| We see social media in action from organizing political revolutions to hobby meet-ups along with businesses which are embracing the social web in creative ways to outreach to brand fans.Well, the industrious owls at HootSuite HQ enjoy seeing the remarkable things people do with our beloved social media dashboard, so we’ve gathered up research and tips to help you along. Plus, we’ve made a few noteworthy additions to the dashboard which we think you’ll enjoy.
Useful White Paper
Whether you use social media tools for business or personal purposes, the rapid rise of these communication tactics is a fascinating topic. With this quick emergence though comes challenging questions about how social fits into business settings.
For this reason, we’ve partnered with Useful Social Media to produce a white paper examining the role of social media for enterprise businesses. This report – titled The State of Corporate Social Media 2011 – includes a foreword written by HootSuite CEO Ryan Holmes, and identifies evolving trends and tactics in the corporate space.
Even non-business-minded users will enjoy seeing the difference between how businesses in Europe and North America use social media. So head on over to Useful Social Media to download your free copy and tell us what you think via @HootBusiness.
Filed Under Win
The New York Public Library is the largest public library on Twitter and a star in movies like Breakfast at Tiffany’s and Sex and the City. We were pleased to create a case study exploring how @NYPL used HootSuite to efficiency serve their audience. They even won an award for their unique Tweeting efforts – Congrats!
Read the NYPL Case Study in media library, or download it from Slideshare to share with your friends and colleagues. Next up: A case study showing how a transit authority raised awareness and improved emergency service using HootSuite.
#HootTips about Re-Tweets and Lists
We launched a series of short how-to articles starting with ReTweets and Lists.
Learn how to choose your Re-Tweet style on-the-fly from each Tweet. See a quick lesson on how to create and manage Twitter lists in the HootSuite dashboard.
We call these handy nuggets #HootTips – Tweet your #HootTip (and follow the tag) and you may earn a #HootKit full of limited-edition Owly swag for sharing your wisdom.
‘Berry New Updates
 HootSuite for BlackBerry is now even more loaded up with networks with LinkedIn, Foursquare, Facebook (Profiles and Pages), and of course Twitter. Schedule updates, “check-in,” manage lists and track stats on your ‘berry. Performance updates make posting even breezier.
Get started by downloading HootSuite BlackBerry and remember to do a hard reset after install – and it’s free!
Updated Facebook Pages
Going along with Facebook’s recent updates, we’ve also added more functionality to Facebook Pages:
 Post as your Facebook Page: Post comments as your brand rather than from your personal profile – particularly handy to retain brand consistency for premium users with multiple team members posting on your profile
Delete Facebook Page comments: Quickly remove inappropriate comments from your Facebook Pages without having to leave the HootSuite dashboard – great for getting ahead of potential problems and unsavoury remarks
Up Next
We’re heading to SXSW for panels and meet-ups. Keep an eye on the HootSuite blog for more information about our SXSW plans, but before we head to Austin, we have another (big) release planned. We’ll be sure to let you know. |
Social Media Marketing – Social Media REAL Results 
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