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How to Build a Social Media Strategy That Supports Your Business Goals

How to Build a Social Media Strategy That Supports Your Business Goals

Most small business owners show up on social media, but only a few have a real strategy. You might be posting when inspiration hits, throwing up a product photo or a quote, hoping something sticks. But without a clear direction, social media can feel like a time-suck with little return.

Here’s the good news: when done right, your social media can become a powerful tool that helps you reach your business goals. The goal isn’t just to get likes but to build trust, generate leads, and drive sales.

In this article, we’ll show you how to build a social media strategy that’s clear, focused, and supports your business (without the burnout).

What Is a Social Media Strategy (and Why You Need One)

A social media strategy is a plan that connects your business goals to the content you post. It’s what helps you stop guessing and start getting results.

According to HubSpot, only 43% of small businesses have a documented social media strategy. That means the majority are flying blind, posting randomly just to stay visible.

Here’s why that’s a problem. Without a strategy, you’re wasting time and missing out on opportunities to grow.

A good strategy helps you:

  • Build brand awareness
  • Attract the right audience.
  • Nurture leads over time.
  • Increase conversions and sales
  • Save time and avoid burnout

 

Step 1: Start with Your Business Goals

Before you think about what to post, ask yourself:  What do I want social media to do for my business?

Here are a few examples:

  • Increase brand awareness in your local community
  • Generate 10 leads per month through Instagram
  • Drive traffic to your website or online store
  • Book more discovery calls or consultations.

Pro Tip: Choose 1–2 main goals per quarter. Example: “This month, we’ll use LinkedIn to book 15 discovery calls.”

Trying to do everything all at once will leave you overwhelmed and unfocused. When your goals are clear, every post, story, and ad serves a purpose.

 

Step 2: Know Your Audience (Like, Really Know Them)

You can’t create compelling content if you don’t know who it’s for. Start by building a simple customer avatar by answering these questions:

  • Who are they?
  • What do they care about?
  • What problems are they trying to solve?
  • Where do they spend time online?

Example: “Busy moms in their 30s who want natural skincare that fits into their hectic routine.”

Once you know your audience, speak their language. Solve their problems. Show up where they already hang out. Start conversations, conduct surveys, or use analytics to gather insights. The more you understand your audience, the more effective your content will be.

 

Step 3: Choose the Right Platforms

You don’t have to be everywhere. In fact, trying to show up on every platform is a fast track to burnout.

Instead, ask yourself:

  • Where does my audience hang out?
  • What types of content do I enjoy creating?

Here’s a quick breakdown:

  • Instagram: Great for lifestyle brands, visuals, behind-the-scenes
  • Facebook: Best for local businesses, community engagement
  • TikTok: Ideal for reaching Gen Z or Millennials with short-form video
  • LinkedIn: Perfect for B2B and professional services

Pro Tip: Start with 1–2 platforms where your audience is most active. Master those before expanding.

 

Step 4: Build Your Content Pillars

Content pillars are the 2–4 main topics you post about consistently. They help you stay focused, build trust, and make content creation easier. Examples include:

  • Behind the scenes (show your process, team, or workspace)
  • Educational tips (teach something your audience wants to know)
  • Customer stories or testimonials
  • Product or service spotlights

Action Step: Choose 2–4 pillars that align with your brand and speak to your audience’s needs. Then, rotate your content around those themes. This makes planning easier and your content more focused.

 

Step 5: Plan Your Content in Advance

If you’re constantly thinking, “What do I post today?”, it’s time to plan ahead. Here’s how:

  • Start small: Start with 2 to 3 posts per week to avoid overwhelm.
  • Batch your content: Set aside time once or twice a month to create multiple posts at once
  • Repurpose: Turn a blog post into a Reel, a carousel, and a newsletter
  • Use tools: Meta Business Suite, Buffer, and Later let you schedule posts in advance

This approach helps avoid “panic posting” and keeps your feed active and engaging. Need a headstart? Download our FREE Content Calendar and start planning content that actually works for your business.

 

Step 6: Track What’s Working (and What’s Not)

Don’t just post and hope. Track your results so you can improve over time.

Ask yourself:

  • Which posts are getting the most likes, comments, and shares?
  • Are people clicking your links or booking calls?
  • What topics or formats get the most engagement?

Key metrics to watch:

  • Engagement (likes, comments, shares)
  • Reach
  • Click-through rates
  • Website Traffic
  • Conversion (DMs, sign-ups, or sales)

Pro Tip: Review your metrics monthly and adjust your strategy based on what’s working.

 

Stay Consistent Without the Burnout

You don’t have to go viral to win on social media. You just need to show up consistently and strategically. Remember, you don’t need a huge team or fancy tools. You need a smart, repeatable system that works for you.

If you’re feeling stuck or overwhelmed, don’t hesitate to get help. You don’t need to spend another month posting without results. Book a free consultation, and let’s build a custom social media strategy that works for your business.

 

How to Build a Social Media Strategy That Supports Your Business Goals

How to Build a Social Media Strategy That Supports Your Business GoalsHow to Build a Social Media Strategy That Supports Your Business Goals

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5 Reasons Why Doctors Should be on Social Media

Why doctors need to be on social media

Having an active social media presence has become mandatory across different industries, even the healthcare industry. Unfortunately, many physicians find social media marketing intimidating.

The way patients approach healthcare today is different than it was a decade ago. Today, social media is the most relevant advertising channel for you and your practice. It is a cost-effective way to increase reach, build credibility, and attract new patients.

Still on the social media fence?

Here are 5 reasons why you should include social media in your marketing campaign.

Increase reach

With over 3 billion social media users, it is almost inevitable that the majority of your target audience has a presence on popular social media sites such as Facebook, Twitter, and Instagram. The majority of them log in on their accounts on a daily basis.

While social media was originally created to cultivate personal relationships, you can use it to get you and your practice in front of your target audience. Your existing patients are probably already following you, but social media allows you to reach more than just the patients you see in your clinic or office.

With the right strategies, it can help you broaden your audience and bring more patients through the door. Don’t be one of the many practices that are missing out on the opportunity to reach millions of people on social media.

Build a relationship with your audience

According to a study that was published in the Annals of Family Medicine, doctors spend an average of 17 minutes with each patient. That is not enough to address the patient’s immediate concerns, much less to build a relationship. Social media gives you an opportunity to connect with your audience and communicate with them outside the office.

As a healthcare professional, you have an opportunity to help people by correcting the spread of medical misinformation, helping chronically ill people feel less isolated, and encouraging them to pursue a healthier lifestyle. Of course, you need to make it clear that you won’t be providing medical advice. This should be done in the office.

With time and consistent effort, you’ll be able to gain their trust and loyalty. If you can create the ultimate experience for your patients, they aren’t likely to go to another doctor.

Attract new patients

The internet has changed the way people find doctors. They are no longer limited to physicians in their area. Although word of mouth and referrals still rank high as a means of finding new doctors, many patients would turn to the internet to find healthcare practitioners of all kinds.

In a survey that was conducted by Doctors.com, they revealed that 63% of respondents choose one doctor over the other because of a strong online presence. You want you and your practice to be at the front of a patient’s mind when the need for your practice arises. And that’s exactly what social media marketing is for.

Social media can be an invaluable resource to attract new patients. As mentioned above, it provides a way to reach a new audience, engage with them, and promote your services. When done right, it will bring you a steady stream of new patients and grow your practice.

Patients want you out there

According to a survey conducted by the National Research Corporation, over 40% of internet users rely on social media for health information. Some would turn to social media for advice when they have questions about healthcare problems or issues.

Your potential and existing patients are already on social media, and using these platforms to get in front of them makes sense. There is already a demand for health-related content, so why not give it to them?

In a hyper-connected world, people want to be able to communicate directly with major brands in their lives, including their doctors. Take advantage of this opportunity to market your practice and services to the exact people that are looking for you.

Become a thought leader in your field

More and more people go online to look up medical information. Since anyone can post practically anything, health information online is often unreliable. As a physician, you can’t just remain quiet and uninvolved while people spread inaccurate information.
Information sharing is one of the greatest benefits of social media.

Doctors have a powerful voice. It is time for you to dip your toes into the virtual waters and disseminate scientifically-proven medical information to the general public.

Always bring value to the community. Give tips on how to stay healthy. Share information about current illnesses going around. Upload links to new research about your area of specialty. If you can make complicated topics easier to understand, then you’ll be able to help millions of people across the globe.

 

Why doctors need to be on social media

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Things You Can Do to Improve Your Social Media Marketing Strategy

Social media is big and continues to grow and evolve. According to Fast Company, 93% of marketers use social media to promote their business and reach their business goals. Converting followers into paying customers is the ultimate goal of every business. To achieve that goal, you need to have a good social media strategy in place.

If you are a marketing professional in charge of your business, read on. Here are some tactics you can implement to help you get started.

Choose your image wisely

Visual is king in digital marketing. Thanks to the availability of camera phones and social networks emphasizing visual elements, the ease of taking and uploading photos has increased dramatically.

Marketers who use visual content get more followers, more leads and more customer engagement. But to get that attention, you need to connect with the person on the other side of the screen. Choose images that appeal to your target audience, but make sure that it also fits your brand’s voice, style and mood.

Focus on platforms where your customers are

Just like everyone else, most small business owners are pressured to have a presence on every social media platform. The problem is that a hot, new social media tool hits the scene almost every few months, making it extremely difficult to manage all those social accounts.

To make the most out of your social media marketing efforts, you need to focus on platforms where your customers are. Fish where the fishes are. Don’t waste your time, energy and resources fishing in an empty pond.

Get the attention of influencers

An influencer is someone who carries influence over others. In the new world of digital relationships, people are receptive of recommendations from people they trust and respect. In fact, one study revealed that 40% of consumers had made a purchase because of an influencer’s recommendation; while 49% seek purchase guidance from an influencer.

One of the easiest ways to get an influencer’s attention is to share their content. Go ahead and share those contents without asking anything in return. Link out shamelessly and unceasingly. When you do, they are likely to take notice.

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Creative Ways to Repurpose Content into Something New

Creative Ways to Repurpose Content into Something New

Many of you have probably spent a lot of time creating those high quality blog posts. Despite the effort, most of your blog posts are aging like milk, not wine. Now, no one is interested in them because it has been years since you published them. The good news is that you can make your old content valuable and relevant through the process of re-purposing. The key is to spice up each piece of content and making it a bit different than the last.

Repurposing content can be beneficial for your business. It’s a second chance at content promotion. People who weren’t able to read your post will have a chance to read about it. It also ensures that great content is never forgotten. Ultimately, reformatting your content helps you reach a new audience.

In this blog post, we have listed 3 different ways to repurpose old content. Read on and we’ll breathe new life into your existing content.

Write an ebook

One of the best ways to repurpose old content is by turning it into an ebook. While writing an ebook requires a great deal of effort, they are often considered as high-value pieces. There are dozens of tools that can help you design and publish your ebook. Papyrus, for instance, can help you create a beautiful cover page within a few minutes.

You can either distribute it on the Amazon Kindle Store or as a free giveaway for those who would subscribe to your newsletters.

Create a video  

Online videos continue to grow in popularity with web users. A lot of people prefer watching a one-minute video than to read a 1,000 world blog post. Contents that you have previously published to your site can be a great jumping off point for a larger discussion. This allows you to open up a whole new way to connect with others, especially for your audience who prefers content they don’t have to read. You can post your videos on Youtube or Vimeo for maximum exposure.

Create an infographic

People love visual content. You can repurpose your content as an infographic and then share it on social media. Take boring information like statistics or raw data and turn it into an infographic. This is effective because it provides a fun and creative way to present complex information quickly and clearly.

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How to Build a Social Media Following

How to Build a Social Media Following

Most business use social media to generate leads. But in order to make social media marketing work, you’ll need to have an audience. This means having some fans and followers on Twitter, Facebook, Instagram and other social media channels.

The number of fans and followers you have will give you an idea how big of an impact your message make. However, growing a social following can be quite frustrating, especially if you’re running a start-up business. But how do you build a social media following?

Here are some tips on how to get more followers on any social media channel.

Choose the right channels

One of the most important things you need to do is to decide which platforms are going to be right for your content. Twitter is an instantaneous outlet. LinkedIn favors professional content. Pinterest, Instagram and Facebook are more visual mediums.

Also, determine which social media networks your target audience use the most. There is nothing more frustrating than spending your time and resources, only to find out that you weren’t able to reach your target audience.

Interact with other users

Interact with your fans and follows on a regular basis. You can ask questions, answer questions, share some of their posts or encourage people to share yours. Also, take the opportunity to get involved in conversations. This will help you stay connected with your audience and not miss out on anything important.

Offer something unique

This is probably the most important thing you can do to acquire more fans and followers. Some people would post links to their work and promote their products in an attempt to get people to visit their site. But social media isn’t the place to advertise your products or services.

In order to capture the attention of your target audience, you need to make sure that you provide them with contents that are fresh, interesting and entertaining. Adding a picture to your posts can also make your posts standout and encourage people to follow you.

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Signs You Need to Outsource Your Digital Marketing

Online Marketing

As a founder of a growing company, you may feel that you need to do everything yourself to ensure that it is done right. We understand the buzz of excitement that keeps you going, even when you’re exhausted. We understand the passion you feel for what you do. But sometimes, outsourcing certain parts of your business is the way to go, especially if you have too much on your plate.

Here are some strong indicators that you need to outsource your digital marketing.

You don’t have the right skills

Many of you are probably familiar with social media marketing and search engine optimization. But the question is, do you know how to use them to grow your business? If not, consider getting professional help to harness the power of the internet and grow your business. Yes, you may have to spend money, but hiring an experienced marketer will help maximize the potential and profitability of your business.

You’re overexerted

As a small business owner, you have grown accustomed to doing everything on your own. As your business grows, you try to put in more hours hoping to tackle everything on your to-do list. After a few weeks, you show up to work feeling defeated because you know there is no way you you’ll be able to get all of those tasks done. You’re overexerted. It’s time to find someone who can help you manage your digital marketing.

You get a lot of traffic, but your sales are not increasing

If you’re not witnessing any growth in your sales, it isn’t always due to a poor sales force. In most cases, this is due to ineffective marketing. Maybe you should look into hiring an outside agency to help increase your sales and revenue.

An experienced marketer can help by looking at your current strategy, letting you know what you’re doing wrong and providing some suggestions on how to get your sales back on track.

 

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Tips for Social Media Success

socialmedia_9.8Now that so many businesses are using social media to reach out to potential customers and drive more traffic to their site, it’s only a matter of time before they realize how difficult it is to succeed in social media marketing.

This blog post shows you how to achieve success with social media. Check out the tips below and start incorporating them into you social media strategy.

Choose the right platform

There are dozens of social media platforms across the web so feel free to explore which platforms are best for your business. Choose the platforms where your prospective customers most likely spend their time every day.

Deliver content consistently

One of the best ways to increase engagement and grow your following on social media is for you to be active. Keep in mind, though, that social media success requires more than the random postings about your great sale or latest products. Be sure to provide content that are valuable, interesting and relevant to your audience.

Post timely

Research shows that 92.4% of all retweets happen within an hour of posting. That means that the day and time your post has an effect on virality.

Do your research and determine the best days and times to post for your demographics and industry. Also, remember that there are different time zones for different places in the world. To ensure that people will be able to see your content, no matter the time zone, we suggest that you post more contents throughout the day.

Include pictures

“A picture is worth a thousand words”, they say. But it may be worth more in social media. Posts with pictures get more engagement as compared to those without pictures. In fact, research reveals that 44% of Facebook users are more likely to interact with brands if they include pictures in their posts.

Measure results

The only way to determine whether or not your efforts are successful is by measuring and analyzing the results. If you publish a blog, you want to see how many readers are subscribing, what posts they are reading, how many comments you’re receiving and how well your blog compares to others in the industry.

 

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How to Use Pinterest to Attract Customers

BIMS_4.14

With over 70 million users, Pinterest is considered as one of the fastest growing social networking sites. Armed with that information, it is safe to say that Pinterest is just as important as Twitter and Facebook when using social media to reach your target market.

Since Pinterest is all about graphic images, your goal is to create visual images that your customers would enjoy. The more appealing an image is, the more likely it is to generate attention.

So, how can you use Pinterest to attract and engage customers? Here are some tips to get you started.

Build boards around your products

If you own a restaurant, there’s no better way to attract new customers by showing off your dishes. Be sure to create a collection of boards for each of your specialties. After all, food is the main attraction of your restaurant. So, focus on your menu.

Become an information curator

As an online curator, your job is to gather and organize all the best images related to your topic and present them to your virtual audience. When done the right way, people will see you as an industry expert and will eventually consider you as a go-to source for cool images and content.

Add compelling descriptions

If your goal is to capture the attention of customers, you shouldn’t stop at creating visually compelling content. Adding a description is just as important.

Since you’re using SEO to promote your site, why not use it as well to promote your Pinterest page. Use keywords in your titles, tags and pin boards. This is important as it makes it easier for people to find your content.

Engage with other users

The whole point of social networking is socializing. So, engage with customers, strategic partners and industry vendors by tagging them in your descriptions. Another way to interact with other users is to like their pins. This can be a way of telling them that you appreciate their content. Plus, it can help you build a following and convert fans into buyers.

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Social Media Tips for Small Business Owners

Planning and implementing an effective marketing strategy is one of the biggest challenges business owners are dealing with. Being successful in marketing your brand through social media means being able to introduce your products or services in a fun and creative way.

 

In this article, you’ll be able to discover some of the strategies experts use to boost their social media marketing. Read on and we’ll tell you more about it.

Diversify your social media presence

While Twitter and Facebook still dominate the social media scene, there are a lot of social media platforms being introduced from time to time. Instagram has also been increasingly popular among users.

In order to see better results, it is important for business owners to diversify their social media presence and interact with their clients through a variety of platforms.

Tell your unique story

Make your company stand out from the competition by sharing your unique story through social media. This way, consumers may be swayed to purchase from you instead of your competitors.

While most of your existing customers are familiar with your story, your potential clients may have no idea about it. So, try to maximize the power of social media and share your story to your audience.

Research popular content from your competitors

Try to sneak a peek into your competitor’s posts and see which types of content are popular with their audience. If this catches the attention of their audience, there’s a great possibility that your followers would be interested too. It’s not about copying their content; it’s about creating contents around a similar topic.

Use images to amplify your updates

Fan engagement is necessary in order for your post to be continually seen in the newsfeeds. So, if you’re Facebook posts are not generating enough shares, likes or comments, you’re wasting time.

One of the easiest and most effective ways of boosting fan engagement to your status updates is by using images. You can search for blank images, edit them and add a text or a question that your followers could answer or share with their friends.

 

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Rules of Social Media Marketing

Leveraging the power of social media and content marketing could help increase your followers and customer base dramatically. So, it is important to understand the basics of social media marketing. From increasing your online presence to maximizing quality, abiding by these rules could help you build a foundation that will help stabilize your brand and increase your sales.

Rule of listening

Your success with content and social media marketing requires less talking and more listening. Know your target audience and join discussions so you’ll have a better idea of what they think. After this, you could create content that would capture their attention and spark conversations.

Rule of quality

Quality is more important the quantity. It is better to have at least 800 people who read, share and discuss about your content rather than having 8,000 people who would disappear after reading your content.

Rule of patience

It is impossible to achieve social media and content marketing overnight. If you are determined to introduce your business through social media, you’ll have to invest a lot of time and exert a lot of effort in order to see results.

Rule of compounding

If you publish high quality and interesting content on a regular basis, there is a greater chance that your audience and followers will share them in their own social networking accounts like Facebook, Twitter, LinkedIn and even their own blogs.

When people shares and talks about your content, this provides more entry points for search engines; thus, allowing your keywords to appear in search engines. These entry points could potentially grow into thousands of ways for people to find you online.

Rule of acknowledgement

Acknowledging people who reaches out to you online is important. Building relationship with your followers and audiences is one important aspect of your success. So, try to reach out to them as much as possible.

Rule of accessibility

Publishing a great content and then disappearing afterwards won’t do you any good. Instead, try to come up with high quality and interesting posts once in a while and don’t forget to take part in the conversation. Online readers could be fickle and they won’t even hesitate to jump to another site if you disappear for a week or so.

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