Entries by Kathlyn Angeles

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5 Tips for Building a Content Marketing Strategy for Your Healthcare Practice

The content marketing world is more competitive now than it has ever been before. Big brands, small businesses, influencers, and even healthcare professionals create their own content to reach more people online. But with so many blog posts, videos, infographics, and other types of content online, it can be challenging to stand out. That’s what […]

Pinterest SEO: 5 Tips to Make Pinterest Work For You

Pinterest is a visual social network, so you might think that SEO doesn’t play much of a role here. I mean, nobody actually comes to Pinterest to search for content, right? After all, pinning stuff is what Pinterest is all about! But it turns out that Pinterest has a lot of SEO potential. In fact, […]

How to Drive More Traffic to Your Blog with Pinterest

Most people use Pinterest to find delicious-looking dishes to try out, look up home decor ideas, or plan their dream vacation. But did you know that you can also use the platform to increase your blog traffic? Pinterest isn’t a social networking platform, it’s a search engine where people search for images and then save […]

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Social Media Tips for the Holiday Season

As the holiday season sneak up and the end of the year approaches once again, most business owners are thinking of ways to connect with their audience while looking for one last push to finish the year strong. Every business owner I know has more on their plate than usual at this time of the […]

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How Influencer Marketing Can Help Grow Your Brand

Influencer marketing has experienced unprecedented growth in recent years. Although once regarded as a fad, this strategy has now taken the digital marketing world by storm. In fact, brands and retailers are turning towards influencers as major marketing channels. Influencer marketing is expected to be worth $15 billion in 2022, with over 72% of marketers […]

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5 Ways to Use Customer Reviews in Your Marketing

Do you read product reviews before you purchase something new? Do you trust customer ratings better than the sales pitch of a seller? From deciding which smartphone to buy to where to eat and finding a new doctor, at least 93% of people read through reviews before making a decision. The majority of them are interested in knowing what previous customers and clients have to say before making a purchase or booking an appointment. How Impactful are Customer Reviews? Customer reviews had become the layperson’s gauge for the trustworthiness of a product, service, or company. According to a Spiegel Medill research, products with reviews are 270% more likely to be bought than unreviewed ones. For more costly items, this probability increases to up to 380%. This simply shows how important and impactful customer reviews are. Positive reviews can feel like a warm hug that validates the work that you do, but it does way more than that. It can establish your business’ credibility and trustworthiness to the general public. This can directly increase your market and translate to sales. It’s a waste of a free resource if you don’t use customer review in your sales plan. How can you maximize the power of a review in your everyday marketing? Through what strategy can you use it in boosting your sales? Let us give you some ideas. Include them on all the pages of your website Customer reviews should be on your website’s landing page. This is where you can create conversions and build a customer base. Since the landing page is dedicated for readers to make a transaction, seeing reviews and testimonials on this page can influence their actions. Beyond the landing page, it will also benefit you to include at least one review or testimonial on each of the pages of your website. This way, no matter what page your readers are on, they are subtly assured of your good reputation with consumers just like them. Share them on social media It’s no secret how most of us rely on social media for information. Globally, at least 4 billion of us are on this platform. That’s a massive reach! This then becomes the perfect venue to share your customer reviews. Reviews on social media are from random people. Your readers perceive them as unbiased. Most people take it as a personal recommendation rather than as a sales pitch. They are more likely to be persuaded by it. Posting exceptional reviews and those from influencers and celebrities can boost not only your confidence but that of your potential consumers, too. Make use of your social media reach to highlight what others have to say about you. Include it in your emails Digital marketers can attest that until now, email marketing is still the most profitable tool out there. It can generate $44 for every $1 spent, so it only makes sense to use it in your marketing strategy. Including customer reviews in your emails will increase your credibility off-site. Reviews in emails can give recipients an idea of the benefits they can get should they transact business with you. They would want to know more about you, and would thereby generate higher conversion rates. Incorporate them in your marketing collateral  On a non-digital platform, collaterals continue to be an effective marketing tool. Include snippets and shots of customer reviews on your posters, brochures, and flyers. You may even consider including it in your […]