social-media-content-ideas-for-the-holidaysNot too long ago, businesses celebrate the holiday season by decorating their stores with Christmas ornaments with music playing in the background. In today’s digital world, however, businesses try their best to add the holiday spirit into their social media campaign.

Bringing a bit of Christmas cheer into your social media posts will get everyone in a positive mood. It can also help you drive traffic to your site and customers to your store.

Here are 4 social media content ideas for the holidays.

Holiday recipes

If you are in the food business, it is a good idea to share some holiday recipes with your audience. A lot of people, especially those who are hosting a family get together for the first time, are looking for easy recipes that they can prepare for their family this Christmas and New Year.

Share recipes of desserts, typical holiday drinks and other holiday themed recipes. While you’re at it, you might also want to share some tips on how to serve these items.

Gift ideas

Did you know that 65% of shoppers go online to find great deals, considerable discounts and gift ideas for their loved ones this holiday season? Feature your products and let people know why they make an ideal gift for their loved ones.

DIY videos

According to Psychology Today, social media posts are likely to receive 56% more likes and 36% more comments if they are presented in a video format. In addition, 39% of users are likely to share these videos.

If your brand has a product that requires demonstration, go ahead and create a how-to video. Video generated content allows you to deliver your brand message with impact and encourages customer engagement as well.

Showcase your fans

Customers have this inherent urge to share their experiences with others. Now is a great time to encourage your fans and followers to share their stories. Ask them to take a picture of themselves with your products and have them create a story about how they use them.

By allowing your customers to take center stage, it allows you to grow your online presence, increase engagement and reach new market segments. The result – maximized conversions and sales opportunities.

4-ways-to-get-readers-to-spend-more-time-on-your-blogA blog’s success greatly depends on its readers. Without readers, all those content you’ve created will go down the drain. The problem is that, modern internet user have short attention span.

More often than not, people will browse through your post for a few seconds. If you fail to give them what they want, their cursor will be heading to the back button and on to another site. You’ve worked hard creating those contents, but why isn’t anybody sticking around to read your posts?

Here are 4 ways to get your visitors to stay on your site longer.

Provide them with valuable content

Content remains the number one reason people visit your site. You need to provide readers with valuable content. This includes detailed information about your products, educational tools, industry news or updates.  This will give you an opportunity to share your knowledge with your prospects and will eventually help you build a loyal fan base.

Use subheadings

Most people will scan through a post and just pick out pieces of information they need. Make it easier for them by using subheadings with descriptive wordings. This way, it will be easier for them to find what they need and allow them to jump to the appropriate section if they wish.

Ensure fast loading time

Your site speed is also critical to its success. No matter how interesting and informative your contents are, people may not be interested to read them if your site takes too long to load. Remember, you only have a few seconds to convince people to hang around. A sluggish site will cause you to lose readers and subscribers. Don’t make people wait.

Make it visually appealing

People make snap judgements. In fact, it only takes less than a second for people to decide whether they like your site. You want to make sure you make a good first impression.

Aesthetics play an important role in first impressions. People like to look at pretty things. A visually appealing blog can attract attention, and may even convince them to stay for a little longer.

Learn How to Use Twitter for Your Business

With over 500 MILLION tweets being sent each day, it is important you know how to use Twitter correctly so you see a return on your investment!
In this webinar, we will review the components of a profile and talk about images, tips, and tools to manage your Twitter profile!  RSVP today!

In this webinar, you will learn how to properly use Twitter for your business and WHY it is SO important! 

Join Amber Irwin, CEO on September 27th
3:30 MST
 for this FREE webinar!

When:
September 27th, 2016
Where:
Free Webinar – Details provided to RSVP’s
 Time:
3:30-4:15pm MST

Anyone with a computer and internet connection has the ability to manage a social media account. When done right, businesses can see huge boosts in brand recognition and sales. If managed poorly, social media can be the downfall of your business.

The BIMS Team prides itself on keeping on top of the best practices of digital marketing and Amber is excited to empower you to feel confident in showing you how to use Twitter for your business!

SEO Mistakes to AvoidSo you have finally decided to incorporate SEO into your online marketing strategy. That’s great! You chose a keyword and started using it into your content. You have uploaded those contents one after the other, and now you’re hoping that your website will land at the very top of Google’s rankings.

If you want to increase your website traffic, it is important to have search engine optimization in mind when creating contents for your website. That plan starts by avoiding the mistakes most website owners make.

In this blog post, we’ll give you a roundup of the most common SEO mistakes people make. Most of these mistakes cause huge, deal-breaking, rank-destroying disasters.

Copying content

Google wants high quality, original content. If you think you can trick Google by stealing some pieces of content from your competitors, think again. Copying content is not only illegal; Google will punish you for it. In fact, it will push your site so far down no one is going to ever read your content.

Writing original, compelling content takes time and effort. But if you want your website to stand the test of time, then you need to work hard for it.

Bad content

Poor content will not only weaken your ranking, it won’t simply make an impact to your readers. For your content to flourish, we advise that you choose topics that are of interest to your target audience. Do your research and write articles that are informative, relevant and unique. Supply your audience with a steady stream of high-quality content and watch as your rankings improve over time.

Not using the right keywords

Some people use generic keywords such as health, weight loss, baking or love. These types of keywords are too broad. While they can help you reach a wide range of audience, chances are it’s the wrong type of traffic.

To improve your chances of landing on the top three spots, consider using more specific keywords. As an added bonus, this will help you attract prospective customers who might be interested in buying your products.

Keyword stuffing

This is a common mistake newcomers often make. While it is important to incorporate the keywords into your content, make sure you don’t overdo it. Otherwise, it’s going to sound spammy. You want the article to sound natural and not forced.

 

Creative Ways to Repurpose Content into Something New

Many of you have probably spent a lot of time creating those high quality blog posts. Despite the effort, most of your blog posts are aging like milk, not wine. Now, no one is interested in them because it has been years since you published them. The good news is that you can make your old content valuable and relevant through the process of re-purposing. The key is to spice up each piece of content and making it a bit different than the last.

Repurposing content can be beneficial for your business. It’s a second chance at content promotion. People who weren’t able to read your post will have a chance to read about it. It also ensures that great content is never forgotten. Ultimately, reformatting your content helps you reach a new audience.

In this blog post, we have listed 3 different ways to repurpose old content. Read on and we’ll breathe new life into your existing content.

Write an ebook

One of the best ways to repurpose old content is by turning it into an ebook. While writing an ebook requires a great deal of effort, they are often considered as high-value pieces. There are dozens of tools that can help you design and publish your ebook. Papyrus, for instance, can help you create a beautiful cover page within a few minutes.

You can either distribute it on the Amazon Kindle Store or as a free giveaway for those who would subscribe to your newsletters.

Create a video  

Online videos continue to grow in popularity with web users. A lot of people prefer watching a one-minute video than to read a 1,000 world blog post. Contents that you have previously published to your site can be a great jumping off point for a larger discussion. This allows you to open up a whole new way to connect with others, especially for your audience who prefers content they don’t have to read. You can post your videos on Youtube or Vimeo for maximum exposure.

Create an infographic

People love visual content. You can repurpose your content as an infographic and then share it on social media. Take boring information like statistics or raw data and turn it into an infographic. This is effective because it provides a fun and creative way to present complex information quickly and clearly.

Why Social Media is Important for Business Over the last decade, social media has helped a lot of entrepreneurs grow their company. In fact, it is now considered as one of the most powerful digital marketing tools for businesses. 92% of business owners reported that social media has played a big role in their business’ success.

Here’s a look at the top benefits of social media for businesses.

Brand recognition

Because social media is used by more than 2/3 of the population, this is one of the easiest and most cost-effective ways to introduce your brand to your target audience.

If used correctly, social media can help you build a strong social media presence and connect with your current and prospective customers. We can guarantee, it is worth the time and effort.

Save money

For small businesses that are looking to spread the word about their brand and promote their products without having to spend a lot of money, social media is your best option.

Social media platforms such as Twitter, Facebook, Instagram, Pinterest and LinkedIn allow you to share content to your fans and potential customers absolutely free.

Increased traffic

Sharing relevant and informative content on social media can help you generate leads. Here, you are not only limiting your content to people who are already familiar with your brand. Rather, your goal is attract people who may be interested in what you have to offer and encourage them to visit your website. Make sure you supply them with interesting content, so they’ll keep coming back.

Improved customer service

We all know that businesses have a dedicated customer service department that consumers can reach via phone and email. But because most people want a quick response, they still choose to connect with businesses through social media.

Here, you can see question, comments and complains instantaneously. Plus, answering questions and settling complains publicly adds a level of transparency to your business. Remember, all eyes are on you, so make sure you handle issues professionally, politely and in a timely manner.

BIMSReviewsWith today’s savvy buyers, you know how important online reviews are to your business. People would share their experiences and what they have to say about your company. Given that majority of the adult population spend most of their time online and would read reviews before buying stuff, these reviews, whether they are positive or negative, can have a big impact on your business.

Customer feedbacks do not only affect buyer’s decision, it can also help give you an insight as to what customers think of your business; thus, allowing you to make certain changes that would make your products, services and business better. Remember, it’s your customers that pay you, so make sure you listen.

Here are a few simple ways on how to get customers to review your business online.

Just ask

After you’ve delivered a product or a service, try to ask your customers for feedback. It does not necessarily have to be a good review, just an honest review. Don’t be pushy. Rather, let the customer know that you are very much interested to know whether or not they were satisfied of the transaction and that you value their opinion.

Offer incentives

Sometimes, the best way to encourage customers to create reviews is to give them something in return. It doesn’t have to be expensive. If you own a restaurant, you can offer a free dessert on their next visit. You can also offer a free gift or a free trial version to those who will send in a review. The better the incentives are, the more reviews you are likely to receive.

Increase customer satisfaction

Happy customers will be very much willing to share their experience with the masses through the web and social media. This can help scale positive world of mouth and attract potential customers in the process.

Improve your services and people will start talking about your business. Remember, it would be impossible for you to get good reviews unless you have happy customers to write them.

Customer survey

Customer surveys are a great way to get feedbacks. This allows you to get customers to answer specific questions and find out what they really think about your services.