You may know Instagram as a great platform for sharing selfies, vacation photos and mouthwatering dishes, but did you know that it’s also one of the best social media channels to build your fan base and promote your business? In fact, Instagram has 40 times more engagement than Twiter and 15 times more user engagement than Facebook.
Whether you’re working on behalf of a company or growing your own business account, use these tips to boost engagement on Instagram.
We know you’re busy, but posting once or twice a week isn’t going to do much for your engagement and brand growth. When it comes to social media, consistency is the key. You need to be consistent with your posting schedule. Find the best time and days to post and stick to it. This way, your loyal followers will be more likely to catch your posts.
Engage with others
Social interaction is the key to improving your engagement. If someone tags you in their post, respond to their post or give them a shout out. Make it a habit to communicate with your followers regularly.
Use eye-catching images
This may seem like a no-brainer, but you’d be surprised at the number of businesses that fail to use eye-catching images.
People don’t spend too much time scrutinizing every post as they scroll through their feeds. With more than 70 million images uploaded on Instagram every day, you have to make sure your images stand out. Otherwise, it won’t get noticed.
Hashtags are the language in which Instagram users speak. A hashtag is a great way of organizing your content and growing your community. It can also help engage your audience and increase your exposure to a large and targeted audience. To ensure you’re being searched by the right people, make sure that the hashtags you use are relevant to your brand.