By posting and sharing information the right way through various social media platforms, followers will post and share your information with their friends and followers on more social media sites, and you will ultimately become a stronger brand. You want to get people buzzing about your brand in a positive way with word of mouth marketing.
With social media sites, you must be careful about choosing what to post and share with your audience. If stated correctly, your posts have the power to engage and inspire your customers and they will automatically want to share what your brand has to offer with others.
Word of mouth marketing is as social as it gets. It allows your fans and followers to become your advertisers. Furthermore, they advertise your brand to new audiences and demographics, allowing you to reach more potential customers.
However, if you word of mouth marketing strategy isn’t done right, it can backfire and give your brand a bad rep. So, be careful with your campaign and use these tips to help you along the way!
1. Offer Quality Products
Without taking the time to develop the quality of your content, no consumer will give a second thought about your brand or product. Or worse, they may feel the need to spread negative opinions of your brand.
Millennials especially are affected by word of mouth marketing when making purchases. This generation, aged 18-34, uses and makes recommendations online to help their favorite brands, and will also give criticism online to help others’ purchasing decisions.
Invest in perfecting your products and services in order to get positive feedback from your fans and followers. Otherwise, you will see a wildfire of negative reviews about your brand!
2. Gain Consumer Trust
In order to carry out word of mouth marketing successfully, trust is essential. Hiding and/or laying low in the social media world will only cause customers to easily look over your brand or question your brand identity.
With 76% of consumers already feeling that companies lie in their advertising, it is key to building trust with your audience to keep loyal consumers for life. By getting your consumers to advertise for you with positive word of mouth marketing, others will see truth and the “realness” to your brand. People are more likely to trust their friends and followers on social media sites than a brand they are unfamiliar with.
3. Get Some Recommendations
As long as you use your manners and say your please and thank yous to your customers, asking them for recommendations can strengthen your word of mouth marketing.
Through social networking, you can stand out among other brands by highlighting recommendations and creating forums to build conversations with your consumers.
In fact, 93% of customers have noted word of mouth as the best and most reliable source for information on brands, products and services. This means recommendations could be the golden ticket for your word of mouth marketing.
If you can gain happy consumers who enjoy following and promoting your content, you will see long-term benefits in building a strong brand image.
Use these three ideas to help build your brand and gain consumer loyalty with the power of word of mouth marketing!