Most people believe that being popular is not really important, but being popular does have a few advantages, especially if you are a business owner who uses social media to gain exposure, build relationships and engages with its target audience.
In this article, we’ll give you a list of some of the reasons why Facebook likes matter. Checkout the list below and see how important a Facebook like really is.
Raise your visibility
When a person likes your Facebook page, it won’t be long until some of his/her friends see it. This is advantageous as people in his/her network will be able to checkout your page.
This may also be seen as a subtle recommendation. If you are trying to decide where to dine out this weekend, a certain restaurant may cross your mind since one of your friends liked their page and you saw it in the newsfeeds.
Expression of intent to subscribe
When a user likes your Facebook page, they are expressing their intent to subscribe to your updates and see what you have to post on your timeline. Through this simple gesture, you can clearly see that he/she is interested in your business and what you have to offer.
Now that they are subscribed to your page, you have the opportunity to let them know what’s going on with the business, especially if you have new products coming out. With thousands of fans subscribed to your page, you don’t have to spend a huge sum of money on advertisements.
Forrester research has recently conducted a study about why Facebook likes, comments and shares are so important. In the said study, they have discovered that about 70% of customers trust recommendations from their family and friends, while only 10% of the respondents trust brand advertising.
Once you develop a relationship with these people and they start trusting you, they may eventually become loyal customers. Keep your customers interested by posting interesting and informative contents. Also, keep them posted about any events like contests and promotions that they can take part of.