Start-ups and small businesses are always looking for ways to get maximum exposure for their business with limited budget. Value is the most important word when allocating budget for your marketing campaign. But what if you could find people who are willing to write about your products and promote them to their friends for free? Yes, it’s possible.
Getting your customers to promote your business will likely spur some level of success. Here are some tips on how to get people to promote your business.
Find loyal customers
Keep an eye out on people with a history of buying from you. Now, you want to find people who are committed to your brand and loyal to you in more ways than one, and make sure you remember their names. These people are more likely to help you spread the word out about your business than those who made a single purchase.
You won’t be able to turn every single customer into an advocate, so you need to find those people who believe in your brand. Not all people endorse products for money. Some people do it because they like the product or they believe in the company.
Offer awesome customer service
If you want to get people talking about your business, then you need to go above and beyond their expectations. Meeting their expectations is good as well, but chances are, they won’t be singing your praises either.
Build a relationship
When it comes to building advocates, you should aim for ongoing engagement. You cannot just push people to do you what you want if they don’t trust you, so focus on the relationship first. Spend more time engaging them. Reach out and always respond to your customers. The closer they feel to you, the happier they’ll be to tell others how amazing your products and services are.
Studies show that 83% of customers are willing to refer a product or service to their family and friends, but only 29% actually do. It’s because most businesses do not ask them to.
Referrals are the best form of advertising. In fact, they are incredibly well equipped to market and sell your products and services. All you need to do is ask. Don’t forget to say thank you every time a successful referral is completed.