A mailing list is the preferred method of communication and cultivating long-term relationships with customers of smart and creative business owners. In fact, it is one of the most heavily used channels of communication to date.
As a marketer, it is your job to add fresh contacts to your email list on a regular basis. How exactly do you do that? We have heaps of ideas that can help you grow your email list. Read on to grow your audience, generate more leads and bring more business.
Make it easy to subscribe
Keep your offers upfront and be sure to include call-to-action buttons on about every page of your website. Don’t make people dig around your site. Put those sign up forms where visitors can easily see them.
Collect email addresses at in-person events
Collect email address at events such as educational panels, hackathons, conferences, meet ups etc. Just having a sign up form at events isn’t enough. You should train your people to collect email addresses at registration. Be sure to send them a welcome email that confirms their opt-in to your list.
Use social media
Promote an offer that requires an email submission on your Facebook page. Make it easy for people to join your list by adding a sign up form to your Facebook page. You can also create twitter campaign to promote one of your lead generation offers to your followers.
Give away something valuable
Think of building your email list as an exchange. Potential customers give you their email address, and in return, you provide them with something that is of value to them.
Everyone likes free stuff. So be sure to attach something valuable to your email sign up form. It can be an ebook, early access to new features, private blog content, video, cheat sheet etc. This is a surefire way to pique people’s interest and get them to sign the form.