When given a chance to choose a type of content, most people would choose video. After all, they’re more engaging and easy to grasp. This is why more and more businesses are investing in video content. But let’s face it. Creating videos can be time-consuming. From research to prep to production and distribution, you’ll need […]
Social media is an excellent platform for promoting your business and reaching your audience. With billions of users logging in on their accounts almost every day, there is no doubt that social media can help you grow and scale your brand over time. But the truth is that having an audience isn’t enough. If you […]
Social media remains to be one of the best ways to reach out and engage with your audience. You already know who your target market is and social media platform they’re using. Now, you just have to come up with interesting posts that can get their attention and join on the conversation. Here are 6 […]
If you think of Tiktok as a platform for teens and Gen Zs sharing their dance routines, funny lip-syncing videos or cute animal videos, think again. The truth is, there is a wide variety of content niches and communities within the platform, which allows you to reach a diverse audience. No matter what type of […]
The content marketing world is more competitive now than it has ever been before. Big brands, small businesses, influencers, and even healthcare professionals create their own content to reach more people online. But with so many blog posts, videos, infographics, and other types of content online, it can be challenging to stand out. That’s what […]
Millennials might have the spotlight for the time being, but Generation Z has arrived! They’re set to become an influential consumer segment in the years to come. This group is predicted to make up one-third of the working population by 2025. Gen Z represents a huge opportunity for sustainable growth. And you wouldn’t want to […]
Pinterest is a visual social network, so you might think that SEO doesn’t play much of a role here. I mean, nobody actually comes to Pinterest to search for content, right? After all, pinning stuff is what Pinterest is all about! But it turns out that Pinterest has a lot of SEO potential. In fact, […]
Most people use Pinterest to find delicious-looking dishes to try out, look up home decor ideas, or plan their dream vacation. But did you know that you can also use the platform to increase your blog traffic? Pinterest isn’t a social networking platform, it’s a search engine where people search for images and then save […]
As the holiday season sneak up and the end of the year approaches once again, most business owners are thinking of ways to connect with their audience while looking for one last push to finish the year strong. Every business owner I know has more on their plate than usual at this time of the […]
Influencer marketing has experienced unprecedented growth in recent years. Although once regarded as a fad, this strategy has now taken the digital marketing world by storm. In fact, brands and retailers are turning towards influencers as major marketing channels. Influencer marketing is expected to be worth $15 billion in 2022, with over 72% of marketers […]
