonials and Success Stories: These provide real-life proof that your product or service works.
How to Turn Feedback into Marketing Gold
Feature Testimonials
Highlight real customer reviews or feedback on your website, social media, or ads. A simple testimonial can instantly boost credibility. Just make sure it feels authentic.
Share Success Stories
Tell stories about how your product or service positively impacted someone. Storytelling makes feedback relatable and memorable, encouraging others to take action.
Address Common Pain Points
If multiple customers mention similar issues, create blog posts, social media content, or email campaigns to address those needs. This demonstrates that you understand and care about your audience.
Create Engaging Social Content
Transform quotes, insights, or stories into visuals, reels, carousels, or interactive posts. Sharing customer feedback in creative formats boosts engagement and reach.
Refine Your Offerings
Use constructive feedback to enhance your products, services, or processes. Acting on customer insights strengthens loyalty and provides credible marketing content.
Best Practices for Using Customer Feedback
Customer feedback is valuable, but only if you use it wisely. Follow these best practices to turn insights into effective marketing:
Ask for Permission: Always get consent before sharing a customer’s words or story. Respect builds trust.
Keep It Authentic – Share real experiences, even if they’re short or imperfect. Genuine testimonials resonate more than polished, generic statements.
Highlight Both Wins and Lessons – Show how you’ve improved based on feedback. Transparency strengthens credibility and demonstrates you listen.
Be Consistent – Make customer insights a regular part of your marketing strategy, not a one-off.
Repurpose Creatively – Turn feedback into posts, stories, emails, or graphics to reach your audience in multiple ways.
By following these steps, you can ensure customer feedback becomes a strategic tool—not just a box to check.
Final Thoughts
Your customers are talking. Are you listening? Reviews, comments, and testimonials provide a roadmap for content that resonates, builds trust, and drives action.
Start by reviewing existing feedback, spotting patterns, and turning insights into content. Whether it’s a social media post, blog article, or email series, each piece of feedback can become a marketing opportunity.
If you need help turning customer insights into consistent, impactful content, Social Speak Network can help. We create, schedule, and track content for small businesses so you can focus on running and growing your business.
https://socialspeaknetwork.com/wp-content/uploads/2025/08/Turning-Customer-Feedback-into-Marketing-Gold.png12602240Kathlyn Angeles-Timbolhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles-Timbol2025-08-29 10:27:502025-09-01 16:54:13Turning Customer Feedback into Marketing Gold: How Small Businesses Can Win Big
When sales slow down, many small business owners reach for the easiest lever to pull: discounts. Slash prices, post a “limited-time offer,” and wait for the orders to roll in.
Sure, it works…. Temporarily! But here’s the problem: discounts may give you a short-term bump, but rarely build lasting growth. In fact, they often hurt your brand more than they help.
If you want consistent sales and loyal customers, there’s a better strategy: storytelling.
The Downside of Relying on Discounts
Discounts feel safe because they’re simple. Lower the price, and watch sales spike. But over time, they can hurt your business more than help it.
Here’s why:
They train your customers to wait. If people know you’ll run a sale soon, they’ll hold off until prices drop.
They attract bargain-hunters, not loyal fans. These customers care more about the deal than your brand.
They eat into your profits. You can’t win a long-term price war unless you’re a big brand.
They make you blend in. Competing on price alone makes you just another option. People can easily forget your brand once the discount ends.
Why Storytelling Works Better Than Discounts
Discounts might grab attention in the short term, but they train customers to see your brand as a bargain instead of something valuable. The moment a competitor offers a lower price, you risk losing them.
Storytelling, on the other hand, builds something discounts never can: an emotional bond. People don’t just buy what you sell. They buy into the meaning and the feeling behind it.
A strong story makes your brand memorable. It shows who you are, what you stand for, and why your business matters. When customers connect with that, price becomes less important. They’re not comparing cents; they’re choosing you because your story resonates. And that connection turns one-time buyers into loyal fans who stick around long after the sale.
Real-Life Examples of Storytelling in Action
Take, for example, a local café that shares how it partners with small farmers. They highlight the farmers’ dedication, the care that goes into every bean, and how each cup connects customers to a larger story of community and sustainability. Suddenly, that latte isn’t just a drink; it’s part of something meaningful.
Or think about a fitness coach who shares his story about being bullied as a kid. He grew up overweight and was often teased for his appearance. Until one day, he decided to change. He hit the gym, became obsessed with learning about fitness.
When he tells this story, clients don’t just see a trainer. They see someone who’s walked the same difficult path they’re on. That authenticity creates trust and inspires them to believe, “If he can do it, so can I.” And that emotional connection is far more powerful than any discount on training sessions.
How Small Businesses Can Use Storytelling
The good news? You don’t need a Hollywood scriptwriter to tell stories that sell. Here are a few simple ways to start:
Share your “why.” Why did you start your business? What drives you?
Tell customer success stories. Highlight how your product or service changed someone’s life.
Show behind-the-scenes moments. Introduce your team, your process, or even your struggles.
Tie your brand to values. Whether it’s sustainability, community, or empowerment, show what you stand for.
Use storytelling across platforms. Weave stories into your website, social media posts, emails, and ads.
When Discounts Make Sense
Of course, this isn’t to say discounts never have a place. Strategic discounts can be incredibly effective when used thoughtfully. For example, offering a limited-time promotion to launch a new product can spark curiosity and bring in first-time buyers who might not have discovered your brand otherwise.
Discounts can also work well during seasonal events, holidays, or when you need to clear out inventory to make space for something new.
The key is ensuring your audience understands the “why” behind the discount. It should feel intentional, not desperate.
Final Thoughts
Discounts may grab attention, but stories build relationships. And relationships are what create repeat customers, word-of-mouth referrals, and long-term success.
So, ask yourself: Are you training people to wait for your next sale? Or are you giving them a story worth remembering?
Because people may forget your prices, but they’ll never forget your story.
https://socialspeaknetwork.com/wp-content/uploads/2025/08/Blog-Banner.png12602240Kathlyn Angeles-Timbolhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles-Timbol2025-08-15 10:50:562025-08-17 16:51:11Why Storytelling Sells More Than Discounts
Most small business owners struggle to stay consistent on social media. With your time split between managing operations, serving clients, and handling product or service delivery, social media often takes a back seat.
The problem? Inconsistent posting doesn’t just affect your feed. It could be quietly costing you customers, credibility, and momentum.
In this article, we’ll explain why inconsistent posting matters more than you think and how to fix it without burning out.
What Counts as Inconsistent Posting?
Inconsistent posting doesn’t mean going weeks without a post (though that counts, too). It can also look like:
Posting three times in one week… then disappearing for a month.
Only showing up when business is slow.
Scrambling for last-minute content with no clear plan
If your social media presence feels a little “off-and-on,” your audience feels it, too. And so does the algorithm. Social media platforms reward consistency. When you go missing, your content stops getting seen.
The Hidden Costs of Inconsistency
1. You Lose Visibility
The less you post, the less people see you. It’s as simple as that.
Social platforms favor active accounts. If you’re quiet for too long, your content won’t be shown to as many people, even when you do post. That means fewer eyes on your offers, your updates, and your business.
2. You Miss the Chance to Build Trust
People trust brands that show up regularly. When you show up consistently, your audience begins to rely on you. They recognize your name, your tone, and your offers.
When your content comes and goes, it sends mixed signals. And when people don’t know what to expect, they hesitate to engage… or buy.
3. You Become Forgettable
Attention spans online are short. People forget about your brand if you’re not regularly showing up.
And when they’re ready to buy, guess who they don’t think of? That’s right! The business that hasn’t been active in their feed.
4. You Keep Losing Momentum
Every time you “start fresh,” you’re rebuilding from scratch. You’re relearning what content works. You’re trying to re-engage an audience that’s gone cold.
It’s like taking two steps forward, then sliding back every time you pause.
5. You Miss Out on Sales
Most people don’t buy the first time they see you. They need to see your brand several times before they trust and buy from you.
If you’re not consistently showing up, those little touchpoints don’t happen. And that means fewer clicks, fewer calls, and fewer sales.
Good News: Consistency Doesn’t Mean Posting Daily
Let’s get one thing straight: consistency doesn’t mean posting every single day. It means showing up regularly, with purpose.
Even 2–3 well-thought-out posts per week can move the needle if they’re aligned with your goals and speak to your audience’s needs.
Too Busy to Stay Consistent? Here’s What You Can Do
Running a business is not easy. If keeping up with social media feels impossible, here’s a simple approach that works:
Start Small and Strategic
Pick 1–2 platforms where your ideal customers spend time.
Focus on 2–3 content themes (like tips, behind-the-scenes, customer stories)
Set a simple goal like two posts per week. You can always add more later.
Batch Your Content
Set aside a couple of hours each month to create your content in one go. Write posts and create graphics. Use free tools like Meta Business Suite, Buffer, or Later to schedule everything in advance.
And don’t be afraid to repurpose! A blog post can become a Reel, a quote graphic, and an email.
Track What’s Working
You don’t need fancy reports. Just track which posts get the most likes, comments, or clicks. What type of content leads to inquiries or website visits? Double down on the top-performing posts and drop what isn’t working.
Or Let Us Take It Off Your Plate
You didn’t start your business to spend your evenings creating content. And you shouldn’t have to.
The good news? You don’t need to be everywhere or post every day. You need a simple, reliable system. And if you’re too busy to do it yourself, that’s where we come in.
At Social Speak Network, we help small business owners stay consistent and strategic on social media without the stress. We’ll plan your content, write it, design it, schedule it, and even track the results. That way, your brand keeps showing up and growing while you focus on doing what you do best: running your business.
Let us help you build the visibility and trust your business deserves without burning you out.Book a free consultation, and let’s get your brand back on track.
https://socialspeaknetwork.com/wp-content/uploads/2025/06/Why-Inconsistent-Posting-Is-Hurting-Your-Brand-More-Than-You-Think-1.png12602240Kathlyn Angeles-Timbolhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles-Timbol2025-06-11 10:47:482025-06-18 13:28:19Why Inconsistent Posting Is Hurting Your Brand More Than You Think
In the fast-paced world of modern business, efficiency is the name of the game. We all know that time is money, and when it comes to marketing, every minute counts. That’s where marketing automation steps in.
Imagine having your marketing tasks streamlined, running like clockwork, even while you sleep. It’s not science fiction – it’s a reality that can transform your business.
So, if you’re a business owner ready to level up your marketing game, keep reading. By the end, you’ll understand how this game-changer can make your life easier and your business more successful. Plus, we’ll also provide a list of popular tools you might want to check out.
What is Marketing Automation?
Marketing automation is your marketing department’s best friend. It’s like having a tireless assistant who takes care of repetitive, time-consuming tasks.
This technology-driven marvel encompasses tools like Customer Relationship Management (CRM) systems, email marketing automation, social media management, lead scoring, and powerful analytics. It’s the secret sauce behind successful marketing strategies.
Benefits of Marketing Automation
Marketing automation tools offer a number of benefits to businesses of all sizes, including:
Increased efficiency: Marketing automation can help you save time by automating repetitive tasks, such as sending emails, scheduling social media posts, and managing lead nurturing campaigns.
Improved lead generation: Marketing automation can help you generate more leads by targeting the right people with the right message at the right time.
Improved customer engagement: Marketing automation can help you improve your customer engagement by sending them personalized messages and offers that are relevant to their needs.
Increased sales: By helping you generate more leads and nurture them more effectively, marketing automation can help you increase your sales.
Scale your marketing efforts: Marketing automation can help you scale your marketing efforts so that you can reach more people and grow your business.
Choosing the Right Marketing Automation Tool
Marketing automation tools can help businesses of all sizes save time, streamline their marketing operations, and improve their results. But with so many different tools available, it can be tough to know which one is right for your business.
Here are a few things to consider when choosing a marketing automation tool:
Your budget: Marketing automation tools can range in price from a few hundred dollars to several thousand dollars per month. It’s important to choose a tool that fits your budget and your needs.
Your business goals: What do you want to achieve with marketing automation? Are you looking to generate more leads, nurture leads more effectively, or improve customer engagement? Once you know your goals, you can start to look for tools that have the features you need to achieve them.
Your team’s size and skills: How many people will be using the marketing automation tool? What level of technical expertise do they have? Choose a tool that is easy to use and that your team will be able to get the most out of.
Integrations: Does the marketing automation tool integrate with the other tools you use, such as your CRM system, email marketing platform, and website analytics? Integrations can help you save time and automate even more of your marketing tasks.
Once you’ve considered these factors, you can start narrowing down your choices.
Popular Automation Tools
Here are some marketing automation tools you might want to consider.
HubSpot
HubSpot is a good all-around marketing automation tool that offers a wide range of features, including email marketing, CRM, social media marketing, and website analytics. It is a good choice for businesses of all sizes, but it is especially well-suited for businesses that are looking for a one-stop shop for their marketing needs.
Hootsuite
Hootsuite is a social media management tool that allows you to schedule and publish posts to multiple social media platforms at the same time. It is a good choice for businesses of all sizes that want to save time and improve their social media marketing efforts.
Pardot
Pardot is a marketing automation tool that is specifically designed for B2B businesses. It offers a variety of features to help you generate and nurture leads, such as email marketing, landing page creation, and lead scoring. It’s a good choice for B2B businesses of all sizes that want to improve their lead generation and nurturing efforts.
ActiveCampaign
ActiveCampaign is a marketing automation tool that is well-suited for businesses of all sizes. It offers a variety of features, including email marketing, landing page creation, lead nurturing, and marketing automation workflows. It’s a good choice for businesses that are looking for a powerful and affordable marketing automation solution.
Klaviyo
Klaviyo is a marketing automation tool that is specifically designed for e-commerce businesses. It offers a variety of features to help you automate your email marketing, customer segmentation, and lead nurturing campaigns. It’s a good choice for e-commerce businesses of all sizes that want to improve their marketing results.
Tailwind
Tailwind is a social media management tool that is specifically designed for Pinterest and Instagram. It allows you to schedule and publish posts, track your results, and collaborate with other users. It’s a good choice for businesses and individuals who want to save time and improve their Pinterest and Instagram marketing efforts.
Overall, these marketing automation tools offer a variety of features and benefits to businesses of all sizes. When choosing a marketing automation tool, it is important to consider your specific needs and goals.
Most marketing automation tools offer free trials, so you can try them out before you commit. Be sure to take advantage of these trials to see which tool is the best fit for your business.
Final thoughts
Choosing the right marketing automation tool for your business can be a daunting task, but it’s worth it in the long run. By taking the time to consider your needs and goals, you can choose a tool that will help you achieve your marketing goals and grow your business.
If you’re ready to take the next step in your marketing journey, we’re here to help.We understand that you have a business to run, and we can take the burden of automating your digital marketing efforts off your hands.
Schedule a free consultation call with us. Let our team of experts tailor a customized marketing automation strategy that suits your unique business needs.
https://socialspeaknetwork.com/wp-content/uploads/2023/10/Marketing-Automation-Streamlining-Your-Marketing-Efforts-for-Efficiency-and-Results.png12602240Kathlyn Angeles-Timbolhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles-Timbol2023-10-25 10:40:502023-10-23 15:53:38Marketing Automation: Streamlining Your Marketing Efforts for Efficiency and Results
The holiday season isn’t just a time for festive cheer; it’s also a crucial period for businesses to boost their sales. With the right holiday marketing strategies, you can tap into the spirit of giving and make this time of year incredibly profitable.
In this article, we’ll explore effective tactics and campaigns specifically designed for the holiday season, ensuring your business survives and thrives during this joyful time.
Understanding the Holiday Market
Before diving into holiday marketing strategies, it’s essential to understand the market dynamics during this season.
First and foremost, let’s talk numbers. Holiday sales have consistently been a substantial portion of annual revenues for businesses across industries.
One of the defining aspects of the holiday season is gift-giving. Consumers are actively seeking gift ideas and meaningful presents. They’re also looking for decorations, festive outfits, and more. As a business owner, this data should serve as a compelling reason to gear up for the holiday rush.
Competition is fierce during this busy shopping season. Everyone is vying for the attention of holiday shoppers, which means your marketing efforts must be compelling and strategic. Standing out in this crowded landscape requires a well-thought-out approach.
Build a Festive Brand Identity
Creating a festive brand identity during the holiday season is akin to dressing up your storefront with twinkling lights and holiday decorations. It’s about making your brand resonate with the spirit of the season and connecting with your audience on a more emotional level.
Start by infusing holiday elements into your brand’s visual identity. This could involve incorporating festive colors like red, green, and gold into your logo or website design.
Consider subtle changes, like adding a Santa hat to your logo or creating holiday-themed banners for your website. These minor adjustments signal your customers that you’re embracing the holiday spirit.
Craft Compelling Content
In the world of holiday marketing, content is your secret sauce. It allows you to connect with your audience on a deeper, emotional level.
During the festive season, people are not just looking for products; they are seeking experiences and connections. Crafting compelling content is the key to delivering just that.
Visual content, such as images and videos, takes center stage during the holidays. Invest in high-quality visuals that showcase your products or services in a holiday context. Whether it’s a festive-themed photo shoot, a video showcasing gift ideas, or visually stunning social media posts, make sure your visuals are aesthetically pleasing and tell a compelling story.
Leverage Social Media
Social media is your holiday marketing powerhouse. It’s where you can directly engage with your audience, create buzz, and drive traffic to your online and physical stores.
Plan a content calendar tailored to the holidays, featuring eye-catching visuals, heartwarming stories, and irresistible offers. Remember to use holiday-themed hashtags and encourage user-generated content to boost engagement.
Stay on top of trending holiday hashtags and incorporate them into your posts. This helps your content reach a broader audience interested in holiday-related topics.
Running Holiday-Specific Promotions
Holiday shoppers love a good deal. Well-crafted promotions attract customers and encourage repeat business and brand loyalty. Consider running promotions such as discounts, buy-one-get-one offers, or gift cards.
Timing and duration are crucial. Start your promotions early enough to capture early bird shoppers, but also consider extending them to cater to last-minute buyers. Limited-time offers create a sense of urgency and excitement, prompting immediate action.
Maximizing Website and Mobile Experience
Your website and mobile presence are often the first points of contact between your business and potential customers.
Speed matters, especially during the holiday rush. Slow-loading pages can drive potential customers away. Optimize your website’s loading times by compressing images, minifying code, and leveraging browser caching.
Streamline the checkout process to reduce cart abandonment. Implement features like guest checkout, one-click purchasing, and progress indicators to guide customers through the steps. Additionally, consider offering multiple payment options to accommodate various preferences.
Remember, a well-optimized website is your digital storefront, and first impressions matter.
Tracking and Analyzing Performance
Track and analyze your campaign performance to determine whether or not your holiday marketing strategies are working.
Use key performance indicators (KPIs) like conversion rates, click-through rates, and sales metrics to measure success. Utilize analytics tools to gain valuable insights.
After the holiday season concludes, conduct a comprehensive post-campaign analysis. Evaluate the overall success of your strategies, what worked exceptionally well, and areas that may need improvement.
Post-Holiday Engagement and Retention
Don’t let your customer relationships fade once the holidays are over. Engage with your customers post-holiday by sending follow-up emails, surveys, and exclusive offers. Focus on turning holiday shoppers into loyal, year-round customers.
Final thoughts
The holiday season is a prime time for businesses to shine. By implementing these holiday marketing strategies, you can maximize your sales and create a memorable customer experience.
Remember, planning and preparation are crucial to holiday marketing success. Start early, stay creative, and spread the holiday cheer through effective digital and social media marketing.
Ready to supercharge your holiday marketing? Start planning your strategies now and make this festive season your most successful one yet. If you need expert guidance, feel free to book a free consultation with us.
https://socialspeaknetwork.com/wp-content/uploads/2023/09/Holiday-Marketing-Strategies-How-to-Maximize-Sales-During-the-Festive-Season..png12602240Kathlyn Angeles-Timbolhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles-Timbol2023-09-27 10:17:512023-09-21 15:54:19Holiday Marketing Strategies: How to Maximize Sales During the Festive Season
For many businesses, the majority of their sales come during certain seasons. For instance, a company that sells swimsuits may see a significant increase in sales during the summer months, while a retailer that sells holiday decorations may experience a surge in business during the holiday season.
While it’s normal for businesses to experience fluctuations in sales throughout the year, it’s essential to consider how to turn those seasonal buyers into loyal customers who will continue to shop with you year-round.
Having a loyal customer base can provide numerous benefits for your business. They are more likely to make repeat purchases, refer your products to their family and friends, and even provide valuable feedback that can help you improve your products or services.
In this blog post, we’ll explore strategies businesses can use to turn seasonal buyers into loyal year-round customers.
Analyze Your Customer Data to Understand Purchasing Habits
The first step is to understand your customers’ purchasing habits. Gathering information on when and how customers make purchases can help you identify trends and patterns in their behavior. This can be gathered through customer surveys, sales data, and interactions with your customer service team.
Once you’ve gathered this data, analyze it to understand what drives your customers to make purchases. Do they shop with you more often during certain times of the year? Which products are they most likely to purchase? Understanding these patterns can help you tailor your marketing efforts to meet your customers’ needs and preferences.
Develop Targeted Marketing Campaigns
Now that you already have a better understanding of your customer’s purchasing habits, you can use this information to develop targeted marketing campaigns.
By customizing your marketing efforts to different customer segments, you can more effectively reach out to seasonal buyers and encourage them to continue shopping with you year-round.
You can use email marketing, social media, and other channels to send personalized messages to your customers, offering them special discounts or promotions to encourage them to continue shopping with you. You can also use this opportunity to keep your customers informed about new products or services or to showcase the unique benefits of shopping with your business.
Offer Incentives to Encourage Repeat Purchases
Loyalty programs are an excellent way to incentivize your most loyal customers. It can also be structured in a variety of ways. For example, you could offer points for each purchase that can be redeemed for discounts or special offers. You could also provide tiered rewards, where customers receive more benefits as they reach higher spending levels.
In addition to loyalty programs, you can offer personalized discounts or promotions to encourage repeat purchases. For example, you could email a customer who has purchased during a specific season, offering them a discount on their next purchase. You can also consider offering bundle deals or special package deals to encourage customers to purchase multiple items at once.
Focus on Providing an Excellent Customer Experience
Providing excellent customer service and support is crucial for building customer trust and loyalty. This includes responding to customer inquiries and concerns on time and being available to assist them when they need it.
There are various ways to improve your customer service and support, including:
– Offering multiple channels for customers to reach out to you (email, phone, or social media)
– Training your customer service team to be knowledgeable and helpful
– Providing resources on your website, such as FAQs or product guides, to help customers find the information they need
– Seeking out customer feedback and using it to improve your products or services
Solving Problems and Handling Complaints Effectively
Problems and complaints will inevitably arise from time to time, but how you handle these issues can make all the difference. By solving problems and handling complaints effectively, you can turn a potentially negative experience into a positive one and turn a seasonal customer into a loyal year-round one.
Some strategies for solving problems and handling complaints effectively include:
– Listening carefully to the customer’s concerns and taking their feedback seriously
– Apologizing for any inconvenience and offering a solution to the problem
– Following up with the customer to ensure that the issue has been resolved to their satisfaction
– Using customer complaints as an opportunity to improve your products or services
Final thoughts
Turning seasonal buyers into loyal year-round customers is essential for businesses that want to maximize revenue and build a solid customer base.
However, it’s important to remember that building customer loyalty takes time and effort. It requires consistent, ongoing effort. But once you do, you’ll be on your way to maximizing revenue and achieving long-term success.
You can’t please everyone, they say. No matter how hard you try, you are likely to receive negative comments or feedback from unsatisfied customers. As a business owner, you know how powerful online reviews are. Consumers rely on them and use them as a guide in making a purchasing decision.
It only takes one negative review to scare off potential customers. Don’t let a negative review stand in the way of achieving your business goals. Show your brand’s dedication to resolving issues with empathy and transparency.
Here are a few tips on how to manage negative reviews on social media.
Respond publicly
You can take control of the situation by resolving the issue privately. But before you move to a private conversation, make sure that you respond publicly. At this point, the public’s eyes are on you. You want people to know that you are willing to resolve the issue, but you want to work out the details privately.
Response time matters
In a world where everything can be achieved with a push of a button, people’s attention span became significantly shorter. They expect to get what they want in a flash. So when a customer makes an effort to express his/her disappointment by posting a review, he/she wants to get your attention. They expect you to respond in the soonest possible time. If you can, try to respond within 24 hours.
Most people feel like they’re being ignored when they don’t receive an immediate response. This is especially true when dealing with sensitive issues. Remember, response time, matters when dealing with an upset customer.
Responding quickly to customers who wrote a negative review is important because it shows that the business cares about their customers and is willing to address their concerns. It also gives the business an opportunity to resolve any issues that may have led to the negative review.
Acknowledge your fault
When you receive a complaint from a customer, saying that they waited for about an hour for their food to arrive, your first instinct is probably to give a reason why. It may be because it has been an incredibly busy day or you’re short-staffed.
It doesn’t matter what the reason is. You failed to meet the expectations of your customers and he/she is upset about it. You need to admit that it’s your fault, say sorry, and offer them a small gift or a discount.
Leave the negative comments and reviews
Harsh comments and bad reviews can negatively affect your business’ reputation. Some of you might be tempted to delete them, but don’t. Deleting the comment will only make it worse. Once the person realized what you did, he/she will come back louder, angrier, and more frustrated.
The only time you are allowed to delete the comment or review is when you have settled the issue and the customer has agreed for you to delete it.
Turn negative review into a positive one
Once the issue has been resolved to the customer’s satisfaction, you can ask them to consider editing their review to reflect the resolution. By showing that you are willing to go the extra mile to resolve customer issues and make things right, you can turn a negative experience into a positive one and potentially turn a negative review into a positive one as well.
Final thoughts
Managing negative reviews and comments on social media is a crucial aspect of maintaining a positive online presence. It is important to remain calm and professional when responding to negative feedback, as it allows you to address the concerns of your customers and show that you care about their experience. By taking the time to listen to their feedback and offering solutions, you can turn a negative situation into a positive one and build trust with your audience.
Remember to always monitor your social media channels and be proactive in addressing any negative reviews or comments in a timely and effective manner.
https://socialspeaknetwork.com/wp-content/uploads/2022/12/How-to-Manage-Negative-Reviews-and-Comments-on-Social-Media.png12602240Kathlyn Angeles-Timbolhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles-Timbol2022-12-28 10:41:532022-12-21 09:00:33How to Manage Negative Reviews and Comments on Social Media
Holidays are undoubtedly the best time of the year to rake in the best profits. It’s that one season when consumers not only shop for themselves but for everyone else who matters to them.
People who usually don’t visit your site may suddenly be on the lookout for a gift for themselves or their family and friends. Either way, they are consumers. The only possible problem is that every brand is vying for their attention.
So how can you ensure that your e-commerce store stands out? Use these tips to boost your sales this holiday season.
Offer bundles
Every business owner shares a common goal: to generate more sales. Product bundling is a win-win for both sellers and buyers. You get to sell more products. Buyers, on the other hand, get a discount for buying multiple products. Plus, they get to save money on shipping.
This was a marketing strategy that Nintendo used years ago. They bundled their gaming consoles and video games, and the sales went up by 100,000.
The key is to find the right mix of your products for your bundled package. If you’re selling cosmetics, you can create a bundle that includes lipstick and a lip liner. They’re complementary products and would make sense for consumers to buy them as a bundle.
Highlight bestsellers
For most e-commerce stores, their best-selling items make up 80% of their sales. These are proven products your customers love. If you’re targeting a cold audience, you want to be sure you’re putting your best foot forward.
Showcasing your bestsellers and recommendations on your platform will make it easily accessible for your shoppers. It can hasten their decision-making process. You’ll be doing them a favor by guiding them on what’s best in-store.
Create gift guides
People turn to Google for gift ideas for their loved ones. By creating gift guides, you’re not just doing your audience a favor; you’re also attracting more customers and improving your search engine rankings.
Of course, you’d want to include your products on the list. Be sure to highlight the features and benefits of each product to show people why it would make a great gift.
The more specific the gift guide, the more likely will it capture people’s attention. Consider the demographic of your audience when writing gift guides. Think about their age, gender, hobbies, interests, etc.
Maximize email marketing
With an average of 24% Click Through Rate and a 6% Conversion Rate, email remains to be the most cost-effective way to speak to your buyers at a personal level. This is where you build relationships with them way before the holidays.
To make the most out of the holiday season, you need to plan ahead. Send out teasers to build excitement for your upcoming sales. So when the day comes, your subscribers will be ready to click the “buy now” button.
Make sure that you personalize your email campaigns. There’s a good chance your competitors are also sending out emails. The last thing you want is for your emails to be lost in an inbox full of similar offers.
Redesign with a festive theme
Want to capture the attention of your potential buyers? Ensure that your E-commerce site, particularly your landing page, is in line with the festive theme of the season.
Choose a theme that resonates with the mood and the spirit of your target market. Changing colors, adding graphics, adding a dedicated category for the holidays would call better attention to your online store.
Make mobile shopping easy
It’s no surprise that the global population is attached to their mobile phones. Make sure that your mobile site is easy to navigate and that checkout is a breeze.
The more user-friendly your mobile site is, the more likely shoppers would do business with you. Support thematic searches (i.e., gifts for men, gifts for her) and give leeway for misspelling for an easier search. According to research, 25% of shoppers leave their cart because navigation and checkout are too complicated. Be mindful not to do that.
Offer limited-time discounts
To encourage buyers to complete their shopping, highlight any discounts on their existing items in the cart. A scarce offer for a limited time frame may also induce a sense of urgency to complete the process. Remember that competition is tough out there. The better your offer is compared to others, the more likely that consumers will stick with you.
Automate as much as you can
Incorrect orders and delivery delays are two of the many things that can completely turn away a customer for good. With the influx of orders during the holidays, automate as much as possible to reduce errors and mistakes.
Final thoughts
The holiday season is one of the busiest times of the year for both retail and e-commerce business owners. But let’s face it. Increasing sales isn’t something you can achieve overnight. It requires careful planning and a robust marketing strategy.
If you need help with your holiday marketing campaign, please feel free to reach out to us. Schedule a free 30-minute call with us, and we’ll help you create a marketing strategy that will boost your conversion rates not just on the festive days but the whole year-round.
In the last decade, social media became the most influential marketing tool. Every business, big and small, has incorporated social media into its marketing campaign.
While the practice of social media marketing has evolved over the years, there are still a lot of myths and misconceptions around it. Worse, a lot of people are still holding on to them simply because they find it hard to stay up-to-date on what’s really going on with social media.
To help you separate facts from fiction, we listed down some of the most common social media myths you need to leave behind in 2021. Believing these myths will only cripple your marketing campaign.
Social media is only for young people
Some people think that social media is just for millennials and the younger generation. That’s not really an accurate picture of social media users today. In fact, studies suggest that a huge majority of the U.S. adult population is on Facebook. 52% of adults aged 55-64 have a social media account.
Almost everybody is on social media. Having a business account will help you reach your target audience. If you don’t already have one for your business, then you’re losing a lot of great opportunities.
Set up an account in every social media channel to maximize reach
We all know that social media makes it easier for businesses to connect with their audience. But that doesn’t mean that you should set up and maintain an account on every platform. If you do, you’ll only be wasting your time.
In order to yield great results, you need to know which platform your audience frequently uses and then focus your marketing efforts there. Maintaining a presence across different platforms can help your business, but if it isn’t helping you out, just cut it loose.
You need a lot of followers to succeed
Most people think that more is always better. Sure, having millions of followers is great. It means that people are familiar with your brand. But more than the number of followers, what’s more important is the type of followers you have.
Let’s say you have 100,000 followers. Sure, that’s a great thing. But it won’t benefit your business if the majority of these people are not reading or responding to your posts. What you need to focus on is interaction. It doesn’t matter if you only have 1,500 followers, just as long as these people are actually interested in what you’re selling. Having lots of likes is only valuable if you have the right people following you.
It’s okay to use the same posts on all social media platforms
Most businesses publish the same content on all their social media platforms to save time. That’s understandable. However, you also need to understand that different platforms cater to different types of audiences.
LinkedIn, for instance, is a professional platform. The majority of LinkedIn users are business owners, executives, and professionals. That said, your posts should be tailored to appeal to this group.
Instagram, on the other hand, caters to younger audiences. Since it’s a visual platform, you need high-quality images and a strong brand message to succeed on this platform.
Ignoring and deleting negative comments is the best way to get rid of them
Social media is an open platform where your target audience can give you direct feedback after using your products and services. Whether you like it or not, you’ll receive some negative feedback at some point.
It might be tempting to just delete the negative comment, but this will only make the situation worse. Instead, contact the person directly and deal with the problem. It will show your audience that you care about them.
Talking about your business all the time
Social media is a great place to connect with your target audience. But that doesn’t mean you should bombard them with posts about your business.
Social media’s main purpose is to engage with your followers. Talking about your business all the time won’t do you any good. Post content that your audience will find valuable and interesting to capture the attention of your audience.
Keep the 80/20 rule in mind when creating social media posts. That means 80% of your posts should informative and entertaining, while only 20% should be about the products or service you’re offering.
https://socialspeaknetwork.com/wp-content/uploads/2021/09/6-Social-Media-Myths-that-Need-to-be-Busted-blog-2.png1200800Caitlin McDonaldhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngCaitlin McDonald2021-09-29 21:01:022021-09-28 16:10:536 Social Media Myths That Need to be Busted
In this podcast episode, I had the pleasure of interviewing Kim Eickhoff, the founder and creator of the SHiFT program.
Kim really stresses how important it is to be present in the moment and to become more aware of your own feelings, patterns, and fears.
Where are they showing up in your life?
When are you feeling sad and why?
When are you feeling frustrated and why?
Taking responsibilities for our own feelings and actions
The one really key point that Kim made was understanding that a lot of these feelings and fears that you have come up from past experiences, whether that be from childhood, young adulthood, things we may not even be aware of on a conscious level.
Now, you may be wondering what does this have to do with business, right? Have you ever felt stuck in your business or feel like you are running in circles? Becoming aware of your fears and how you handle each situation with your clients and colleagues can help you move forward in your business and start creating the life you want.
When we make decisions and take action from a place of fear, or from feeling “less than”, these are not usually the best decisions or actions to take. We have to shift to a place of power, or freedom.
The SHiFT process easily teaches you about your patterns that keep you stuck in the same problems; then how to disrupt those patterns; and finally how to take the right action to move beyond the problems, have better control over yourself and your life, and fully create the life you envision.
Once you learn SHiFT, you can apply it to many challenges in your life and be able to adopt new patterns that put you in the right mindset for growth and success.
00:01 Amber Irwin: Hello everyone. Welcome to the Social Speak Network podcast. I’m your host Amber Irwin and I am so excited for our guest today. Miss Kim, please introduce yourself. Let us know a little bit about who you are, and this is a… I am so excited for this podcast because this is a subject that I’m very passionate about and I know you are as well, so let’s share with our audience a little bit about who you are and what they’re in store for today?
00:29 Kim Eickhoff: Very cool. So, my name is Kim Eickhoff. I have been a business coach for the last 10 years. I love helping entrepreneurs and small business owners learn how to make money doing what they love. I have a lot of clients that are really passionate about what they do, really good at what they do, but they don’t necessarily understand the business side. So, that’s where I come in to just kind of help them with that piece. I also have been a life-long learner of kind of my own personal development, looking at myself, trying to understand why I do what I do [chuckle] and say what I do and get better hopefully at life in general; relationships, business, whatever it is.
01:10 KE: And yeah, I have learned a lot of different tools over the years and so I have now moved my business in a direction of where I still help entrepreneurs a lot, but now I’m also just trying to help people more on a personal development side to become more aware of themselves, what makes them tick, and then how to basically disrupt some of those patterns they get stuck in and make better decisions and create the life they really want versus sort of stuck in a life that they don’t necessarily really want. [chuckle]
01:40 AI: Right. So tell us a little bit about this SHiFT process and why did you create this program?
01:48 KE: So I keep seeing over and over and over again with people, as well as watching myself trying to grow my business, that if I am not working on my own personal issues and I’m not aware of them, that’s what keeps my business stuck or plateaued at a certain level. And as I was seeing this with my clients, a lot of them hadn’t done some personal work and didn’t know about different tools and that sort of thing. So it just kind of dawned on me one day, I have systems to teach them around business so I thought, “What if I had a system to teach them around how to become more aware?” That was fairly simple to learn, can help them see things in a non-judgemental way, so they don’t go into a place of defensiveness or trying to make excuses, but it’s more, “This is really just my reality. This is what I do. This is what I say. This is how I think and feel.”
02:39 KE: And then something that would then help them move out of that. Some tools I could teach them to help them move out of that. So I just started playing with that idea, came up with the idea of SHiFT, started playing with different words that seemed to fit. And then I would say, for the past two years now, it’s evolved slowly and changed a little bit over time to what it is now, to where I think it’s pretty solid. So I’ve been using it consistently for probably the past year the way it is.
03:06 AI: And how do you think that this process has helped you in just your life and business and maybe with your clients as well?
03:15 KE: Well, you know, we’re all human [chuckle] and we all we all get triggered by different things. And what I know for me is I have always been highly emotional. So growing up, I would overreact to stuff. Somebody would say something, it hurt my feelings, or I would get mad about something, I would completely overreact, lash out in a way that was not very helpful, usually. And I mean verbally, not physically, [chuckle] but I would get angry and get mad at somebody, blame somebody else for stuff. And then that never really helped, though. It never really made the situation better. It never really improved or really got me where I wanted to go with whatever that issue was. So for me, what happened was I started practicing this… Well, all the tools I’ve been using over time in various ways.
04:03 KE: Over the last couple of years, once I created it, I started practicing it regularly and I sort of made it my practice when I got triggered about something, something happened, caused a pretty strong emotional reaction, whether it was frustration, or anger, or fear, anxiety, whatever that was, and this could be a cash flow problem in my own business, it could be a cash flow problem with one of my clients because I get worried about them. It could be interactions with people, communication problems, that sort of thing. So not having misunderstandings and getting upset about it, that sort of thing. So I started really using it religiously just to practice it, just to see if it helped. And what I noticed was it the more that I did it, one, I saw really similar themes in how I reacted to certain situations. And so that when it happened the next time, I was much more aware of it and I realized “Oh, I am going into this triggered place.” And when I’m triggered, or somebody is triggered, we don’t usually make the best decisions because our brain goes offline, right?
05:02 KE: Our emotions flood our brain, and so we can’t really make good decisions. So what it does is it helps clear that out so that you can make better decisions. And so, I started practicing it regularly, started seeing the themes, and then at the same time, because I was clearing out all these old emotions, the triggers weren’t as powerful. I wasn’t getting triggered as much in the future. And that was a big… A cool part of it, I thought. Because I was like, “Wow, so now I’m actually releasing a lot of this stuff and what used to really trigger me doesn’t trigger me anymore.”
05:32 AI: Right. You kinda let it roll off your shoulders at this point. You worked through whatever that pattern was.
05:37 KE: Yeah. And the emotions, what I’ve learned is that a lot of these emotions that we have that do kind of come up in these really strong ways, they’re old things. They’re things that happened as kids. Maybe our parents didn’t validate how we felt or we were ignored or whatever, not that parents meant to do these things, but they’re human too and they treat us the way that we probably were raised. And so, we create issues in other people. And so, yeah, when I started to release a lot of that old stuff, because it wasn’t there anymore, the trigger just wasn’t as powerful. And I was like, “Oh that’s really cool, actually. I’m not upset about this anymore.”
06:17 AI: Right, so once you worked that through, like your personal life, how did you see your business grow from letting go of those emotions and not letting those triggers happen anymore?
06:29 KE: Well, so actually, what started me practicing a lot was my business had grown a lot. So I got to this point in my business where I was making more money than I’d ever made, I had a ton of clients, I was really, really busy, but all of a sudden, all this fear was coming up because it felt like, how in the world can I sustain this? Am I really worthy of this kind of stuff? Is this something that I’m gonna be able to keep going with and how do I get to the next level? So all this fear started coming up, and that’s when I started really using shift to work through the fear. What it taught me too was that, yeah, these were old fears that were happening, but at the same time, my intuition was telling me that there are other things I really wanted to be doing and not necessarily what I was just doing so I was just focusing on the business coaching which was fine, but I really felt this desire to move more in this other personal development region as well.
07:29 KE: And I had been pushing that aside because it’s like my intuition kept telling me and I kept shutting it off and I kept… But I’m making money doing this, so why would I change anything? But all this fear, really made me stop and look at that, and when I did, I was like, “Oh.” One, I really wanna get more clear about who I work with ’cause I want clients who really wanna work on this stuff so that helped me see that. And then at the same time, just get clear that this is what I really wanted to be teaching as well as the business coaching.
07:56 AI: Right, yeah, ’cause they go hand-in-hand.
07:58 KE: Right.
08:00 AI: And how have some of your clients that have gone through the SHiFT program, how have their lives and their businesses changed by doing that?
08:08 KE: In lots of different ways. So one client that I have, she’s a photographer and she sells fairly large projects that can range from $10,000-$30,000, so they’re big, bigger size price tags. She would have a lot of fear come up around doing her proposals, because these were big prize tags for her and this was really different SHiFT for her, as far as what she was trying to promote and sell and she just wasn’t ready. A lot of times we’re not emotionally prepared to do something that we know we’re supposed to be doing [chuckle] in our business just ’cause we’ve never done it before, so we have to practice it and get better. So, what I taught her SHiFT and what happened with this was, she would do the process before she actually went into a sales call.
08:54 KE: And so what would trigger her in the middle of the sales call was bringing up the money part. She was able to sort of work through that on the front end and get more comfortable and understand why she was getting triggered and it was all about her own old money stories, really, that’s where she would go with it. And so when she saw that, she learned some tools on how to release that anxiety and those old fears, and then actually just gain more confidence and become more aware that she was worthy of asking for the price that she was asking for. So her business went from… I think the first year we worked together, she sold a couple of projects, so probably $20,000-$30,000 in revenue, around those projects. She did a lot of other things for her business at the time, but she really was moving into this. And this year to this point, I think we’ve sold five, or six already. And so she’s…
09:44 KE: Yeah, she’s really turned a corner with how she presents herself, her confidence and not all that obviously is about SHiFT, but a lot of it helped and she would probably be one of the first ones to say that so. And she uses it now, and she’s in the middle of a meeting, if she starts to feel that anxiety pop up or any of those strong emotions, she knows how to sit there and go through it and feel it and release it and then come back to, “Oh, this is what I’m here to do and this is what I’m confident in,” and then you’re more authentic and you’re more kind of connected, so you’re not just faking it.
10:19 AI: Right. Yeah, and that’s a such an important piece is just being able to notice, when you have that coming up in yourself and not pulling the fingers, but being able to take note and say, “Okay this is what frustrated me,” or, “This is what made me sad,” or… Especially as adults, because you can’t, “You hurt my feelings,” but if you recognize that in yourself, then you can go back and use this practice. So let me ask you this, is this practice easy to learn?
[laughter]
10:52 AI: I mean, we’re talking about a lot here, we’re talking about our emotions. So is this practice easy to learn for everyone?
11:00 KE: It is actually, just because I think that the way it’s broken down. I purposefully made it into a system that is easy to follow. Now what’s hard about it, is to practice it like anything. Like, you can get a gym membership, but if you don’t actually go to the gym, it doesn’t do any good. So, it’s the same idea. You can have tools, but you have to actually use them. But once I lead somebody through it, they’re pretty much on their own from that point, they can always go through it for themselves. The practicing on the back end of the tools that will help you kind of release this stuff and move through it, I find needs a little more hand-holding.
11:37 KE: So what I normally do is I sell this in a few different sessions, like a package, because I teach it to them, they practice it. They come back and see what’s worked, what hasn’t worked, and we talk through the tools that they’re using. If they used them correctly, what could they do better that sort of stuff, not, there’s really wrong or right way but… And then we tweak it, and for me, is about me finding what tools work best for different people, ’cause sometimes something might work for somebody that’s super easy. If you’re very aware of your body and how sensations sort of show up in your body, that’s an easy tool to use. For other people, that’s a really brand new concept. They don’t understand that every emotion they have shows up somewhere in their body physically. And that’s a big piece of this process. And so there’s some teaching and training and practicing, that we’ll do around that, but yes, it’s easy to learn. It’s just not easy to practice, necessarily.
12:30 AI: About consistency, stick into it.
12:32 KE: Yeah, totally.
12:34 AI: And so with this… It’s so about your mindset. So you had said that you were focusing on the business coaching, and you were noticing your patterns in changing [12:47] ____ and those emotions, but then, there’s still that fear and that feeling, your intuition was telling you, “This isn’t what you’re supposed to do.” So that shows that money can’t buy happiness in every single way, but that you may think that you’re doing the right thing, but there’s still that fear and listening to your intuition. So is that a big piece of the program, as obviously, you’re looking at where… Like those sensations, how is that fear or anxiety or whatever we wanna label it as, coming up, and then how to deal with it. And that’s what they’re practicing, is how to notice those emotions?
13:25 KE: Yeah. So there’s several components to it, but the main components are your feelings. So if something happens that triggers you, whether it’s making a lot of money, let’s say. So let’s say you have… You made more money in a month than you’ve ever made, you’re excited on one end, but then some fear starts to pop up. It’s just like, “How in the world am I gonna repeat this? Is this possible? Is this sustainable?”, all this stuff. And so, when the anxiety or fear pops up with that, the key you start to look at is the… Are the thoughts that are connected to the feeling. So a lot of times, if the thoughts are about, “I’m not worthy,” about… It’s a lot of deep, deep thoughts. So it’s like, “If I’m not worthy,” or, “If I don’t believe I’m worthy,” these are all beliefs, “to actually make this amount of money and to be successful,” then you will end up sabotaging yourself.
14:13 KE: And that’s how people stay in the pattern, so they’re like, “No, I don’t believe I’m actually worthy, and this is what I’m gonna do to kind of bring myself back down to this amount of money that I feel comfortable at.” So it’s looking at what those thoughts are, and then it’s learning how to challenge those old beliefs and change them, and so the tools around that become one. If it shows up in the body as a sensation, that’s old emotions that are stuck in there, and so you actually have to heal that, and that is about just feeling it. And I don’t mean thinking about it, I mean really feeling it. And this is a process that’s hard for a lot of people, and so I’ll walk them through how to do this and walk them with an issue that they’re having. We’ll actually go through the practice of feeling sensations or as I call it, surrendering to them, ’cause you actually just wanna be present with what’s really happening in the moment and allow it to come up and out.
15:05 KE: And then once the emotions will dissipate, and they always do, you just have to pay attention to them, then those feelings go away. The thoughts go away, and you can actually make some choices on what you wanna do. What I find is, if the fear is showing up over and over and over consistently, and you keep doing this, that’s usually your intuition saying, “Hey, listen, this is not right.” And that’s… ‘Cause fears can mean different things, but that’s… What I’ve learned is like, “Oh, if this keeps showing up all the time, and I keep releasing it, but it keeps showing up, then it’s something deeper trying to tell me something else.”
15:40 AI: Yeah. Oh, I love it.
15:41 S?: [15:41] ____.
15:42 AI: So what is the number one takeaway from this process, and why is it so important in your mind?
15:51 KE: I think the number one takeaway is that we are completely in control of ourselves, and if something happens that… Whether it’s somebody or it’s a situation, somebody says something or does something, and we get angry or frustrated or fearful, all that stuff is our own stuff. It has really nothing to do with what has happened, with what this person has done, with what the situation is. What we do is we take that, and we make it into a much bigger problem, because we’ll ruminate on it, we think about it. I call it “habitual reaction”, so we will constantly think about it and constantly cycle through it, and your body will just get more and more stressed or more [chuckle] and more anxious or whatever it is. But that’s the biggest takeaway to me, is like, “Oh, if I can actually understand what issues of mine are being triggered around this, then I’m in complete control of my life,” because I can actually deal with those, and I can change how I respond to somebody, or what choices that I make.
16:53 KE: If I don’t know what’s happening, and I continue to make other choices, because I’m making choices to get rid of those feelings, I don’t want the feelings, they’re uncomfortable, but if I don’t even know that they’re there because of my stuff, then I’m gonna stay, keep doing things that are gonna keep me in these patterns that aren’t super-healthy for me. And so, becoming aware of that, giving yourself control back, taking full responsibility and ownership of where you are and what your response is, in some way, to me, is huge, ’cause then you’re in the driver’s seat, right? You can make choices, and you can do different things. So that’s, to me, what the coolest part of this is.
17:31 AI: Yeah. Taking responsibility, owning it and making a change. I love it. So tell us how can people work with you? Do you do, obviously, individuals? Do you do group? Do you speak at events? How can people sign up for SHiFT?
17:47 KE: Yes, I do all those things. [chuckle] So I love speaking at events, and I do sort of a 30-minute, big picture overview of what this is, why it’s important, that sort of thing; I don’t necessarily teach it, but I give a lot of information about it. I do one-to-one sessions with people, so I can do them through Zoom, I can do them in person if they’re here in the Denver area. I’m gonna start doing some more kind of group coaching things, but in corporations, that sort of thing, or small businesses. I work… I’d use this a lot with teams, so teaching teams how to do this individually helps them communicate better, because a lot of times people… I mean, you’re interacting with people, so you get triggered by something somebody says on your team, and then all production stops, ’cause you’re mad or whatever, and they’re mad at you, so nobody wants to work anymore.
18:37 KE: Well, this helps you kinda realize that and work through it, so with teams. And then I’m also working on… I wanna do a class, but it would be all video series, so it would be, you get maybe three to five videos in your email, and each one will teach you pieces of it; it’s much more self-directed. Obviously, you do it when you want, but you’ll learn the basic concepts. And with the others, I usually lead you through whatever specific issue you have, in those other programs, so it’s a little more hand-holding, that sort of thing than the other ones, but on the videos it’s like you just learn it, and you do it.
19:15 AI: Okay. And where can I find this information?
19:18 KE: Oh, [chuckle] on my website. What is my website?
19:25 AI: And you’re on Facebook, so they can connect with you on Facebook.
19:28 KE: Yes. Oh yeah, yeah, I’m on Facebook. So Coach Kim Eickhoff, E-I-C-K-H-O-F-F, is my last name. And then…
19:36 AI: And I’ll put the links below in the comments as well.
19:39 KE: Oh okay, cool.
19:40 AI: And then I’ll put your website in there too.
19:42 KE: Okay, coachkimshift.com, so that’s a good place. And then I have a YouTube channel, Kim Eickhoff, if you just put that in there, it should pop up.
19:53 AI: Awesome. Wonderful. Well, I’m so excited. Thank you so much, Kim, for being on with us today. Be sure to subscribe below, everyone. And if you are ready to make some serious changes in your life and take control back, call Kim, and let’s get to work.
https://socialspeaknetwork.com/wp-content/uploads/2019/07/Understanding-How-Your-Mindset-Plays-a-Huge-Role-in-Creating-the-Life-You-Want-Blog.png800800Amber Irwinhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngAmber Irwin2019-07-30 08:00:462019-07-24 16:40:16Understanding How Your Mindset Plays a Huge Role in Creating the Life You Want
