Every marketer’s goal is to generate new leads that will eventually turn into paying customers. Unfortunately, a huge percentage of marketers admit that their lead generation efforts are ineffective. In fact, studies suggest that about 80% of visitors who add items to their cart do not buy, and 70% of them will never return.
These lead generation tips will help improve your marketing campaign and hopefully attract more people to your business.
Keep building relationships
The best way to keep your sales pipeline well stocked is to keep building relationships with potential leads. Send them a link to a news article about an industry trend, share some helpful tips or offer some business intelligence. These may seem like small things, but these little things may help keep you at the top of your prospect’s mind.
You probably know that blogging is effective for generating leads? So how come it took you an entire month to write a new blog? If you are serious about increasing your web traffic, then try to write blogs as often as you can.
Persistence is key
A lot of people make the mistake of thinking that people will visit their website with a just a few clicks of a button. Unfortunately, that’s not how it works.
Block out an hour or two of your day and dedicate this time for lead generation activities only. That means no checking of emails, texting or playing games. Pick up the phone and talk to your prospects. It doesn’t matter if they have turned you down before, just keep trying. Remember, persistence is what sets successful marketers apart from the unsuccessful ones.
Visitors need clear instructions on what to do when they arrive on your website. Do you want a subscription to your channel or page? Their contact information? A site visit? Then let them know. Sometimes, all you need to do is ask.