There is a surplus of information on the internet today. In fact, about 2 million blog posts are published every day. Along with that, 70,000 hours of Youtube videos are uploaded and about 290 billion emails are sent on a daily basis. The problem is that most of these contents result in a waste of time, energy and resources.
How do you go about creating content that stands out and captures the attention of your target audience?
While there is no specific way in creating great content, there are a few characteristics that most successful content shares. Keep these things in mind when creating contents for your prospects and clients.
When starting out with content marketing, most companies create contents that are centered on their products and services. While there is nothing wrong in wanting to showcase your products and services, you first have to focus on content that your customers care about.
Your content has to resonate with your prospects and existing clients. Otherwise, those contents will just get lost among all other noise.
Writing great content is a choice. You can produce high quality content or you can take the easy path and produce junk.
People are searching for information that will educate them, inform them and he6lp them solve a problem. If your content is entertaining, informative and interesting enough, people will be happy to share your content. Add to that, it will get the attention of industry stakeholders and position your company as an educator or expert.
Creating original content will get you great results. Google rewards sites with original, high quality content. On the other hand, it penalizes sites with duplicate content. Original content will help your site get more exposure and improve your site’s ranking.
When people use a search engine, they’re not just looking for answers – they want fast answers. In fact, one study revealed that 79% of web users scan contents rather than read them in detail.
Make your posts easier to read by keeping each paragraph short, preferably 3-4 sentences each. Bulleted lists are also very helpful. They are easily scannable and make it easier for users to find the information they need.