Email marketing can transform your marketing efforts. Think about it… A Facebook post is hardly seen by the people who Like your business, ads are expensive, and on other networks you need to be posting multiple times per day to even make a mark.
Emails on the other hand, go straight to your client’s inbox and 20-40% of recipients open the email. You are able to provide more information and target specific promotions for each type of individual on your list.
What tools can you use to make email marketing easier to manage?
I highly recommend using ConvertKit. ConvertKit allows you to create sequences for your different email segments and has the ability to automate moving a subscriber from one list to another without you even needing to log into the account. Best of all, through their interface, you can create landing pages, forms, and customize the look and feel of your marketing collateral.
Download your Free Guide to Email Marketing here.
So what if you don’t have an email list yet?
“Early on when you’re growing your list it can be hard to know who to target and where to find
them online. You usually start by writing blog posts to no one. And it sucks. It’s really weird to
write posts for an audience of zero. I think you should start by writing to an audience of ten.
The 10 person rule is where you start by identifying 10 people you know personally who can
benefit from your writing. When I started out I was teaching about designing iPhone apps. So I
would think through my friends and co-workers and list out 10 names of people who want to
learn to design better apps. Let’s see, 3 developer co-workers who build apps on the side, a designer
friend who is great at web design, but doesn’t know anything about apps… And so on.
Don’t stop until you have ten actual names listed out.
If you can’t get to ten people you know personally who would benefit from what you may want
to teach, you may want to re-evaluate your audience choice. Or make some new friends.
Next you email each of them personally and ask them three questions:
- What’s your biggest frustration when learning about [topic]?
- What websites, blogs, or forums do you visit now to learn about [topic]?
- I’m starting a new site to teach [topic]. I’d love for you to be one of my beta readers. Interested?
You may have even better results if you split this into two separate emails. Questions 1 and 2
would go out in the first email to start a conversation, then if they’re interested you ask question
If you do this right you’ll finish the exercise with 10 new email subscribers, a list of exactly
where your target audience hangs out online, and material for your next 5 to 10 blog posts.”
To learn more about growing your email list, download your Free Guide to Email Marketing here.
How has email marketing transformed your business?
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