As an entrepreneur, it is important to find tools to help us stay organized, creative and on top of our social media. In this video, we will go over 10 tools to help you save time, work smarter, not harder.
How can you get the most out of Twitter for your business? We get that question A LOT! Twitter can be confusing and some may be stumped on how to use Twitter. When getting started with Twitter, it’s best to take baby steps and then grow from there. Once you get your feet wet and splash around a little you can’t help but take a swim in the deep end.
When first with Twitter, use it for two things:
- Gather information
- Share information
Twitter can be extremely valuable for gathering information on a number of topics. To do this effectively you will want to follow these steps:
- Follow credible sources who deliver valuable content about the topic you are interested in. Topics can range anywhere from sports scores, business trends, world news, marketing tactics, etc.
- As you identify the sources you want to follow, add them to lists in order to sort the feeds by category or topic. Using lists will help you keep all of the topics you want to follow organized
- To create a list, follow these steps:
- Visit your “Lists” section of Twitter by clicking the gear icon drop-down menu or by clicking Lists on your profile page.
- Click Create List.
- Name the List & create a description.
- Mark the List as Public or Private.
- Save the List.
- Now that you have your list created, you can easily add sources to the list by:
- Click on a Twitter user’s profile
- Click on the person icon drop-down menu on the profile.
- Choose add or remove from Lists.
- Choose the List you would like to add the person to or uncheck the List the person was already a member of.
- Add as many people to your various lists as you would like
- Check your lists often to get the latest news from your trusted sources
Twitter is a great way for you to position yourself as an authority on a certain topic, field or industry. The trick is to share “tweet-able” information, share it often and on a consistent basis. A good rule of thumb is to share 21-70 Tweets a week. That is a minimum of 3 Tweets a day or a maximum of 10 Tweets. It seems like a lot, but there are a couple of things to remember:
- You are Tweeting sound bites of information that link back to a bigger story (your website, blog, landing page, or another social platform that has more detailed info).
- There is only room to Tweet up to 280 characters which is not a very large amount of content.
- If you do not maintain a constant flow of information, a single message will get lost in the Twitter-sphere minimizing your opportunity to be found by others.
So What’s “Tweetable?”
We are glad you asked! Below is a list of some generic ideas to get you started:
- Industry trends
- Best tools for your industry
- Links to your blog post
- Pose questions (this is a great way to encourage engagement)
- Attention-grabbing graphics
- Follow appreciation post
- Short and sweet “how-to”
- Something funny
Now that you get the idea of what types of things you should post, it’s time to put a plan into action. An efficient way of releasing multiple Tweets a day is to use a bulk scheduler like Hootsuite or Buffer. Visit this blog post to get more information about bulk schedulers.
Here are 3 social media tips to help your business:
How should your online and offline marketing efforts work together?
It is important to have the same branding online and offline. For instance, your website, social media and even email signature should have your logo; same colors, and even your slogan should be the same as your print media. What people see on your marketing materials, ads etc., should look and feel the same.
If you use different logos or colors in your email signature, website, brochures and business cards, people won’t recognize your brand. You may start to lose customers. It’s all about the brand message and being consistent!
Marketing Materials – What should you have on them??
Your marketing materials are all about the first impressions, right? You want to make sure your marketing materials are simple and, yet, effective. So, let’s talk about what makes your marketing materials effective.
The purpose behind your Marketing Materials:
- Inform customers and potential customers about your business
- Attract more customers
- Maybe get the word out there about an upcoming event, conference, workshop you are hosting
- The BIG thing is to create a positive customer experience
What needs to be on all your online marketing and offline marketing materials:
- Business Name
- Business Logo and Slogan
- Business Phone Number (Is it ok to text?)
- Business Email Address
- Business Address – if you have a physical location
- Business Website URL
- Social Media links to Facebook, Twitter, instagram, LinkedIn, etc. Wherever you are consistently posting is what you want to promote
Here is a great resource we will add to our website that talks in more detail about how to create effective marketing materials: http://inkbotdesign.com/effective-marketing-materials/
Monitoring your metrics – how do you know what is working?
As a business owner, it is important to know that your efforts are paying off! In the social media world, we would love to be able to say, if you post 3 times a week with these types of posts you will make this much money . . . BUT it doesn’t happen like that, unfortunately! SO, social media works different for each business.
A few resources that you can monitor to see what is working for you would be:
*Google Analytics – This is a tool that is embedded into the backend of your website and monitors all traffic that comes to your site; where they are coming from, such as country, state, social media platform, email links, and so much more. Google Analytics also tells you how long people are staying on your website, what pages they are looking at, and your bounce rate; are they getting what they want from your site? This is a great big picture tool to monitor!
*Facebook Insights – It is important to look at your Facebook Insights on your business page on a monthly or even weekly basis, just to see what posts are getting the most engagement, what time did you post it, what did you post, etc. This will help you figure out what types of posts you should be posting and what times, so you are reaching your audience when it’s the best time for them!
* Buffer and Hootsuite – These are two FREE resources as well that help give more of an overview of all your social media metrics, like Twitter, LinkedIn, Google+, Facebook, Pinterest, so you can see everything in one area – what is working best for you, from a social media standpoint; then you can see what the numbers look like and if you should continue with each platform. You might want to consider letting one go or spend less time on one. Remember, you always want to focus on where YOUR target audience is.
Aside from your website, social media provides an effective way to increase your web presence. It provides a way to generate PR for your company, build your brand and drive traffic to your website. You need to be active on social media if you are serious about achieving these goals. After all, you can’t expect any results if your page is inactive. The problem is that, social media marketing takes time.
If you are a business owner, you can’t afford to spend all day hopping from network to network, managing your social media accounts, planning future posts and checking analytics.
Are you looking for a better way to manage your social media posts? Here are 4 social media tools to add to your arsenal.
Hootsuite is one of the most robust social media management tools around, and social media managers swear by it. The tool has a feature called Autoschedule. If you have multiple accounts, you can use this feature to manage your posts and make sure that they don’t appear on different channels all at the same time. It also shares your updates at the best possible time of the day to give them the greatest chance of being seen. Hootsuite also allows you to monitor and analyze your performance on your main social networks.
Buffer allows you to easily distribute your content across multiple accounts. Just drop your updates to your Buffer queue and you don’t have to worry about when it will be posted. These posts will be posted for you well spaced out throughout the day.
Buffer also allows users to schedule up to 10 updates at once. The paid version, on the other hand, allows unlimited scheduling.
Twitter has become one of the must-have marketing channels for any business. If you are interested in automating your Twitter marketing, SocialOomph is the best tool for you. It has a feature called Twitter unlimited, which allows you to manage your Twitter followers and direct messages box from within the app. The free level also allows you to work on up to 5 Twitter accounts. It helps you track keywords and schedule tweets.
Sprout Social allows you to manage all your relationships, interactions and customer support from a single dashboard. This tool also analyzes your audience to determine the optimal times to deliver content. Because it’s not free, this is recommended for larger businesses that are looking for an all-in-one solution to manage their social media presence.
As a business owner or a marketer, you probably have a lot of on your plate and maintaining a constant social media presence can be difficult. To make the process easier, the best thing you can do is to use a social media scheduling service. Even if you’re stuck in a meeting, you can still keep your status updates and tweets flowing.
Here are 4 tools for auto-scheduling your social media posts.
Price: $59 per month
Sprout Social is an engagement and management tool for social media. It gives you a clear overview of response rates and follower demographics.
You can also use this tool to schedule and post updates to Facebook, Twitter, LinkedIn and Google+. Sprout Social provides a 30-day free trial. But if you wish to continue using it, you’ll have to pay a whopping $59 a month.
Price: Free; Pro version – $8.99 a month
Hootsuite is a big player in social media management. It schedules your posts based on your previous social history so you’ll reach the largest number of followers. You can also edit the times and days before they go live.
Hootsuite lets you to schedule posts for Twitter, Facebook, LinkedIn, Foursquare and Google +. However, free users are only allowed to add up to 3 social networks. The Pro version, which starts at $8.99 a month, allows users to schedule up to 350 updates at once and add up to 100 social accounts.
Price: Individual account – free; Business plan – $50 per month
Buffer lets you schedule 10 social updates all at once. This tool will spread your content throughout the day or week, making sure you have a solid social media presence even if you don’t spend much time in front of the computer.
As a bonus, Buffer also provides analytics from your social media posts. It works with Facebook, Twitter and LinkedIn.
Timely allows you to choose the number of posts you’d like to auto schedule per day. Add to that, it also reviews responses from your previous tweets to determine your most optimal posting times. Timely only posts to Facebook or Twitter.
After doing some videos I realized that I was NOT posting them to my blog! I cannot believe I did not do that. So I wanted to share with you a few videos that I have done to help you with your Internet Marketing. If you need help in any of these areas or have questions please feel free to contact me. Enjoy!
Social Media can be a little overwhelming sometimes and time consuming. When you started your business or got into the industry you are in, did you start it to do Social Media? Probably not! Social Media has become so popular over the past couple years that every type of business is doing it. Now, there are companies like mine you can outsource your Social Media campaign to, but not everyone has the budget to do that yet.
Today I am going to share with you a couple tools you can use to make your life much simpler. With Social Media you need to have a plan behind your efforts or you WILL be sucked into the black hole of Facebook, you know what I’m talking about.
Here is a schedule you can go by:
Monday– Schedule your posts (using Hootsuite and Onlywire, read further down in blog for link)
Tuesday – Follow 50 people on Twitter using www.Twellow.com and add 10 new friends on Facebook (add them to your business list to suggest your business page to them)
Wednesday – Follow 50 people on Twitter using www.Twellow.com and add 20 connections on LinkedIn
Thursday – Follow 50 people on Twitter using www.Twellow.com and add 10 10 new friends on Facebook (add them to your business list to suggest your business page to them)
Friday – Add 20 connections and LinkedIn and 10 new friends on Facebook (add them to your business list to suggest your business page to them) Suggest your business page to your new friends
There are two tools I like to use that allows me to schedule my posts out to my networks weeks in advance and one that allows you to post to 40 different profiles.
The first one is called Hootsuite http://hootsuite.com/p_1748 this is a FREE service and an amazing tool. You can add you Twitter, Facebook, Business Page, LinkedIn, FourSquare, Mixi, and WordPress to this service. Once you have all your profiles set up you can schedule your messages to go out.
The second one I like to use is OnlyWire http://www.OnlyWire.com now with this account you don’t need to post to Facebook, Twitter, or LinkedIn but you can post to Delicious, StumbleUpon, Reddit, FriendFeed, and much more. This is a great tool to reach out to all of those other Social Media profiles that Hootsuite does not post to.
I hope these are helpful tips, if you need help on how to use these tools please check out my YouTube videos http://www.YouTube.com/YourMarketingVoice
Marketing Tips to your Inbox
- Understanding your patient’s journey and How to market to them online
- Engaging Patients and Prospects with Empathy – Interview with Rod Thomas of Scorpion
- How to Use Digital Marketing to Grow your Healthcare Practice
- Search Engine Marketing Advice – Interview with Stephen Merrigan of Merrigan Media
- How to Create a FAQ Page that Converts on your Health Center Website