Now that so many businesses are using social media to reach out to potential customers and drive more traffic to their site, it’s only a matter of time before they realize how difficult it is to succeed in social media marketing.
This blog post shows you how to achieve success with social media. Check out the tips below and start incorporating them into you social media strategy.
Choose the right platform
There are dozens of social media platforms across the web so feel free to explore which platforms are best for your business. Choose the platforms where your prospective customers most likely spend their time every day.
Deliver content consistently
One of the best ways to increase engagement and grow your following on social media is for you to be active. Keep in mind, though, that social media success requires more than the random postings about your great sale or latest products. Be sure to provide content that are valuable, interesting and relevant to your audience.
Research shows that 92.4% of all retweets happen within an hour of posting. That means that the day and time your post has an effect on virality.
Do your research and determine the best days and times to post for your demographics and industry. Also, remember that there are different time zones for different places in the world. To ensure that people will be able to see your content, no matter the time zone, we suggest that you post more contents throughout the day.
“A picture is worth a thousand words”, they say. But it may be worth more in social media. Posts with pictures get more engagement as compared to those without pictures. In fact, research reveals that 44% of Facebook users are more likely to interact with brands if they include pictures in their posts.
The only way to determine whether or not your efforts are successful is by measuring and analyzing the results. If you publish a blog, you want to see how many readers are subscribing, what posts they are reading, how many comments you’re receiving and how well your blog compares to others in the industry.