Having an active social media presence has become mandatory across different industries, even the healthcare industry. Unfortunately, many physicians find social media marketing intimidating.
The way patients approach healthcare today is different than it was a decade ago. Today, social media is the most relevant advertising channel for you and your practice. It is a cost-effective way to increase reach, build credibility, and attract new patients.
Still on the social media fence?
Here are 5 reasons why you should include social media in your marketing campaign.
Increase reach
With over 3 billion social media users, it is almost inevitable that the majority of your target audience has a presence on popular social media sites such as Facebook, Twitter, and Instagram. The majority of them log in on their accounts on a daily basis.
While social media was originally created to cultivate personal relationships, you can use it to get you and your practice in front of your target audience. Your existing patients are probably already following you, but social media allows you to reach more than just the patients you see in your clinic or office.
With the right strategies, it can help you broaden your audience and bring more patients through the door. Don’t be one of the many practices that are missing out on the opportunity to reach millions of people on social media.
Build a relationship with your audience
According to a study that was published in the Annals of Family Medicine, doctors spend an average of 17 minutes with each patient. That is not enough to address the patient’s immediate concerns, much less to build a relationship. Social media gives you an opportunity to connect with your audience and communicate with them outside the office.
As a healthcare professional, you have an opportunity to help people by correcting the spread of medical misinformation, helping chronically ill people feel less isolated, and encouraging them to pursue a healthier lifestyle. Of course, you need to make it clear that you won’t be providing medical advice. This should be done in the office.
With time and consistent effort, you’ll be able to gain their trust and loyalty. If you can create the ultimate experience for your patients, they aren’t likely to go to another doctor.
Attract new patients
The internet has changed the way people find doctors. They are no longer limited to physicians in their area. Although word of mouth and referrals still rank high as a means of finding new doctors, many patients would turn to the internet to find healthcare practitioners of all kinds.
In a survey that was conducted by Doctors.com, they revealed that 63% of respondents choose one doctor over the other because of a strong online presence. You want you and your practice to be at the front of a patient’s mind when the need for your practice arises. And that’s exactly what social media marketing is for.
Social media can be an invaluable resource to attract new patients. As mentioned above, it provides a way to reach a new audience, engage with them, and promote your services. When done right, it will bring you a steady stream of new patients and grow your practice.
Patients want you out there
According to a survey conducted by the National Research Corporation, over 40% of internet users rely on social media for health information. Some would turn to social media for advice when they have questions about healthcare problems or issues.
Your potential and existing patients are already on social media, and using these platforms to get in front of them makes sense. There is already a demand for health-related content, so why not give it to them?
In a hyper-connected world, people want to be able to communicate directly with major brands in their lives, including their doctors. Take advantage of this opportunity to market your practice and services to the exact people that are looking for you.
Become a thought leader in your field
More and more people go online to look up medical information. Since anyone can post practically anything, health information online is often unreliable. As a physician, you can’t just remain quiet and uninvolved while people spread inaccurate information.
Information sharing is one of the greatest benefits of social media.
Doctors have a powerful voice. It is time for you to dip your toes into the virtual waters and disseminate scientifically-proven medical information to the general public.
Always bring value to the community. Give tips on how to stay healthy. Share information about current illnesses going around. Upload links to new research about your area of specialty. If you can make complicated topics easier to understand, then you’ll be able to help millions of people across the globe.
https://socialspeaknetwork.com/wp-content/uploads/2019/10/Why-doctors-need-to-be-on-social-media-.png800800Amber Irwinhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngAmber Irwin2019-11-13 08:00:082019-10-30 17:14:215 Reasons Why Doctors Should be on Social Media
In today’s podcast, we talk about how Instagram and Pinterest play an important role in your digital marketing strategy.
Some people may overlook these two platforms thinking either they are for a younger crowd or their target market is not using these platforms, but that’s not true. Instagram is one of the fastest-growing social media platforms and Pinterest is being used as a visual search engine, it’s just like Google but all pictures!
I highlight the following points:
Tips & Tricks to utilize Instagram to it’s fullest potential
How to Upload videos to Instagram and Pinterest
Tools to help maximize your Pinterest efforts
00:00 Speaker 1: Hello. Welcome to the Social Speak Network Podcast. I am your host Amber Irwin, and in today’s episode, we are gonna be covering tips four and five, which were Instagram and Pinterest. And I wanted to go over these two together because they really compliment each other in your digital marketing strategy. So, I wanted to show you a tool that we use for Instagram and Pinterest, and really when you’re figuring out that strategy with each of them. So, let’s talk about Instagram first. Instagram is… Instagram and Pinterest are both visual… So with Instagram, links do not work in your content, the only link that you have in your profile is in your bio. There’s a couple of tools like Linktree, that link will be in the bottom, that you use, which is a free tool that allows people to click on to that. So I think ours is Linktree/Social Speak. And, we have multiple links on that platform, so we have a link to our website, to our blog, to our YouTube, to maybe…
01:12 S1: We have different offers up there. So Linktree’s a great free tool to use to be able to have multiple links in your bio. Because otherwise you’re always saying ‘link in bio’, and you have to make sure you’re changing that out. But if someone’s looking through your Instagram account and you’re talking about one product but that link’s not there anymore, it gets a little confusing. So using a tool like Linktree and having a link to different products or services or blogs you’re talking about is a good idea. With Instagram… There’s a couple of different aspects of Instagram that I want to talk about. First is consistency. Just your news feed and with this is… You’re going through and these are just normal posts that are being put up. So this is just as you scroll through your news feed, these are your normal posts, square images that you’re putting up.
02:09 S1: A couple of added benefits to Instagram that you really wanna take advantage of is Instagram stories and Instagram TV. So when you’re doing a video on your feed as just like a normal post, that video can only be one minute long. When you’re doing Instagram stories, those videos are a 15-second long. So, Instagram TV (IGTV) can be 10 minutes, so take advantage of that space. You’re gonna have a different audience on Instagram compared to Facebook or… If you’re using Twitter or LinkedIn. A lot of our clients get a better response from Instagram than they do Facebook, just a different crowd, different algorithms as well. So with your Instagram account, you wanna make sure you have that strategy. And our tip one was creating that strategy. So, in that strategy, you should have put together, what are those topics you wanna talk about? What videos do you want to do? And, it gets a little tricky with Instagram because you can do your videos horizontal, just make sure you’re in the middle of the screen because if you’re talking like this then… So make sure you’re just in the center of the screen when you’re doing them.
03:33 S1: Vertical videos work the best on Instagram, so sometimes you are recording for dual purposes, so sometimes I’ll set my phone on my computer vertically and record from my phone and my computer, and then the one that’s on my computer, I upload to YouTube and Facebook, the one that I’m using on my phone, I upload to Instagram. So it just kind of depends, you gotta figure out what works best for you. But taking advantage of Instagram stories… And… Hey, we are the first ones to say, “We were really good at doing Instagram stories for a while and then we stopped, and we were seeing… That’s where a lot of those kinds of behind the scenes, the real-time information is great with Instagram stories; it really allows your audience to see who you are as a person and as a company. It’s great if you did an Instagram take over.
04:29 S1: So maybe you have a different employee each week or maybe a couple of times per week, take that Instagram account over, do some behind the scenes, talk about who they are, what their expertise is; just a fun way to really just let your followers know who you guys are as a company. So that’s a great way to use Instagram stories. They only see it for 24 hours, so if you don’t highlight that Instagram story, it’s poof! It’s gone in 24 hours. So a lot of people will use this Instagram stories area as event promotion or specials like, “Only for 24 hours, we’re gonna have this special. So when this video’s gone off Instagram, that special no longer exists. Get in with your membership today, get in with this exclusive offer.” So people love Instagram stories for that. And when you highlight them, if you go to an account and you see these circle icons, these are highlighted stories.
05:32 S1: And you can have different themes. So based on what you do, if you’re a wellness center and you do chiropractic massage, maybe you do holistic medicine, or naturopathic medicine, these will be different so called boards. And you can highlight different stories at any time. So, once you create these boards… Or these… I’m gonna call ’em boards. Once you create these boards, we have one for core values, for business tips, Instagram story tips, just tips for you. So as we do different stories, I can highlight them to go back to these different boards. And so, it kinda helps people know what it is we do. And especially in that coaching space, it’s important for people to know maybe you have a personal life. Maybe if you’re a wellness coach, you have exercises, eating guides or eating tips, whatever that is. So take advantage of that for your audience to kinda go and get those resources.
06:39 S1: So you have your news feed, you have Instagram stories and you have your Instagram TV. So using all of these pieces allows your audience to really engage with you, and the key to this is just being consistent. So whether you’re posting every single day, three times a week, four times a week, figuring out that schedule. And then with Instagram, direct messaging is really a big thing, so people are commenting or asking questions, making sure you’re responding to them within 24 hours. Have your notifications on or have the team you’re working with make sure that they’re checking those notifications and those messages. Sometimes you’ll get ones that are spam, and you know they’re spam, but other times people are just asking questions. You can use an app called Repost, and this allows you to re-post content from other accounts giving them credit; so that if you’re running out of ideas of, “Okay, what should I be talking about?” then you can use Repost, and it’s just like sharing an article on Facebook, but you’re sharing that post from their account.
07:54 S1: So with Instagram and Pinterest, as I said, they’re both visual, so the biggest thing is making sure that people know what they’re looking at so each image is clear, if you’re having content on it, and let them know what the post is the about. And so moving into Pinterest, being able to utilize the images that you have on Instagram on Pinterest as well. So cool fact with Pinterest, you can upload square images, you can upload the vertical images and videos to Pinterest. Think of Pinterest less as social media and more as a visual search engine. I think it was 65% of women search Pinterest for their needs, whether it’s medical, home, DIY; that is their search engine, that’s their Google. And I say, “Yes because I’m always on Pinterest searching for something, whether it’s content ideas, social media tips, home tips with activities with my daughter, wellness tips as far as we used to do to make our own soap, how do you do that, essential oils, whatever it is, Pinterest, you can find everything on there.
09:17 S1: So Pinterest is that visual search engine. And I want to talk to you about a tool we use that’s called Tailwind, and I’ll put a link to this below, but Tailwind… And I wanna show this to you… Tailwind is a really cool tool that we use. It is a paid tool; this is one tool that we do pay for, it’s $14.99 a month, but this allows us to schedule Pins to Pinterest. And what it allows us to do is with Pinterest, you wanna make sure that you are… You always have Pins going out, anywhere from three to eight to 10 a day; you definitely want that rotation continuing. And so with Tailwind, it will actually monitor to know how many posts you should have each day; some days based on our traffic, based on our audience, we have more than other days. And so the weekends, the beginning of the week are a lot heavier, for us, than the end of the week. And so Tailwind creates this process for you and different times.
10:41 S1: So Pinterest, again, it’s like a Google machine, so people are on there in the morning, they’re on there late at night. And so Tailwind calculates when your audience is on Pinterest, and they schedule those Pins to go out, which is super-cool. The other thing that I love with Tailwind and Pinterest is if you’re blogging, you write this awesome blog, you create your images, you pin it to your board, you put it on your social media, but then what? Like you’re writing a blog each month, but each blog is good to repurpose content; you can create what’s called these Smart Loops, and this… What does is you tell Tailwind what images you want to be… Like we have 230 active Loops right now, which means we have a ton of different images, all from our blog, that will continue to be posted, and that they’re posted to different boards, so they’re always being reused because we’re always gaining new followers.
11:53 S1: So with Pinterest, it’s not necessarily about growing your followers to thousands and thousands like it is with Facebook and Instagram, but it’s more about creating that content that people want to share, and the end goal with Pinterest is really to increase that website traffic, that’s the key, is that website traffic. And by using a tool like this, it allows you to see what are the most popular Pins, what are people clicking on, what are they liking, who’s re-pinning what, so it allows you to really dive into those analytics. And so using Tailwind is a great tool, and it keeps us organized. This is… We do this once a week, and then Pinterest is done; you’re already making those images for your blog, and so if you have… If you’re doing lead generation, and you have a content upgrade, you wanna make sure that you’re creating those images around that; so this is just a good way to be able to help you take your Pinterest account to the next level.
13:05 S1: The other thing why I like talking about Instagram and Pinterest with this is a couple of things; with Tailwind, you can link your Instagram account to Tailwind. So if you’re really, really good at posting to Instagram… We have some clients that are posting every single day, and that’s valuable content. You can click Schedule from Instagram, it’s gonna link to your Instagram account, and it’s gonna pull up all of the posts. So this makes it easy to make sure that all that amazing content that you’re putting on to Instagram also can be shared to your Pinterest account with the right boards and making sure that audience sees it as well. So it’s so easy, all you have to do is click Schedule, you pick the board that you want it to go to, and bada-bing, bada-boom, you’re done.
14:08 S1: This is why I really like Instagram and Pinterest together because they do complement each other. That content that you are sharing to Instagram can easily be shared to Pinterest. So, being able to use a tool like Tailwind, and I will put a link in the description with that so you can see that as well, but having a strategy for each of those is really important and then being able to track your analytics with where that traffic’s coming from. So you gotta think of it like this, with Instagram and Facebook it really is… Let’s just stick with Instagram and Pinterest. Instagram is really about getting the engagement, getting the likes, getting the comments, getting the [14:55] ____ messages, and building those relationships. You may not get a lot of website traffic from Instagram because of how the platform is made. You can’t share an article on there and have a link in the content, and people can’t click through to that.
15:13 S1: As I said in the beginning, you have Linktree where you could say, “link in bio.” They click on that and then go to that blog post. You’re not using Instagram for website traffic; you’re using Instagram to build those relationships. Pinterest, you’re using to drive that traffic to your website. You want people to see your blogs. You want people to click on to them. You want them if you have a website that has product on there, whether it’s digital product or physical product, you wanna be pinning all of those images with the right description, with the link back to that page to Pinterest because as people are searching, especially in the health and wellness industries, because if people are searching for essential oils for better sleep, kids’ fever, or whatever it may be, and you have a line and you keep pinning, this is a resource so people are able to click on it, buy it. I’ve bought so many things off of Pinterest because I follow this person; I look at what they’re pinning. I go to their website. I cyberstalk them. I know that sounds crazy, but that’s what we do.
16:31 S1: So, using Pinterest to the fullest potential is huge. And the other piece with Pinterest is using it as a resource for your audience. And what I mean by that is you’re gonna have multiple boards for your business, so you’re gonna have a business account, you’re gonna have your… Like for us, we have email marketing tips, Facebook marketing tips. You’re gonna have all these different boards, and thinking of those boards as keywords, what are people searching for, and how can you use them as a resource for your current audience? So I always like to use Home Depot, for instance, has a really good Pinterest account because they have backyard ideas, bathroom lighting trends, bathroom project ideas. So, they make this a resource for their audience. And I love that because if I’m always going there, it’s a trusted source, I wanna be able to go and see, “Okay, what can I use to redo this as a DIY?” They’re putting this resource here for me to look at and then all I have to do is click on that, “Oh, and they have it in store. Oh, that’s so cool.”
17:58 S1: So if you are a wellness practice, you wanna create your boards based along your services, but then also think of, what are your clients asking you, what are their needs, what are they searching for, and how can you create a board that is a resource for them? And that content that’s on those boards doesn’t have to be all original content. The content that’s on our boards, we did not write all of that content or make all those images. A lot, I would say 70% of our pins, are re-pins. So we have sources like CoSchedule, HubSpot, a couple of other sources that we love, that we get all of our information from that we wanna share. So having those sources that you’re already maybe sharing on Facebook or you’re going to for your own information, see if they have a Pinterest account, start re-pinning their stuff. So that’s really what Pinterest is about, is that sharing platform.
19:03 S1: So, I hope that in this podcast, that made sense with the Instagram and Pinterest, how they work together and how they really tie in to your overall strategy because they’re both really important to have, and that’s why we focused a lot on Facebook, Instagram, and Pinterest for our clients because I really think that you’re being able to touch all areas of where your audiences are at online. So, if you need help with identifying what these strategies are or how to use Pinterest or Instagram for your business, please let us know, schedule your free 30-minute consultation today; we would love to help you discuss that strategy, those ideas and get you Instagramming and Pinteresting right away because I know once you start doing it, you’re gonna be able to see the results and be able to utilize them as tools for your practice. So, if you have questions, let us know. Please remember to subscribe on either Podbean or iTunes for our podcast. We have a weekly podcast to help you organize your digital marketing life. Until next time, we will see you guys later, and remember, head over to socialspeaknetwork.com and schedule your free consultation today. Have a great day.
https://socialspeaknetwork.com/wp-content/uploads/2019/08/How-to-use-Instagram-and-Pinterest-for-your-Wellness-Practice.png800800Amber Irwinhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngAmber Irwin2019-09-03 08:00:152019-08-22 19:48:43How to use Instagram and Pinterest for your Wellness Practice
The Pinterest Strategy and Goal Setting workbook walks you through how to create your Pinterest boards and posting strategy as well as how to establish your goals on the network.
Pinterest, just like any other network, requires care, commitment, and attention to detail when it comes to implementing your strategy and measuring your results. In today’s blog and this week’s Growth Prompt, we are building your Pinterest Strategy and Setting Goals for measuring your success.
Earlier in the month we’ve explored the in’s and out’s of what Pinterest is, as well as, how to create images, manage your boards, etc, but today we are taking that deeper dive into the strategies to use to optimize Pinterest for your business.
In addition to the information provided in this blog post, be sure to download this week’s growth prompt HERE. This PDF includes space for you to create your Pinterest Strategy and to Establish your Goals on Pinterest.
On Pinterest in particular, it is of utmost importance to be consistent with your pinning. Why? Pinterest will show your followers a collection of recent and popular pins when they sign onto Pinterest. Imagine that none of your pins appear for days and then all of a sudden 10 branded images pop up at once.
First, the person isn’t going to know who you are and second, they are going to feel like you are spamming their Pinterest feed.
Rather than only signing on one time per month, instead we recommend trying to have a consistent flow of pins to your boards that consist of both your pins and those of other people.
To build Consistency into your Pinterest Strategy, you want to make sure that you have a clear understanding of:
When you can pin (ie, can you only commit to pinning on your computer at 10pm while watching Netflix or can you carve out time during the day)?
If you would benefit from a 3rd party application to pin and repin on your behalf?
3rd Party Apps to Help Manage Pinterest
Yes! These apps do exist and there are 2 in particular I recommend utilizing.
Tailwind:
The first, Tailwind*, has a robust pin-scheduling tool for your own pins and allows your to set schedules to pull from other pins, as well. Tailwind also includes Tribes, which are groups of people who have agreed to share each others pins on a specific topic.
Boardbooster:
Personally, I utilize Boardbooster* for my Pinterest management. With Boardbooster, you create Secret Boards and pin images to these boards rather than your public boards. In boardbooster, you then create a schedule for how many pins you would like to move from the secret board to your public board and what time of day you want these pins to be published. Boardbooster also has a looping function to repin old pins from your boards at a set schedule.
One downside of Boardbooster is that you can’t really visualize the order of publishing your pins, so let’s say you make 3 images for a blog post, when you pin them to your secret board, you also need to pin other images.
I love boardbooster, however, because I can spend one movie just pinning other images to my secret boards and not worry about Pinterest for a month.
Step 2: Create Multiple Pins for your Blogs.
Rather than just creating one pinnable image for your blog post, change the design and wording slightly so you have 3-4 images for each blog post. This especially works well if your blogs are 1000+ words long as you can create a pin for each topic you cover.
To manage this, I recommend creating a few layouts and templates in Canva that you can just swap out words and images. Then, as mentioned before, rather than pinning all the images at once, add them to your secret boards (if you use Boardbooster) with other images between and try to space out their publishing dates (or at least times).
You’ll also want to make sure the images are rotated into a board specifically for your brand and website. I recommend calling this board “From the XYZ Blog” or “Company Name Pins” – just something that makes it very clear that these pins are only from your website. Put this board at the top of your Pinterest boards as a featured board and you are good to go!
So, how do you incorporate multiple pins in a blog post without being overwhelming? Get your hands dirty with HTML and you’ll be good to go! 🙂
I recommend the following process for adding multiple pins to your blog post:
Create images and name them with your blog topic then upload the images all at once to the end of your blog post.
When you upload the images, add individual ‘alt tags’ to them with the following formula: BLOG/PIN TOPIC, keyword 1, keyword 2, #firsthashtag, #secondhashtag, keyword phrase 3, #thirdhashtag
Drag and drop or copy and paste images to where they fit in the content (for example, if you have one topic at the start of the blog and it flows into another topic, you may want to include one pin that includes language from each of these sections rather than using the same language on every pin.
With the remaining images that are at the end of the blog, you will now want to HIDE them!
Just into the HTML for the blog post (in WordPress this is the Text tab above the content editor) and scroll down in the text editor to the end of the post. You should see the html code for the images here. This looks like: <img src=”URL” alt=”info you added to the alt tags”/>
Directly before the first image you want to hide, add the text: <div style=”display:none;”>
At the very end of the post after the last image you want to hide, add: </div>
Click save and you are all set!
Step 3: Incorporate Pins from other Websites.
The last core piece of your Pinterest strategy is to include the Pins of other accounts and to pin images directly from other websites.
When you pin from other accounts, be sure you are looking to find popular RICH pins that include keywords in their descriptions and are frequently repinned. Typically, when you search for a topic, these pins will appear first in the search results.
Why do you want to only repin rich pins? These are often shared more frequently and if your account is posting pins that are shared frequently, you will tend to show up more frequently in Pin search results.
You also want to pin images directly from different websites because then you have the added benefit of having your profile link appear alongside the pin rather than only appearing when someone clicks to expand the pin!
Part 2: Setting your Pinterest Goals
There typically are two main goals businesses set for Pinterest. The first is much easier to accomplish than the second, but both simply require that you are consistently active on Pinterest.
Goal 1: Gaining Name Recognition and Exposure.
Gaining name recognition and exposure is a great goal for Pinterest and is actually fairly easy to accomplish!
With my Pinterest account, I was able to grow from 100 followers to 60,000 pin views in a matter of 3 months. How? I wrote blogs and used Boardbooster to consistently pin new images, my images, and repin for me while I worked on other aspects of the business.
You can do this too, if you follow the strategy steps outlined above.
Goal 2: Growing Traffic to Website.
Though to reach the first goal of gaining exposure doesn’t necessarily require you to blog, growing the traffic to your site ABSOLUTELY requires that you blog for your business! This makes attaining this goal a little more difficult as you need to build time in your schedule to blog and create pinnable images.
Once you create your schedule for writing blogs and the images, then, as long as you are using keywords in your descriptions, sharing the pin to group boards, and testing out different pin designs, you can be fairly certain people will click through to your site.
Final Thoughts: Freebies
So, as I wrap up, there is also the important notion to remember about what to do once people get to your site!
I always recommend including Content Upgrades in your content as a way to capture the names and email addresses of those who click through the site. This means in addition to creating the blog post and images, also creating a download and a form to add even more information to your post. Once someone signs up to download the form, you ‘own’ their email address and can send them weekly tips and news to continue helping them on their educational journey in your industry!
We’ll be doing an entire section on the ins and outs of Content Upgrades (Freebies) and Welcome Series, so stay tuned!
https://socialspeaknetwork.com/wp-content/uploads/2018/02/pinterest-strategy-and-goals.png00Caitlin McDonaldhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngCaitlin McDonald2018-02-26 23:03:032018-02-26 23:27:55Setting your Pinterest Strategy and Tracking your Success
https://socialspeaknetwork.com/wp-content/uploads/2018/04/5.png800800Caitlin McDonaldhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngCaitlin McDonald2018-02-12 18:20:082018-04-12 18:22:04How to Share your Blog Checklist
Did you know? Pinterest is the 3rd most popular social network and it has become a huge search engine! People turn to Pinterest on the daily to: shop, find information, ideas, educate themselves, organize themselves and so much more. Once you get to know Pinterest and all that it can provide for you, the love affair begins 😉
To make sure your brand’s content hits the ground running, there are some basics you need to have in place, especially when it comes to graphics. Pinterest is a highly visual platform. Understanding the best graphics to use on the site is key to making your account perform its best.
We want to make sure you and your brand look your best on Pinterest, so, we put together this helpful 2018 Pinterest Image Size guide. Download it, print it out, and keep it handy so you can have these image sizes available at-a-glance! Download the guide HERE.
Part of being successful on Pinterest requires your ability to be found! That’s where hashtags (#) come into play. Once you have an understanding of how to utilize hashtags, you will notice an increase in your Pinterest traffic.
Hashtag Know How!
Here are 3 strategies you can use to get your hashtag game in place for your brand
STRATEGY #1:
Know the number of hashtags you can use one 1 pin. A recommended rule of thumb is to use no more than 20 hashtags per pin.
STRATEGY #2:
Always use hashtags on the pins you post. When people search hashtags in the search bar, Pinterest will compile the latest pins chronologically, placing the newest pins at the top of the list. That’s where you want your pins to live.
STRATEGY #3:
Organize a list of hashtags for your brand. Categorize you hashtags into 3 buckets:
Branded Hashtags: a list of hashtags that only relate to and describe your brand
Trending Hashtags: a list of trending (popular) hashtags on the topics you post about (these hashtags will frequently change based on the topic and current trends you are posting about)
Content Related: a list of content related hashtags to use in order to describe the post you are pinning
Best Practices When Selecting Hashtags:
Avoid using very broad hashtags, be more specific and try to think like your audience. What hashtags would they use to find your pin?
Don’t be afraid to use hashtag phrases if they help to define your audience even better. For example, we may use a hashtag phrase like #SocialMediaTraining as a hashtag to reach our audience.
Do some research! When adding a hashtag to a pin on Pinterest, Pinterest will populate a list of suggested hashtags. Next the hashtag, you will see how many pins are using the hashtag you are considering. If the number is HUGE, your pin may get lost in the shuffle. Try to determine how you can make your pin more niche with a more specific hashtag or hashtag phrase.
When working with Pinterest, our best advice is for you to get started, have fun, and experiment with different ideas, strategies, and tactics. Happy pinning!
https://socialspeaknetwork.com/wp-content/uploads/2018/02/Social-Speak-Blog-Template.png315828Caitlin McDonaldhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngCaitlin McDonald2018-02-12 17:28:022018-02-26 23:28:14New to Pinterest? Get The Skinny On The Best Graphic Sizes and Hashtags To Use On Pinterest
