People are looking for information, products and services on a daily basis. When a person wants to find something online, they go to search engines like Google or Bing and start by typing keywords or phrase. Thanks to these keywords, it becomes a lot easier for us to find the content we’re looking for.
An SEO keyword is the heart and soul of your SEO efforts. Choosing an effective keyword for your site is both a science and an art. It’s about striking the perfect balance between the number of people searching for a particular keyword and how much competition you have.
Here are a few tips for choosing highly effective SEO keywords.
Focus on what you’re writing about
If you want to get a high ranking on a keyword, it would be best to focus on something that you frequently write about. If you only intend to write about it once, then you are less likely to succeed.
Before you decide on a keyword, take a look at the contents and articles that you have written in the past. Now, make a list of the keywords and phrases that are commonly used by people to find businesses like yours.
Avoid items that are too broad
Strike a balance between broad and specific. Make sure that the keyword you choose is broad enough that a lot of people would search for it; while specific enough that you have a decent chance of attracting potential customers.
Single-word terms are usually a poor choice for optimizing. For instance, the word “Internet” is too broad. It’s not going to be very useful for getting the results you want. Keywords with 2 to 3 words are your best option.
Do your research
To make sure that you come up with the best keyword, you have to do your research. Start by typing some of the keywords on your list on search engines and see if Google will fill in the rest of the search for you. Based on these suggestions, you can see which phrases are most commonly searched.
You can also use other Google tools like Google Insight for Search or AdWords Keyword Estimator.