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The Power of Pinterest for Small Businesses

Pinterest

Savvy small business owners have long discovered the benefits of social media. In the hopes of maintaining an online presence, they have created an account in virtually every social platform there is. Now, the thought of using yet another social network seems time consuming and daunting. But if you want to make your company’s presence felt, then you need to stay up-to-date on the world of social media.

There are a number of reasons why small business owners should be interested in Pinterest. Here are some of them.

A whole new audience

Today, there are only 500,000 business accounts on Pinterest as compared to 25 million business pages in Facebook. If you already have a Facebook page and you want to extend your reach to a whole new audience, Pinterest can help you with that.

Since users only see posts that are focused on the categories that they’re interested in, there’s a good chance that your audience in Pinterest aren’t the same people who are following you on Facebook or Twitter.

Drive traffic to your website

Recent study shows that Pinterest is more effective in driving website traffic as compared to Google +, Youtube and Twitter combined. It is a great tool for increasing links back to your site. If you rely on your website to fuel sales and marketing, then you should include Pinterest in your marketing plan.

It’s a great spot to advertise

Businesses from all over the world are using Pinterest to market their products and services. Since Pinterest is such a viral, sharing community, this is also a great place to promote special deals and discounts. The key is to create a visually appealing image. Pin a colourful and chic-looking coupon, and include details on the caption. The more captivating your pin is, the more likely will it appeal to your audience.

It is growing

Pinterest is becoming more and more popular. In fact, the photo and video sharing site has more than 25 million members and gets 2.5 billion page views every month. It wouldn’t hurt to jump on the bandwagon.

 

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Tips for Social Media Success

socialmedia_9.8Now that so many businesses are using social media to reach out to potential customers and drive more traffic to their site, it’s only a matter of time before they realize how difficult it is to succeed in social media marketing.

This blog post shows you how to achieve success with social media. Check out the tips below and start incorporating them into you social media strategy.

Choose the right platform

There are dozens of social media platforms across the web so feel free to explore which platforms are best for your business. Choose the platforms where your prospective customers most likely spend their time every day.

Deliver content consistently

One of the best ways to increase engagement and grow your following on social media is for you to be active. Keep in mind, though, that social media success requires more than the random postings about your great sale or latest products. Be sure to provide content that are valuable, interesting and relevant to your audience.

Post timely

Research shows that 92.4% of all retweets happen within an hour of posting. That means that the day and time your post has an effect on virality.

Do your research and determine the best days and times to post for your demographics and industry. Also, remember that there are different time zones for different places in the world. To ensure that people will be able to see your content, no matter the time zone, we suggest that you post more contents throughout the day.

Include pictures

“A picture is worth a thousand words”, they say. But it may be worth more in social media. Posts with pictures get more engagement as compared to those without pictures. In fact, research reveals that 44% of Facebook users are more likely to interact with brands if they include pictures in their posts.

Measure results

The only way to determine whether or not your efforts are successful is by measuring and analyzing the results. If you publish a blog, you want to see how many readers are subscribing, what posts they are reading, how many comments you’re receiving and how well your blog compares to others in the industry.

 

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