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Tips to Get More Email Subscribers

emailmarketing While everyone is focusing on building a strong social media presence, others tend to forget about the importance of email.

Your email list plays a big role in your marketing campaign. It can help you build relationships with your target audience, generate buzz about your business and attract new customers. That said, it makes sense to continuously grow your email contacts.

Interested to grow your email list and grow your subscribers? Then you came to the right place. In this blog post, we’ll be sharing with you some effective strategies on how to get more email subscribers. Follow the tips below to get your first 1,000 subscribers.

Place a subscription box on every page of your website

Most website owners think that people would first access the home page before navigating through the site. But that’s not always the case. They may check your products, scroll through the “about us” section or any other page on your site. In order to get people to subscribe to your newsletters, make sure your sign up box is a prominent feature of your website. The more visible it is, the more subscribers you’ll get.

Content is king

You won’t have a hard time getting people to sign up for email updates if you have great content on your site. As a marketer, it is your responsibility to constantly supply your readers with fresh, relevant and informative content.

Offer an incentive

People love receiving free stuff. If you can give them something like a free trial of one of your products, a free ebook with useful information or access to an exclusive video, you’ll make an impact to your target audience. When done correctly, it can help you build a relationship with your audience and grow your email list.

Your offer should be interesting enough to your ideal customers. Find out more about your target audience and know what’s keeping them up until 3:00 am.

Run a contest

Social media contests are one of the most effective ways to get email addresses from folks who want to hear from you. You are free to hold whatever contest and on any social media channel you want. But since majority of the adult population has a Facebook account, you might want to start there. Also, ask people to enter their email address in order to participate.

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Tips for Writing a Killer Call-to-Action

bimspicIt’s not easy to get people to visit your site. Once you’ve hooked your audience, you want them to stay a little longer in your site and do something. That something could be sharing your content, providing information, downloading something, adding products to their shopping cart or purchase your products. Unfortunately, most people will not know what to do unless you give them clear instructions.

This week, we’ll be sharing with you some tips on how to create a clear and effective call-to-action. Here are a few.

Offer a free trial or download

Sometimes, you may have to sweeten the deal to encourage people to complete a call-to-action. One of the best ways to capture the attention of people is to offer them something of value, and give it to them for free. Offer a free e-book or a free trial. People will thank you for it.

Size matters

Size does play a huge part in getting your call-to-action button noticed. Make sure it’s big enough that online users won’t miss them, but not too big that it looks like a monstrosity. Remember, your call-to-action needs to be sized sensibly. You should also consider the position of your call-to-action on the page.

Be direct

Keep your call-to-action short and simple to ensure that majority of visitors will click-through on the action you ask them to. If you want people to leave their email address, then tell it to them straight. Make sure people will understand it at just a glance. Don’t get all whimsical and critic.

Add a sense of urgency

If you have reduced the price of your products, let visitors know that the offer is only good for a limited time. If they do not purchase within the specified period of time, then it will result in a missed opportunity. Add a sense of urgency and include words such as today, immediately or now.

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Lead Generation Tips and Tricks

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Every marketer’s goal is to generate new leads that will eventually turn into paying customers. Unfortunately, a huge percentage of marketers admit that their lead generation efforts are ineffective. In fact, studies suggest that about 80% of visitors who add items to their cart do not buy, and 70% of them will never return.

These lead generation tips will help improve your marketing campaign and hopefully attract more people to your business.

Keep building relationships

The best way to keep your sales pipeline well stocked is to keep building relationships with potential leads. Send them a link to a news article about an industry trend, share some helpful tips or offer some business intelligence.  These may seem like small things, but these little things may help keep you at the top of your prospect’s mind.

Blog consistently

You probably know that blogging is effective for generating leads? So how come it took you an entire month to write a new blog? If you are serious about increasing your web traffic, then try to write blogs as often as you can.

Persistence is key

A lot of people make the mistake of thinking that people will visit their website with a just a few clicks of a button. Unfortunately, that’s not how it works.

Block out an hour or two of your day and dedicate this time for lead generation activities only. That means no checking of emails, texting or playing games. Pick up the phone and talk to your prospects. It doesn’t matter if they have turned you down before, just keep trying. Remember, persistence is what sets successful marketers apart from the unsuccessful ones.

Call-to-action

Visitors need clear instructions on what to do when they arrive on your website. Do you want a subscription to your channel or page? Their contact information? A site visit? Then let them know. Sometimes, all you need to do is ask.

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Easy Ways to Expand Your Facebook Reach

BIMSFor many businesses, generating lead is one of the biggest advantages of creating and maintaining social presence. You create content that would pique the interest of your target audience and hope that it goes out to as many people as possible. Unfortunately, the days of posting and reaching all of your fans are gone.

The last year has brought many changes to social media. We’ve heard complaints from several businesses about the drop in organic reach for Facebook pages.

Using the right tactics will give you better results. Follow these tips to ensure that your posts can reach the audience you define.

Create awesome content

Like Google, Facebook puts a lot of emphasis on content quality and relevance. Being one of the biggest social network platforms, there’s a lot of competition out there. If you want to capture the attention of your target audience, then you need to provide them with killer content.

Higher engagement can increase your reach. The more people engage with your page, the more likely are they to see your posts. But if your content is not that interesting, you suffer the consequences of losing organic visibility.

Ask questions

One of the best ways to engage your followers is by asking them a question. Your goal is to start a conversation so be sure to start with an interesting question. Now that you got people to air their opinions, it is important to keep the conversation rolling.

Asking questions does not only help increase reach, it also provides answers to questions that may be crucial for your business’ marketing and sales.

Add call-to-action

Call-to-actions are a great way to get people to engage with your posts. Believe it or not, your audience tends to respond better when they are told what to do. However, most marketers and business owners fail to include a call-to action with their status updates.

Use better visuals

We’ve all heard the saying, “a picture is worth a thousand words”. But it’s actually worth more than that in social media.

Videos and images often get more likes, shares and comments as compared to text-based status updates. ForCall  a more powerful post, consider placing your message along with the photo.

 

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Reasons Why Visitors Leave Your Website

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Increasing web traffic is hard enough. Capturing their attention and enticing them to stay longer, not to mention subscribe, sign up for your newsletters or buy, is even more difficult. According to the Nielsen Norman Group, most users stick around for less than 59 seconds. That means if you don’t get their attention and provide them what they want fast, you lose them permanently.

The question is, what makes them press the back button shortly after visiting your website? Let’s take a look at some of major reasons why users leave a website and what you can do about it.

Poor first impression

Your website is the house of your business. People visit it if they want to learn more about your products and services or want to have an idea about what your business is all about.

If the impression is good, then you might be welcoming a new set of loyal customers. But if you have a crappy site, people might not consider doing business with your company even if you have great products.

Slow loading

The attention span of the modern web surfer is limited. They don’t have time to wait for a slow website to finish loading.

If they are interested or really need to visit your site, they might wait. But if they have just clicked the link on impulse and they’re just curious to see what the site is all about, they are more likely to leave.

Too much distraction

Your website should guide your visitors step-by-step until such time that they are ready to buy. Having lots of information on your homepage will just confuse visitors. Do not bombard your visitors with too many options.  You’re just making it difficult for them to know how to proceed.

Too many ads

Suffocating your visitors with ads that flash, pop or fill the entire screen will only serve to enrage them. They are annoying and can drive users into leaving a website and never return. Ads can also kill webpage load time because of all the extra JavaScript files they have to call.

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4 Ways to Improve Your Social Media Engagement

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There are about 2 billion social network users from all over the world. That number is expected to grow to about 2.5 billion in 2017. So, if you want to reach your target audience more effectively, you need to be active on social media.

In this article, we’ll share with you some methods that have helped us boost our social media engagement. Hopefully, these tips will help you earn more shares, comments, likes and clicks for your social media content.

Ask for their opinion

Business owners should think of their target audience as a pool of unlimited resources. Your current and potential customers will appreciate it if you listen to what they have to say.

Feel free to create a simple survey, ask an open-ended question or a fill-in-the blank type of question. This is advantageous as it will not only increase engagement, you can also use their suggestions to address their needs and requests.

Educate

Business owners and marketers are often stumped as they sit down in front of their computer and attempt to post a status update on their social media accounts.

Remember, your goal is to get your audience to engage with you and your content. To do that, you need to provide them with great content. Write about what you know and what they don’t know. If you do this, people will eventually see you as an industry expert.

Call-to-action

It’s not enough to write quality content, sometimes, it also pays to ask. Always include a great call-to-action in your posts. Ask them to visit your site, answer polls, provide content ideas or simply hit like. People are more likely to act upon it if you tell them what you want from them. As they say, ask and you shall receive.

Share photos

If you are struggling to engage with your target audience through content marketing, you might want to consider including more visuals into your marketing efforts.

According to Social Media Examiner, 87% of the most shared posts on Facebook were photos. Sharing photos are a great way to boost engagement as it can easily capture the attention of people and are easier to digest.

 

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4 Strategies for Writing Effective Emails

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For most people, business owners and marketers in particular, email is their primary means of communication. It is so widely used these days that it often replaces face-to-face interactions. In fact, some of your first interactions with clients will start online. Unfortunately, a lot of people still find themselves struggling to communicate effectively via email.

Check out the suggestions below on how to write effective emails so you can build better relationships with customers and prospective clients.

Start with an appropriate salutation

Just as you would in a letter, it is polite to add a salutation before jumping straight into the text of the email. But be sure to address the person appropriately.

If you are sending an email to a prospective client, then you want to address him as Mr. Johnson. Meanwhile, if you are writing to a friend, starting the email with Dear Mr. Johnson would be too formal. In this case, “Hi Bob” is the best way to go.

Write clear subject lines

A newspaper headline has 2 functions: 1. it sums up the content of the article; 2. it captures people’s attention. Based on this headline, you can decide whether or not you want to read the article. Your email’s subject line should also do the same thing.

If you have a very short message to convey and can include all the information the person need in the subject line, even better.

Get to the point

We’re all busy. And if someone opens your email, this is your chance to get the message across. Don’t ruin it with poor content.

No one wants to read a long, ambiguous email. So get to the point and keep your word count low. Also, use simple English and steer clear from technical lingos.

Call to action

Your email is intended to get the recipient to do something. After all, there is no point in sending the email if you can’t get the person to do something.

 

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Choosing the Right Cover Photo for Your Business Page

COver Photo

In social media, first impression means everything. Your cover photo provides a great opportunity for your business to connect with prospective customers. Within seconds, clients and customers will decide if they do have a good feeling about your company or brand, based on these images.

Being the focal point of your Facebook page, it is extremely important to choose an image that would best represent your brand. Create a stellar first impression by following the tips below and use them as an inspiration as you redesign your cover photo.

Promotional

Your cover photo is considered as a space to showcase an area of your business. So, use it well to attract your fans to learn more about your business.

Use it to advertise new products, talk about a contest you’re holding or promote upcoming events. Remember, this is the first thing your fans will see. So, if you are promoting something, get the message across through your cover photo. The best part is you can swap out the photo as often as you want.

Call to action

Facebook has a 20% text rule, and we suggest that you take advantage of it. If you want people to visit your website, purchase a product or like your page, go ahead and add it as a call to action. Make the most out of the 20% text rule and let your audience know exactly what you want them to do.

Show it off

If a potential customer visits your page for the first time, draw them in with an impressive cover display. If you have recently received an award, feel free to put it on display. After all, you have every reason to boast about it.

User submitted photo

This is a great choice for service oriented business. Customer recommendations have the biggest impact on a person’s buying decision. So, go ahead and place a photo that showcases just how much your customers enjoy your business. Plus, it encourages user engagement by featuring photos from real customers.

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