At this point, it’s no question whether or not your practice needs to be on social media. Almost everyone understands the importance of having a solid social media presence. However, most are overlooking the benefits of Instagram as a marketing platform.
Instagram is one of the most popular social networks on a global level. It has grown immensely over the years, with over 1 billion monthly active users.
Whether you’re a dentist, dermatologist, cosmetic surgeon, plastic surgeon or an oncologist, marketing your practice on Instagram is going to bring you the business you seek.
Here are some tips on how to make use of Instagram to promote your medical practice.
Plan out your grid
Instagram is a predominantly visual platform. If you’re looking to turn your viewers into followers, then you’ll need to put aside time to visually plan your feed.
Your Instagram feed is one of the first things a visitor sees when they land on your profile. You want to create a cohesive Instagram aesthetic while still showcasing content that aligns with your field of specialization. This will give visitors a feel of what your brand is about in a matter of seconds. Plus, they are more likely to follow you if they see a visually attractive and cohesive grid.
Share images people can connect with
As a medical practitioner, the last thing you want is to put off your audience with gory surgical images or pictures of intimidating medical equipment.
There are 3 things you want to accomplish when planning your Instagram content:
- Engage your audience
- Provide content that is informative, interesting, and inspiring to potential patients
- Highlight a service you offer.
The goal is to share images people can connect with. If you’re a plastic surgeon, you may use your Instagram feed to show before and after photos. Consistently post photos of your best cases to keep people coming back for more.
With patient approval, you may also post about your patient’s success stories. This can go a long way toward alleviating fears and finding inspiration through a life-changing illness.
Use your captions to prompt discussion
While we agree that photos matter most on Instagram, that doesn’t mean that the caption should be treated as an afterthought.
People like to know that you value their thoughts and opinions. Ask them questions, tell a story or ask for their opinions. It shows you care about them and you’re interested to connect with them. Really get in there and converse with your audience.
It may seem awkward at first but go for it. You’ll be surprised at how many of your Instagram pals will be chatting and engaging with you.
Add video to your content
A picture paints a thousand words, they say. But videos can convey even more. Video has been found to drive more interactions and provides more opportunities for you to stand out. It gives you an opportunity to reach a much larger audience, show your personality, and educate your audience.
Videos can be shared in stories, in the newsfeed, and can be used to create a high-converting ad campaign. To maximize your use of video, make sure that the first few seconds of your video is attention-grabbing.
Find something that will set yourself apart
With one billion monthly active users, Instagram has become an integral part of every brand’s marketing activities. If you’re looking to amplify your presence on Instagram, then you need to up your Insta game to cut through the noise.
For instance, Dr. Sandra Lee (aka Dr. Pimple Popper) is a big hit on social media. She has more than 5 million subscribers on Youtube and over 3 million followers on Instagram. She has both entranced and grossed out her followers with her knack for popping.
Find something that will set yourself apart and give your audience a reason to keep coming back.
Hashtags are a great way to categorize your content. It makes it easier for users to find you and reach out to your prospective audience.
Use trending hashtags to get in front of more people. Make sure, though, that these hashtags are related to your niche. You may also consider using a branded hashtag. It could be something as simple as your name or your tag line.
Prompt your followers to use your custom hashtag, and you’ll soon learn just who your superfans are.
Collaborate with influencers
These days, social media influencers are like modern-day celebrities. Consider reaching out to other influential Instagram users if you’re looking to increase your visibility.
When looking for influencers, look beyond the follower count. You want to find an influencer who will resonate with your audience and drive engagement amongst the community.