If you think of Tiktok as a platform for teens and Gen Zs sharing their dance routines, funny lip-syncing videos or cute animal videos, think again. The truth is, there is a wide variety of content niches and communities within the platform, which allows you to reach a diverse audience. No matter what type of […]
The content marketing world is more competitive now than it has ever been before. Big brands, small businesses, influencers, and even healthcare professionals create their own content to reach more people online. But with so many blog posts, videos, infographics, and other types of content online, it can be challenging to stand out. That’s what […]
Millennials might have the spotlight for the time being, but Generation Z has arrived! They’re set to become an influential consumer segment in the years to come. This group is predicted to make up one-third of the working population by 2025. Gen Z represents a huge opportunity for sustainable growth. And you wouldn’t want to […]
Pinterest is a visual social network, so you might think that SEO doesn’t play much of a role here. I mean, nobody actually comes to Pinterest to search for content, right? After all, pinning stuff is what Pinterest is all about! But it turns out that Pinterest has a lot of SEO potential. In fact, […]
Most people use Pinterest to find delicious-looking dishes to try out, look up home decor ideas, or plan their dream vacation. But did you know that you can also use the platform to increase your blog traffic? Pinterest isn’t a social networking platform, it’s a search engine where people search for images and then save […]
As the holiday season sneak up and the end of the year approaches once again, most business owners are thinking of ways to connect with their audience while looking for one last push to finish the year strong. Every business owner I know has more on their plate than usual at this time of the […]
Influencer marketing has experienced unprecedented growth in recent years. Although once regarded as a fad, this strategy has now taken the digital marketing world by storm. In fact, brands and retailers are turning towards influencers as major marketing channels. Influencer marketing is expected to be worth $15 billion in 2022, with over 72% of marketers […]
Holidays are undoubtedly the best time of the year to rake in the best profits. It’s that one season when consumers not only shop for themselves but for everyone else who matters to them. People who usually don’t visit your site may suddenly be on the lookout for a gift for themselves or their family […]
In today’s social media era, engagement is like a form of currency. The more likes, comments, and shares you get, the better your online visibility is. Instagram engagement isn’t just about the number of followers. It’s more about how your audience interacts with your brand. The good news is that boosting your engagement isn’t rocket […]
Did you know that healthcare-related queries account for about 7% of all Google searches? According to David Feinberg, head of Google Health, they get approximately 70,000 healthcare queries every minute. This translates to about 1 billion searches a day. With these statistics, it’s pretty clear that people need a trusted and reliable source of healthcare […]
