Content is king, they say. But even if you create high quality content, it won’t have an impact unless it is pitched to an appropriate audience. With millions of people on social media, it’s not always easy to find and reach your target audience. How can you break through the walls, cut through the noise and use your content to establish a connection with your audience?
In order to achieve success with your social media marketing campaigns, you need to know who your target audience is and where they are.
Start with the demographics
Demographics are the best place to start when identifying your target audience. Are your typical customers young or old? Are they male or female? What type of job does your target market have? Is your product sold in certain areas of the country?
Answer these questions and use these information to give you a deep and clear understanding of who makes up your target market.
Know where your customers spend their time
With the increasing number of social channels, it would be waste of time and effort to build a presence on each one of them. The best thing you can do is to determine where your audience spends most of their time and focus on that social channel. Use the information you have gathered above to help you select the right networks to reach them.
Linkedin is popular among college graduates. Users of this site are between the ages of 30 to 64. Instagram and Pinterest remain popular among female uses, particularly between the ages 18 to 29. Facebook continues to be the biggest social media site. In fact, 58% of the entire adult population are Facebook users. When in doubt, use Facebook.
Identify industry influencers
According to studies, 92% percent of people trust the recommendations of the people they know – family, friend and influencers. No matter how many times you share your content, people won’t pay attention. Well, that’s until someone they trust asks them to actually read it.
Industry influencers have good online reputation and are often considered as experts. People listen to them and even ask them for advice. Seek out influencers and engage with them. Once you’ve build a relationship with them, you’ll be able to gain more followers.