For many businesses, the majority of their sales come during certain seasons. For instance, a company that sells swimsuits may see a significant increase in sales during the summer months, while a retailer that sells holiday decorations may experience a surge in business during the holiday season. While it’s normal for businesses to experience fluctuations […]
You can’t please everyone, they say. No matter how hard you try, you are likely to receive negative comments or feedback from unsatisfied customers. As a business owner, you know how powerful online reviews are. Consumers rely on them and use them as a guide in making a purchasing decision. It only takes one negative […]
There is no denying that TikTok is one of the biggest social media platforms right now, with over 1 billion monthly active users. That’s a lot of people! As TikTok continues to grow in popularity, more and more businesses are flocking to the platform. Even big brands like Levi’s, BMW, Crocs, and Chipotle are using […]
Let’s start with a simple exercise, shall we? What’s the first thing that comes to mind when we talk about search engines? I bet you immediately thought of Google, am I right? Well, I don’t blame you. After all, Google is the biggest and most popular search engine out there. But here’s the thing… it’s […]
I’m sure many of you already listen to podcasts daily or weekly. Some people listen to podcasts to make long commutes more bearable. Others see it as a way to stimulate their brain while waiting to see their doctor or motivate them while working out. Podcasts are engaging, full of information, and convenient for listeners. […]
Tiktok and business may not seem like a good match. After all, the platform is mainly composed of teens showing off their dance moves, right? Not really. You’d be surprised to know that many brands, entrepreneurs, and service providers are on the platform. In a leaked Tiktok for Business pitch deck, we learned that the […]
Most business owners think it’s impossible to generate sales without paid advertisements. This is why we often see startups spending a considerable chunk of their budget on ads. But let’s face it. Small businesses don’t have a limitless marketing budget. In most cases, they need to think creatively to boost their sales. Increasing your sales […]
Decades ago, small businesses only had a few ways to market their business. They would sponsor local events, put up bill boards or print out fliers. In today’s digital era, there are several marketing opportunities out there on the web. The internet is teeming with marketing platforms. The good news is that you don’t need […]
When given a chance to choose a type of content, most people would choose video. After all, they’re more engaging and easy to grasp. This is why more and more businesses are investing in video content. But let’s face it. Creating videos can be time-consuming. From research to prep to production and distribution, you’ll need […]
Social media is an excellent platform for promoting your business and reaching your audience. With billions of users logging in on their accounts almost every day, there is no doubt that social media can help you grow and scale your brand over time. But the truth is that having an audience isn’t enough. If you […]
