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4 Ways to Get Readers to Spend More Time on Your Blog

4-ways-to-get-readers-to-spend-more-time-on-your-blogA blog’s success greatly depends on its readers. Without readers, all those content you’ve created will go down the drain. The problem is that, modern internet user have short attention span.

More often than not, people will browse through your post for a few seconds. If you fail to give them what they want, their cursor will be heading to the back button and on to another site. You’ve worked hard creating those contents, but why isn’t anybody sticking around to read your posts?

Here are 4 ways to get your visitors to stay on your site longer.

Provide them with valuable content

Content remains the number one reason people visit your site. You need to provide readers with valuable content. This includes detailed information about your products, educational tools, industry news or updates.  This will give you an opportunity to share your knowledge with your prospects and will eventually help you build a loyal fan base.

Use subheadings

Most people will scan through a post and just pick out pieces of information they need. Make it easier for them by using subheadings with descriptive wordings. This way, it will be easier for them to find what they need and allow them to jump to the appropriate section if they wish.

Ensure fast loading time

Your site speed is also critical to its success. No matter how interesting and informative your contents are, people may not be interested to read them if your site takes too long to load. Remember, you only have a few seconds to convince people to hang around. A sluggish site will cause you to lose readers and subscribers. Don’t make people wait.

Make it visually appealing

People make snap judgements. In fact, it only takes less than a second for people to decide whether they like your site. You want to make sure you make a good first impression.

Aesthetics play an important role in first impressions. People like to look at pretty things. A visually appealing blog can attract attention, and may even convince them to stay for a little longer.

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Tips to Create an Effective Facebook Ad Campaign

tips-to-create-an-effective-facebook-ad-campaignFacebook is one of the best places to find qualified leads. With over 1.5 billion monthly active users, there is no doubt that Facebook ads can help you achieve your goals.

How do you ensure that your Facebook Ads make the biggest impact? Here are some tips.

Set goals

Take a moment to determine what your goal is before creating a Facebook Ad campaign. What do you want to get out of it? Are you looking to reach people near your business? Do you want to increase traffic to your website? Or do you wish to increase conversion rate? Once you have set your goal, it will be easier for you to determine your budget.

Take advantage of advanced targeting options

For your ads to be effective, you need to make sure that it targets a specific group of people. Facebook’s demographic and segmentation tools allow you to reach the people who matter most to your business. By selecting well targeted audience, you’ll have a good chance of reaching your goals without having to spend a lot of money.

Add images to your ad

Pictures are vital for capturing the attention of your target audience. If you want to get your ads clicked, choose an image that stands out.

Businesses, big and small, spend their time, money and effort just to reach their target audience. With so many people posting on Facebook every minute, there’s a good chance that your ads won’t get noticed. You need to grab user’s attention so that they read your ad. An eye-catching image can help you do that. The more interesting and eye-catching the image is, the more likely will people notice it.

Use call to actions

A call to action may not help in making your ad more engaging or increasing your click-through rate. So, why is it important?

When you add a call to action to your ad, people will know immediately what you want them to do. As such, they are likely to proceed with the desired action after clicking on your ad. This improves your conversion rate and decreases your cost per conversion.

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3 Ways to Turn Prospects into Paying Customers

3-ways-to-turn-prospects-into-paying-customersIn the B2B world, one of the marketer’s primary goals is to generate new leads. Most businesses have no trouble acquiring leads. The problem is, many of them fail to realize another important component of the sales funnel – lead conversion.

There is no point in generating leads if you can’t convert those leads into customers. After all, that’s how your business thrives and succeeds. Make sure you implement these strategies to prevent prospects from slipping through your fingers.

Quick follow-up

Time is of the essence in the business world. The speed at which your sales team follows up on the lead is important. Make sure that you follow up within 24 hours or all your efforts will be put to waste. Call them or just send a follow up e-mail. Offer to answer any questions that they might have. Sometimes, this is enough to get them into purchase mode.

People lose interest faster than you may think. As such, a quick follow up is recommended. If your sales team aren’t fast enough, they will move on to your competitors. Don’t let them wait.

Herd mentality

People are often influenced by the behavior of the people around them. This includes their buying behavior.

If you want a consumer to buy a particular product, you can use this to your advantage. Let them know how many people have bought your product in the last few weeks. This simple strategy can help boost your sales. If they see other people jumping on the bandwagon, they are likely to do the same.

Qualify leads

Not everyone who visits your site is interested in what you have to offer.  As such, it is important to determine which leads are worth your effort.

Qualifying leads can mean the difference between wasting lots of time and energy and landing a new, juicy business. You want to make sure you’re selling to right people. Check to see if they fit your buyer profile and their activities on your site before passing them off to sales.

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New Webinar: Copy Writing for an Effective Service Page

key elements of a services and products page

Copy Writing for your Products and Services Pages

Website copy writing is often overlooked by businesses. We focus on blogging and distributing content across social media, but the core pages of your site can make or break your business’ online presence. Each product and service page on your site creates a vital opportunity for you to explain the benefits of your business over your competition. These pages work as landing pages for prospects to discover if you are a good fit and to break down your offerings into bite-sized, easy to understand descriptions.

In this webinar, you will learn how to effectively write copy for your Product and Services pages including:

  • An optimal flow of information on these pages
  • How to speak to your target market
  • Sample call to actions and resources you can include for site visitors
  • Key SEO components that can’t be overlooked
  • The difference between Features and Benefits
  • Writing clear and concise descriptions of difficult to understand concepts
  • And more!

Join Caitlin McDonald on November 1 at 3:30 PM

When:
November 1, 2016
Where:
Free Webinar – RSVP for Details
 Time:
3:30-4:15pm MST
Anyone with a computer and internet connection has the ability to manage a social media account. When done right, businesses can see huge boosts in brand recognition and sales. If managed poorly, social media can be the downfall of your business.

The BIMS Team prides itself on keeping on top of the best practices of digital marketing and Caitlin is excited to empower you to feel confident in writing content for your product and services pages.

RSVP Today
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Social Media Myths That Cripple Marketing Campaigns

As a start-up business, you are probably working on a limited capital. You’re trying to do everything yourself because you still can’t afford to hire people for your marketing campaign. It’s no wonder you chose to introduce your brand and reach out to your target audience through social media.

Social media is a powerful tool for business owners, especially for start-up entrepreneurs. In fact, it has grown in popularity over the past decade and has contributed to the success of several businesses all over the world. However, there are a number of myths floating around. These myths can ruin your chance of selling to your target audience.

Let’s put these social media myths to rest.

You need to be on every social networking site

Maintaining a social media account takes time and effort. There’s no point in opening an account on Instagram if your target audience isn’t there. What you want to do is to determine where your audience, and focus your efforts on those platforms.

Blogging is a waste of time

With so much information on the internet right now, some of you may think that creating a blog won’t help you reach your bottom line. But the truth is, a business blog is a great way to capture the attention of your target audience.

Make sure that you supply them with interesting and informative blogs, and they’ll surely be coming back for more. Give them tips and share your knowledge with your audience. Eventually, people will see you as an industry expert.

You need to be online 24/7 to be successful

While regular posting and fast response is important, you don’t need to monitor your social media accounts 24/7 just to build a strong social media presence. We understand that you’re busy, but please make sure that you have at least one social media post per day. Post less than that and your fans and followers will eventually forget about you.

Your social media accounts can replace your website

Although it’s easier to reach out and engage with your potential and current customers on social media, that doesn’t mean that you shouldn’t update your website from time to time.

Write blogs, provide updates about your recent projects, and then share them on social media. Use it to attract your audience. Encourage people to share your post or voice out their opinions. Because these social media posts are linked to your website, it can help drive traffic to your website. Remember, the more professional your website is, the more advantages you can gain.

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3 Ways to Turn Prospects into Paying Customers

paying-cutomersIn the B2B world, one of the marketer’s primary goals is to generate new leads. Most businesses have no trouble acquiring leads. The problem is, many of them fail to realize another important component of the sales funnel – lead conversion.

There is no point in generating leads if you can’t convert those leads into customers. After all, that’s how your business thrives and succeeds. Make sure you implement these strategies to prevent prospects from slipping through your fingers.

Quick follow-up

Time is of the essence in the business world. The speed at which your sales team follows up on the lead is important. Make sure that you follow up within 24 hours or all your efforts will be put to waste. Call them or just send a follow up e-mail. Offer to answer any questions that they might have. Sometimes, this is enough to get them into purchase mode.

People lose interest faster than you may think. As such, a quick follow up is recommended. If your sales team aren’t fast enough, they will move on to your competitors. Don’t let them wait.

Herd mentality

People are often influenced by the behavior of the people around them. This includes their buying behavior.

If you want a consumer to buy a particular product, you can use this to your advantage. Let them know how many people have bought your product in the last few weeks. This simple strategy can help boost your sales. If they see other people jumping on the bandwagon, they are likely to do the same.

Qualify leads

Not everyone who visits your site is interested in what you have to offer.  As such, it is important to determine which leads are worth your effort.

Qualifying leads can mean the difference between wasting lots of time and energy and landing a new, juicy business. You want to make sure you’re selling to right people. Check to see if they fit your buyer profile and their activities on your site before passing them off to sales.

 

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