As a start-up business, you are probably working on a limited capital. You’re trying to do everything yourself because you still can’t afford to hire people for your marketing campaign. It’s no wonder you chose to introduce your brand and reach out to your target audience through social media. Social media is a powerful tool […]
In the B2B world, one of the marketer’s primary goals is to generate new leads. Most businesses have no trouble acquiring leads. The problem is, many of them fail to realize another important component of the sales funnel – lead conversion. There is no point in generating leads if you can’t convert those leads into […]
Once upon a time, Twitter was the only place hashtags were used. As understanding of how hashtags work grew, they became widely embraced by social media users. Today, hashtags have become a prominent feature within other social networks as well. In fact, they are used in all social media channels, except LinkedIn. Whether you’re a […]
Facebook ads are one of the most popular options among small business owners who are new to online marketing. After all, Facebook is one of the biggest social networking channels available, with about 1.6 billion active users. Believing that Facebook would help them reach their target audience, business owners would spend hours optimizing their Facebook […]
LinkedIn is the biggest social network for professionals. Statistics show that 2 people join LinkedIn every second. Many of them are looking to supercharge their career or business. Now, do you realize how many people you are up against? Whether you’re networking, generating leads or job hunting, having an eye-catching professional profile on LinkedIn will […]
Learn How to Use Twitter for Your Business With over 500 MILLION tweets being sent each day, it is important you know how to use Twitter correctly so you see a return on your investment! In this webinar, we will review the components of a profile and talk about images, tips, and tools to manage […]
You’ve spent a significant amount of time writing an email that people will hopefully open and read. You’ve racked your brains for the best subject line. You’ve polished each sentence. Now, you’re finally ready to hit “send”. For some reason, you aren’t effectively grabbing the attention of your audience. You’re not getting a response from […]
Your business’ blog can do a lot of different things. Blogging does more than let your followers know about upcoming events or recent news. Rather, it can help you develop better customer relationships, position your brand as an industry leader and generate leads. If you’re not happy with the leads you’re getting from your business […]
So you have finally decided to incorporate SEO into your online marketing strategy. That’s great! You chose a keyword and started using it into your content. You have uploaded those contents one after the other, and now you’re hoping that your website will land at the very top of Google’s rankings. If you want to […]
Many of you have probably spent a lot of time creating those high quality blog posts. Despite the effort, most of your blog posts are aging like milk, not wine. Now, no one is interested in them because it has been years since you published them. The good news is that you can make your […]