A few years ago, social media was considered as a new and unchartered territory. But with the popularity of social media platforms such as Twitter, LinkedIn and Facebook, business owners knew that they needed to cope up in order to stay relevant. If you want your business to stay afloat and thrive, be sure to […]
A mailing list is the preferred method of communication and cultivating long-term relationships with customers of smart and creative business owners. In fact, it is one of the most heavily used channels of communication to date. As a marketer, it is your job to add fresh contacts to your email list on a regular basis. […]
Most of you know that first impressions are a big deal. You only get one chance to make a good impression so you have to make it right. Living in the digital world, our first encounters with other people are often via social media, blog posts or email. And once you capture the attention of […]
There is nothing worse than spending time, energy and money creating content, only to discover that the leads coming in are not resulting in the sales you want. What went wrong? For those who are unfamiliar, qualified leads refer to individuals, organizations and companies who might be interested in your products or services. At this […]
While it is impossible to tell whether or not your post will go viral, there are things you can do to increase its shareability and engagement factor. Here are some of them. Write more in-depth posts Not only is great content an important foundation of your website, it is the driving force for online engagement. […]
Increasing web traffic is hard enough. Capturing their attention and enticing them to stay longer, not to mention subscribe, sign up for your newsletters or buy, is even more difficult. According to the Nielsen Norman Group, most users stick around for less than 59 seconds. That means if you don’t get their attention and provide […]
In today’s corporate world, you’re not somebody until you can be found in LinkedIn. As more and more professionals and business owners create an account on this site, getting noticed requires a deep well of connections and some site-specific SEO magic. If you have already created a profile on LinkedIn, you might want to revisit […]
Instagram is a social networking platform that allows marketers and business owners to use photos and videos to engage with their target audience. Having reached 150 million active users faster than any other platform, it is easy to see why you should consider it for your business. In this article, we have compiled a few […]
Social media is a powerful tool for businesses of all types. It helps you engage and connect with your audience and eventually establish a relationship with them. In addition to that, it also helps increase traffic to your website, increase brand awareness and ultimately, increase sales. However, social media is not perfect. We live in […]
Not long ago, writing a Facebook post and asking people to share, like or comment is all it took to maintain an active business page. But with Facebook’s algorithm changes, capturing the attention of your target audience becomes increasingly difficult. If you’ve given up hope of ever reaching your target audience, then we’re here to […]