Twitter has over 300 million active users, making it one of the biggest social media platforms around! For marketers, the potential Twitter has to offer is huge! Additionally, the latest brand pages that have been introduced make it an even stronger platform for promoting content to customers. Countless companies have successfully used Twitter to build-up their brand’s identity. However, while several marketers have climbed aboard the Twitter bandwagon, many have yet to efficiently use the tool as a strategic channel.
What could possibly be preventing marketers from maximizing Twitter’s marketing potential? The main issue involves the unconventionality of Twitter. Twitter technology looks, feels and acts very different from traditional marketing tools therefore it requires a unique approach. Businesses have to look at the wide variety of skill sets required to see the full advantage of the site, from Customer Intelligence, to PR to interactive marketing, separate departments must come together to fully utilize the site properly. Furthermore, the openness of Twitter means marketers must keep in mind the classic mistake of saying the wrong thing.
However, with the right plan, marketers can tackle current obstacles and find success through Twitter.
Here are some Twitter Tips to help you succeed with your business:
1: Train your team to use it well.
While employees may be familiar with Twitter’s growing social media presence, they still need to understand how the site works in all its complexities and understand how it is that YOU want them to use it. Lots of companies are training employees to use social media, but when it comes to Twitter, training and experience is especially important. Twitter has a unique language, behavior and uses that are very different from Google, Facebook and the other social media sites.
2: Figure out Twitter’s role in your marketing mix.
When using Twitter, first decide why and how it fits in with your other platforms. It doesn’t matter if you’re making just one Twitter account, or several accounts. You need to understand how your customers are using the platform-are they just listening on Twitter, or are they actively speaking out? Brands can have more than one account, which may be useful for handling separate segments that have specific objectives, such as customer support, PR and direct marketing. With this in mind, each account MUST deliver a clear message of the brand to the audience.
3: Defining Your Brand
The first major step to using Twitter and hashtags effectively is defining your brand or business in a few specific words. Twitter is one of the most widely used social media sources, so you want to make sure your posts are being seen by the right people. Your central business tag should be a word that is unique to your business. You can make it your company name or a tagline that people will know about your business. For example, Red Bull uses #givesyouwings which is their company slogan. Doing this will help your business become recognized.
4: Gain a strong base of followers and engage them.
For a Twitter account to be successful, it takes more than just setting up the account. Brand need to build an active base of followers for their content to have any impact. You may have different tactics that can be performed to activate that community of followers to meet your brand’s objectives. For example, it’s important to keep the community engaged so conversation around your brand keeps building. A good way to do this is to use a calendar tool like Hootsuite to schedule content to continually go out to keep the audience active and engaged with your brand.
After developing your Twitter accounts and building a strong fan base, marketers can take a combination of relevant content, along with Twitter ads, to drive conversation and sharing. Twitter can be used to stimulate real-world brand interactions. Tweets can spark interest and energize your audience if you develop strong, relevant content, which in return will expand your brand’s presence in both the Internet and real world.
Always remember, your job does not end after you’ve completed this four-step plan. In the long run, it is absolutely necessary to be active in coordinating the proper use of the technology, and sharing best practices. This will successfully help your brand stay consistent with Twitter marketing!
5: Use Trending Hashtags
As Social Media sites are growing, so is the use of the hashtag. If you didn’t already know, a hashtag is a word or a group of words after the # sign. Whether it be Twitter, Facebook, Instagram, Pinterest etc., hashtags are popping every everywhere. On Twitter especially, the hashtag has proven to be an extremely powerful tool for marketing businesses. But, how do we use this strategy properly? Hashtagging can either help you reach your target market and expand your business, or it could be a waste of your time. It is crucial to learn the power of this social media marketing tool and how to use it properly.
6: Use Content Tags Properly
Lastly, using the right content hashtags is another crucial step for your business success on Twitter. These tags are not branded, and aren’t necessarily popular or trending, they are just simply unique to your business. Using these enable you to get seen by your consumers who are searching for those specific hashtags. One of the biggest mistakes people make when using hashtags is not being specific enough to your business. For example, using #food if you run a catering business will end up working against your favor. Millions of people a day use #food and that is never an acknowledgeable hashtag for a business. Instead, using something more specific like #foodcatering will get your post noticed by your consumer. Finding common hashtags by checking out what tags are being used by your followers and your competition is a great way to make sure you’re using them effectively.
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