After learning the tricks to social media marketing tricks, it is time to put these concepts to work. If you are in need of business to business networking, then LinkedIn is the best place to start.
Of all the social networking platforms, LinkedIn is considered to be the most professional. Used by more than 135 million business professionals worldwide, this should be a part of your social media marketing strategy.
If you are like most people, you might be using LinkedIn as an online resume. Take advantage of this platform and use it as a marketing tool. Read on and incorporate these recommendations into your marketing campaign.
Status updates
This is one of the best ways in keeping your connections informed about what is happening to your business. Post status updates on a regular basis in order to appear active to the LinkedIn community. You can also use links and drive them to your site. Sharing contents that is related to your business may also be a good idea.
Blog posts
Every time you post a blog on your website, important details like the title, abstract and the link to your post will automatically be posted to your LinkedIn profile.
Events
If you are organizing an event or are speaking at an event, you are free to create a LinkedIn event in order to help you promote this event and generate interest.
Presentations
If you have posted a Powerpoint presentation in Google docs or SlideShare, you can also attach this presentation in your LinkedIn profile.
If you are an active tweeter, you can always integrate your status updates with your tweets in order to keep your followers and connections informed.
Creative portfolio
Users with a creative portfolio are given the chance to post it to the Behance Network. Once you’re done, you can showcase your work in your LinkedIn profile.
Recommendations
You can easily request recommendations from your LinkedIn connections. A collection of recommendations that highlight your experience and expertise would significantly enhance your profile.
