Tiktok is a video-based social network that allows users to create and publish short videos. The app has been downloaded more than a billion times worldwide and is now considered the trendiest social media platform.
Some of you might be rolling your eyes right now, thinking it’s not suited for you. Sure, it isn’t a serious platform. But as of now, it’s the social media platform with the most opportunities to go “viral”. It provides a great opportunity for you to build a solid online presence and position yourself as an industry expert.
Here are some tips for marketing your practice on Tiktok.
Choose a username that reflects your practice
Your username is one of the most important aspects of your social media account. When you create a profile, make sure that your username is catchy and easy to remember. If possible, try to drop subtle hints about what you do.
Dr. Kim Chronister, a licensed clinical psychologist in Beverly Hills, is a great example of a healthcare professional who’s also an influencer on Tiktok. She’s known as @drkimchronister on the platform. She’s killing the keyword game by making it obvious of her expertise.
Create content that drives traffic
The key to going viral on Tiktok is to create content that your audience finds valuable. So ask yourself, “What are the problems your target audience is looking to solve?”. Now create video content that would help them solve that problem.
You can leverage the platform to attract new people to your Facebook group, get more Youtube subscribers, revive your Instagram account, or drive traffic to your website. You can say something like, “if you want to learn more about this, check out my Instagram or visit my website.”
Engage with your audience, especially the younger ones
Once people learn about your profession, they’ll start asking you health-related questions. Some will even ask for tips and advice. You can use the platform to answer these questions and provide solutions to their problems.
Dr. Jones, known as @MamaDoctorJones on Tiktok, is a gynecologist who uses the platform to educate teens about sex education. Her contents are engaging, and her willingness to be a bit silly on the app helps her get her message across.
In one of her popular videos, she talked about what you should do if a condom breaks during sex. The video has racked up over 11 million views. If the teen demographic doesn’t get adequate education about sex, then you can use the platform to provide reliable information.
Keep the “duet” feature in mind
While scrolling on Tiktok, you might notice two videos appearing side-by-side on the screen. It’s called a “duet”.
Duets allow users to collaborate, respond, or interact with other’s videos. You can create a video with a colleague or an influencer. Or better yet, invite your audience to join you on screen. This is a great strategy if you’re looking to grow your following.
Address misinformation
Living in the digital world, we have access to a wide range of information. Unfortunately, not all of this information is reliable.
With so much information available online, it can be difficult to separate the facts from fallacies. Tiktok is a great way for doctors and other health professionals to reach their younger audience. Use it to educate people about illnesses, general health, and much more.
Rose Marie Leslie, a medical resident better known as @drleslie on Tiktok, shares valuable information about vaping or birth control on the platform. With studies showing that vape use is at an all-time high with teens, Dr. Leslie often talks about vaping and vaping-related illnesses.
In one of her videos, she showed the chest x-ray from a patient with vape-related lung injuries. Dr. Leslie said that she’s been receiving tons of messages from teens who have stopped vaping after watching her video.
In another video, she debunks douching and other scented vaginal products as “a load of medical bologna”. She emphasized that these products can actually increase the likelihood of yeast infection and bacterial vaginosis.
Use Tiktok to humanize your brand
Many of the content on the platform is funny and entertaining. This is why a lot of professionals are hesitant to create an account on Tiktok. But you don’t necessarily have to dance or crack jokes to capture the attention of your audience. You just have to show them your human side.
Remember that your audience are humans and they want to speak with real humans too. People are more likely to trust you if they can connect with you on a more personal level. Make an effort to talk to them as you would with a friend.
By letting your personality shine through your videos, you become more approachable and relatable in the eyes of your audience.
Final thoughts
More and more healthcare professionals are flocking to Tiktok to teach teens and young adults about health issues that matter to them.
As of now, there is very little competition on the platform. This presents a massive opportunity for you to reach a wider audience at a relatively low cost. So if you’re looking to build a solid online presence on the platform, now would be a great time to start.
In this blog post we are going to be diving into some tips and recommendations that we follow for punctuation, mechanics, and general style guides for your digital content creation.
We’ve found over the years that there are a lot of different preferences for writing styles online, and though you want your voice to reflect your brand and speak to your target market, there are some things that we consistently see businesses doing online that they potentially shouldn’t be doing.
We are focusing on websites, blogs, and social media, rather than white papers, research articles, and other technical guides. However, many of the points discussed can be brought into this type of writing, as well.
Also, it is important to note that digital content does differ drastically from print, scholarly articles, and research. Additionally, this isn’t a complete guide, but top tips to step your writing up a notch.
Punctuation in Digital Content
Periods (.) – These mark the end of a sentence, but the reason I bring them up is the age-old question of one space or two after a period. For years the APA style guide was the only guide to recommend two spaces after a period to help with readability. However, in 2019, the guide was changed to one space. Long before this, our team recommended one space after a period in digital content for the pure reason that if you have two spaces and the screen-size changes, you may find that a space begins the following line of content. This will not occur with one space.
Periods or Commas and Quotation Marks – A common question we are asked is where should a period or comma go when quotes are involved. This is a little trickier because American and British writing rules and use of double (“ “) vs single (‘ ‘) quotation marks differ. We are in the US, so follow the American Quotation Marks rules. In general periods and commas go before closing quotation marks.
Single Quotation Marks – in the US, single quotation marks are used to quote someone within a quote of someone else.
Question Marks or Exclamation Points and Quotation Marks – If a question or exclamation applies to the quotation itself, place the question mark or exclamation point inside the quotation mark. If it applies to the whole sentence, place the punctuation marks outside.
Examples:
Can you believe the ending to “Inception”?
Vs
Last night I watched “Inception.”
Vs
I shouted to my dog, “Come here and get a treat!”
Semicolons (;) – in general, don’t use these unless you are 100% certain you know what you are doing. Semicolons join two independent clauses without a conjunction (eg and). They are more meaningful than commas but less so than a period. In general:
if you find yourself using semicolons, switch to periods instead
If you want to use a conjunction like and or but use a comma
If you are writing a list and the items within the list include commas or sentences, a semicolon is used to divide the items listed. In digital writing, bullet points tend to be easier to read.
Commas – commas indicate small breaks or soft pauses in sentences. They separate words, clauses, or ideas. Places to use commas include:
In a list of three or more phrases or words please be consistent with your use of the Oxford comma or Serial comma – the comma before the and of the last item in a list. Including it or not is fine, just be consistent.
If your sentence has an introductory phrase, such as “before running ads,” use a comma.
There are lots of times to use commas and a lot of times where commas should not be used. Again, Grammarly outlines these cases in a lot more detail!
Writing Mechanics for Digital Content
Abbreviations – Typically blogs and digital content tends to be more informal, so we are okay using abbreviations as long as the reader is familiar with what the abbreviation refers to. For acronyms, we do recommend writing the full name the first time it appears on a web page or blog post and including the abbreviation in parenthesis. If the acronym is not often used by your target market, however, it may be more advantageous to use the complete name consistently for SEO.
Spelling – The big thing here is to make sure you are using American English vs British English consistently and that you run your content through a spell-checker. Grammarly has a free chrome extension that works with your WordPress blog and email. This can help if you swap a homophone, for example.
Capitalizations – One of the most common grammar-discussions we have is when a specific word, not at the start of a sentence should be capitalized. Many clients have an urge to capitalize words to draw attention to them, but bolding or underlining the word would actually be more appropriate. Below are a few considerations:
Headers – keep consistent with headers. Are you going to capitalize every letter, every word, or nouns, verbs, adjectives, and proper nouns (conjunctions and prepositions such as of and the are uncapitalized)?
Names of Services or of Your Business – if it is a name of a service or process that you follow, this can and should be capitalized.
Style for Digital Content
Parallelism – Another one of my biggest pet-peeves is parallelism. Any time you have a list, please make sure each phrase has the same grammatical structure. If a list of two or more phrases uses a noun, make sure all are nouns. If there is a gerund (word ending in -ing), make sure all of them are gerunds. Grammarly has some great examples that show how you can adjust sentences so there is parallelism, here.
Tense – Big things to think about here are if you are speaking in a passive voice, first-person, active voice, etc. In digital content, specifically marketing collateral, an active, first-person voice can be the most impactful. Write from your first-hand experience using “I” rather than “He/She/They.” For active vs passive, consider the following examples:
Active: I wrote the book.
Passive: The book was written by me.
Both are correct, the active tense just has more of a punch!
General Sentence Structure – I asked a couple of my favorite copywriters for advice and pointers to put in this blog and both had additional comments on sentence structure.
Amy Colo, a copywriter who focuses on keyword research and SEO, made sure to mention how important it is to find a balance between a conversational tone and making sure each sentence includes only one thought or idea. Rather than using conjunctions or trying to fit everything into one sentence, which often creates run-on sentences like this one, it is advantageous for readability and comprehension to only convey a single thought or idea in each sentence.
Additionally, to increase readability even more, keep paragraphs short.
Having a paragraph that is only a sentence or two can be much more impactful than a longer paragraph that we are taught to write in school.
(How many of you read the two lines above this more closely than the run-on sentence before?)
Heather Bowen-Ray, another one of our go-to copywriters in health and wellness, made sure to emphasize two points:
Altering your sentence structure and sentence length can make your content more interesting to read.
Breaking grammar rules is okay! Rules are meant to be broken and if breaking a rule when it comes to grammar makes your headline or a service description more impactful – do it!
Heather focuses heavily with clients on creating style guides. If you don’t know where to start with copywriting and marketing, definitely reach out to her for help in creating a style guide.
I hope this post has been helpful and informative. If you find that you need help with your content writing for blogs, websites, newsletters, or social media, we would love to chat! Please reach out to us for a free 30 minute marketing consultation.
https://socialspeaknetwork.com/wp-content/uploads/2021/02/Punctuation-and-Grammar-for-Content.png14402560Caitlin McDonaldhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngCaitlin McDonald2021-02-10 07:30:352021-02-12 15:44:21Punctuation and Writing Styles - Best Practices for Digital Content
Let’s face it. Most visitors won’t buy your products or use your services on their first visit. The majority of them are just looking around. They’re not even sure your offer is what they really need.
Just because they aren’t buying anything, doesn’t mean you have to ignore them. Remember, these are potential customers or clients. And it is a good idea to capture their email address and start building a relationship with them. How? Through their inbox.
Having an email list gives you the opportunity to talk to communicate directly with your audience. You can even use it to pitch your products or services.
But the question is… How do you build an email list?
Here are some tips to help you get your first 100 email subscribers.
Who are you looking to attract?
This is one of the most important things you need to determine when building an email list. You need to have a clear understanding of exactly the type of people you want on your list. Otherwise, you won’t be able to craft a message that resonates strongly enough to spark interest and gain trust.
Create a valuable resource and give it away for free
Let’s face it. Your visitors won’t just give you their email address for no reason at all, even if they like your brand. After all, it’s a personal thing. So you need to find a way to convince them to give it to you.
One of the most effective ways to do this is by offering a lead magnet. It’s an incentive you offer to visitors in exchange for their email address. It is usually a piece of digital, downloadable content like an ebook, PDF checklist, swipe file, whitepaper etc.
When creating a lead magnet, ask yourself: What’s the one thing that would be useful to my audience? The goal is to come up with something that would make people excited. Once that’s done, people will be more than happy to provide their email address.
Create an opt-in landing page
Now that you have created a powerful lead magnet, it’s time to start creating an opt-in page.
An opt-in landing page is a standalone web page that is created for the sole purpose of getting visitors to sign up to your email list.
Avoid super long opt-in landing pages. The longer the opt-in page is, the higher the chance visitors won’t read it to the end. Every word and element of the page should support that single objective — getting them to sign up to your list. If it doesn’t, lose it.
To increase sign up rate, make sure that your CTA button stands out from the rest of your page. Use a larger font, contrasting colors, and prominent positioning.
Choose an email marketing platform
An email marketing platform is a necessity, especially if you’re serious about building your email list.
Not all platforms are bundled with the same features. Choose a platform that will help you incorporate email personalization and segmentation, plus automate email delivery.
If you’re completely new to email list building, MailChimp would be a great platform to get started. For startups and small businesses, ActiveCampaign is a great option. It allows you to segment contacts based on their stage in the sales funnel.
Make signing up as easy as possible
Capturing information is good. But if you’re asking for too much information, people may end up feeling skeptical about how their information will be utilized.
Limit the form to a few fields. Or better yet, just ask for their name and email address. Every additional field gives them a reason to change their mind.
The goal is to get people to sign up, right? So make it as easy and simple as possible for them to do so. The easier the process is, the more likely are they to subscribe. Plus, the less information you ask, the more people will sign up.
Drive traffic to your landing page
Now that everything is set, all you need to do is to drive traffic to your landing page. One of the best ways to do that is by running a paid traffic campaign.
The good news is that you don’t have to spend a huge sum of money on ads. In fact, Facebook allows you to started with as little as $5 a day. However, paid ads alone isn’t enough to grow your subscriber list. Make sure that you promote and share it across your social media platforms.
Conclusion
Building an email list not an easy task. And when you’re starting from 0, getting that first 100 email subscribers could be a daunting milestone. Don’t worry. It’s not as challenging as it seems. Just follow the tips above and you’ll be able to get your first 100 subscribers in no time.
With the right strategy and solid approach to A/B testing, you can see a significant growth in your email list.
https://socialspeaknetwork.com/wp-content/uploads/2021/01/email-subscribers-blog.png12602240Kathlyn Angeleshttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles2021-02-03 10:35:022021-02-02 14:36:09List Building: How to Get Your First 100 Email Subscribers
In today’s blog, we’re going to dive into a digital marketing strategy for a family practice.
Be a resource.
It’s really important to make sure that you are sharing valuable content that your patients and potential patients want to know about, and this can be through social media, blogging, and curated content. When you’re using social media to be a resource, you wanna make sure that you are sharing different kinds of content. Think of what your patients are into, what questions they’re asking. If they’re asking you questions about the pandemic, about kids with COVID, answer those questions. You can do that by, creating an image on Canva and then writing content around it. You can do it by a quick little five-minute video answering some questions that your patients have been asking utilizing social media to be in front of your audience and with social media.
Social Media Ideas
We mentioned videos, also talk about patient stories, ask your patients if they’re willing to share their story if they’ve been coming to you for one condition and they are healing and getting better, and they want to share that story, or maybe they brought their child into your family practice with something and you helped them. Get those patients’ stories. How have you been able to change their lives and get them back to the life they had before they had come into your office? The other one is being able to highlight your employees and your staff, your nurses, your front desk, your doctors, and I think that this is really a turning point for Family Practice marketing, because when your patients, especially now with telehealth, they wanna know who they’re going to see, and they wanna know if they’re coming into the office, that they’re gonna be safe, and especially during these times, reiterating to them that you are taking the right protocols to make sure that they remain safe and you and your staff remain safe.
Highlighting the staff is great because they can see who they are and learn more about their personal life. Do they have kids? Do they have pets? Who are the nurses? Who are the doctors? Highlight somebody every week, and you can do that again just by making a little collage of images, maybe just one of them at the front desk, one of them with their family or their pets. What do they like to do outside of work? Allow those relationships to really start being built by highlighting them on social media. You could also have them do a quick one-minute video. It’s great like this is a great way to utilize social media to really highlight what you guys are or what you guys do and who you are.
Blogging
The other part of being a good resource is having a blog. Blogging is so important, and again, as a family practice, you can cover so many different topics if you just listen to your patients. What are they dealing with? You could have different categories for your blog to be a resource. Once you have that written blog post on your website, that’s social media content that you can then share, your video or your blog post can also be a video, and so think about if it’s easier for you to sit in front of your computer and record a blog. You can also give a transcription ordered of that video, so you have the written content and the video content.
We do this a lot for ourselves and also our clients because you’re killing two birds with one stone. It makes so much sense. If you’re not naturally a writer or you simply don’t have the time, and if you are not hiring a digital marketing agency like ours, sometimes it’s just easier to sit down in front of the computer record and get it done with, and you don’t even have to use a video, you can just use the transcription if you want to. So under being a resource, social media, blogging.
Curated Content.
This is sharing content from sources that you know, like, and trust, so this can be… If you are looking at WebMD, this could be the CDC website with all of the new information that’s coming out on COVID, maybe talking about the vaccines of your area is one of the areas that’s providing them, or you have news tips being able to provide information outside of your original content. This can also be local news. So you are, as a family practice, in this geographical area that maybe you may reach 25-mile radius, so you wanna show that you are involved in the community. So you may wanna highlight if there are new things in your area that are opening or fun safe family activities to do on the weekends, just letting, again, letting your audience know that you’re a resource.
Be Found Online
The second big tip for your digital marketing strategy is being found online. Now, this is really important. We’ve talked about this a few times, making sure that you have claimed your directory listings.
Directory Listings
This can be your WebMD listing, your vitals, your health grades, Google My Business, also just making sure your social media links are all updated that you have one account per social media platform, and also making sure that your website content is updated as well and that contact information is correct. Sometimes we change a phone number or we change something that we forget to then update it everywhere and especially, if you don’t utilize that social platform as much and especially Google My Business if you’re not using that and you haven’t updated it, make sure you take a look and do your due diligence of making sure everything that’s reflecting your practice is updated online.
SEO Strategy
This also ties into your SEO strategy. Making sure you have a strong website presence and that you do have a strong SEO team that’s building that back-end because your audience is going to Google, they’re searching, and so you wanna make sure that you are pulling up for those keywords.
Email Marketing
Number three, the big next digital marketing strategy is email marketing. Email marketing is not dead. This is still a great way to stay top of mind with your current patients because again, they may not come in on a regular checkup, they just may come in if something’s wrong, but you can keep them up-to-date with things that are outside of what you’re posting on social media.
Newsletters
You can do an exclusive doctor interview or FAQ video, and put that just in your newsletter. You can also have an email signup on your newsletter, maybe even offer depending on the season.
Updates and Freebies
You could offer a freebie for them to download, maybe top five remedies for allergy season or 10 healthy snacks for kids age five and over, something along those lines where your audience wants to sign up, they get that freebie, you’re collecting those names and emails. This can be, if you’re giving away a freebie, this could be a lead generation, which we’ll get into, but you’re collecting those names and emails for them to go on to your email list, you have a consistent plan of sending them a monthly newsletter, and then they say oh, I need a new physician. I know where to go, I get their newsletters, I love them. I feel like I already know them. And in the door, they come.
Website Functionality
The fourth digital marketing strategy tip is your website. So it is really, really important that you make sure you have a user-friendly, up-to-date website. It is 2021 and in 2020, we learned a lot about the pandemic and making sure that we had the telehealth implemented into your strategy, that your website is… Your patients can go on there and book an appointment, whether they come in or it’s a telehealth consultation, they… On there, there’s a patient portal, so it’s easy for them to use, to go in and they feel safe to type in all of their information, it’s a secure site that it’s HIPAA compliant, and especially, you may still have, in your patient portal, the new client paperwork, it could still have an option to be printed if you have the older demographics that may not be tech-savvy to fill that out online, but being able to have the option to fill it out online or they can print it and bring it into you.
Have your website looked over by a website expert, see how you can improve your site, making sure you have your blog on there, your social media, about us, you’re highlighting your doctors, you have a strong back-end with SEO, and that when patients come to the site, they understand where to go, that is key. A lot of times and if you’re monitoring your website traffic with Google Analytics, if your bounce rate is really high, over 80%, that means people are coming to your site and leaving quickly because they’re not finding what they need. With Google Analytics, you can also monitor where people are coming from, but also how long are they spending on your website. Are they reading the blog, are they looking at your… If you treat certain conditions and each condition has a page, what page are they staying on and where are they going, making sure that you do have a Contact Us area and that you monitor that.
Patients may be putting in information there, and if you don’t have that right system in place to know where those emails are going, you could be missing out on, not only your current patients and building that relationship with them, but potential patients as well, so just doing that website overview and making sure that is up-to-date is huge.
Lead Generation
Number five for our digital marketing strategy tips is lead generation. So everything that we’ve talked about has really been organic. Social media, you’re creating the content, you’re creating the videos unless you pay for a digital marketing agency to do that, all of these things are things you’re gonna be doing in-house for organic reach. One way to increase and step up your game from your efforts is doing some paid advertising on Facebook and on Google AdWords.
Google AdWords are great for that search engine optimization. So as you do your keyword analysis, then you would make sure that you’re ranking for those keywords, so when somebody types in family physician near me, your ads would show up, your Google My Business listings would show up, so making sure you have that strong Google AdWord campaign running and also Facebook ads. Again, that kinda goes back to number three of email marketing. If you have that freebie, we call that a lead generation tool, that’s something that we can create a landing page for. We can promote on social media, and we’re going to collect names and emails of people that are interested in that freebie, then we’re allowed to market towards them and they’re able to… They see oh, they’re a family physician, this is what they do, and they get the freebie and we stay top of mind with them.
With Facebook ads, it’s also important to run a like campaign to make sure that you’re reaching more people in your demographic, that… And especially in your geographical location, because again, if you have multiple practices, you want a campaign running for each practice or each area, because you wanna make sure that you’re reaching those people within a 25-mile radius, and so lead generation is a really important piece. I wouldn’t start there if you don’t have these other things in place first. Lead generation is kind of the cherry on top, and you wanna make sure you have built that foundation and all these other things are working together before you start your lead generation.
https://socialspeaknetwork.com/wp-content/uploads/2021/01/Copy-of-Digital-marketing-tips-for-a-family-practice.png12602240Amber Irwinhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngAmber Irwin2021-01-27 13:42:192021-02-12 15:52:28Digital Marketing Tips for Family Practice
You probably belong to at least 3 Facebook groups, right? But have you ever considered creating one for your practice? If not, then you should.
In this blog post, we’ll show you how to leverage Facebook groups for your medical practice. Read on to discover how to use Facebook groups to support and grow your practice.
Build a community
Your practice or organization most likely has a Facebook Business Page. We highly recommend that you create a Facebook group in addition to your page as a way to engage with your audience on a more personal level.
People who will join your group are likely your most loyal patients and followers. They’re spending their free time reading your posts and sharing them with their family and friends. With Facebook groups, you have an opportunity to engage with them directly and show them that you care.
Establish authority as a thought leader
If you want to build authority as a thought leader, a Facebook group is a great way to get serious.
The key to building thought leadership is to blog regularly. Make sure, though, that your blogs are relevant to the industry and add value to the reader’s lives. Your Facebook group is an excellent place to share your blog posts as well as articles on trends and issues that impact your industry.
Thought leadership also requires staying up-to-date on the latest news and trends. Is there a newsworthy topic or a new law affecting the industry? Feel free to share your thoughts and opinion within the group.
Beat Facebook algorithm
It’s no secret that Facebook rewards engagement. In fact, Facebook pushes the post back up to the top every time someone reacts or comments on the post. The more people in your group are posting and interacting, the further your reach in the newsfeed will be.
To keep the flow of content going, regularly post things that will spark interaction among group members. Another idea is to ask open-ended questions. If they’re a really chatty bunch, let them dictate where the conversation is going. Ideally, you’re a benevolent leader who chimes in with support or wisdom when needed.
Provide value to the community
Most people turn to the internet for medical information. Some would visit health sites, while others would go around asking people for advice.
Suppose someone in your group asks specific questions about their condition and treatment, the best thing to do is to send this person a private message and invite him/her to your practice to discuss their question in person. This will help keep their information safe and ensure that you do not violate HIPAA.
Of course, you can still answer to the best of your understanding without sharing or asking for additional private information. You can also share some health tips, advice, as well as some helpful articles to further educate them.
It is a good idea to have rules in place about what is and isn’t appropriate to post. You want to keep the patient’s information private, while still fostering a sense of community and belongingness.
Create a sense of exclusiveness
Everyone wants to feel special, right? Private Facebook groups can provide just that. You have the option to keep the group private and hidden to emphasize exclusivity, keep the community tight-knit, and to keep the quality of discussions high.
You can create a group that is dedicated to your email subscribers. Each subscriber gets a link once they opt-in, so they can join the group. And since it’s a private group, only those who are inside the group can see who’s in the group, the posts, etc.
People can request to join, but you’ll have to screen them first before they can enter. Having some sort of fo qualification for admittance to the group naturally builds a stronger community. People feel like they’re a part of a special club.
Patient support group
People who are dealing with chronic illness, mental health issues, and other conditions can benefit from a support group.
By meeting and talking to people with the same condition as them, they will realize that they are not alone. That they aren’t the only person in the world who is experiencing the same problem. Plus, it gives them hope, seeing others in the group who are further along their road to recovery.
A support group can be their safe haven. Here, they are free to share their feelings and life circumstances within a safe and supportive environment.
As a healthcare professional, you are free to offer tips and advice to help patients deal with certain issues. You can also recommend some books and other resources that will further educate them.
https://socialspeaknetwork.com/wp-content/uploads/2021/01/Facebook-groups-blog-1.png12602240Kathlyn Angeleshttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles2021-01-20 12:51:562021-03-12 10:06:16How to Leverage Facebook Groups for Your Medical Practice
In this blog post, we review the steps to make sure you are optimized for local searches for your business or health and wellness center with multiple physical locations.
Local SEO for Multi-Location Businesses Includes:
Creating a page specific for that location rather than having every location only listed on one page
Adding content specific to that location on this new location page – Claiming a Google My Business profile for each location
Adding other directory listings for the locations
Optimizing on-page settings such as the meta description and page title
Linking to the location page from the content created by your specialists in the blog
Building reviews for your locations
And More!
Listen to the Podcast:
In today’s podcast and blog post, we’re going to be talking about search engine optimization for businesses and healthcare centers that have multiple locations and share the same website. So we’re going to go through some of the dos and some of the do-nots, as well as how to take this step-by-step list to the next level. So let me just pull up my notes so I don’t forget anything.
The first thing that you’re going to want to do is take a look at your website. Now, if you have one location page on your website and it lists off all of the locations there, that’s a great start. However, if you then have all of the location information such as the specialties, the directions, the hours it’s open and everything like this, all on that same page too, you’re going to need to do a little bit of refreshing in 2021. So what I want you to do is call up your web developer or whoever opens up… Excuse me, whoever manages your website, and ask them to build out a specific page on your website for every single location.
The Content on your Location Pages and URL Structure
Now, the reason why you want to do this is because you want to show Google where to send local traffic. It’s said that nearly 50% of all searches are local, so you want to make sure to have that local content and that local specific page on your website. So an example that I wanted to show you is actually Rogers Behavioral Health, and they have locations all through the United States. So here’s their website, and if you look, they have all of these locations. So a few things I wanted to show you is for them, I would potentially have this top menu also link to the main Our Locations page. And here, they have a database where you can search for the locations. They have a lot of different locations. However, you can click on any of these locations and it pulls up a page specific for that location. Now, here, if you take a look, their URL structure is how we recommend it’s set-up. All of the locations are with locations is the top page, a parent page, and then the location name. You could take this a step further and have locations/California/Los Angeles, for example, but this is a great structure to have your URLs and to set up those permalinks.
If we scroll down on this location page, you’ll see that the content between the pages (I have Minneapolis up here as well) isn’t the same on every page. So if you find yourself creating a location page for all of your locations and adding the same content to it, I want you to stop right there. Before you create the location pages, please take the time to create content that’s specific for that location. You can even talk to the managers, for example, or the specialists that you have at the location, and have them help put together the content for you.
Make sure your location page reflects that specific location
The big difference is how they list the services for that location. So Los Angeles, for example, has OCD and anxiety and depression recovery, whereas this other location has also eating disorders and trauma. Then you’ll notice they have a slideshow of that location. So this gives people peace of mind that they know where they’re going, they understand sort of what that next step is when they reach out to your center. And also you can have a video. It looks as though this one, maybe the video isn’t loading or my Internet is slow, but you could have a video for that specific center as well or location as well. Here, we also recommend having the doctors or the specialists who are at that location listed off with a link to their bio as well. So you want to give your website viewer everything that they need to know about that location listed right here on this specific page. Here, we have the hours, as well as the Google Map nested right in here as well. So these are all great things that you should include on that specific page for your business when you have those multiple locations.
Add Meta Data and Unique Content to Each Location Page
The next thing that you need to make sure of, and this one I kind of went through some of the elements for making sure that it is structured and optimized for local SEO, so having that unique content, having the headers here, listing off the directions and how to call them, all of these are great things to have for search engine optimization. But taking it a step further, we also recommend making sure that the meta description and the meta header are correct for that location too. So you want to highlight the location’s information and make that the meta description truly reflects what the specialties are of your specific locations. If you have a WordPress website, we typically use the Yoast SEO plugin, however, there are handful of other ones that do the job really well for your website on page SEO and kind of that behind the page SEO.
Create a Google My Business Page and Directory Listings
After this, the next thing that you want to do when you are optimizing your website for search engine optimization for multi-locations with your healthcare center is making sure each of them have a Google My Business page. Now, you probably have set this up, so just go and make sure that all of the settings are correct, and we’ve talked about how to do this in the past. The Google My Business page, you should have one for every single location, including your corporate location. That’s okay. However, if you have a virtual office or an office that’s just temporary, there’s no need to create a new listing for that. It’s more of a hassle to remove a listing than to just make sure that your listings that you want to be up are accurate.
Use Moz to Manage Location Citations
We often use a service like Moz Local in order to manage and optimize other directory listings that include information on your locations. So we typically do use Moz. You do have to be a little careful with the settings as it can push information to profiles that you already have created, such as your Facebook page, or you can do this manually as well. One of the benefits of Moz with it’s pushing information through is that you’re sure that the same information exists everywhere, and that’s something Google likes to see. It wants to see that you are consistently showcasing your business, that is has the same address, the same hours, the same description, the same keywords, and then Moz also can push through images and videos for your different locations as well. I believe at this point, Moz is about $125 per location, but there might be bulk-buy discounts as well.
Focus on Growing Online Reviews for Each Location
The following thing that you should do for each location is make sure that you are getting reviews for that location. So this is a process where you can either get testimonials from your clients, from your patients directly when they leave, or send a follow-up survey with a link to then leave that review afterwards. Additionally, something that you can do is sign up for a service. Social Prime, for example, has a service where they actually text patients as they are leaving their appointments to leave a review. We recommend setting this so that it leaves a review on the Google My Business profile rather than focusing on other profiles. The reason why is because first and foremost, you want to make sure that you have a consistent stream of of reviews coming into Google, and that can help boost your local online presence.
Link your Google My Business Page to the Location Page on your Website
One other thing with the Google My Business page, rather than linking back to the website as a whole, you want to make sure that you’re linking to your location pages, so you want to direct people to the page where they can find out about that location rather than to the homepage of your website. The same is true if you decide to have different Facebook accounts, for example, for each of your locations, you want to make sure that those URLs link to the specific location page on your website.
Create Internal Links from Blog Content to Location Pages
Once you have this all set up for your different locations and you have the specific page on your website, you have the directory listing set up, and you have optimized everything, you want to make sure that then you take it a step further. As we always talk about, you want to rely on your specialists in order to create content for a blog post, for example. And we recommend always testing out doing these physician or doctor interviews or specialists interviews as an easy way to get that key worded content. From here, if a specialist is at one of your locations, as you are starting the blog post and writing it and doing an introduction, link back to that location page on the website. This helps Google to see who is affiliated with what location and make sure that you have those internal links going to the location page, which will help it grow in the organic listings. Another thing that you’ll want to do is if you currently are building backlinks into your website, make sure that you’re focusing on that location page as well. So whatever the specialists search is plus the location name.
I hope that this has been helpful. Please let us know if you have any questions about how to build SEO for your healthcare center or your business that has multiple physical locations. Again, my name’s Caitlin McDonald, I’m here with the Social Speak Network. And if you’d like to schedule a consultation to talk about the search engine optimization process for your own business, please head on over to socialspeaknetwork.com and click that free consultation button. We’re happy to sit down and chat with you. And of course, if you found this to be helpful, click subscribe on iTunes or Podbean, or of course, follow us on YouTube. Thanks so much and I’ll see you soon.
https://socialspeaknetwork.com/wp-content/uploads/2021/01/Local-SEO-Tips.png14402560Caitlin McDonaldhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngCaitlin McDonald2021-01-13 09:21:442021-02-26 08:52:49Local SEO for Health Centers and Businesses with Multiple Locations
Keyword research can be laborious. The research process often takes hours, only to find out that just a handful of the keywords are worthwhile.
Sure, it is a time-consuming process. But it isn’t something that should be taken lightly. Why? Because SEO helps make your website more visible. And when done right, it can dictate not just the traffic you get, but whether or not that traffic converts. But how can you make the most out of your SEO keyword research?
Use these timeless keyword research tips to ensure you attract qualified traffic.
Focus on long-tail keywords
Long-tail keywords are longer, highly specific phrases. These are keywords that people are more likely to use when they’re closer to a point-of-purchase.
Obviously, you’re going to draw less traffic with a long-tail keyword than you would with a more commonly used one. But since long-tail keywords are more specific, it will be easier for your site to be found by the audience for your particular niche.
With shorter keywords, competition for rankings can be fierce. Targeting longer, more specific keywords is a win-win. You get better search rankings, more qualified search traffic, and lower cost per click.
Check the on-site search queries your visitors are looking for
Sometimes, you don’t have to look too far to find what you’re looking for. The keywords you need are already in front of you. You just need to take note of them.
Some of your visitors are typing in keywords into your search bar because they are hoping that they’d find the answers they need on your website. Visitors are telling you what topics they want. Now, all you have to do is to create content around these topics.
This is the simplest, yet most underutilized technique. I want you to understand that those on-site searches are a gold mine of data just waiting to be looted.
Use Google Trends
Google Trends is one of the most powerful, yet underutilized tools for SEO. We highly suggest that you use it to your advantage.
You can use Google Trends to conduct keyword research for free. Just type in a search term in the homepage, and it will automatically give you a list of Google’s most popular keywords over the past year. In addition, Google Trends will also provide a list of relevant keywords based on your search term, along with the percentage of search volumes for each one.
This feature is powerful because it helps you identify which keywords are growing in popularity and which ones are becoming less popular over time.
Take advantage of Google suggest
Have you ever noticed that Google gives you suggestions when you enter words in the search box? You’d be surprised as to how accurate and helpful these suggestions are.
You see, Google takes note of everything we search for. It can provide you with a list of popular search topics in seconds. So next time you’re compiling a list of keywords for SEO, try using this technique. Let Google give you all the answers. Doing this will not only help you find interesting keywords, it saves you a lot of time too.
Compile a list of local keywords
While it is a good idea to rank on competitive keywords, you shouldn’t ignore the power of local keywords. This is particularly important when targeting audiences within a specific geographical area. In fact, 80% of consumers use search engines to find businesses in their area.
Focus on keywords you think your audience might use when conducting local research. Local searches may yield lower search volumes, but it’s more about driving traffic that is ready to convert. Remember, local searches tend to be from people who are looking and ready to convert.
Local keywords will not only play an integral role in optimizing your local SEO strategy but also help in driving patients to your practice.
Analyze your competitor’s winning keywords
When all else fails, emulate. If you want to take your SEO to the next level, then you’ll need to start looking at what your competitors are doing. This can work to your advantage as it can help you target consumers who are searching for these keywords. After all, the goal is to outrank your competitors, right?
To do this, you can use tools like Google Keyword Planner or SEMrush. For SEMRush, it’s as easy as entering your competitor’s website. It’ll give you a list of keywords they are ranking for in an instant.
On top of that, SEMRush also provides the URL of sites that rank for each term. This allows you to further understand what pieces of content are working for your competition.
Final thoughts
The world of SEO has evolved significantly over the years. Google now places more emphasis on content quality than keyword density. But let’s face it. Keyword research still remains the cornerstone of any successful SEO strategy. Hence, it is important to do it well. The keywords you use will ensure that your content is relevant and easily searchable on Google.
https://socialspeaknetwork.com/wp-content/uploads/2021/01/SEO-blog.png12602240Kathlyn Angeleshttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles2021-01-06 10:31:032021-01-04 17:17:416 Timeless Keyword Research Tips to Boost Your SEO Content Strategy
I know that 2020 was quite the year, and we had to make a lot of changes in our digital marketing strategies, so today we’re gonna cover seven social media trends for 2021.
1. Telehealth
The first one being telehealth. Telehealth is not going away, we’re going to have to continue the awareness that your practice is offering telehealth consultations and make sure that your patients feel safe and comfortable doing that, so continuing those posts, letting them know the process, and making sure that it is user friendly for them to schedule that telehealth consultation.
2. Patient’s Journey
Number two is sharing more about the patient’s journey, getting those testimonials because again, going back to having your patient feel safe, and if they are… If it’s a telemedicine or telehealth experience, we want to make sure that you’re telling the story of what that’s going to be like, how is it going to work for them, and also recognizing when a patient starts with you and what they came in for and being able to document that journey and that process that they’ve had and allowing them to tell their story, so really pushing that with them.
This could be written testimonials are great, but if they’re willing to do a thirty second to a one-minute video recording testimonial, that is amazing. And if you are able to tie their process into your social media posts, not using names, but situations, symptoms, being able to talk about their success, that is a great way to be able to implement that into your social media posts for 2021.
3. Videos
The third thing is videos, and we talk about this all the time, videos are not going anywhere, so it’s really important to make sure that you have that video strategy for 2021. This can be a series, so you can talk about, let’s say, January you can put together maybe a weight loss series and you answer questions about weight loss, you discuss maybe an eating plan, different recipes, and you’re putting out a video every week, and these don’t have to be long videos, these can be five to 10-minute videos. Maybe a little bit longer. These can be trying out Facebook lives, YouTube lives, you can schedule a YouTube live so people can sign up for it, similar to a webinar, but then it’s a live event. Going into then more interviews, so you can interview may be one of your doctors, you can have someone interview yourself, you can interview a patient, but really figuring out how you’re going to get more videos into your social media strategy is really important.
4. Repurposed Content
Number four, re-purposing content. So we are always, always, always working on content, this is our blog post, this is old social media posts and going back through your blogs and either, one, updating old blog posts and then re-purposing them onto social media pulling… If that content’s still relevant, then pulling pieces out of that blog post and also being able to create new images. If you’re using Canva, which we’ve talked about a lot in our previous blogs, if you’re using Canva, they have really cool new features of creating your own little animated social media image, or even they have video options on there as well, so creating a new eye-grabbing image or video to go along with that re-purposed content.
5. National Observance Days
Number five, looking at your national observance days, so this is something… Look at the ones that matter to your practice, to the local ones, the smaller ones… It could still be Breast Cancer Awareness month, it could be autism awareness month. Things that mean something to you on a personal level, and align with your practice’s mindset.
6. Industry News
Number six, industry news. Continue to share industry news. This can be from different resources, we always have our clients put together a list of resources between 10 and 15 different websites that they trust, that we can monitor and be able to share that content out to their social media platforms. So making sure that you have that, what we call that approved list to be able to share industry news, and this kind of breaks down into that 80-20 rule. 80% of the time, you should always be educating your audience, sharing news, giving them something that is… That they’re gonna be able to take something away. And then 20% of the time is about you, it’s about your practice, which goes into our last one, our tip.
7. Humanize Your Brand
Number seven, humanizing your practice. Really sharing with your audience what you guys are about, what are your core values, what are your missions, who is… Who are you… Maybe you’re the practitioner, maybe you’re the marketing department, but who’s behind the scenes, how does it work? And really showing your audience, so highlighting maybe a staff member, a nurse, a doctor, a practitioner every week, having a picture of them, or maybe a quick… That could be a part of your video, a quick little, “Hi, I’m so and so, I’m so excited to be working at” blah, blah, blah, and it gives that face connection, so they feel like if they are coming into the office that they know who’s going to be there, who’s going to greet them. If they are scheduling a telehealth consultation, they know who’s going to be on the other side of that screen, and it builds that loyalty and it gives them that comfort. So I think being able to humanize that brand and really get on a personal level is going to build those connections with your patients even more.
So these are just seven different social media trends that we see for the healthcare industry. If you need help putting together your social media strategy for this year or want to discuss different topics that are going to be a good fit for your practice, please schedule your free 30-minute consultation today. Thank you
https://socialspeaknetwork.com/wp-content/uploads/2020/12/Copy-of-7-Social-Media-Trends-for-2021.png12602240Amber Irwinhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngAmber Irwin2020-12-30 06:00:242021-02-26 08:57:597 Social Media Trends for 2021
When people talk about social media, Facebook, Twitter, and Instagram are usually the first thing that comes to mind. A lot of healthcare professionals and organizations use these social media platforms to reach a growing number of potential patients online who are looking for medical information.
While Facebook, Twitter, and Instagram can undoubtedly help them achieve their goals, there is one platform that most healthcare professionals tend to forget — Youtube.
Youtube is one of the biggest social media channels in the world, with over 2 billion active monthly users. If your goal is to educate your audience and attract new patients, Youtube would be a great place to start.
If you’re still on the fence about starting your own Youtube channel, don’t fret. We listed down some of the best medical Youtube channels out there. Hopefully, you can use them as an inspiration to start your own.
Doctor Oz was one of the first healthcare professionals to create a Youtube channel back in 2006.
He has a popular daytime television personality whose show is now on its 12th season. He has also appeared as a health expert on The Oprah Winfrey Show for five seasons. Being a celebrity doctor it wasn’t difficult for him to grow his channel. As of writing, he’s racked up over 1.5 million subscribers and over 230 million channel views.
Dr. Oz uploads snippets of his show on his Youtube channel. Each episode has segments on health, wellness, and medical information, including true crime stories and celebrity interviews.
Dr. Mike is a board-certified Family Medicine physician. He has been rocking the social media game for a while now, with over 9 million followers across all channels. He’s the perfect example of a physician who’s leading the way on Youtube.
Dr. Mike taps into his expertise and discusses a wide range of health topics. He also offers tips on how to reduce cancer risks, improve nutrition, and how to live a better life. His videos aren’t all about health tips. He also reacts to popular medical shows and points out discrepancies. This makes him relevant to everyday users.
With his charismatic vibe and undeniable wit, it’s no wonder that Dr. Mike is now considered as a celebrity influencer.
He now has Youtube 6.5 million subscribers 450 million views since starting the channel in 2016.
Dr. Dray is a board-certified Dermatologist and skincare expert. She’s a skincare enthusiast with a passion for skin and a healthy lifestyle. Her channel is an absolute goldmine of skincare advice and educational videos.
Considering the number of skincare products available on the market, it can be difficult for the average user to decide which ones to buy. Dr. Dray makes the process so much easier, as she uses her channel to review skincare products and give product recommendations. She also talks about the ingredients, costs, benefits, and more of each product she reviews.
Dr. Dray’s channel has almost 1 million subscribers and 70 million video views.
Dr. Josh Axe is a doctor of natural medicine, chiropractor physician, and clinical nutritionist. He specializes in how the right nutrition has a positive influence on people’s health.
His passion is to help people eat healthy and live a healthy lifestyle. If you’re looking for tips on how to cure common ailments using natural remedies, then you should definitely follow Dr. Axe.
Dr. Axe started his channel in 2010. His channel has grown since then, with roughly 2 million subscribers and 160 million channel views.
Youtube still presents a huge opportunity for you, even if you’re a specialty doctor. Let’s take Dr. Eric Berg as an example. He’s a chiropractor who specializes in Healthy Ketosis & Intermittent Fasting. He’s also the author of the best-selling book, The Healthy Keto Plan.
Dr. Berg uses his Youtube channel to educate his audience about keto, intermittent fasting, as well as the use of his products. He started his channel in 2006. As of writing, he has over 4 million subscribers and 230 million channel views.
Dr. Ed Hope is an Emergency Medicine Doctor and a Teaching Fellow in the UK. Initially, he created videos as a learning aid.
As a teaching fellow, he wanted to help medical students make learning easier. Today, his contents are centered on educating the public while keeping them entertained. Dr. Hope’s most popular video – a look at the medical scenes in Marvel film, Dr. Strange – garnered over 6 million views.
He created his channel in 2018, and he now has over 450,000 subscribers.
https://socialspeaknetwork.com/wp-content/uploads/2020/12/6-Doctors-blog.png12602240Kathlyn Angeleshttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngKathlyn Angeles2020-12-23 13:30:172020-12-18 13:30:306 Doctors You Should Follow on Youtube
This blog talks about how to find content to discuss in social media as well as your blog posts as a way to increase patient engagement and to build credibility in your field, as well as how to really build that search engine optimization on your website. So there recently, just last week, there was a Google algorithm update. If you follow anybody who talks about SEO, they are talking about this update and about the volatility that a lot of industries saw especially healthcare. But I think the biggest thing that this volatility comes down to is that Google wants to show individuals the best content for whatever search they’re looking for. So Google’s algorithm updates are continually trying to weed out the websites that are following bad SEO practices, and that haven’t taken the time to update their website to make sure that it’s fulfilling all of the most recent and up-to-date SEO protocols.
I wouldn’t worry so much about this algorithm update. Another one is going to happen again. Everything that you change now might change again. So instead of focusing on the minute details, as long as you have proper SEO in the back-end structure of your website, and for that, please feel free to reach out, we can run a couple of reports for you, make sure that that is all set up correctly. But instead of really focusing on that and worrying about that, worry about the content that you’re putting out there, and that you’re putting together. So I had a great call today with a new prospect, and he runs a few websites that put out exceptional articles, interviews, information for his clients, and really his goal is to empower them to be able to make informed decisions. And that is the whole goal of his website, however, we recommend any website, any service-based website, or even product-based website, seeks to fulfill the same goal and the same mission.
This individual and I were talking about different ways that he currently is finding his blog topics, and he brought up one place that we actually haven’t really mentioned or dived into in the past. So we’ve talked about doing Google searches and we’ve talked about doing, taking notes when you are speaking with prospects or speaking with some of your clients and some of your patients about what those general questions are that they’re always asking and always looking for answers for it, but he gave a great idea to look at Facebook groups. And he said that he is a part of numerous Facebook groups within this niche part of healthcare that he is a part of, and he pays attention to the topics and the discussions and the questions that are happening there, and his assumption is if somebody or multiple people are asking the same question in multiple ways, that that information is not easily accessible on Google. It’s not easily accessible online, on the sources for information where these people are used to going. So what this individual does is he finds the expert that talks about that specific question, and he reaches out to them and does an interview on his website about that topic.
He then follows our process that we’ve talked about a lot, where you transcribe the video, do a quick edit, make sure that it does have the headers, things that increase readability such as bullet points, bold words, italics, and then he publishes it and make sure that the video is embedded of the interview as well. Then he goes ahead and shares that interview, that article on to social media, he shares it in his newsletter and post it other places online as well. And so this is just such a great strategy, and such a great way to find topics to discuss. So the first step here is diving into Facebook and finding groups that people are part of, where your target market is. So if you focus on, oh goodness, family care, for example, you might be able to find different groups that have mothers in them, or that talk about exercise for children or diets for children, maybe it’s picky eaters. And so you dive into these groups and you see what topics people are talking about, and you’re going to find at some points in time, everybody is asking the same questions. So take that as your opportunity to jump on and to answer the questions for them.
These individuals will be forever grateful that you have provided them with the information, and it helps build that know, like and trust factor if you continually do this over and over again. So let’s say there are no groups on Facebook where people are asking these questions, you can always jump on over to LinkedIn and join groups, or one of my personal favorites and one that we’ve talked about in the past, is jumping over to Quora and seeing what questions people are asking, and then also you can get some ideas for the answers by looking at the discussions of the comments back and the people answering these questions. One of the things that we enjoy seeing frequently is when you answer a question a little bit differently than anyone else has answered it, let’s say there is a common mindset about one specific procedure that you offer, a service that you offer. Maybe take a little bit different stance, as long as it’s still truthful and you’re not making any health claims or health assumptions, you can answer it, however, your training really aligns.
You don’t have to follow the mold that everybody else has had. And the reason why we do this is because that helps you set apart. And Google actually through its algorithm can recognize when people are creating new fresh content or when they’re just regurgitating what somebody else is saying. So today, I want your biggest takeaway to be that you can rely on other people and you can rely on your target market to come up with topics for you to discuss. By doing this, I believe that you will get ahead of the curve when you look at Google Trends with keywords, and that you are best positioning yourself not only to withstand future Google updates, but also to truly connect with your target market and potential clients, potential patients online. So if you have got any questions about how to best write the blog post or a process that you can put into place to make sure you are always staying ahead of these trends and finding the topics that are going to relate to your target market, please feel free to reach out. Head on over to socialspeaknetwork.com, click that free consultation button, and of course, be sure to subscribe to our channel. Thank you.
https://socialspeaknetwork.com/wp-content/uploads/2020/12/Blog-Topics-for-2021.png14402560Caitlin McDonaldhttps://socialspeaknetwork.com/wp-content/uploads/2018/04/SocialSpeak-Logo.pngCaitlin McDonald2020-12-17 15:56:572021-02-26 10:05:04How to find topics for articles and social media posts in 2021
