Infographics are a HUGE part of Pinterest and those who love Pinterest absolutely adore infographics. Infographics are an easy way to consume and learn new information. A good infographic can take you step by step through a message with lots of visual content and a minimal amount of text.
In this video tutorial, you will learn how to quickly and easily design infographics by using Canva.
Did you know? Pinterest is the 3rd most popular social network and it has become a huge search engine! People turn to Pinterest on the daily to: shop, find information, ideas, educate themselves, organize themselves and so much more. Once you get to know Pinterest and all that it can provide for you, the love affair begins 😉
To make sure your brand’s content hits the ground running, there are some basics you need to have in place, especially when it comes to graphics. Pinterest is a highly visual platform. Understanding the best graphics to use on the site is key to making your account perform its best.
We want to make sure you and your brand look your best on Pinterest, so, we put together this helpful 2018 Pinterest Image Size guide. Download it, print it out, and keep it handy so you can have these image sizes available at-a-glance! Download the guide HERE.
Part of being successful on Pinterest requires your ability to be found! That’s where hashtags (#) come into play. Once you have an understanding of how to utilize hashtags, you will notice an increase in your Pinterest traffic.
Here are 3 strategies you can use to get your hashtag game in place for your brand
STRATEGY #1:
Know the number of hashtags you can use one 1 pin. A recommended rule of thumb is to use no more than 20 hashtags per pin.
STRATEGY #2:
Always use hashtags on the pins you post. When people search hashtags in the search bar, Pinterest will compile the latest pins chronologically, placing the newest pins at the top of the list. That’s where you want your pins to live.
STRATEGY #3:
Organize a list of hashtags for your brand. Categorize you hashtags into 3 buckets:
Best Practices When Selecting Hashtags:
When working with Pinterest, our best advice is for you to get started, have fun, and experiment with different ideas, strategies, and tactics. Happy pinning!
Pinterest is growing so much and is really used for a search engine rather than a social media platform. People go to Pinterest to find ideas, products, inspiration and much more! So, why shouldn’t they be able to find your business as well? In this video below you will learn how to create a business account on Pinterest OR switch your personal profile to a business account.
Here are a few key points you want to remember while creating your account:
* Use keywords in your board titles and descriptions
* Use #Hashtags in your Pin descriptions
* Create boards your target audience would be looking for
* Verify your website
* Add the Pinterest icon to your toolbar
Enjoy!
We are going to be talking about Pinterest for digital marketing for your business. Now is such a great tool for businesses to use for their marketing because it allows for your business to gain a broader audience without necessarily having to always wear to grow your network. Pinterest works much more like a search engine in this capacity rather than a social media Network.
First and foremost, what is Pinterest? Is an Application that utilizes images to help people find things online more easily. So you can think of it almost like a visual search engine. Imagine if you did a Google Search and rather than having websites come up in text and phrases, the websites all appeared as images. This is Pinterest. Now with Pinterest, users are prompted to search for items of interest and organize them in elements called boards. Board is a collection of that all relate to a certain topic. As a business you are able to Showcase elements from your own website as well as related pins from other people’s website so that your followers and the people who come across your account can more easily find information regarding the topic of your expertise without having to search around for related website and phrases.
The download for this week is to help you organize the boards on your own business Pinterest account so that they relate to items that your target market will be finding online. The link for this is at the bottom of the blog.
Now you might be thinking that Pinterest is only for a DIY, crafts, and Home Improvement projects, but in reality, it is for so much more! We have found that everything from business services and tips to graphic design and accounting for businesses have garnered lots of great feedback and traffic to our client’s websites. In fact once a pin goes viral, you can find that you consistently get leads that come from one blog post image on your website month after month.
We haven’t really discussed in detail the use of lead capture forms on your website, but Pinterest is a great traffic source if you have a lead capture form and free giveaway on your website as a way to attract new people to your email list.
When you utilize Pinterest it is important to make sure that your pins correlate with a Content that you find on your website and that your pins and board description include the keywords that you need to be found just as you would a search engine.
How search engines work is through matching the search user’s intent would be words that appear on a specific page on your website. If the search user intent and the keyword phrases that are used match the content that is found on your website you are more likely to appear in organic listing.
The same is true for Pinterest. As you are creating every single pin from your website you need to make sure that you are thinking about words and phrases that somebody might be using on Pinterest.
We’ve recommend following these steps to ensure that your Pinterest account Boards are set up for success.
First step is to create boards that align with the interest of your target market on Pinterest. You want to make sure that these boards closely relate to your own business so that you can include a combination of pins from your own website as well as from other resources online.
When you create your boards, think about the different aspects of your business. For us, for example, we can pin about:
Each of the boards we will want to pin very specific pins to that align with the board theme.
From here, you will want to make sure your Boards have descriptions that align with what a user will find pinned, as well as a list of the keywords that will help someone find the board.
Then it is time to get pinning! Don’t only pin from your own website, you also want to search for popular pins on Pinterest to Repin to your boards. It is best if these are popular pins because they will then help boost your own engagement and reach on Pinterest. Best of all, when your boards are well organized and the descriptions include keywords, your boards may even show up in Google Organic results, too!
We’ll be sharing more tips about including Pinnable images on your website and blog, but as a quick refresher, these should be tall images (735px x 1104px to 2061px).
I’ve put together a guide for you to create your own outline for your boards on Pinterest. Within this guide, think about the keywords you would expect someone to use to find this board (you’ll want to include these keywords in both the Pin Descriptions and in the Board Description), the Topics you want to include in the board (for example I group all social media together rather than having a board for each network), and your goals for the board with how frequently you hope to pin to the board so you can keep consistent.
Setting your social media goals can be difficult. Often times we focus only on making money through social media, but this leaves so much less on the table. In fact, when we only consider making money through social media, we forget about all other aspects of a sales process, specifically lead nurturing and education.
This video covers some of the common social media goals that you can choose for your focus and how to turn them into SMART goals. I also go into which tracking tools you can use for measuring your results and, my most important piece of advice with social media… to have fun!
Christmas is the season of giving. Most people are looking for the perfect gift for their family, friends and loved ones. Many of them turn to social media for gift ideas. This provides a great opportunity for you to promote your products and grow your business.
You need to have strong social media marketing campaign in place if you want to generate more sales. Remember, social media can have a significant influence on a consumer’s purchasing decision.
To capitalize on this growing opportunity, you need to start your preparations early. At this point, you should have written your blogs, social media posts and planned your social media calendar. If you haven’t already done so, then you’re too late.
Take time to schedule your posts in advance. Not only will it help you save time, it also gives you enough room to handle real-time engagement when the rush of the holiday is upon you. Stay ahead of the game by planning your social media campaign early.
Time spent on social media starts to increase by October. It reaches its peak by New Year’s Eve. Because of this, social media is aflutter with holiday buying cheer during this time of the year.
With so many businesses vying for the attention of consumers, you need to find a way to stand out. One of the best ways of doing this is by creating interesting, unique, and informative content. It is also a good idea to create content that activates a high-arousal emotion as it has the potential to go viral.
Instead of bombarding your audience with ads, why not encourage them to share how they like to use your products. Or better yet, ask them to create a story on Snapchat or Instagram showing how they like to celebrate the holidays. Starbucks seem to have mastered the art of user-generated content. They even hold the red cup contest every year.
Encouraging your audience to get creative with your products can be beneficial for your business. Not only will it help boost your social media engagement, your brand will come across as real and personable. Remember, feeling connected is a huge part of what drives social media success.
Most people would read reviews or get recommendations from friends before buying something. If you want to boost your sales this holiday season, encourage your customers to write reviews.
Customer reviews are very influential. In fact, they are more effective than a paid marketing ad in increasing your sales. Having legitimate product reviews can mean the difference between a sale and an abandoned cart. They can persuade new or casual browsers to take action and make their own purchase.
Christmas is just around the corner. With the competition getting tougher than ever, most businesses are already plotting their first move. If you haven’t started your holiday marketing yet, then you’re already too late. But don’t worry. We’re here to help.
It’s time for you to start pulling together some marketing ideas and get stocked and ready for the holiday rush. Here are some fun and festive marketing ideas you should implement this holiday season.
You have probably heard that email marketing is on the verge of death, and sending emails to your target audience is just a waste of time and effort. That’s not true. In fact, email marketing is alive and well. It’s very beneficial for businesses, big or small.
Email marketing provides a very personalized and intimate way to communicate with your audience. It allows you to build better relationship with them. This holiday season, make sure that you keep in touch with your audience and let them know about your upcoming deals. This will give them a sense of exclusivity.
People have crazy schedules these days. Many of them are looking to buy their presents online because it is the most convenient option.
Everyone is in shopping mode during this time of the year. Make it easier for your loyal customers to shop for their Christmas presents by sending them a gift catalog. Now that you have provided them with a convenient way to shop and gift suggestions, they will no longer have to look elsewhere.
Most people visit social media sites a few times a day. Use this as an opportunity to reach as much peole as possible and let them know about your upcoming deals.
By now, you probably know which social media platform your target audience frequent. If most of your audience are using Instagram, then focus your marketing efforts there. But don’t forget to promote across different platforms as well.
Any company or retailer with a product or service to sell can benefit from creating limited offers. Adding urgency to your offer will help generate interest and compel people to buy right away.
For this to work, you need to define your offer dates and let people know about it. The whole point of limited-time offers is to get people to act fast. If they know that they can still avail the product or service for the same price next week or next month, they may not even show interest. Call to actions such as today only, last day, and ends at midnight creates a higher level of urgency and pushes your audience to buy now.
Working your Instagram strategy can be timely and overwhelming for most business owners. This download covers our tested process to easily write Instagram Posts and Share them to Instagram.
Our team uses this strategy to manage hundreds of Instagram posts per month and it will truly transform your ability create a successful Instagram Community.
Apps We Use:
The Normal Process for Instagram Management:
The typically process followed for businesses managing Instagram goes like this:
The purpose of establishing a process for managing social media is to ensure that you can actually spend your energy on the core aspects of your business.
What you Should be Doing for Instagram Management
Rather than trying to type and create Instagram posts on your phone, we recommend pre-writing and creating posts utilizing apps and tools to make the process easier and more streamlined.
It all starts on Trello.
Have your social media channels hit a plateau? Does it seem like people aren’t engaging as much as they used to? PSSST! It could be your content. If you are posting the same type of content day after day, it may become a little, well…boring to your followers.
A good, diverse social media channel includes a variety of posts. Some of the more popular social media accounts do a good job of mixing up their content. There tends to be a good blend of:
Including a mixture of all of the posts listed above helps to:
Take the time to learn and discover how to create exciting and engaging posts for your social accounts.
One final thought…Did you see a trend in the types of content you should be posting? For the most part, they were all about different types of video. That speaks volumes about what we can expect to see as social media trends in 2018.
It goes without saying that apps are a Social Media Manager’s BFF! They help us plan, analyze, stay creative, efficient, productive, curate content and SO MUCH MORE! One thing is for sure, we couldn’t survive without them!
When challenged to share our favorite 5, it was tough to choose! There are so many quality apps available today and new ones are emerging every day! Below are 5 of our favorite go-to apps that you will want to get your hands on right away! To grab these apps, head over to your devices app store to snag them.
As a Social Media Manager or anyone who manages a brand’s social content, you need to be creative. One of the goals of the content you post is to “Stop The Scroll”. This requires interesting and engaging posts.
Why We Love It:
This app is great for creating anything from a social media post graphic to posters, and custom sizes. Not only does this app have loads of size options available, its library of free stock photos is HUGE! Not only does Adobe Spark Post make amazing images, it also animates images. Fun Alert! Once you start with Spark, you may not be able to stop!
Do you have a bunch of pictures that tell a story about your brand, service or product? Let’s face it, sometimes static images just won’t do the job. Our solution…Animoto! Animoto is a great resource for turning images into animated video. Not only does it create a great video but it also has amazing stock music to help you hit the right vibe.
A good Social Media Manager knows that you can’t just have one resource for creating social media graphics. If you only use one tool, your posts become predictable, and, well…boring. To create a wide variety of post types, you need to have a wide variety of apps. We love Typorama because it has a large selection of font styles you can use for your graphic posts.
Pro Tip: Check you Typorama’s sister app, Videorama. This is a super cool app that has a large selection of stock video for you to use. Get creative with Videorama by adding text overlays, music, and filters to your videos.
4 & 5. Yes, we said “these”.
There are two time-saving apps we adore which wouldn’t allow us to choose just one. Here’s why…Social Media Managers are a busy lot! We are always creating content, posting and tracking the engagement of our posts. In order to be effective at all of those things simultaneously, we need a tool to help us.
So, numbers 4 & 5 on our list are Buffer and Hootsuite. Both of these apps have web-based and mobile device platforms which are designed to help you schedule the posts you create.
We love Buffer for its ease of use when it comes to scheduling posts on multiple accounts. Hootsuite rocks when it comes to monitoring the social conversation surrounding your posts. Both have similar functions. We encourage you to dive into each to decide which is the best fit for you or maybe it is a combination of the two!
Yup! It was hard to pick just 5 favorites. We couldn’t leave these out because they help to keep your posts and feeds uber interesting! Make sure you check out:
Pro Tip: One of the best things you can do for your social media accounts is to keep them fresh and exciting. Take the time to get to know new and different apps to help you achieve this.
Have fun and stay social!
Canva is a great tool for business owners to use, to create those eye-grabbing images for social media. It is an easy to use platform, that allows you to be super creative and make amazing images without being a graphic designer and having to pay a fortune for images. Canva is great for creating your branded images, marketing materials, presentations, menus and so much more! Sometimes you will see an image as you scroll through social media and say WOW that is an awesome image! You may think to yourself “how did they do that?” Now you know! Create images that STOP THE SCROLL as we say! Enjoy!
