When you manage several social media channels and create lots of content, it can be challenging to keep up. A social media content calendar helps you plan your content and visualize your strategy over time. It allows plenty of time to fill the spaces with relevant content, preventing you from publishing poorly written posts. It […]
LinkedIn is an amazing networking tool. It provides a valuable opportunity to connect with decision makers, business leaders, and other professionals within your industry. That said, it is best to include LikedIn into your social media marketing mix. An optimized LinkedIn profile will contribute to better networking opportunities and help you stand out from the […]
When Instagram stories were first introduced in 2016, most users didn’t even give it much attention. They thought of it as a “copycat” of Snapchat. After all, Snapchat came up with the idea first, right? It was a bold, unthinkable move… or so we thought. Over the years, Instagram stories have continually evolved, introducing new […]
In today’s digital world, social media has become the go-to place for brands and businesses. It’s no longer optional. It’s an essential way to reach your audience, generate leads, and grow your business. As someone who has worked as a digital marketer for years, it pains me to see businesses and healthcare providers who struggle […]
Most people think of Facebook, Twitter, and Instagram when we talk about social media marketing. But Youtube is the second biggest search engine globally, and it’s also considered a social media platform. With over 2 billion monthly average users, Youtube isn’t showing any signs of slowing down. If you’re looking for ways to get your […]
Everyone is talking about Clubhouse right now and for good reason. Where else can you listen in on conversations with influential entrepreneurs, celebrities, politicians, and venture capitalists? Most of you have probably heard of Clubhouse by now, but if you still haven’t joined, here’s what you need to know about this exclusive, invite-only app and […]
By now, you probably already know that Linkedin is a great place to generate leads. And publishing valuable content on the platform positions you as an authority in your industry, so you started writing content. You spent hours researching, writing, and editing. Finally, your article is ready for publishing. Beaming with excitement, you clicked “post”. […]
For most people, Pinterest is nothing but a big visual search engine. It is a platform users turn to when looking for DIY projects to tackle, put-together outfits to wear, or recipes to make. But a lot of people fail to realize that Pinterest also provides a great opportunity, not only for businesses but also […]
Tiktok is a video-based social network that allows users to create and publish short videos. The app has been downloaded more than a billion times worldwide and is now considered the trendiest social media platform. Some of you might be rolling your eyes right now, thinking it’s not suited for you. Sure, it isn’t a […]
Let’s face it. Most visitors won’t buy your products or use your services on their first visit. The majority of them are just looking around. They’re not even sure your offer is what they really need. Just because they aren’t buying anything, doesn’t mean you have to ignore them. Remember, these are potential customers or […]