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11 Content Ideas to Fill Your Social Media Calendar


A social media calendar can help you plan and schedule your social media posts in advance. With an organized calendar, you can ensure no days will go without a single piece of content being published.

Fresh, quality content is important to attract your target audience and keep them informed. But let’s face it. It can be challenging to find fresh social media ideas, especially when you have to post something daily on different platforms.

Next time you think there’s nothing for you to post, think again. Here are 11 content ideas to fill your social media calendar.

Industry news

If you find yourself at a loss when it comes to making updates on social media, sharing industry news is a great idea. Regularly posting informative articles will help turn your page into a trusted resource for relevant information.

Think about what your target audience would find helpful and relevant. Share links to relevant news and blogs.

Blog posts

Do you spend countless hours writing killer, quality content for your blog? Don’t let it go to waste Share your blog posts across your social media accounts.

In addition to giving you something new to post, sharing your blog posts on social media will help deliver a steady stream of visitors to your site. Make sure, though, that you tailor your message to fit each platform and audience.

Polls and surveys

People love answering questions, and polls provide the perfect avenue for this.

Polls are easy to make, encourage interactivity, and get people talking. It allows you to gain a deeper understanding of who your customers are. By reading their responses, you can learn from them directly and better understand their needs.

Videos

Video is the undeniable king of content marketing. In fact, they get exponentially more shares than texts and images combined. Not only are they convenient and efficient for the consumer, but they can also help you create an emotional connection with your audience.

If you aren’t creating video content for your brand or business, now is the time to get in front of the camera. I challenge you to do one this week. You can start by doing a Facebook Live or Instagram story. The first video is usually the hardest, but you’ll get better as you go.

Behind the scenes photo or video

Sharing behind the scenes content gives people an inside look into who you are and what your brand represents. People want to do business with people, not from a company that hides behind a logo. They want to know the people behind your products and services.

Behind the scenes, content humanizes your company and helps you build rapport with your target audience. Trust doesn’t come easily for businesses, but transparency is a great place to start.

Share a tip

Share tips that your audience might find useful. You may also consider turning it into a weekly post. For instance, “Tip Tuesday” or “Fun Fact Friday”. This way, your audience will have something to look forward to.

User-generated content

User-generated content is any content that has been published by fans. Nine out of ten consumers trust organic, user-generated content more than traditional advertising. That means, they’d rather hear from your clients and customers instead of you.

UGCs work well because they’re authentic. Plus, it puts customers front and center. It encourages engagement and helps you grow your audience.

When sharing user-generated content, always give credit where credit is due. Make sure that you tag the original poster in the post.

Infographics

People love information, but most people lean heavily toward visual content. Infographics are easily read, understood, and remembered. Your audience can easily scan the document and understand the message you’re trying to get across. Not only will they appreciate the new-found knowledge, but they’ll also find your information more credible and compelling.

Your employees

Posting photos of your employees help humanize your brand. It allows them to have a sneak peek of the people behind your products and services.

Go ahead and share photos of people who make your business possible. Without them, you won’t be able to operate.

Customer testimonial

Studies suggest that 74% of consumers read an average of 10 online reviews before they can trust a business. Sharing customer testimonials on social media is one of the best ways to build trust with your audience and add credibility to your brand.

Let your customer’s voices be heard on social media. Create an image with their testimonial or retweet their kind words. Don’t forget to include their name or handle.

Meme

Have you noticed more and more brands are incorporating humor into their social media marketing strategy? It’s because humor sells.

People love humorous content. Infusing humor into your social media content helps show your brand’s personality and get more people to engage with your content. Besides, posting only business-related content is simply boring.

11 Content Ideas to Fill Your Social Media Calendar

11 Content Ideas to Fill Your Social Media Calendar11 Content Ideas to Fill Your Social Media Calendar

 

social-media-toolsSocial media is a necessary part of marketing these days. Having a strong brand presence on social media is of great importance.

As a business owner or a marketer, you probably have a lot of on your plate and maintaining a constant social media presence can be difficult.  To make the process easier, the best thing you can do is to use a social media scheduling service. Even if you’re stuck in a meeting, you can still keep your status updates and tweets flowing.

Here are 4 tools for auto-scheduling your social media posts.

Sprout social

Price: $59 per month

Sprout Social is an engagement and management tool for social media.  It gives you a clear overview of response rates and follower demographics.

You can also use this tool to schedule and post updates to Facebook, Twitter, LinkedIn and Google+. Sprout Social provides a 30-day free trial. But if you wish to continue using it, you’ll have to pay a whopping $59 a month.

Hootsuite

Price: Free; Pro version – $8.99 a month

Hootsuite is a big player in social media management. It schedules your posts based on your previous social history so you’ll reach the largest number of followers. You can also edit the times and days before they go live.

Hootsuite lets you to schedule posts for Twitter, Facebook, LinkedIn, Foursquare and Google +. However, free users are only allowed to add up to 3 social networks. The Pro version, which starts at $8.99 a month, allows users to schedule up to 350 updates at once and add up to 100 social accounts.

Buffer

Price: Individual account – free; Business plan – $50 per month

Buffer lets you schedule 10 social updates all at once. This tool will spread your content throughout the day or week, making sure you have a solid social media presence even if you don’t spend much time in front of the computer.

As a bonus, Buffer also provides analytics from your social media posts. It works with Facebook, Twitter and LinkedIn.

Timely

Price: Free

Timely allows you to choose the number of posts you’d like to auto schedule per day. Add to that, it also reviews responses from your previous tweets to determine your most optimal posting times. Timely only posts to Facebook or Twitter.

fast-fingers-1529553When you post something on Facebook, Twitter, Instagram or Google +, you want tons of people to like and read it, right? More engagement means more reach. The way you write your social media posts has an impact on engagement.

Here are some surefire ways to craft social media posts that creates leads.

Use images

Adding a good image will attract readers. In fact, one study revealed that Facebook posts with images have an increase of 104% in comments and 53% increase in shares than the average posts. Make sure that the images are of high quality and relevant to your post.

Use your casual voice

Social media offers a fun and relaxed environment. People visit different social media sites on their free time to communicate with family and friends or simply for entertainment purposes. Your followers are expecting you to write in a casual voice. Be yourself and speak as yourself. Make them feel like you’re talking to them directly.

Craft share-worthy posts

Your goal is to get as much likes, comments or shares on your posts. You can’t expect people to do that if your posts are boring and uninteresting.

Make sure that the information you offer are worth passing along. Offer some valuable information. Also, think about your audience when creating social media posts. Know what their questions and concerns are and provide them answers.

Be brief

Twitter has a character limit for a reason. Do not overwhelm your audience with too much text in a single post.  If possible, try to limit all your social media posts to around 250 characters. Make it short, sweet and straight to the point.

Stay relevant

While it’s a good idea to write about things your followers are interested in, you also need to make sure that the posts are relevant to your business. Remember, people followed you because they are interested in the products, services and information you provide.