Social Media Tips For The Holiday Season

As the holiday season sneak up and the end of the year approaches once again, most business owners are thinking of ways to connect with their audience while looking for one last push to finish the year strong.

Every business owner I know has more on their plate than usual at this time of the year. They’re focused on mapping out their holiday social media strategy and pushing out online deals that would capture their audience’s attention. After all, consumers are already at their computers, with their credit cards on standby. You don’t want to get left behind.

Use these tips to get ahead of the marketing game and stand out from the competition.

Create holiday-themed content

Did you know that 64% of consumers turn to social media platforms when looking for gift ideas for their friends and loved ones? If you haven’t already, take this opportunity to share deals and special offers on your social media pages.

Of course, you shouldn’t just focus on deals. You want to offer valuable content to your fans and followers.

Take time to fill your social media calendar with holiday-themed content. Depending on what niche you’re in, you can create some gift guides, share holiday recipes, or even share some safety tips.

Host a holiday giveaway

With the competition getting tougher every year, businesses are looking for a way to stand out. Now, the only thing that’s better than a good deal is something you can get for free. Hosting a holiday giveaway gives your audience a chance to get a free give for themselves or their loved ones.

The key to a successful giveaway is high demand. That said, you need to provide a compelling incentive — something your audience wants. For best results, you can involve your audience in the planning process. Conduct a survey and ask them what they’d like you to giveaway.

But before you start planning what to give away and what the guidelines are, it is important to determine your goal. Are you looking for ways to grow your email list? Or are you hoping to get your followers involved with your brand?

Get your ads ready to go

The holiday season is a busy time for business owners. People are already in buying mode as they’re looking for the perfect gift for their loved ones. If you want to generate more sales, you’d like to get your products in front of your audience. And running ads is one of the best ways to do so.

But here’s the thing… Ad costs usually go up this time of year since there is more competition. That means you’d have to pay a bit more than you would on a regular day.

To make the most of your ad budget, we suggest that you focus on warm audiences- those already familiar with your brand. Customers with pre-existing brand affinity are easier to convert than new, unproven audiences.

Create genuine holiday messages

2021 is nearing its end. This is the perfect opportunity for you to connect with your clients and customers in an authentic, non-salesy way. Not only will it help you build a relationship with them, but it’s also a good way to cut through the noise.

Remember that most users receive dozens of “Happy Holidays” emails from brands during the holiday season, so make sure yours stand out. So if you decide to send holiday greetings via email, we suggest that you create a powerful, personal message that honestly speaks to your audience.

A video message would be a great option if you want to increase your engagement while showing your customers how much you appreciate their support. Why? Because studies suggest that 72% of consumers prefer watching videos from businesses over other types of marketing.

Practice the art of storytelling

It’s the season of joy, giving, and gratefulness once again. Use this time to share a heartwarming story with your fans and followers and practice the art of storytelling.

With more vying for the attention of online shoppers, it becomes even more challenging to cut through the noise. A nice, touching story will capture your audience’s attention and get the readers into the holiday spirit.

There are a lot of ways to tell a story. You can write a blog, conduct an interview, or create a short video. The key is to focus on brand cohesion and a story that your audience can resonate with.

Final thoughts

The holidays is a time of joy and togetherness for many of us. But for businesses, both big and small, it’s also the biggest period for online sales. All of a sudden, you’re met with a flurry of holiday advertisements and tempting shopping deals.

If you need help capturing the festive season in your social media posts and looking to separate your brand from the competition, we encourage you to book a free 30-minute call with us. We’ll help you build your social strategy and prepare for a more profitable 2022.

Social Media Tips For The Holiday Season

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Holiday Social Media Tips For Your Acupuncture Practice

Can you believe we are already in the last month of 2021? It has flown by, and that brings me to my point of this video today. When to hire a digital marketing agency?

When is it time to bring in a company to help with your online marketing? This can be anything from social media to blogging, videos, your overall strategy, website help, landing pages, lead magnets, all of these components equal a big piece of your marketing, and with online marketing, there’s no way around it. You have to be online.

2020 really showed us that as business owners, there are a lot of people that had been in business for years selling some type of a product at events, and they had a very strong following. Once that went away due to the pandemic and shutdowns, they didn’t have the online component to help support them. Another example is if they were a coach, and just had the in-person meetings, and they didn’t have the systems in place to bring their patients online while being HIPAA compliant and being able to set up those different pieces that they needed to maintain their business.

Now coming to the end of 2021, we’ve learned a lot over the past almost two years. What do we need to do? As a business owner, if you don’t have employees, you most likely have independent contractors, maybe you have a bookkeeper, a graphic designer, a virtual assistant, and all of those people play a crucial role and being able to help you move forward every day, every month,  and every year. When it’s time to hire a digital marketing agency, and a lot of times people think it’s just too much, I’m never gonna be able to afford that, and there are different companies with different structures, Social Speak has been in business for 14 years, and we work hand-in-hand with our clients of all different sizes, from just solopreneur up to 52, 125 employees and more.

Looking at what projects do you need help with? Having a virtual assistant is absolutely probably one of the best things you’ll be able to invest your money in because they help with those daily tasks, they’re able to make sure that you are staying accountable and that you’re getting things done that need to be done. Whether that is sending out emails, scheduling meetings, maybe even putting together social media posts, if that’s something that they’re comfortable with. When we come into play is when you need help with that overall strategy. If you are a commerce shop and now you’ve started a Shopify store online and your sales are good and you’re growing, but you need help kind of getting to that next level, what does that look like?

Here are some questions you may be asking yourself:

  • What does that strategy look like?
  • How do you implement a successful Facebook campaign for ads?
  • Do boosted Facebook posts work?
  • Do you get more out of Pinterest?
  • How can Pinterest drive traffic to your website?
  • How do you create those images?

These pieces may be outside the skill set of your VA, which is completely fine. That’s where we come in to help bridge that gap. To be able to get you from point A to point B. We like to work in phases, phase one, this is what we want to do, phase two, phase three, etc. We will be working through things together and you’re able to have that support that you need on a technical side. The behind the scenes stuff can get messy and confusing like the Shopify sites, shipping, e-commerce shops on Facebook and Google, running the right ads, creating the right drip campaigns, and even remarketing ads.   How are you able to get those ads in front of more people? How are you able to do a remarketing campaign and make sure that the people that have shown interest in that ad are seeing it again? So they finally say, “Fine, I’ll buy… I’ll buy that item.” We all have seen those ads when we click on something on Amazon and then we see them on Facebook, those are remarketing ads, so how do you create campaigns like that to stay in front of your audience? Are you using the correct system for your email marketing? Are you sending out newsletters? Are you growing your email list? Those are all other pieces that where a digital marketing agency’s expertise comes in and can help you streamline your process and your systems and make sure that everything is in line and working the way that you want it to be working.

Whether you are a solopreneur, a coach, or maybe even have a small business, and you’re thinking of, “How can I… BLANK – create a free download, grow my email list, etc.  This is where a digital marketing agency comes in to help you navigate this online world and be able to show the best results possible, because that is key, if you have the right processes and systems in place, your success is only gonna continue to grow and you got into the business because you hopefully love what you do.

Maybe you’re creating these products, you’re hand-making them, or you are importing them, but they are… They mean something to you, you have a mission, you have core values that you wanna share to with the world, and this is what you wanna do, but you lack knowledge on that behind the scenes technical side of things, because in online marketing, there’s something new every day, and things are changing constantly, so if you’re not staying up on top of what those changes are and how to rethink this and make sure that people that are buying your products are then into being synced automatically into an email list and that you know where they came from and you’re using the correct coupon codes, and we can go on and on, but it’s important to understand that you have options and there are resources there for you, like Social Speak Network to be able to help you get from this point to this point, and help grow your business.

If you are looking to grow your business in 2022 and being able to look at that strategy, that overall strategy, what are the things that you need to change, what are the things you need to rethink, what are new things you wanna implement. We are here to help you. Please head on over to socialspeaknetwork.com, schedule a free 30-minute consultation. Let’s go over what you have been doing, what’s been working, and some ideas of what you would like to see and how we may be able to help fulfill that strategy and digital marketing agency role for your business to take it to the next level.

Holiday Marketing Tips to Boost Ecommerce Sales

Holidays are undoubtedly the best time of the year to rake in the best profits. It’s that one season when consumers not only shop for themselves but for everyone else who matters to them.

People who usually don’t visit your site may suddenly be on the lookout for a gift for themselves or their family and friends. Either way, they are consumers. The only possible problem is that every brand is vying for their attention.

So how can you ensure that your e-commerce store stands out? Use these tips to boost your sales this holiday season.

Offer bundles

Every business owner shares a common goal: to generate more sales. Product bundling is a win-win for both sellers and buyers. You get to sell more products. Buyers, on the other hand, get a discount for buying multiple products. Plus, they get to save money on shipping.

This was a marketing strategy that Nintendo used years ago. They bundled their gaming consoles and video games, and the sales went up by 100,000.

The key is to find the right mix of your products for your bundled package. If you’re selling cosmetics, you can create a bundle that includes lipstick and a lip liner. They’re complementary products and would make sense for consumers to buy them as a bundle.

Highlight bestsellers  

For most e-commerce stores, their best-selling items make up 80% of their sales. These are proven products your customers love. If you’re targeting a cold audience, you want to be sure you’re putting your best foot forward.

Showcasing your bestsellers and recommendations on your platform will make it easily accessible for your shoppers. It can hasten their decision-making process. You’ll be doing them a favor by guiding them on what’s best in-store.

Create gift guides

People turn to Google for gift ideas for their loved ones. By creating gift guides, you’re not just doing your audience a favor; you’re also attracting more customers and improving your search engine rankings.

Of course, you’d want to include your products on the list. Be sure to highlight the features and benefits of each product to show people why it would make a great gift.

The more specific the gift guide, the more likely will it capture people’s attention. Consider the demographic of your audience when writing gift guides. Think about their age, gender, hobbies, interests, etc.

Maximize email marketing

With an average of 24% Click Through Rate and a 6% Conversion Rate, email remains to be the most cost-effective way to speak to your buyers at a personal level. This is where you build relationships with them way before the holidays.

To make the most out of the holiday season, you need to plan ahead. Send out teasers to build excitement for your upcoming sales. So when the day comes, your subscribers will be ready to click the “buy now” button.

Make sure that you personalize your email campaigns. There’s a good chance your competitors are also sending out emails. The last thing you want is for your emails to be lost in an inbox full of similar offers.

Redesign with a festive theme

Want to capture the attention of your potential buyers? Ensure that your E-commerce site, particularly your landing page, is in line with the festive theme of the season.

Choose a theme that resonates with the mood and the spirit of your target market. Changing colors, adding graphics, adding a dedicated category for the holidays would call better attention to your online store.

Make mobile shopping easy

It’s no surprise that the global population is attached to their mobile phones. Make sure that your mobile site is easy to navigate and that checkout is a breeze.

The more user-friendly your mobile site is, the more likely shoppers would do business with you. Support thematic searches (i.e., gifts for men, gifts for her) and give leeway for misspelling for an easier search. According to research, 25% of shoppers leave their cart because navigation and checkout are too complicated. Be mindful not to do that.

Offer limited-time discounts

To encourage buyers to complete their shopping, highlight any discounts on their existing items in the cart. A scarce offer for a limited time frame may also induce a sense of urgency to complete the process. Remember that competition is tough out there. The better your offer is compared to others, the more likely that consumers will stick with you.

Automate as much as you can

Incorrect orders and delivery delays are two of the many things that can completely turn away a customer for good. With the influx of orders during the holidays, automate as much as possible to reduce errors and mistakes.

Final thoughts 

The holiday season is one of the busiest times of the year for both retail and e-commerce business owners. But let’s face it. Increasing sales isn’t something you can achieve overnight. It requires careful planning and a robust marketing strategy.

If you need help with your holiday marketing campaign, please feel free to reach out to us. Schedule a free 30-minute call with us, and we’ll help you create a marketing strategy that will boost your conversion rates not just on the festive days but the whole year-round.

Holiday Marketing Tips to Boost Ecommerce Sales

Holiday Marketing Tips to Boost Ecommerce SalesHoliday Marketing Tips to Boost Ecommerce Sales

 

Social Media Etiquette Golden Rules for Posting on Business Accounts

Social media has tremendous power, especially for businesses. It allows you to build a relationship with your audience and generate leads. While it provides an easy and convenient way to connect with your audience, this connectivity carries risks.

In order to ensure that your business creates a respectful, valuable, and welcomed presence on social media, it is important to adhere to the etiquette. Keep in mind that social media is a public forum. One small mistake can have a negative effect on your brand’s reputation. A careless Facebook post or tweet can spiral into a full-blown crisis.

Here is some basic social media etiquette for businesses to help you get started.

Build a positive social media image 

Social media provides the perfect platform for you to get maximum exposure and strengthen your brand image.

Building a positive social media image means building a reputation. The best way to do this is to build a relationship with your audience. Create content that would get people talking. Make sure to respond to messages and comments to keep the conversation going.

Spread positivity by sharing uplifting content and inspirational news. Celebrate your wins and spotlight your employees on social media. This puts your company or organization in a good light by showing your audience that you care about your people.

Avoid over-sharing

Consistency is the key to social media success. You need to have a posting schedule and stick to it. Your audience will forget that you exist if you don’t post regularly. However, posting too often can annoy your fans and followers.

According to studies, one or two posts a day is enough to maintain an active presence on social media. This will help keep you relevant without becoming a nuisance. You are likely to see a 50% drop in engagement per post if you post 3 times or more per day.

Be self-centered in small doses

Most businesses use social media to provide their audience with updates about their business. Often, they use it to advertise their products and services. Although it’s fine to use social to promote your business, make sure that you encourage two-way communication. Don’t just bombard people with promotions, updates, and advertisements, communicate with them.

Use social media to engage your audience. If you want people to buy your products or use your services, you need to gain their trust. To do that, you first need to build a relationship with them. Strike a balance between entertaining, informative, and promotional to keep your audience engaged. Also, encourage people to comment on your posts and join in on the discussion. Ask questions, respond to their comments, share user-generated content.

Creating a social media calendar will not only help you plan and visualize your social media content but will also prevent you from publishing poorly written content.

Tame your hashtags

Hashtags can be quite beneficial to your social media marketing plan. They can help put your content in front of people and expand your reach. They can be advantageous as long as you don’t go overboard.  But if you use too much of them, they can be distracting. It can also make you look desperate.

Just because you can use 30 hashtags on Instagram, it doesn’t mean you should Use hashtags wisely. To make sure that you get more engagement, choose hashtags that are relevant to your business. For best results, create a unique hashtag for your business.

Don’t badmouth your competition

Some businesses badmouth their competitors in the hopes of discrediting them. However, this can do more harm than good to your business. You probably already hate your competitors, but bashing them makes you look silly and childish.

Focus on the great things about your business and keep the conversations positive. As the old adage goes, “if you don’t have anything nice to say, then don’t say anything at all.”

 

Social Media Etiquette Golden Rules for Posting on Business Accounts

Social Media Etiquette for Posting for Your Family Medicine PracticeSocial Media Etiquette for Posting for Your Health and Wellness Practice

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6 Social Media Myths that Need to be Busted

In the last decade, social media became the most influential marketing tool. Every business, big and small, has incorporated social media into its marketing campaign.

While the practice of social media marketing has evolved over the years, there are still a lot of myths and misconceptions around it. Worse, a lot of people are still holding on to them simply because they find it hard to stay up-to-date on what’s really going on with social media.

To help you separate facts from fiction, we listed down some of the most common social media myths you need to leave behind in 2021. Believing these myths will only cripple your marketing campaign.

Social media is only for young people

Some people think that social media is just for millennials and the younger generation. That’s not really an accurate picture of social media users today. In fact, studies suggest that a huge majority of the U.S. adult population is on Facebook. 52% of adults aged 55-64 have a social media account.

Almost everybody is on social media. Having a business account will help you reach your target audience. If you don’t already have one for your business, then you’re losing a lot of great opportunities.

Set up an account in every social media channel to maximize reach

We all know that social media makes it easier for businesses to connect with their audience. But that doesn’t mean that you should set up and maintain an account on every platform. If you do, you’ll only be wasting your time.

In order to yield great results, you need to know which platform your audience frequently uses and then focus your marketing efforts there. Maintaining a presence across different platforms can help your business, but if it isn’t helping you out, just cut it loose.

You need a lot of followers to succeed

Most people think that more is always better. Sure, having millions of followers is great. It means that people are familiar with your brand. But more than the number of followers, what’s more important is the type of followers you have.

Let’s say you have 100,000 followers. Sure, that’s a great thing. But it won’t benefit your business if the majority of these people are not reading or responding to your posts. What you need to focus on is interaction. It doesn’t matter if you only have 1,500 followers, just as long as these people are actually interested in what you’re selling. Having lots of likes is only valuable if you have the right people following you.

It’s okay to use the same posts on all social media platforms

Most businesses publish the same content on all their social media platforms to save time. That’s understandable. However, you also need to understand that different platforms cater to different types of audiences.

LinkedIn, for instance, is a professional platform. The majority of LinkedIn users are business owners, executives, and professionals. That said, your posts should be tailored to appeal to this group.

Instagram, on the other hand, caters to younger audiences. Since it’s a visual platform, you need high-quality images and a strong brand message to succeed on this platform.

Ignoring and deleting negative comments is the best way to get rid of them

Social media is an open platform where your target audience can give you direct feedback after using your products and services. Whether you like it or not, you’ll receive some negative feedback at some point.

It might be tempting to just delete the negative comment, but this will only make the situation worse. Instead, contact the person directly and deal with the problem. It will show your audience that you care about them.

Talking about your business all the time

Social media is a great place to connect with your target audience. But that doesn’t mean you should bombard them with posts about your business.

Social media’s main purpose is to engage with your followers. Talking about your business all the time won’t do you any good. Post content that your audience will find valuable and interesting to capture the attention of your audience.

Keep the 80/20 rule in mind when creating social media posts. That means 80% of your posts should informative and entertaining, while only 20% should be about the products or service you’re offering.

6 Social Media Myths that Need to be Busted

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Tips to Boost Your Online Sales

(Updated Post from 2016)

Increasing sales is undeniably the primary goal of many businesses, small and large. But the biggest challenge business owners face is how to increase traffic to their e-commerce store. Once you’ve accomplished that, your goal is to turn those visitors into paying customers.

Here are 4 simple things you can do to boost your online sales.

Post fresh content

Just because you have a website, doesn’t mean that you can relax and just wait for potential clients to visit your site. You also need to post fresh content to encourage visitors to return to your site. Having well-written content and product descriptions are important. The more they return, the more likely are they to buy your products and services.

Be honest in your sales copy

Honesty is crucial, not only in building trust in your brand; but also in improving your business’ reputation. Your goal is to show people that you are the best person to provide the products that will help solve their problems. But in order to do that, you need to add credibility to your copy. Be honest in your sales copy and include customer testimonials in your sales letter. It is through this process that people will come to trust you and feel comfortable enough to buy from you. The golden rule – Know, Like, Trust.

Go social

Social media is one of the best ways to increase brand awareness, sales, and customer satisfaction. Actively engage with prospective customers via social media. Talk to them. Answer their questions as quickly and as honestly as you can. Studies show that customers are more likely to purchase products if they receive fast and honest answers from the company.

Don’t forget about your customers once you get them to purchase your products. Send them an email, offer discounts or free shipping on their next purchase. The more attention you pay to them after they have bought something, the more likely are they to turn into repeat customers. Think relationships, not sales.

Offer fewer products

Most businesses create an extensive list of products and services, thinking they’ll get more sales if they have a little something for everyone. But the problem is that prospects will have a hard time deciding whether to buy or not when you have an exhaustive product list. Instead of trying to please everyone, you might want to streamline your products and offer one set of related products. Then, describe those products as best you can.

Also, buyers need to see the benefits of purchasing your products. Try to answer all doubts and questions your visitors may have about your products and really focus on one key set of benefits.

 

5 Tips to Level Up Your Healthcare Content Marketing Strategy

Did you know that healthcare-related queries account for about 7% of all Google searches? According to David Feinberg, head of Google Health, they get approximately 70,000 healthcare queries every minute. This translates to about 1 billion searches a day.

With these statistics, it’s pretty clear that people need a trusted and reliable source of healthcare information. This is your chance to position your practice in front of potential patients.

Use these tips when creating a content marketing strategy for your healthcare practice.

Begin with the audience in mind

Content marketing is about attracting the right audience. To do that, you need to know your audience on a deeper level.

– Who is your ideal audience?

– What’s important to them?

– What are their most common concerns?

– How can you serve their needs?

Once you have a better understanding of your audience, it will be easier for you to craft messages that resonate with them. Plus, you’ll be able to speak their language. Remember, content marketing is about the reader, not your brand.

Set clear, measurable goals

Creating content for your practice can be overwhelming given the sheer volume of options you have. Blog posts, video content, social media posts, podcasts, and ebooks are just some of them.

But when creating content, it is essential to take the time and decide what you want to achieve from it. Simply writing and publishing blog posts is not enough. Getting views isn’t a clear goal either.

When creating content, ask yourself:

– Do you want to educate your audience and turn them into clients?

– Do you want to increase engagement and connect with potential clients?

– Do you want to build trust with your audience and position yourself as a thought leader?

Identify how your content can serve your audience and then create pieces that tie back to that.

Focus on your area of expertise 

Some organizations focus on a specific niche. Similarly, every doctor has an area of expertise. Before you start working on your content marketing strategy, it is best to define your area of focus and the main problem areas in your niche.

Start by listing down some of the main concerns and pain points that people in your niche struggle with. You can easily list down some topic ideas based on these problems.

For instance, an ophthalmologist can educate their audience about the dangers of working on a computer for extended periods. On the other hand, dentists can talk about the importance of flossing every day or how to brush teeth with braces properly.

You want to become the person your audience relies on when they need information related to your area of expertise.

Go beyond written content

Content marketing isn’t just limited to written formats. Many businesses are fighting for people’s attention, so you need to figure out how to stand out. The key is to diversify your content strategy.

With the rising popularity of videos, it is good to include videos in your content marketing strategy. You can share short and informative videos on social media. Or do a live Q&A. This will not only help educate your audience but also increase engagement. Other content ideas include infographics, podcasts, webinars, and quizzes.

Humanize your healthcare brand 

A patient is more than just a name on a medical chart. They’re someone’s son, daughter, parent, sibling, or spouse. You won’t win their loyalty unless you show them that you care.

People are more likely to engage and connect with you if they know a real person behind your practice. Post regularly on social media. Create some video content. Respond to comments. Make sure, though, that you have a clear policy to let people know that they should contact their physician or 911 in emergency cases.

We can help!

Content marketing has been proven to be highly effective. When done right, it can help you improve your online visibility, boost SEO, and even position yourself as an expert in your industry. Keep in mind, though, that results take time.

To reap all the benefits of content marketing, you need to do post content regularly. It usually takes about six to nine months for your content marketing efforts to bear fruit.

Feel free to reach out to us if you need help with your content marketing strategy. Whether you’re just starting or you’re hoping to double down on your content marketing efforts, we’re to help.

Schedule a free 30-minute consultation call with us. Let us help you create engaging content that attracts the right traffic and converts leads.

 

5 Tips to Level Up Your Healthcare Content Marketing Strategy

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5 Tips to Level Up Your Acupuncture Content Marketing Strategy

How to Create a Strong Video Marketing Strategy

I’m sure you have heard the craze around video marketing, right?

It’s 2021 people! At this point in the digital marketing game, you HAVE to implement video marketing! And I am not talking about the cheesy videos, or you hiding behind a presentation and just having your voice being heard. I am talking about getting your face in front of the camera and really connecting with your audience.

One of the biggest trends in the social media marketing world is building an authentic brand, allowing your patients to see behind the scenes, and really know, like, and trust you.

Video marketing allows you to build patient loyalty and keeps you top of mind, by using video your fans can share your videos and are more likely to refer you to family and friends because they have a deeper connection with you and your office.

Why is Video Marketing SO Important?

I totally get the fear of video marketing, we have been in business for over 10 years, and it wasn’t until March of 2018 that we started implementing videos into our own plan.

It was something we ALWAYS recommended our clients did, but not something we DID for our own business! Funny how that works, huh?

You don’t need to have a studio, expensive equipment, or celebrities, you would be amazed at what you can do with the technology you probably already have, like iPhone, or smartphones, a digital HD camera, etc.

This rock can hold people up and get in their heads, it then becomes an excuse, I don’t have a fancy studio, backdrops, big lights, huge camera, etc. therefore I can’t produce a good video.

We will discuss this process below.

Before we jump into the 5 steps for a video marketing strategy, I wanted to give you a few stats from our friends over at HubSpot.

In their words – “Video has absolutely dominated social. According to a recent HubSpot Research report, four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.”

“According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content.”

Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.

So, let’s dive into the top 5 steps to have a clear video marketing strategy.

Step 1Find your Target Audience

A great place to start with this task is your current patient list, who are you currently serving?

A few questions to ask yourself:

  • Who is my ideal patient?
  • What are they visiting my office for?
  • What problem or pain points do I help them with?
  • Where are they located?
  • What is their lifestyle like?
  • What can you offer them for free to help with a pain point?

Having a clear understanding of WHO your target market is and WHY you want to work with them is key!

Look at your current patient list and think of all your favorite patients, why are they your favorite, what do you like most about them, and what is their living situation like?

You want to attract the right patients into your clinic, right?

Patients who:

  • Value your services and team
  • Pay you on time or have good health insurance to cover the bill
  • Respect your time
  • Loyalty – Patients that are going to stick with you and brag about you to everyone they know!

Step 2Have a plan

Imagine that! In order to have your video marketing working FOR YOU, you need to write out a clear plan. Now that you understand who your target market is, it’s important to create the videos that are going to connect with them.

There are many different types of videos you can produce:

  • Brand videos
  • Events
  • Interviews with patients or colleagues
  • How To’s
  • Animation videos
  • Case Studies
  • Testimonials
  • Facebook or Instagram LIVE
  • Personalized messages
  • Promotional or exclusive offers
  • Product launch
  • Behind the scenes
  • Tips & Tricks
  • National Observance Days 

The best way to organize your video marketing strategy is to implement it into the content calendar we have shared before LINK HERE I would create a new tab for your video marketing, then on the main calendar tab 1, you want to be sure you know when you are sharing those videos and to what platforms.

Step 3 – Figuring out the tactics and techy stuff

Once you lay out your video marketing topics, then you want to figure out what videos should go on what social media platforms.

As I said in the beginning, you don’t need fancy equipment or a fancy studio in order to produce a good video. These videos are more about building long-lasting relationships with your patients. Building brand loyalty.

We are not talking about a commercial we are talking about 1-3 minute videos. Some of your videos if you are showing a “How To” or interview, those may be longer. Just keep in mind your goal for each video.

What is that videos purpose?

A few things to think of before you hit record are:

  • Do you need to write out a script or have bullet points? I like to write down the bullet points for each video and what the length should be. When I put a script in front of me I get really nervous, I like to wing it in a way! But. you have to find the best process for you.
  • Picking the right place – setting the stage. You don’t need to have a fancy studio, but if you pick a spot in your home or office that has good natural light, good sound, that will make a difference. Thinking of doing videos during the day with the natural light, rather than in the evening when it can be darker inside.
  • Recording Process – How are you going to record the video? Here are a few options
    • Mac – Quicktime player
    • Zoom – Screen share option
    • iPhone or smartphone
    • Computer Camera (Make sure quality is good)
    • HD camera
    • Microphone – you can use your headset or external mic if needed
  • Editing
  • Publishing

It may seem like a lot, but see where your team/staff can come in handy and where you may need to outsource a few things.

Be sure to time block for the recording process and the wrap-up (Editing, publishing, thumbnail, etc.)

Step 4: Uploading Your Video

Now, that you have the video recorded and ready to show the world, there are a few steps you will need to take to upload your video correctly.

When you are creating a video it may have a certain purpose, most videos should go onto YouTube regardless, but you may make one specifically for Facebook or Instagram. If that is the case you can upload them directly to those platforms.

YouTube is owned by Google and the 2nd highest trafficked website, they have over a billion users and people are recorded to watch more than 500 million hours of video daily! This number is growing each and every day. So, yeah your videos should always be uploaded to YouTube in addition to social media platforms!

To upload to YouTube:

  • You will want to make sure you have a YouTube channel set up.
  • Then you can click upload video
  • Find the video on your computer
  • Have a good SEO friendly title
  • Write a description with call-to-action and link to your website
  • Create a playlist to keep videos organized
  • Add tags – keep them SEO friendly
  • Then upload a Thumbnail image (Create in Canva)
  • Once a video is uploaded to YouTube it gives you a link where you can share to Facebook, LinkedIn, Twitter, and Pinterest, it also gives you an HTML code that is how you can put that video onto your website or into a blog.

*** BONUS – Download TubeBuddy TubeBuddy is a browser extension which adds a layer of amazing functionality right on top of YouTube’s website. They help with finding the right tag words and making your video as searchable as possible!

The other thing to think of if you are planning on doing a lot of videos . . . which you will be is where do you want to store your videos? They end up taking up a lot of space on your computer. Look into Vimeo, Dropbox, Zoom, iCloud, etc.

Step 5: Track your results and analyze

One thing I love about doing videos is being able to monitor the results, the views, the comments, the shares, etc. It makes me feel like people are really interested in what I have to say HA!

Just because you do one video doesn’t mean you will get a million views, some of the videos we have done haven’t gotten any views.

It’s important to track these results and find out why, was it a poor title or description, are people not really searching for that?

Remember each video should be addressing your target market and sometimes your messaging needs to be fine-tuned. This is why the planning piece is so crucial because you want to hit the pain points your audience is searching for.

Ways to monitor ROI from video marketing:

  • Google Analytics
  • Your YouTube channel stats – check views on each video, comments, likes, etc.
  • Total views
  • Clickthrough rate, this would be for email sign-up or on social media
  • A conversation started through landing pages or on website
  • Social Media
    • Likes
    • Comments
    • Shares and retweets

I would look at your video marketing each month, at the end of each month analyze each video and collect your data. Make notes of what videos got the most ROI and see how you can create more videos around that topic, then the videos that didn’t do as well, look at the title and description, can it be edited or does the video need to be redone?

What happens if you have high views but little or no engagement? Maybe you do not have a clear call-to-action in the video, ask a question at the end to start the conversations.

Pay attention to the numbers and the platforms you are getting the most engagement.

In conclusion, as you can see it is important to have a plan and logic behind your videos, to make sure each video you make is serving a purpose. I wanted to end this blog with some free tools that can further assist with your video marketing strategy, a few of them I have already mentioned in the blog.

Free Tools to Use for youTube:

  1. BuzzSumo – Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content.
  2. Canva – Allows you to create the correct size Thumbnails for your videos
  3. TubeBuddy – Free browser extension that integrates directly into YouTube to help you run your channel with ease.
  4. Scheduling Tools like CoSchedule, Buffer, or Hootsuite 

I would love to hear your success stories with how video marketing has been a successful marketing tool to grow your business.

 

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