Entries by Caitlin McDonald

Why Your Social Media Channels Need Post Diversity

Have your social media channels hit a plateau?  Does it seem like people aren’t engaging as much as they used to?  PSSST!  It could be your content.  If you are posting the same type of content day after day, it may become a little, well…boring to your followers.   A good, diverse social media channel […]

APPS – These Are Our 5 Favs!

It goes without saying that apps are a Social Media Manager’s BFF!  They help us plan, analyze, stay creative, efficient, productive, curate content and SO MUCH MORE!  One thing is for sure, we couldn’t survive without them! When challenged to share our favorite 5, it was tough to choose!  There are so many quality apps […]

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How to Use Your Values to Create Exceptional Content for Your Freelance Business

You’ve heard you need to have identified core values for your brand and business, but what does this actually need?

We recently posted a video about how your core values are a set of standards for your business and how values drive how people perceive your business. Now it is time to take a look at translating this into the content you create. Here, we are going to be taking a look at a few different facets of your marketing:

How to use your values to identify your target market, How to use your values to create content that will move your brand forward, andHow to use your values to understand ways you can react to both positive and negative reviews online.