According to a survey done by comScore Inc.,a global digital marketing service, the average Internet user watches about 185 videos each month. This includes advertising videos, personal videos, entertainment and news clips, etc.
Videos are a great way of engaging your audience in a way images and texts alone cannot. By adding video to your marketing campaign, you can give heart and personality to your business, while demonstrating your authenticity. Additionally, video is capable of providing as much as 50% conversion rate.
If you have no idea what type of video you should create, here are a few tips that will help you produce informative and entertaining clips that will also reveal the human side of your business.
Use customer testimonials
Nothing is more compelling than hearing your clients explain how your products or services helped solve their problems or improved their lives. Use this video to help prospective customers see themselves in the stories of these people.
Demonstrate your products or services
Instead of telling your current and potential customers how your business works, it would be best to show them. In other words, take your how-to guides to the next level and bring it to life. Mind you, educated buyers are more likely to make purchases.
The best products reviews usually come from trusted third-party reviewers. These types of videos can be found from various business portals to YouTube. Feel free to partner with reliable third parties and ask them to create products review for your business.
These videos are mostly considered as the equivalent of company brochures. Corporate overviews are usually intended to provide your audience a better idea about your company. These types of videos often include the executives, owners, key products and company history.
Visual stories usually include motion graphics, animations and illustrations with a voice-over. Videos of this kind are intended to explain complex products in a simpler and more compelling manner.