A few years ago, social media was considered as a new and unchartered territory. But with the popularity of social media platforms such as Twitter, LinkedIn and Facebook, business owners knew that they needed to cope up in order to stay relevant.
If you want your business to stay afloat and thrive, be sure to avoid these social media marketing tactics.
Buying Facebook fans
Having thousands of followers may help validate your business’ social proof, but you also have to understand that social media sites have algorithms that are designed to track and analyze interaction and engagement. Buying fans will reduce the amount of organic reach you do get.
Instead of paying for fake followers, you might want to focus on building genuine relationship with your target audience.
Spamming your audience
Posting one content after another is a great strategy if you want to turn off your followers. Create a regular posting schedule and space out posts and tweets for optimal sharing times. Also, make sure you have a solid content strategy each time you post.
You are always selling
The best content tells stories – stories that tell how you help your customers, what you can offer them and what it’s like to do business your company. But if all you write about is how awesome your products are, it’s not story telling. You call it advertising. We guarantee you your fans and followers won’t like it.
Creating accounts on too many platforms
If you think it’s wise to be everywhere; you’re wrong. Many companies create accounts on different social media platforms, despite their ability to engage with their followers and post quality content.
When users visit your profile and only finds 10 status posts or tweets within the past year, they may think that you don’t care or you’re disorganized. Don’t spread yourself too thin. Keep your focus on one platform at a time, and then branch out from there.