The sheer value of social media marketing combined with the rapid rate in which these platforms are progressing is something most business owners and companies cannot cast aside.
Social media marketing works and is here to stay. Everybody knows that. But that does not necessarily mean you’re using it right.
In an attempt to help you, we have outlined 5 signs that you’re using social media wrong plus a few tips on how to fix it.
Not updating regularly
Not sticking to a regular posting schedule is the most common mistake new social media marketers commit. If your profile runs dry for a few days or weeks, your followers may fall out of habit of checking in with your business.
Your tone is inconsistent
The internet is a noisy place. If you wish to cut through that noise, then you have to employ a unique tone for your business. Employing a unique voice will help you build trust, build and maintain your reputation and engage in meaningful conversations with your followers. Without it, your message shall be left twisting in the wind.
You are constantly broadcasting
Social media is all about interaction. Sending your thoughts in a one-ways fashion will not help you in any way. Instead, you’ll be missing out on the powerful benefits of engaging with people.
You ignore negative comments
No matter how popular your company is, you can’t prevent negative comments from coming. Instead of ignoring or deleting them, it would be best to offer your sincerest apology, provide them with a candid explanation and any actions you might want to take. Plus, re-assure your client that this won’t happen again in the future.
You are focused on quantity
When it comes to building a social media following, you should not focus on quantity alone. You may have a lot of followers but if your engagement rate is close to non-existent, then you’re definitely doing it wrong.
Build a following that would help you grow your business. Try to connect with people who would find your contents useful and whose content you can benefit from as well.