BIMS_4.21.15

If you are to ask any website owner to choose a section of their site that is hardest to create, you’ll probably get the same answer over and over again – the landing page.

Have you been putting it off because you’re worried it will suck? Creating a landing page doesn’t have to be a difficult process. We’ll make it easier for you by citing some of the most common landing page mistakes. Be sure to avoid these mistakes as these could be killing your conversions.

Not explaining clearly what to do

A landing page is simple, straightforward and designed for a single focused objective. It should guide your visitors toward your intended conversion goal. If your goal is to direct visitors to a particular page and urge them to sign up for a free trial, then that page should be about trying to get them to leave their email address.

But most of the time, landing page asks users to do a lot of things. Confused about what to do, visitors leave without doing anything. A landing page that does not communicate its purpose is a poor landing page.

Ignoring basic aesthetics

It turns out that some of the most common mistakes are design related. Trying to capture the attention of people, some seem to lose their minds on the appearance of their page. Garish colors, cheesy stock photos and crazy fonts do not directly influence conversion rates. Rather, they could hurt your brand’s reputation and credibility.

Blowing the headline

The headline on your landing page is what tells your visitors what your landing page is about. This is your chance to overcome the attention filter most of us have developed due to information overload and ads that offer nothing but empty promises.

If you want your visitors to keep reading, you need to add a benefit to the headline. Show them how you can help and how you can address their needs.

 

BIMS Social_3.12.15

If you are using social media to build an engaged community of fans and customers, generate leads and raise awareness of your products and services, it is imperative that you post on social media on a daily basis. However, you also want to connect with your audience without driving them away. The key is to strike the perfect balance between informative and annoying.

Your social media efforts can take you places. This is especially true if you know when to share and when to listen. We’ve got some great tips for you to inspire you in your efforts.

Twitter

Twitter is a fast-moving social network. Due to its fast-paced nature, you’ll need to update it more often.

We generally advise business owners to maintain a consistent presence in Twitter. While being active on Twitter is advisable, you don’t want to overwhelm your audience. So, keep your posts spaced throughout the day.

With Twitter, it seems the more the merrier. You can tweet as much as 14 to 20 times a day. Just make sure that they’re full of great info.

Facebook

With over 1 billion users throughout the world, Facebook is the place to be. As a general rule of thumb, you’ll want to post twice a day, 7 days a week.

You don’t want to post too frequently as people easily get frustrated with too many posts. Make each post count by sharing fun pictures and posts that your followers will be interested in. Remember, the more your followers comment, share or like on your posts, the more likely are they to see them.

Pinterest

Like Facebook, Pinterest has a feed that almost everyone can see. With the high volume of content being shared on Pinterest, you’ll want to create new boards on a regular basis if you want your pins to get found. Feel free to post 5-10 times a day.

Pinterest is all about visuals. So we suggest that you use beautiful, quality images.