Having an active social media presence has become mandatory across different industries, even the healthcare industry. Unfortunately, many physicians find social media marketing intimidating. The way patients approach healthcare today is different than it was a decade ago. Today, social media is the most relevant advertising channel for you and your practice. It is a […]
Podcasts have become a very popular way to connect with your target audience. They are easy and convenient which is always a win-win situation when it comes to digital marketing! Today, we are going to be covering a few tips on Why Podcasts need to be implemented into your digital marketing strategy! 00:01 Amber Irwin: […]
According to a report in the Annals of Family Medicine, 45% of physicians receive new patients through referrals. Like any medical practitioner, you want to make sure that your practice is supported by your referral partners and your community. We know that you are doing your part in referring patients to other physicians whom you feel are […]
Change is the only permanent thing in life, they say. That’s never been truer in the world of healthcare marketing. Healthcare marketing is continuously changing. Keeping up to date with the latest digital trends and consumer preference is key to remain competitive and acquire a steady stream of patients. Keep these trends in mind when […]
Healthcare is an ever-expanding, ultra-competitive marketplace. It can also be very technical and jargon-heavy, which can be off-putting to most people. To remain competitive in an ever-evolving industry, it is important to employ creative marketing tactics that cut through the clutter. Take a look at these 6 successful healthcare marketing campaigns and start pondering how […]
In today’s podcast, we talk about how Instagram and Pinterest play an important role in your digital marketing strategy. Some people may overlook these two platforms thinking either they are for a younger crowd or their target market is not using these platforms, but that’s not true. Instagram is one of the fastest-growing social media […]
In today’s podcast, I talk about how important it is to have a digital marketing strategy, this is your foundation. We are all busy working inside our businesses and sometimes things get away from us and go to the back burner because they don’t seem like a priority at the moment, like social media, blogging, […]
In this podcast episode, I had the pleasure of interviewing Kim Eickhoff, the founder and creator of the SHiFT program. Kim really stresses how important it is to be present in the moment and to become more aware of your own feelings, patterns, and fears. Where are they showing up in your life? When are […]
From the moment a patient seeks medical care for an injury or makes an appointment with their family doctor to determine the cause of their recent symptoms, the patient has begun a journey during which multiple people may be involved. Hospitals, physicians, nurses, and other providers, may all be, at one point or another, involved […]
As a healthcare practice, it is really important to stay top of mind with your current patients and also future patients. By using digital marketing there are so many ways to stay connected. One question we get asked a lot is: “How do we increase our engagement and promote our practice with digital marketing?” […]